Google Analytics IQ Exam Answers

What would prevent data from appearing in a Custom Report? Custom Report isn’t shared with users in the same view Too many metrics in a Custom Report Too many dimensions in a Custom Report A filter that removes all the data Correct answer is: A filter that removes all the data Explanation: Adding filter limit … Read more

when a new view is created, what data will be included? Data from before the view was created Data from before and after the view was created No data Data from after the view was created Correct answer is: Data from after the view was created When the new view is created data from the … Read more

Metrics cannot be paired with dimensions of the same scope. True False Correct answer is: False Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed. Metrics … Read more

Which of these criteria CANNOT be used to create a Custom Segment? Dimensions Metrics Sequences of user actions Ad type Correct Answer is: Ad Type Ad Type is the Criteria that CANNOT be used to create a Custom Segment.

Which of these does Google Analytics use to distinguish new and returning users? Facial recognition technology Artificial intelligence A sequentially-assigned unique identifier and browser cookie A randomly-assigned unique identifier and browser cookie Correct answer is: A randomly-assigned unique identifier and browser cookie Google Analytics use A randomly-assigned unique identifier and browser cookie to distinguish new … Read more

Which reports show websites that send traffic to your pages? Behavior Demographics Geo All Traffic Correct answer is: All Traffic Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.

Filters let you include, exclude, or modify the data you collect in a view. False True Correct answer is: True Explanation: Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, … Read more

What feature would be used to collect how many times users downloaded a product catalog? Custom Dimension Calculated Metrics Custom Report Event Tracking Correct answer is: Event Tracking Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, … Read more

When does the Analytics tracking code send a pageview hit to Google Analytics? Every time a user adds an item to an online shopping cart Every time a user clicks a video on a website Every time a user searches on a website Every time a user loads a webpage with embedded tracking code Correct … Read more

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Primary conversion Last-click attribution Second-to-last-click attribution Assisted conversion Correct answer is: Assisted conversion Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final … Read more

What feature can join offline business systems data with online data collected by Google Analytics? AdWords Linking User ID Goal tracking Data import Correct answer is: Data import Explanation: Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze … Read more

To recognize users across different devices, what is required for User ID? Google Tag Manager A new Analytics account for reporting All of the above Sign-in that generates and sets unique IDs Correct answer is: Sign-in that generates and sets unique IDs Explanation: The User ID enables the association of one or more sessions (and … Read more

What is not considered a default “medium” in Google Analytics? Organic Referral CPC Google Correct answer is: Google Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google is not considered a default “medium” in Google Analytics. Google Analytics detects three mediums without any customization. The first default medium … Read more

Which of the following is not a required parameter in the URL builder? Campaign Name Campaign Medium Campaign Source All of these are required Campaign Content Correct answer is: Campaign Content Campaign Content is not a required parameter in the URL builder.

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Page Value Bounce Rate Pages / Visit Ecommerce Conversion Rate Correct Answer : Ecommerce Conversion Rate

Which of the following metrics would most strongly suggest a poorly performing landing page? % New Visits > 90% Session Duration &gt; 5 minutes Bounce Rate < 90% None of these answers Bounce Rate > 90% The correct answer is: Bounce Rate > 90%

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded? 5 2 0 1 Correct answer is: 1 Explanation: Each goal is only incremented once per session. Read more here: https://support.google.com/analytics/answer/2976313

What report indicates the pages of a website where users first arrived? Location report All Pages report Pages report Landing Pages report Correct answer is: Landing Pages report Explanation: The pages through which visitors entered your site are called landing pages.

Within how many days can a deleted view be restored? 25 15 5 35 Correct answer is: 35 Explanation: A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This … Read more

What is not a benefit of Google Analytics Remarketing? Show customized ads to customers who have previously visited your site Create remarketing lists based on custom segments and targets Create remarketing lists without making changes to your existing Analytics snippet Allow customers to quickly reorder an item they have previously purchased Correct answer is: Allow … Read more

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. False True Correct answer is: True Explanation: You need to understand that Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You … Read more

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? /ordercomplete/index.html /ordercomplete.php /ordercomplete/thank_you.html /order/complete.php Correct answer is: /order/complete.php

what data is google analytics goals unable to track? Watching a video Making a purchase Signing up for a newsletter Customer’s lifetime value Correct answer is: Customer’s lifetime value Explanation: The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number … Read more

You can only apply a Custom Dimension to data that was collected after you created the dimension. True False Correct answer is: False

