Google Analytics IQ Exam Answers

A filter that removes all the data would prevent data from appearing in a Custom Report.

when a new view is created, what data will be included? Data from before the view was created Data from before and after the view was created No data Data from after the view was created Correct answer is: Data from after the view was created When the new view is created data from the … Read more

Metrics cannot be paired with dimensions of the same scope. True False Correct answer is: False Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed. Metrics … Read more

Which of these criteria CANNOT be used to create a Custom Segment? Dimensions Metrics Sequences of user actions Ad type Correct Answer is: Ad Type Ad Type is the Criteria that CANNOT be used to create a Custom Segment.

Which of these does Google Analytics use to distinguish new and returning users? Facial recognition technology Artificial intelligence A sequentially-assigned unique identifier and browser cookie A randomly-assigned unique identifier and browser cookie Correct answer is: A randomly-assigned unique identifier and browser cookie Google Analytics use A randomly-assigned unique identifier and browser cookie to distinguish new … Read more

Which reports show websites that send traffic to your pages? Behavior Demographics Geo All Traffic Correct answer is: All Traffic Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.

Filters let you include, exclude, or modify the data you collect in a view. False True Correct answer is: True Explanation: Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, … Read more

Event Tracking would be used to collect how many times users downloaded a product catalog.

Analytics tracking code send a pageview hit to Google Analytics whenever a user loads a webpage with embedded tracking code.

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Primary conversion Last-click attribution Second-to-last-click attribution Assisted conversion Correct answer is: Assisted conversion Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final … Read more

Data import can join offline business systems data with online data collected by Google Analytics.

To recognize users across different devices, Sign-in is required for User ID. Because sign-in process generates and sets unique IDs.

Google is not considered a default “medium” in Google Analytics.

Which of the following is not a required parameter in the URL builder? Campaign Name Campaign Medium Campaign Source All of these are required Campaign Content Correct answer is: Campaign Content Campaign Content is not a required parameter in the URL builder.

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Page Value Bounce Rate Pages / Visit Ecommerce Conversion Rate Correct Answer : Ecommerce Conversion Rate

Which of the following metrics would most strongly suggest a poorly performing landing page? % New Visits > 90% Session Duration &gt; 5 minutes Bounce Rate < 90% None of these answers Bounce Rate > 90% The correct answer is: Bounce Rate > 90%

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded? 5 2 0 1 Correct answer is: 1 Explanation: Each goal is only incremented once per session. Read more here: https://support.google.com/analytics/answer/2976313

What report indicates the pages of a website where users first arrived? Location report All Pages report Pages report Landing Pages report Correct answer is: Landing Pages report Explanation: The pages through which visitors entered your site are called landing pages.

A deleted view can be restored within 35 days.

Allow customers to quickly reorder an item they have previously purchased is not a benefit of Google Analytics Remarketing.

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. False True Correct answer is: True Explanation: You need to understand that Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You … Read more

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? /ordercomplete/index.html /ordercomplete.php /ordercomplete/thank_you.html /order/complete.php Correct answer is: /order/complete.php

what data is google analytics goals unable to track? Watching a video Making a purchase Signing up for a newsletter Customer’s lifetime value Correct answer is: Customer’s lifetime value Explanation: The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number … Read more

You can only apply a Custom Dimension to data that was collected after you created the dimension. True False Correct answer is: False

Comparison data table display compares report metrics to the website average.

Analytics will count it a One Unique Event, even if a user watches a video with event tracking three times but in a single session.

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce. False True Correct answer is: True Suppose you have a home page with a video embedded on it. It’s quite natural that you will want to … Read more

Which of these would prevent data from appearing in a Custom Report? You’ve applied too many metrics to the Custom Report You’ve applied a filter that filters out all of your data You’ve applied too many dimensions to the Custom Report You haven’t shared that Custom report with users in the same view Correct answer … Read more

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: include Brazil > Filter 2: include Argentina Filter 1: exclude Peru or Bolivia Filter 1: include Argentina > Filter 2: include Brazil Filter 1: include Brazil or Argentina Correct answer is: Filter 1: include Brazil or … Read more

A “metric” in Google Analytics is The numbers in a data set often paired with dimensions.

Exit Pages report indicates the last page users viewed before leaving your website.

To recognize users across different devices, you must enable User ID feature.

Google analytics count 3 goal conversions if a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions.

You cannot change the default session timeout duration in Google Analytics. True False Correct answer is: False Explanation: A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a … Read more

What is the “Bounce Rate” in Google Analytics? The number of times unique users returned to your website in a given time period The percentage of total site exits The percentage of sessions in which a user exits from your homepage The percentage of visits when a user landed on your website and exited without … Read more

Assigning a value to a Google Analytics Goal allows you to do which of the following? Track actual revenue from your conversions Analyze the conversion funnel on your website. Track real-time revenue for your business Compare goal conversions and measure changes and improvements to your site Correct answer is: Compare goal conversions and measure changes … Read more

Which of these is NOT possible when you link your AdWords account to Google Analytics? View AdWords click and cost data alongside your site engagement data in Google Analytics Create remarketing lists in Analytics to use in AdWords campaigns Import Analytics goals and transactions into AdWords as conversions Adjust keyword bids inside Google Analytics Correct … Read more

Which kinds of hits does Google Analytics track?
Answer is: Google Analytics tracks page tracking, event tracking and ecommerce tracking hits.

If you wanted to track what search terms customers used to find products on your website, what would you set up? Data Import Enhanced Ecommerce Search filters Site Search Correct answer is: Site Search Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms … Read more

Custom Dimensions can be used as Primary dimensions in Custom Reports and Secondary dimensions in Standard and Custom Reports.

