Google Analytics 4 Certification Exam Archives

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To link a Google Analytics property to BIgQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?

July 23, 2024March 8, 2024

The two options for selecting how frequently data should be exported from a Google Analytics property to BigQuery are Daily and Streaming.

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The is an advertisement

What model represents the hierarchical structure of a Google Analytics account?

January 13, 2024October 20, 2022

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The is an advertisement

Which of these structures represents a Google Analytics account’s hierarchy?

January 11, 2024October 20, 2022

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The is an advertisement

Which of these configurations show a Google Analytics account’s hierarchical structure?

January 11, 2024October 20, 2022

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The is an advertisement

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

January 13, 2024October 20, 2022

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The is an advertisement

What scope would be set for a custom dimension that reports membership status for a customer rewards program?

February 4, 2024October 20, 2022

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The is an advertisement

Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?

January 11, 2024October 20, 2022

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The is an advertisement

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?

January 11, 2024October 20, 2022

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The is an advertisement

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

January 11, 2024October 20, 2022

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The is an advertisement

If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?

January 11, 2024October 20, 2022

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The is an advertisement

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

January 11, 2024October 20, 2022

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The is an advertisement

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

January 11, 2024October 20, 2022

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The is an advertisement

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

January 11, 2024October 20, 2022

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The is an advertisement

You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?

January 11, 2024October 20, 2022

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The is an advertisement

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

January 11, 2024October 20, 2022

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The is an advertisement

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

January 11, 2024October 20, 2022

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The is an advertisement

Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

December 29, 2022October 20, 2022

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The is an advertisement

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

December 29, 2022October 20, 2022

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The is an advertisement

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

January 10, 2024October 20, 2022

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The is an advertisement

You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

January 11, 2024October 20, 2022

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The is an advertisement

You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

January 11, 2024October 20, 2022

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The is an advertisement

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

January 11, 2024October 20, 2022

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The is an advertisement

You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

January 11, 2024October 20, 2022

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The is an advertisement

You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?

December 29, 2022October 20, 2022

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The is an advertisement

Which of these definitions describe a data stream as it relates to Google Analytics?

January 11, 2024October 20, 2022

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The is an advertisement

Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?

January 11, 2024October 20, 2022

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The is an advertisement

Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?

December 29, 2022October 20, 2022

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The is an advertisement

Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?

January 11, 2024October 20, 2022

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The is an advertisement

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

January 11, 2024October 20, 2022

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The is an advertisement

Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?

January 11, 2024October 20, 2022

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The is an advertisement

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

November 15, 2022October 20, 2022

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The is an advertisement

What can Google Ads do with audiences from Google Analytics when these two services are linked?

January 10, 2024October 20, 2022

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The is an advertisement

How can Google Ads use audiences from Google Analytics when the two are linked?

December 29, 2022October 20, 2022

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The is an advertisement

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

February 4, 2024October 20, 2022

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The is an advertisement

What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

January 13, 2024October 20, 2022

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The is an advertisement

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

January 10, 2024October 20, 2022

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The is an advertisement

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

December 29, 2022October 20, 2022

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The is an advertisement

Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

January 11, 2024October 20, 2022

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The is an advertisement

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

January 13, 2024October 20, 2022

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The is an advertisement

Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?

January 11, 2024October 20, 2022

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The is an advertisement

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

January 11, 2024October 20, 2022

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The is an advertisement

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

November 15, 2022October 20, 2022

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The is an advertisement

Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?

January 11, 2024October 20, 2022

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The is an advertisement

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

January 11, 2024October 20, 2022

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The is an advertisement

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

January 11, 2024October 20, 2022

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The is an advertisement

You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?

January 11, 2024October 20, 2022

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The is an advertisement

If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?

January 13, 2024October 20, 2022

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The is an advertisement

Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

January 11, 2024October 20, 2022

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The is an advertisement

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

December 29, 2022October 20, 2022

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The is an advertisement

If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?

January 11, 2024October 20, 2022

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The is an advertisement

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

January 11, 2024October 20, 2022

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The is an advertisement

You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

January 11, 2024October 20, 2022

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The is an advertisement

This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

February 4, 2024October 20, 2022

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The is an advertisement

If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

January 11, 2024October 20, 2022

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The is an advertisement

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

January 13, 2024October 20, 2022

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The is an advertisement

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?

January 11, 2024October 20, 2022

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The is an advertisement

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

January 11, 2024October 20, 2022

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The is an advertisement

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

January 11, 2024October 19, 2022

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The is an advertisement

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?

January 11, 2024October 19, 2022

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The is an advertisement

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?

January 11, 2024October 19, 2022

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The is an advertisement

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

January 11, 2024October 19, 2022

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The is an advertisement

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

January 11, 2024October 19, 2022

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The is an advertisement

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

February 4, 2024October 19, 2022

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The is an advertisement

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

December 29, 2022October 19, 2022

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The is an advertisement

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

January 11, 2024October 19, 2022

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The is an advertisement

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

January 13, 2024October 19, 2022

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The is an advertisement

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

December 29, 2022October 19, 2022

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The is an advertisement

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

December 29, 2022October 19, 2022

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The is an advertisement

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

January 11, 2024October 19, 2022

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The is an advertisement

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

January 11, 2024October 19, 2022

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The is an advertisement

You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

February 4, 2024October 19, 2022

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The is an advertisement

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

January 11, 2024October 19, 2022

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The is an advertisement

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

January 11, 2024October 19, 2022

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The is an advertisement

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?

January 11, 2024October 19, 2022

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The is an advertisement

If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

January 11, 2024October 19, 2022

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The is an advertisement

You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

December 29, 2022October 19, 2022

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The is an advertisement

You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

January 13, 2024October 19, 2022

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The is an advertisement

You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

January 11, 2024October 19, 2022

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The is an advertisement

If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

January 11, 2024October 19, 2022

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The is an advertisement

To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?

January 13, 2024October 19, 2022

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The is an advertisement

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?

January 11, 2024October 19, 2022

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The is an advertisement

You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

December 29, 2022October 19, 2022

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The is an advertisement

You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?

February 4, 2024October 19, 2022

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The is an advertisement

If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

January 10, 2024October 19, 2022

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The is an advertisement

When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

December 29, 2022October 19, 2022

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The is an advertisement

You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?

January 11, 2024October 19, 2022

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The is an advertisement

In which of these situations could you use the Engagement overview report in Google Analytics?

January 11, 2024October 19, 2022

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The is an advertisement

In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?

January 11, 2024October 19, 2022

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The is an advertisement

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

January 10, 2024October 19, 2022

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The is an advertisement

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

February 4, 2024October 19, 2022

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The is an advertisement

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

January 13, 2024October 19, 2022

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The is an advertisement

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

January 11, 2024October 19, 2022

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The is an advertisement

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

January 11, 2024October 19, 2022

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The is an advertisement

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

December 29, 2022October 19, 2022

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The is an advertisement

What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?

January 11, 2024October 19, 2022

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The is an advertisement

What distinguishes Google Analytics 4 properties from Universal Analytics properties?

January 11, 2024October 19, 2022

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The is an advertisement

How do Google Analytics 4 properties differ from Universal Analytics properties?

December 29, 2022October 19, 2022

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The is an advertisement

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?

January 11, 2024October 19, 2022

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The is an advertisement

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?

January 11, 2024October 19, 2022

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The is an advertisement

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?

January 11, 2024October 19, 2022

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