Google Analytics 4 Certification Exam
Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?
The report should be added to the Collection so that it appears in the left-hand navigation.
Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?
The Google Analytics feature that would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data from another business application is the Data API feature.
When creating a Free-Form Report, which types of visualizations are available for you to include?
When creating a Free-Form Report, the types of visualizations available for inclusion are tables, line charts, scatterplots, and bar charts.
You’ve noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?
To identify anomalies or potential issues in a Google Analytics property, you can use dimensions such as country, OS version, and operating system with version.
As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you do that?
Secondary Dimension would help you do a deeper breakdown and analysis of the data.
To link a Google Analytics property to BIgQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?
The two options for selecting how frequently data should be exported from a Google Analytics property to BigQuery are Daily and Streaming.
What model represents the hierarchical structure of a Google Analytics account?
The model that represents the hierarchical structure of a Google Analytics account is Account > Property > Data stream.
Which of these structures represents a Google Analytics account’s hierarchy?
The hierarchical structure of a Google Analytics account is represented as Account > Property > Data stream to organize and manage data efficiently.
Which of these configurations show a Google Analytics account’s hierarchical structure?
The hierarchical structure of a Google Analytics account is organized as Account > Property > Data stream, where the account represents the highest level, properties track individual websites or apps, and data streams collect user interaction data.
If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
The scope that should be set for a custom dimension that reports membership status for a customer rewards program is “User.”
What scope would be set for a custom dimension that reports membership status for a customer rewards program?
The scope that would be set for a custom dimension that reports membership status for a customer rewards program is User.
Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?
The User scope should be set for a custom dimension reporting membership status for a customer rewards program.
You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?
The Default channel grouping dimension shows where website users arrived from, such as “organic search” or “referral,” helping you analyze which sources drive new customers and conversions.
Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?
To determine whether website traffic is coming from organic search, referral, or other sources, look at the Session Primary Channel Group (Default Channel Group) / Default Channel Grouping dimension.
If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?
To gain insight into the traffic sources for your retail website, look at the Default Channel Grouping dimension to determine whether it’s coming from organic search, referral, or other sources.
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?
The Acquisition section in Google Analytics Reports provides insights into where users are coming from before visiting your website, such as social media.
Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
The Acquisition section in Google Analytics Reports provides insight into where users are coming from before visiting your website, including search engine results and social media.
Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?
The section in Google Analytics Reports where you can find insights into where users are coming from before visiting your website is Acquisition.
You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?
The language preference of users watching the video on your site is a user property collected by Google Analytics to help understand audience demographics.
You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?
In Google Analytics, a user property collected for your video would be the language preference of users watching the video on your site.
Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?
To define a homepage view event in Google Analytics, you can use the Create event option in the Events section.
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
A data stream in Google Analytics lives within a property and serves as a source of data from an app or website.
Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?
Conversion modeling in Google Analytics uses machine learning to estimate conversions that cannot be directly observed, filling in data gaps for better measurement.
Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
Conversion modeling in Google Analytics uses machine learning to measure conversions that aren’t directly observable, helping to fill gaps in conversion data.
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
The Data Retention Period feature in Google Analytics allows you to control how long user-level and event-level data is stored.
What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
The platform that you can connect with Analytics to get insights into organic search queries directing users to your website is Search Console.
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
To gain insights into organic search queries that drive users to your website, you can connect Google Analytics with Search Console.
If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
If you wanted to gain insights into the organic search queries that are taking users to your website, you should connect Search Console with Analytics.
You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
To collect and send data from your mobile app to your Google Analytics 4 property, you should use the Firebase SDK.
Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?
Firebase SDK is best practice that should be used to collect and send data from a mobile app to a Google Analytics 4 property.
You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
To start collecting and sending data to Google Analytics for your website, you need to implement an Analytics tag.
If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?
If you delete a property from your Google Analytics account, you have 35 days until the property is permanently deleted.
Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?
Once you’ve deleted a property from your Google Analytics account, it takes 35 days for the property to be permanently deleted.
You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
To analyze events and users across your website and both iOS and Android apps, set up one property with one web data stream for your website and two app data streams, one for iOS and one for Android.
This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.
The User-ID feature in Analytics allows you to connect individual customers’ behavior across different platforms and devices by associating your own identifiers with them.