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out. True False Correct answer is: False Explanation: some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes.Read … Read more

What is a “secondary dimension” in Google Analytics?
Correct Answer is: An additional report dimension for more specific analysis.

Smart Goals are created automatically by Google’s machine-learning algorithms True False Correct answer is: True Explanation: Smart Goals are configured at the view level. Smart Goals uses machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in a conversion.Read more here: https://support.google.com/analytics/answer/6153083

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. True False Correct answer is: False Explanation: In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Read … Read more

Every time a user performs an action with event tracking implemented, the tracking code sends an event hit to Google Analytics.

Flat Table types of Custom Report shows a static sortable table with rows of data.

All Pages report shows which web pages get the most traffic and highest engagement.

The Measurement Protocol is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics.

Analytics will associate users and sessions with their respective domains if the same default tracking code is installed on pages with different domains.

Google Analytics reports Source and Medium as a default traffic source dimensions for each website visitor or user who comes to your site.

Sessions / Bounce rate is not a valid metric-dimension combination.

If a web page visitor clears the Analytics cookie from their browser, what will occur? Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will set a new browser cookie the next time … Read more

False. Sampling can not be applied to the report before segmentation.

Destination, Event, Duration and Pages/Screens per Session are the goals available in Google Analytics.

Google Analytics cannot collect data from Offline inventory database by default.

For autotagging, what parameter does Google Ads include in the destination URL?
Answer: For autotagging, Google Ads includes gclid= parameter in the destination URL.

Site Search is required to track customer search terms on a website.

Medium, Source, and Campaign are the three campaign parameters are recommended to manually track campaigns.

Email campaigns require manual tags on destination URLs for tracking.

To track users and sessions across multiple domains, Cross-domain tracking must be set up first.

Demographics and Interests reports require the activation of Advertising Features.

Auto-tagging is used to collect data from Google Ads Campaign traffic.

New vs returning report under the Behavior ,shows the percentage of traffic that has visited your site before.

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. False True Correct answer is: True Explanation: When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you: Can immediately select it in reports. Can apply it retroactively … Read more

What report identifies browsers that may have had problems with a website? The Active Users report The Browser & OS report The Source/Medium report The New vs Returning report Correct answer is: The Browser & OS report Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site with those … Read more

Filtered data is not recoverable. Once filters have been applied, the data can not be recovered.

What campaign parameter is not available by default in Google Analytics ? utm_adgroup is the campaign parameter that is not available by default in Google Analytics. utm_content utm_source utm_campaign utm_adgroup Correct answer is utm_adgroup

In Custom Reports, what must metrics and dimensions share in order to report accurately? Same scope Same index Same Custom Report Same view Correct answer is: Same scope Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes … Read more

All traffic reports indicate how traffic arrived at a website.

Google Analytics prohibit you from collecting Personally identifable information (PII).

Correct hierarchical structure of a Google Analytics account is Account > Property > View.

We can apply USER scope for a Custom Dimension that collects data for users who log in to your website.

What cannot be collected by the default Analytics tracking code? Device and operating system Browser language setting User’s favorite website Page visits Correct answer is: User’s favorite website Explanation: There is not any option in Google Analytics’ interface to identify the data about User’s favorite website. Whereas you can see how your users accessed your … Read more

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? Ecommerce reports Goals reports Acquisition reports Multi-Channel Funnel reports Correct answer is: Multi-Channel Funnel reports Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the … Read more

Custom Include filter with field “Campaign Name” and pattern “back to school” would only include data from a campaign titled “Back to School” in Campaign reports.

What report shows which types of mobile devices visited a website? Technology > Network report All traffic > Source/Medium report Site Content > Landing Page report Mobile > Devices report Correct answer is: Mobile > Devices report Explanation: With this (Mobile > Devices report) report, you can find out how many users you acquired on … Read more

You can not Permanently modify the data in a view. This is not a benefit of using segments to analyze data.

Cohort Analysis report compares metrics based on user acquisition date over a series of weeks.

Active Users report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods.

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? Television commercials Paid and organic search Website referrals Social network Correct answer is: Television commercials

What Remarketing audiences cannot be defined by default? Users who visited a specific page on a website Users who visited a physical store Users who speak a particular language Users who played a video on a website Correct answer is: Users who visited a physical store

Behavior Flow report shows a visual representation of user interactions on a website.

Custom Dimensions are the assets that cannot be shared in solution gallery.

To view accurate data in a Custom Report, what action should be avoided? Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Use multiple dimensions together in the same report Pair metrics and dimensions of different scopes Correct answer is: Pair metrics and dimensions of different scopes Explanation: Pairing metrics … Read more

Segments will not allow you to do what? Create subsets of sessions or users Permanently alter data Build custom Remarketing lists Isolate and analyze data Correct answer is: Permanently alter data

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? Users who are female and have children Users 25 to 34 years old who have their browser set to Spanish Users who engaged in a social media or email campaign Users who viewed a page on a website, then … Read more

To recognize users across different devices, what feature must be enabled?

Custom Segment the asset that is used to build a remarketing list.

When does a default Analytics session expire? At noon every day When a user is inactive on your website for more than 30 minutes When a user opens another browser window After 30 minutes, regardless of user activity on your website Correct answer is: When a user is inactive on your website for more than … Read more

Hit-level, session-level, product-level, or user-level scope are available for dimensions and metrics.

“Email” is not considered as a source in Google Analytics by default.

When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in the same browser on the same device When the sessions happen in the same browser on the same day When the sessions share the same browser cookie When the sessions happen in different browsers on … Read more