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Home » Google Mobile Advertising Exam Answers

Google Mobile Advertising Exam Answers

Google Mobile Advertising Exam Questions ans Answers with Explanations and Referral Urls For Practicing Purpose and To Earn Knowledge from Verified Source. Mobile Advertising Assessment Exam Answers Recently Updated on 12 May 2019.

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

AdWords Smart Bidding uses machine learning and your account data to help you do what?

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

An app advertiser would want to use a third-party tracking company to:

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

What two things can you track with AdWords out of the box without making any code changes to your app?

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.

True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT

Showing your ads on top of the mobile page in search results is beneficial because:

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

iOS app conversion tracking cannot be set up using:

An advertiser with stores throughout the country could use Location Extension Targeting to:

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Automatic bidding is ideal for advertisers who:

How do upgraded URLs help advertisers with 3rd party conversion tracking?

To connect Firebase to AdWords, which of these is required?

All of these were recommended to help build a faster site except?

Select the one way NOT to track app conversions.

Which of the following is true about mobile optimized websites?

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

Which is a benefit of using server-to-server app conversion tracking over an SDK?

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

What is a lightbox ad?

Many successful mobile sites have large “touch targets” for clicking that take into account.

Sitelink extensions:

To re-engage users with an app, use the following strategies:

These are all key to good mobile site design except?

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

How does AdWords data-driven attribution give credit for conversions?

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

Where can universal app campaigns run?

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products

Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions?

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

Which of the following is NOT a type of mobile ad extension?

When you use a flexible bid strategy, it will automatically optimize your bids based on:

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

An advertiser would NOT use AdWords’ mobile offering to:

Viewable impressions:

Admob is ____.

You can use a mobile specific display URL to:

App remarketing allows you to target people who:

Conversion tracking is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Ad extensions are a type of ad format that show extra information about your business.

To understand the full value of mobile, you must take into account:

A Deep Link specifies a location in an app that corresponds to the content you’d like to show.

When conversion data shows that mobile drives more value, you would raise your mobile bid.

Why do mobile advertisers care about driving physical store traffic?

What is a simple way to target ads to mobile users when they’re near your physical store locations?

Which extensions can help drive installs of your mobile app?

Why do advertisers care about driving calls to their business?

Which of the following is true about apps?

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

Showrooming refers to:

Which of the following is a way for an advertiser to monetize their app?

Deep-linking allows:

How can you re-engage users who have abandoned your app after their first use?

Which is a good app design practice?

What does a call extension let users do that call-only ads do not?

The Mobile App Behavior reports provide data for

To connect Firebase to Google Analytics, which of these is required?

In AdWords, you can create and manage video campaigns targeting mobile devices by using:

AdWords cross-device conversions don’t

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:

What is an app engagement ad?

When should an advertiser use an app extension instead of an app promotion ad?

You can use the Mobile App Overview report to do which of the following:

The Mobile App Acquisition reports provide data for which of the following?

Which of the following is true about apps?

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

What is an app install ad?

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

What time of day does mobile usage generally peak?

Usage data allows advertisers to:

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

Where can app ads run?

To find the right mobile bid, you would calculate:

The two types of conversions for YouTube on mobile are:

The conversion optimizer for apps allows:

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties

Auto exclusions allow:

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed

If your campaign is running on the Display Network, your ads:

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

Which of the following is NOT true about an app URL scheme?

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