Google Analytics IQ Exam Answers

What would prevent data from appearing in a Custom Report? Custom Report isn’t shared with users in the same view Too many metrics in a Custom Report Too many dimensions in a Custom Report A filter that removes all the data Correct answer is: A filter that removes all the data Explanation: Adding filter limit … Read more

when a new view is created, what data will be included? Data from before the view was created Data from before and after the view was created No data Data from after the view was created Correct answer is: Data from after the view was created When the new view is created data from the … Read more

Metrics cannot be paired with dimensions of the same scope. True False Correct answer is: False Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed. Metrics … Read more

Which of these criteria CANNOT be used to create a Custom Segment? Dimensions Metrics Sequences of user actions Ad type Correct Answer is: Ad Type Ad Type is the Criteria that CANNOT be used to create a Custom Segment.

Which of these does Google Analytics use to distinguish new and returning users? Facial recognition technology Artificial intelligence A sequentially-assigned unique identifier and browser cookie A randomly-assigned unique identifier and browser cookie Correct answer is: A randomly-assigned unique identifier and browser cookie Google Analytics use A randomly-assigned unique identifier and browser cookie to distinguish new … Read more

Which reports show websites that send traffic to your pages? Behavior Demographics Geo All Traffic Correct answer is: All Traffic Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.

Filters let you include, exclude, or modify the data you collect in a view. False True Correct answer is: True Explanation: Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, … Read more

What feature would be used to collect how many times users downloaded a product catalog? Custom Dimension Calculated Metrics Custom Report Event Tracking Correct answer is: Event Tracking Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, … Read more

When does the Analytics tracking code send a pageview hit to Google Analytics? Every time a user adds an item to an online shopping cart Every time a user clicks a video on a website Every time a user searches on a website Every time a user loads a webpage with embedded tracking code Correct … Read more

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Primary conversion Last-click attribution Second-to-last-click attribution Assisted conversion Correct answer is: Assisted conversion Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final … Read more