Home » Display & Video 360 Certification Exam » You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
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You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

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If you notice that a Programmatic Guaranteed deal in Display & Video 360 under-delivered last week, the first thing you should do is use the Deal Troubleshooter to determine why this happened.

  • See if the line item has multiple targeting assigned.
  • Review the campaign-level targeting.
  • Contact the publisher.
  • Use the Deal Troubleshooter.

The correct answer is: Use the Deal Troubleshooter

Explanation: The Deal Troubleshooter is a comprehensive and user-friendly tool designed to pinpoint issues with various deal types, such as private auctions, guaranteed deals, non-guaranteed fixed deals, and open auction line items. It offers immediate insight into the reasons behind a deal’s underperformance. This feature is compatible with deals from any exchange that integrates with Display & Video 360. It allows for the use of filters to focus on specific deals, especially useful if a line item targets multiple deals. By utilizing the Troubleshooter, you can uncover the specific reasons and quantifications for lost impression availability across three levels of analysis, providing clarity on why a line item may not be capturing available inventory. This initial step is crucial for identifying and rectifying issues affecting deal delivery.

Read more here: https://support.google.com/displayvideo/answer/6292894

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