A custom column in Search Ads 360 allows your gourmet pet food company customer to access specific conversion actions for any formula they create.
- Dimension
- Label
- Reporting
- Conversion
The correct answer is: Conversion
Explanation: The use of a custom conversion column in Search Ads 360 is particularly beneficial for a gourmet pet food company analyzing the performance of a new dog food product. This feature enables reporting on distinct conversion actions, integrating data from Floodlight, Google Ads, and Google Analytics. It comes with the flexibility to apply optional filters and choose a specific attribution model, tailoring the analysis to precise marketing objectives. Moreover, custom columns can be configured to filter conversion columns to actions specifically “owned” by the account. This is crucial for creating highly relevant and focused reporting columns aligned with the company’s conversion goals. The functionality extends to using conversion actions owned by child accounts in the filters for these custom columns, providing a comprehensive view of performance across different segments of the company’s digital marketing efforts.
Read more here: https://support.google.com/sa360/answer/12155888