To connect Firebase to AdWords, which of these is required? In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administ... Read more

What two things can you track with AdWords out of the box without making any code changes to your app? You can actually track any custom event you want to define. App installs and core user... Read more

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep link... Read more

Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions? Call-only ads don’t include a link to a mobil... Read more

AdWords Smart Bidding uses machine learning and your account data to help you do what? Let you adjust your bids manually, so you’re visible when customers are looking for you. Make inf... Read more

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining c... Read more

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner... Read more