If your customer wants to define and view specific parts of their Google Ads data using custom columns in Search Ads 360, they’d use custom formula and custom conversion columns.
- Custom formula and custom labels
- Custom dimension and custom formula
- Custom conversion and custom labels
- Custom formula and custom conversion
The correct answer is: Custom formula and custom conversion
Explanation: In Search Ads 360, to effectively tailor and analyze Google Ads data, two types of custom columns are particularly useful. First, custom formula columns enable the writing of formulas using spreadsheet-like features, including a variety of functions and filters. This allows for flexible and detailed data analysis according to specific criteria. Second, custom conversion columns are employed to report on distinct conversion actions, offering insights into particular aspects of user interactions and conversions. Utilizing these two types of custom columns, your customer can achieve a more nuanced and targeted view of their Google Ads data, enhancing their understanding and decision-making capabilities within the platform.
Chapter 9: Use Custom Columns in Search Ads 360