For your client, a manufacturer of camping equipment, who wants to maximize conversions at a specific target spend, their Search Ads 360 bidding strategy would be to use budget bid strategies for conversions.
- It would be target cost-per-acquisition (tCPA).
- It would be target return on ad spend (tROAS).
- It would be to budget bid strategies for clicks.
- It would be to budget bid strategies for conversions.
The correct answer is: It would be to budget bid strategies for conversions
Detailed Answer: In Search Ads 360, the budget bid strategy is tailored to automatically optimize spending towards key metrics set in a performance plan. This strategy is particularly effective for goals like maximizing conversions. If your client’s key metric is target cost-per-action (CPA), then the budget bid strategy will focus on maximizing conversions within the defined budget. Similarly, if the goal is revenue generation, the key metric shifts to target return on ad spend (ROAS). The strategy not only aligns spend with these key metrics but also ensures that the client’s spend is utilized in the most efficient way possible to meet their specific campaign objectives, be it increasing conversions or boosting revenue.
Chapter 4: Maximize Performance with Bid Strategies
Read more here: https://support.google.com/sa360/answer/13384420