What data table display compares report metrics to the website average? Pivot Percentage Performance Comparison Correct answer is: Comparison Explanation: Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average. Read more here: https://support.google.com/analytics/answer/2604608?hl=en#data_table_view

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? 0 2 3 1 Correct answer is: 1

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce. False True Correct answer is: True Suppose you have a home page with a video embedded on it. It’s quite natural that you will want to … Read more

Which of these would prevent data from appearing in a Custom Report? You’ve applied too many metrics to the Custom Report You’ve applied a filter that filters out all of your data You’ve applied too many dimensions to the Custom Report You haven’t shared that Custom report with users in the same view Correct answer … Read more

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: include Brazil > Filter 2: include Argentina Filter 1: exclude Peru or Bolivia Filter 1: include Argentina > Filter 2: include Brazil Filter 1: include Brazil or Argentina Correct answer is: Filter 1: include Brazil or … Read more

What is a “metric” in Google Analytics? A dimension that can help you analyze site performance. The dates in your date range. A segment of data separated out in a report for comparison. The numbers in a data set often paired with dimensions. Correct answer is: The numbers in a data set often paired with … Read more

What report indicates the last page users viewed before leaving your website? Pages report All Pages report Landing Pages report Exit Pages report Correct answer is: Exit Pages report Explanation: The “Exit Pages” report under “Site Content” shows the pages where users left your site. Because you don’t want users exiting from important pages like a shopping … Read more

To recognize users across different devices, what feature must you enable? Attribution Models Audience Definitions AdWords Linking User ID Correct answer is: User ID Explanation: The User ID lets you associate engagement data from multiple devices and different sessions with unique IDs. Read more here: https://support.google.com/analytics/answer/3123662

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? 0 1 2 3 Correct answer is: 3 Explanation: Goals are configured at the view level. Goals can be applied to specific pages or … Read more

You cannot change the default session timeout duration in Google Analytics. True False Correct answer is: False Explanation: A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a … Read more

What is the “Bounce Rate” in Google Analytics? The number of times unique users returned to your website in a given time period The percentage of total site exits The percentage of sessions in which a user exits from your homepage The percentage of visits when a user landed on your website and exited without … Read more

Assigning a value to a Google Analytics Goal allows you to do which of the following? Track actual revenue from your conversions Analyze the conversion funnel on your website. Track real-time revenue for your business Compare goal conversions and measure changes and improvements to your site Correct answer is: Compare goal conversions and measure changes … Read more

Which of these is NOT possible when you link your AdWords account to Google Analytics? View AdWords click and cost data alongside your site engagement data in Google Analytics Create remarketing lists in Analytics to use in AdWords campaigns Import Analytics goals and transactions into AdWords as conversions Adjust keyword bids inside Google Analytics Correct … Read more

Which kinds of hits does Google Analytics track? Page-tracking hit Event-tracking hit Ecommerce-tracking hit All of the above Correct answer is: All of the above Explanation: An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.Each time the tracking code is triggered … Read more

If you wanted to track what search terms customers used to find products on your website, what would you set up? Data Import Enhanced Ecommerce Search filters Site Search Correct answer is: Site Search Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms … Read more

Custom Dimensions can be used as which of the following? Secondary dimensions in Standard reports Primary dimensions in Custom Reports Secondary dimensions in Custom Reports All of the above Correct answer is: All of the above Explanation: Custom dimensions can appear as primary dimensions in Custom Reports. You can also use them as Segments and … Read more

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out. True False Correct answer is: False Explanation: some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes.Read … Read more

What is a “secondary dimension” in Google Analytics? A visualization to understand the impact of data A dashboard widget that offers more specific analysis An additional report dimension for more specific analysis An additional report metric for more specific analysis Correct answer is: An additional report dimension for more specific analysis Explanation: Secondary dimension actually … Read more

Smart Goals are created automatically by Google’s machine-learning algorithms True False Correct answer is: True Explanation: Smart Goals are configured at the view level. Smart Goals uses machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in a conversion.Read more here: https://support.google.com/analytics/answer/6153083

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. True False Correct answer is: False Explanation: In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Read … Read more

When will the Analytics tracking code send an event hit to Google Analytics? Every time a user adds an event to their calendar Every time a user makes a reservation Every time a user performs an action with event tracking implemented Every time a user performs an action with pageview tracking implemented Correct answer is: … Read more

What type of Custom Report shows a static sortable table with rows of data? Flat Table Map Overlay Pivot Table Explorer Correct answer is: Flat Table Explanation: Explorer: The standard Analytics report. Includes a line graph and a data table that includes dynamic elements like a search/sort option and secondary dimensions. Flat Table: A static, … Read more

