Google Mobile Advertising Exam Answers Archives

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

April 19, 2019March 27, 2019

AdWords Smart Bidding uses machine learning and your account data to help you do what?

March 28, 2019March 27, 2019

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

March 28, 2019March 27, 2019

An app advertiser would want to use a third-party tracking company to:

March 28, 2019March 27, 2019

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

March 28, 2019March 27, 2019

What two things can you track with AdWords out of the box without making any code changes to your app?

March 28, 2019March 27, 2019

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.

March 28, 2019March 27, 2019

True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

March 28, 2019March 27, 2019

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

March 28, 2019March 27, 2019

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

March 28, 2019March 27, 2019

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT

March 28, 2019March 27, 2019

Showing your ads on top of the mobile page in search results is beneficial because:

March 28, 2019March 27, 2019

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

March 28, 2019March 27, 2019

iOS app conversion tracking cannot be set up using:

March 28, 2019March 27, 2019

An advertiser with stores throughout the country could use Location Extension Targeting to:

March 28, 2019March 27, 2019

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

March 28, 2019March 27, 2019

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

March 28, 2019March 27, 2019

Automatic bidding is ideal for advertisers who:

March 28, 2019March 27, 2019

How do upgraded URLs help advertisers with 3rd party conversion tracking?

March 28, 2019March 27, 2019

To connect Firebase to AdWords, which of these is required?

March 26, 2019March 25, 2019

All of these were recommended to help build a faster site except?

March 26, 2019March 25, 2019

Select the one way NOT to track app conversions.

March 26, 2019March 25, 2019

Which of the following is true about mobile optimized websites?

March 26, 2019March 25, 2019

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

March 26, 2019March 25, 2019

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

March 26, 2019March 25, 2019

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

March 26, 2019March 25, 2019

Which is a benefit of using server-to-server app conversion tracking over an SDK?

March 26, 2019March 25, 2019

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

March 26, 2019March 25, 2019

What is a lightbox ad?

March 26, 2019March 25, 2019

Many successful mobile sites have large “touch targets” for clicking that take into account.

March 26, 2019March 25, 2019

Sitelink extensions:

March 26, 2019March 25, 2019

To re-engage users with an app, use the following strategies:

March 26, 2019March 25, 2019

These are all key to good mobile site design except?

March 26, 2019March 25, 2019

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

March 25, 2019March 24, 2019

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

March 24, 2019March 23, 2019

How does AdWords data-driven attribution give credit for conversions?

March 24, 2019March 23, 2019

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

March 24, 2019March 23, 2019

Where can universal app campaigns run?

March 24, 2019March 23, 2019

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products

March 24, 2019March 23, 2019

Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions?

March 24, 2019March 23, 2019

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

March 24, 2019March 23, 2019

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

March 24, 2019March 23, 2019

Which of the following is NOT a type of mobile ad extension?

March 24, 2019March 23, 2019

When you use a flexible bid strategy, it will automatically optimize your bids based on:

March 24, 2019March 23, 2019

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

March 24, 2019March 23, 2019

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

March 24, 2019March 23, 2019

An advertiser would NOT use AdWords’ mobile offering to:

March 24, 2019March 23, 2019

Viewable impressions:

March 24, 2019March 23, 2019

Admob is ____.

March 24, 2019March 23, 2019

You can use a mobile specific display URL to:

March 24, 2019March 23, 2019

App remarketing allows you to target people who:

March 24, 2019March 23, 2019

Conversion tracking is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

March 24, 2019March 23, 2019

Ad extensions are a type of ad format that show extra information about your business.

March 24, 2019March 23, 2019

To understand the full value of mobile, you must take into account:

March 24, 2019March 23, 2019

A Deep Link specifies a location in an app that corresponds to the content you’d like to show.

March 24, 2019March 23, 2019

When conversion data shows that mobile drives more value, you would raise your mobile bid.

March 24, 2019March 23, 2019

Why do mobile advertisers care about driving physical store traffic?

March 24, 2019March 23, 2019

What is a simple way to target ads to mobile users when they’re near your physical store locations?

March 23, 2019March 22, 2019

Which extensions can help drive installs of your mobile app?

March 23, 2019March 22, 2019

Why do advertisers care about driving calls to their business?

March 23, 2019March 22, 2019

Which of the following is true about apps?

March 23, 2019March 22, 2019

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

March 23, 2019March 22, 2019

Showrooming refers to:

March 23, 2019March 22, 2019

Which of the following is a way for an advertiser to monetize their app?

March 23, 2019March 22, 2019

Deep-linking allows:

March 23, 2019March 22, 2019

How can you re-engage users who have abandoned your app after their first use?

March 23, 2019March 22, 2019

Which is a good app design practice?

March 23, 2019March 22, 2019

What does a call extension let users do that call-only ads do not?

March 26, 2019July 19, 2018

The Mobile App Behavior reports provide data for

November 6, 2018June 23, 2017

To connect Firebase to Google Analytics, which of these is required?

November 6, 2018June 23, 2017

In AdWords, you can create and manage video campaigns targeting mobile devices by using:

November 6, 2018June 23, 2017

AdWords cross-device conversions don’t

November 6, 2018June 23, 2017

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

November 6, 2018June 23, 2017

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

November 6, 2018June 23, 2017

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

November 6, 2018June 23, 2017

gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:

November 6, 2018June 23, 2017

What is an app engagement ad?

November 6, 2018June 23, 2017

When should an advertiser use an app extension instead of an app promotion ad?

November 6, 2018June 23, 2017

You can use the Mobile App Overview report to do which of the following:

November 6, 2018June 23, 2017

The Mobile App Acquisition reports provide data for which of the following?

November 6, 2018June 13, 2017

Which of the following is true about apps?

November 6, 2018October 20, 2016

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

November 6, 2018October 20, 2016

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

November 6, 2018October 20, 2016

What is an app install ad?

November 6, 2018October 20, 2016

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

November 6, 2018October 19, 2016

What time of day does mobile usage generally peak?

November 6, 2018October 19, 2016

Usage data allows advertisers to:

November 6, 2018October 19, 2016

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

November 6, 2018October 19, 2016