Google Analytics IQ Exam Answers

Email campaigns require manual tags on destination URLs for tracking.

A “secondary dimension” is An additional report dimension for more specific analysis in Google Analytics. It is a key value that provides an additional level of sorting and/or aggregation in your report.

Every time a user performs an action with event tracking implemented, the tracking code sends an event hit to Google Analytics.

All Pages report shows which web pages get the most traffic and highest engagement.

The Measurement Protocol is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics.

Analytics will associate users and sessions with their respective domains if the same default tracking code is installed on pages with different domains.

Google Analytics reports Source and Medium as a default traffic source dimensions for each website visitor or user who comes to your site.

Sessions / Bounce rate is not a valid metric-dimension combination.

Analytics will not be able to associate user behavior data with past data collected. It will set a new unique ID the next time a browser loads a tracked page. It will set a new browser cookie the next time a browser loads a tracked page, If a web page visitor clears the Analytics cookie from their browser.

Destination, Event, Duration and Pages/Screens per Session are the goals available in Google Analytics.

By default Google Analytics cannot collect data from Offline inventory database. You need “Data import” for this job.

For autotagging, what parameter does Google Ads include in the destination URL?
Answer: For autotagging, Google Ads includes gclid= parameter in the destination URL.

Site Search is required to track customer search terms on a website.

Demographics and Interests reports require the activation of Advertising Features.

Ad preference may NOT be used to change keyword bids in Google Ads.

TRUE, A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

New vs returning report under the Behavior ,shows the percentage of traffic that has visited your site before.

Google Analytics prohibit you from collecting Personally identifable information (PII) data.

USER scope would be set for a Custom Dimension that reports membership status for a customer rewards program.

Data import can join offline business systems data with online data collected by Google Analytics.

To recognize users across different devices, Sign-in is required for User ID. Because sign-in process generates and sets unique IDs.

Google is not considered a default “medium” in Google Analytics.

Custom Include filter with field “Campaign Name” and pattern “back to school” would only include data from a campaign titled “Back to School” in Campaign reports.

Mobile > Devices report shows which types of mobile devices visited a website.

You can not Permanently modify the data in a view. This is not a benefit of using segments to analyze data.

In Multi-Channel Funnel Reports Television commercials would not be credited with a conversion.

Users who visited a physical store cannot be defined as a Remarketing audiences by default.

User ID must be enabled to recognize users across different devices.

Custom Segment the asset that is used to build a remarketing list.

A default Analytics session expires when a user is inactive on your website for more than 30 minutes.

Hit-level, session-level, product-level, or user-level scope are available for dimensions and metrics.

“Email” is not considered as a source in Google Analytics by default.

“30 minutes” is the default session timeout duration in Google Analytics.

Filters cannot perform on collected data that include shopping preferences.

Google Analytics report the session As a bounce, if a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out.

A filter that removes all the data would prevent data from appearing in a Custom Report.

/order/complete.php will NOT count as a goal because the match type of “Begins with” is “/ordercomplete”.

Customer’s lifetime value is google analytics goals unable to track.

Comparison data table display compares report metrics to the website average.

Analytics will count it a One (‘1’ )Unique Event, even if a user watches a video with event tracking three times but in a single session.

Google Analytics tracks all kind of hits like page tracking hits, event tracking hits and ecommerce tracking hits.

Custom Dimensions can be used as Primary dimensions in Custom Reports and Secondary dimensions in Standard and Custom Reports. All of the above statements are true for the usages of custom dimension.

FALSE, It is wrong to say that View filters may be applied retroactively to any data that has been processed.

To recognize users across different devices, you must enable User ID feature.

Flat Table types of Custom Report shows a static sortable table with rows of data.

False. Sampling can not be applied to the report before segmentation.

Cross-domain tracking must be set up first to track users and sessions across multiple domains.

Event Tracking would be used to collect how many times users downloaded a product catalog.

Auto-tagging is used to collect data from Google Ads Campaign traffic.

Analytics tracking code send a pageview hit to Google Analytics whenever a user loads a webpage with embedded tracking code.

Assisted conversion metric reports on how often a channel contributes to a conversion prior to last-click attribution.

The Browser & OS report identifies browsers that may have had problems with a website.

Filtered data is not recoverable. Once filters have been applied, the data can not be recovered.

In Custom Reports, metrics and dimensions share Same scope in order to report accurately.

All traffic reports indicate how traffic arrived at a website.

Account > Property > View model represents the hierarchical structure of a Google Analytics account.

User’s favorite website cannot be collected by the default Analytics tracking code.

Multi-Channel Funnel reports indicate how website referrals, organic search, and ad campaigns assisted in conversions.

Landing Pages report indicates the pages of a website where users first arrived.

A deleted view can be restored within 35 days.

Allow customers to quickly reorder an item they have previously purchased is not a benefit of Google Analytics Remarketing.

Cohort Analysis report compares metrics based on user acquisition date over a series of weeks.

Active Users report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods.

Behavior Flow report shows a visual representation of user interactions on a website.

Custom Dimensions are the assets that cannot be shared in solution gallery.

Pair metrics and dimensions of different scopes should be avoided to view accurate data in a Custom Report,.

Segments will not allow you to alter data permanently.

Users who are female and have children characteristics cannot be used to create a custom segment using a standard Google Analytics configuration.

When the sessions happen in different browsers on the same device, Google Analytics will be unable to identify sessions from the same user by default.

True, In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

In Multi-Channel Funnel Reports, how are default conversions credited?
Correct Answer is : In Multi-Channel Funnel Reports default conversions are credited to Last campaign, search, or ad.

Assigning a value to a Google Analytics Goal enables to Analyze a website conversion funnel.

Machine-learning algorithms is used to create Smart Goals.

Adjust keyword bids in Google Ads from Google Analytics is not possible, when linking a Google Ads account to Google Analytics.

A metric is a quantitative measurements in Google Analytics. Metrics are the numbers in a data set often paired with dimensions.

Google analytics count 3 goal conversions if a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions.

In the Google Analytics, the bounce rate is the percentage of visits when a user landed on your website and exited without any interactions.

New vs Returning report shows the percent of site traffic that visited previously.

The Analytics tracking code should be placed Just before the closing tag of your website in the HTML of a webpage for data collection.

Content Drilldown report provides data on how specific sections of a website performed.

Category, Action, Label and Value parameters can be included with an event hit for reporting.

It is False that Views can include website data collected before the view was created.