What report shows which web pages get the most traffic and highest engagement? Active Users report All Pages report Frequency and Recency report Engagement report Correct answer is: All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? Data Import The Measurement Protocol Browser cookies The Networking Protocol Correct answer is: The Measurement Protocol Explanation: The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to … Read more

When the same default tracking code is installed on pages with different domains, what will result? Analytics will associate users and sessions with their respective domains Analytics will send an alert about duplicate data collection Analytics will associate users and sessions with a single domain Analytics will not associate users and sessions with any domain … Read more

Which default traffic source dimensions does Google Analytics report for each website visitor? Source and Medium Campaign and Ad Content Campaign and Medium Source, Medium, Campaign, and Ad Content Correct answer is: Source and Medium Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.

What metric-dimension combination is not valid? Sessions / Source Sessions / Bounce rate Time on Page / Device Type Total Events / User Type Correct answer is: Sessions / Bounce rate Explanation: Sessions and Bounce Rate come under metrics. That’s why “Sessions / Bounce rate” is not a valid metric-dimension combination.

If a web page visitor clears the Analytics cookie from their browser, what will occur? Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will set a new browser cookie the next time … Read more

Sampling is applied to reports before segmentation. True False Correct answer is: False Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample. Read more here: https://support.google.com/analytics/answer/2637192

Which Goals are available in Google Analytics? Destination, Event, Duration, Pages/Screens per Session Destination, Event, Pageview, Social Location, Event, Time, Users per Session Pageview, Event, Transaction, Social Correct answer is: Destination, Event, Duration, Pages/Screens per Session Read more here: https://support.google.com/analytics/answer/1012040

Google Analytics cannot collect data from which systems by default? Mobile devices Online point-of-sale systems Websites Offline inventory database correct answer : Offline inventory database Explanation: Google analytic cannot collect data from Offline inventory database by default. You need “Data import” for this job. Data Import lets you join the data generated by your offline … Read more

For autotagging, what parameter does Google Ads include in the destination URL? utm= urlid= adid= gclid= Correct answer is: gclid= Explanation: If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets … Read more

What feature is required to track customer search terms on a website? Data Import Enhanced Ecommerce Search filters Site Search Correct answer is: Site Search Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created … Read more

Which three campaign parameters are recommended to manually track campaigns? Source, Content, and Term Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Correct answer is: Medium, Source, and Campaign Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name. Read … Read more

What campaigns require manual tags on destination URLs for tracking? AdWords campaigns Email campaigns AdWords and email campaigns None of the above Correct answer is: Email campaigns Explanation: By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters … Read more

To track users and sessions across multiple domains, Cross-domain tracking must be set up first.

Which reports require the activation of Advertising Features? Cohort Analysis reports Real-time reports Geo reports Demographics and Interests reports Correct answer is: Demographics and Interests reports Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When … Read more

Auto-tagging is used to collect data from what kind of traffic? Search engine traffic other than Google Social media traffic AdWords Campaign traffic Website referral traffic Correct answer is: AdWords Campaign traffic Explanation: Auto-tagging is the recommended approach and ensures that you get the most detailed AdWords data. Read more here: https://support.google.com/analytics/answer/1033981

Which report shows the percentage of traffic that has visited your site before? Behavior > New vs returning report Behavior > Frequency and Recency report All traffic > Referrals report Interests > Affinity categories report Correct answer is: Behavior > New vs returning report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. True False Correct answer is: True Explanation: When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you: Can immediately select it in reports. Can apply it retroactively … Read more

What report identifies browsers that may have had problems with a website? The Active Users report The Browser & OS report The Source/Medium report The New vs Returning report Correct answer is: The Browser & OS report Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site with those … Read more

Once filters have been applied, what is the option to recover filtered data? Data may be recovered within 5 days Data may be recovered within 30 days Filtered data is not recoverable Data may be recovered within 10 days Correct answer is: Filtered data is not recoverable Explanation: Filters are destructive. Filtering your incoming hits … Read more

What campaign parameter is not available by default in Google Analytics ? utm_content utm_source utm_adgroup utm_campaign Correct answer is utm_adgroup

In Custom Reports, what must metrics and dimensions share in order to report accurately? Same scope Same index Same Custom Report Same view Correct answer is: Same scope Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes … Read more

Which reports indicate how traffic arrived at a website? Behavior Demographics All traffic Geo Correct answer is: All traffic Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.[1234]

