If you have a set budget for a campaign and aim to achieve a good return on investment (ROI), in Search Ads 360’s Performance Center, you should set up a budget bid strategy.
- You should set up conversion cart data.
- You should set up data-driven attribution.
- You should set up Google Ads auction-time bidding.
- You should set up budget bid strategy.
The correct answer is: You should set up budget bid strategy
Detailed Answer: Implementing a budget bid strategy in Search Ads 360’s Performance Center is crucial for managing a campaign with a fixed budget while targeting optimal ROI. This strategy should ideally be activated either at the start of a campaign plan or shortly thereafter. The budget bid strategy automates the allocation of your budget towards key metrics defined in your performance plan. For instance, if your primary metric is achieving clicks, the strategy will optimize your spend to maximize the number of clicks while minimizing the average cost per click, within your budget constraints and the specified timeframe of your plan. If your focus is on Cost-per-action (CPA), the strategy aims to enhance conversions. Similarly, if your campaign goal revolves around revenue, the key metric would be Target Return on Ad Spend (ROAS). This strategic approach ensures that your budget is efficiently utilized in alignment with your specific campaign objectives and ROI aspirations.
Chapter 4: Maximize Performance with Bid Strategies
Read more here: https://support.google.com/sa360/answer/13384420