If Search Ads 360 is defaulting to a basic linear attribution model instead of the data-driven model you set up last week, it could be explained by saying that the number of clicks and conversions falls below the data requirements.
- By saying that historical data is transferring to the new model created.
- By saying that the model was created during the bid strategies learning period.
- By saying that there are too many keywords included in the bid strategy.
- By saying that the number of clicks and conversions falls below the data requirements.
The correct answer is: By saying that the number of clicks and conversions falls below the data requirements
Explanation: In Search Ads 360, if the weekly number of clicks and conversions is insufficient to meet the data requirements for a data-driven attribution model, the system will revert to using a previously generated model. Should there be an instance where it has not been able to generate a model in the past 30 days due to inadequate data, Search Ads 360 will apply the basic linear model as a fallback. The system will then attempt to update the attribution model the following week when new data is available. This ensures that there is always a working model in place, even if the data isn’t sufficient for the more complex data-driven model you intended to use.
Chapter 17: Use Data-Driven Attribution in Search Ads 360