What type of data does Google Analytics prohibit you from collecting? Personally identifable information Product SKU(s) Billing city Purchase amount Correct answer is: Personally identifable information Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that … Read more

Whatmodel represents the hierarchical structure of a Google Analytics account? Account > View > Property View > Account > Property Account > Property > View Property > Account > View Correct answer is: Account > Property > View Read more here: https://support.google.com/analytics/answer/1009618

What scope would you apply for a Custom Dimension that collects data for users who log in to your website? User Hit Session Product Correct answer is: User Explanation: User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t … Read more

What cannot be collected by the default Analytics tracking code? Device and operating system Browser language setting User’s favorite website Page visits Correct answer is: User’s favorite website Explanation: There is not any option in Google Analytics’ interface to identify the data about User’s favorite website. Whereas you can see how your users accessed your … Read more

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? Ecommerce reports Goals reports Acquisition reports Multi-Channel Funnel reports Correct answer is: Multi-Channel Funnel reports Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the … Read more

What filter would only include data from a campaign titled “Back to School” in Campaign reports? Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” Predefined Include filter with “traffic to the hostname” “that are equal … Read more

What report shows which types of mobile devices visited a website? Technology > Network report All traffic > Source/Medium report Site Content > Landing Page report Mobile > Devices report Correct answer is: Mobile > Devices report Explanation: With this (Mobile > Devices report) report, you can find out how many users you acquired on … Read more

What is not a benefit of using segments to analyze data? Permanently modify the data in a view Analyze users by single or multi-session conditions Compare behavior metrics for groups of users like Converters vs non Converters Isolate and analyze specific conversion paths using conversion segments Correct answer is: Permanently modify the data in a … Read more

What report compares metrics based on user acquisition date over a series of weeks? Users Flow report Active Users report Cohort Analysis report User Explorer report Correct answer is: Cohort Analysis report Explanation: Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. Examples of … Read more

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? Active Users report Users Flow report Cohort Analysis report User Explorer report Correct answer is: Active Users report Explanation: The metrics in the Active Users Report are relative to the last day in the date range you are using for the … Read more

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? Television commercials Paid and organic search Website referrals Social network Correct answer is: Television commercials

What Remarketing audiences cannot be defined by default? Users who visited a specific page on a website Users who visited a physical store Users who speak a particular language Users who played a video on a website Correct answer is: Users who visited a physical store

What report shows a visual representation of user interactions on a website? Behavior Flow report Content Drilldown report Landing Pages report Treemaps report Correct answer is: Behavior Flow report Explanation: The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content … Read more

Which assets cannot be shared in the Solutions Gallery? Custom reports Segments Custom Dimensions Goals Correct answer is: Custom Dimensions Explanation: You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal … Read more

To view accurate data in a Custom Report, what action should be avoided? Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Use multiple dimensions together in the same report Pair metrics and dimensions of different scopes Correct answer is: Pair metrics and dimensions of different scopes Explanation: Pairing metrics … Read more

Segments will not allow you to do what? Create subsets of sessions or users Permanently alter data Build custom Remarketing lists Isolate and analyze data Correct answer is: Permanently alter data

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? Users who are female and have children Users 25 to 34 years old who have their browser set to Spanish Users who engaged in a social media or email campaign Users who viewed a page on a website, then … Read more

To recognize users across different devices, what feature must be enabled? Attribution Models Google Ads Linking User ID Audience Definitions Correct answer is: User ID Explanation: The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To … Read more

What asset is used to build a remarketing list? Custom Metric Custom Report Custom Dimension Custom Segment Correct answer is: Custom Segment

When does a default Analytics session expire? At noon every day When a user is inactive on your website for more than 30 minutes When a user opens another browser window After 30 minutes, regardless of user activity on your website Correct answer is: When a user is inactive on your website for more than … Read more

What scope levels available for dimensions and metrics? Hit-level, session-level, product-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Event-level, session-level, transaction-level, or user-level scope Event-level, duration-level, transaction-level, or user-level scope Correct answer is: Hit-level, session-level, product-level, or user-level scope Explanation: Scope determines which hits will be associated with a particular custom dimension value. … Read more

What is not considered a “source” in Google Analytics by default? Email Google (direct) com Correct answer is: Email Explanation: “Email” is not considered as a source in Google Analytics. “Email” comes under the “Medium”.

When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in the same browser on the same device When the sessions happen in the same browser on the same day When the sessions share the same browser cookie When the sessions happen in different browsers on … Read more