Metrics cannot be paired with dimensions of the same scope.

Metrics cannot be paired with dimensions of the same scope. True False Correct answer is: False Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed. Metrics … Read more

Which of these does Google Analytics use to distinguish new and returning users?

Which of these does Google Analytics use to distinguish new and returning users? Facial recognition technology Artificial intelligence A sequentially-assigned unique identifier and browser cookie A randomly-assigned unique identifier and browser cookie Correct answer is: A randomly-assigned unique identifier and browser cookie Google Analytics use A randomly-assigned unique identifier and browser cookie to distinguish new … Read more

Which reports show websites that send traffic to your pages?

Which reports show websites that send traffic to your pages? Behavior Demographics Geo All Traffic Correct answer is: All Traffic Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.

Filters let you include, exclude, or modify the data you collect in a view.

Filters let you include, exclude, or modify the data you collect in a view. False True Correct answer is: True Explanation: Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, … Read more

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Primary conversion Last-click attribution Second-to-last-click attribution Assisted conversion Correct answer is: Assisted conversion Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final … Read more

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Page Value Bounce Rate Pages / Visit Ecommerce Conversion Rate Correct Answer : Ecommerce Conversion Rate

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times.

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded? 5 2 0 1 Correct answer is: 1 Explanation: Each goal is only incremented once per session. Read more here: https://support.google.com/analytics/answer/2976313

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. False True Correct answer is: True Explanation: You need to understand that Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You … Read more

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? /ordercomplete/index.html /ordercomplete.php /ordercomplete/thank_you.html /order/complete.php Correct answer is: /order/complete.php

what data is google analytics goals unable to track?

what data is google analytics goals unable to track? Watching a video Making a purchase Signing up for a newsletter Customer’s lifetime value Correct answer is: Customer’s lifetime value Explanation: The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number … Read more

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce. False True Correct answer is: True Suppose you have a home page with a video embedded on it. It’s quite natural that you will want to … Read more

Which of these would prevent data from appearing in a Custom Report?

Which of these would prevent data from appearing in a Custom Report? You’ve applied too many metrics to the Custom Report You’ve applied a filter that filters out all of your data You’ve applied too many dimensions to the Custom Report You haven’t shared that Custom report with users in the same view Correct answer … Read more

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: include Brazil > Filter 2: include Argentina Filter 1: exclude Peru or Bolivia Filter 1: include Argentina > Filter 2: include Brazil Filter 1: include Brazil or Argentina Correct answer is: Filter 1: include Brazil or … Read more

if you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

Google analytics count 3 goal conversions if a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions.

You cannot change the default session timeout duration in Google Analytics.

You cannot change the default session timeout duration in Google Analytics. True False Correct answer is: False Explanation: A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a … Read more

What is the “Bounce Rate” in Google Analytics?

What is the “Bounce Rate” in Google Analytics? The number of times unique users returned to your website in a given time period The percentage of total site exits The percentage of sessions in which a user exits from your homepage The percentage of visits when a user landed on your website and exited without … Read more

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Assigning a value to a Google Analytics Goal allows you to do which of the following? Track actual revenue from your conversions Analyze the conversion funnel on your website. Track real-time revenue for your business Compare goal conversions and measure changes and improvements to your site Correct answer is: Compare goal conversions and measure changes … Read more

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Which of these is NOT possible when you link your AdWords account to Google Analytics? View AdWords click and cost data alongside your site engagement data in Google Analytics Create remarketing lists in Analytics to use in AdWords campaigns Import Analytics goals and transactions into AdWords as conversions Adjust keyword bids inside Google Analytics Correct … Read more

What is a “dimension” in Google Analytics?

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In Google Analytics, “dimension” is an attribute of a data set that can be organized for better analysis. Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.

If you wanted to track what search terms customers used to find products on your website, what would you set up?

If you wanted to track what search terms customers used to find products on your website, what would you set up? Data Import Enhanced Ecommerce Search filters Site Search Correct answer is: Site Search Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms … Read more

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out. True False Correct answer is: False Explanation: some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes.Read … Read more

Smart Goals are created automatically by Google’s machine-learning algorithms

Smart Goals are created automatically by Google’s machine-learning algorithms True False Correct answer is: True Explanation: Smart Goals are configured at the view level. Smart Goals uses machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in a conversion.Read more here: https://support.google.com/analytics/answer/6153083

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. True False Correct answer is: False Explanation: In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Read … Read more

If a web page visitor clears the Analytics cookie from their browser, what will occur?

If a web page visitor clears the Analytics cookie from their browser, what will occur? Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will set a new browser cookie the next time … Read more

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. False True Correct answer is: True Explanation: When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you: Can immediately select it in reports. Can apply it retroactively … Read more

What report identifies browsers that may have had problems with a website?

What report identifies browsers that may have had problems with a website? The Active Users report The Browser & OS report The Source/Medium report The New vs Returning report Correct answer is: The Browser & OS report Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site with those … Read more

In Custom Reports, what must metrics and dimensions share in order to report accurately?

In Custom Reports, what must metrics and dimensions share in order to report accurately? Same scope Same index Same Custom Report Same view Correct answer is: Same scope Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes … Read more

What cannot be collected by the default Analytics tracking code?

What cannot be collected by the default Analytics tracking code? Device and operating system Browser language setting User’s favorite website Page visits Correct answer is: User’s favorite website Explanation: There is not any option in Google Analytics’ interface to identify the data about User’s favorite website. Whereas you can see how your users accessed your … Read more

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? Ecommerce reports Goals reports Acquisition reports Multi-Channel Funnel reports Correct answer is: Multi-Channel Funnel reports Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the … Read more

What feature must be enabled to use Multi-Channel Funnels?

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What feature must be enabled to use Multi-Channel Funnels? Advertising features In-page Analytics Custom dimensions Goals or Ecommerce Correct answer is: Goals or Ecommerce Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics … Read more

What report shows which types of mobile devices visited a website?

What report shows which types of mobile devices visited a website? Technology > Network report All traffic > Source/Medium report Site Content > Landing Page report Mobile > Devices report Correct answer is: Mobile > Devices report Explanation: With this (Mobile > Devices report) report, you can find out how many users you acquired on … Read more

To view accurate data in a Custom Report, what action should be avoided?

To view accurate data in a Custom Report, what action should be avoided? Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Use multiple dimensions together in the same report Pair metrics and dimensions of different scopes Correct answer is: Pair metrics and dimensions of different scopes Explanation: Pairing metrics … Read more

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? Users who are female and have children Users 25 to 34 years old who have their browser set to Spanish Users who engaged in a social media or email campaign Users who viewed a page on a website, then … Read more

When does a default Analytics session expire?

When does a default Analytics session expire? At noon every day When a user is inactive on your website for more than 30 minutes When a user opens another browser window After 30 minutes, regardless of user activity on your website Correct answer is: When a user is inactive on your website for more than … Read more

When will Google Analytics be unable to identify sessions from the same user by default?

When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in the same browser on the same device When the sessions happen in the same browser on the same day When the sessions share the same browser cookie When the sessions happen in different browsers on … Read more