Search Ads 360 Certification Exam

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What configuration setting eliminates duplicate conversions between advertisers? Revenue Shared Floodlight configuration Counter Action   Correct answer is: Shared Floodlight configuration Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is shown in the “Last sync” details tab? (select two) A list of campaigns modified The time that the sync occurred A list of error types The number of errors during the sync … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three features can be used to integrate offline conversion data?(select three) sFTP Bulksheets Search Ads 360 API Google Data Studio   Correct answers are: sFTP Bulksheets Search Ads 360 API Explanation: Upload from … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campaign Placement Publisher Correct answer is: Advertiser Explanation: If the advertiser doesn’t exist … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? 3-4 weeks 2 weeks 3 months 1 week Correct answer is: 3-4 weeks Explanation: It’s … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] At which three levels can bid strategies be applied? (select three) Keyword Ad group Agency Campaign Correct answer is: Keyword Ad group Campaign Explanation: You can apply a Search Ads 360 bid strategy to … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What two Floodlight activity group types can be set up? (select two) Counter Metric Sales Dimension Correct answer is: Counter Sales Explanation: There are two types of Floodlight activities you can create: Action: Count … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What metrics estimate conversions that measure user behavior across devices and environments? clicks cost Cross-environment metrics visits Correct answer is: Cross-environment metrics Explanation: People own multiple devices that can access the Internet, and will … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What function do ValueTrack parameters perform? Dynamically insert information Create custom date segmentation Automatically sync to Google Tag Manager Track additional conversion types Correct answer is: Dynamically insert information Explanation: ValueTrack parameters are used … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Campaign Manager API Bulksheets Custom Variables Search Ads 360 API Correct answer is: Campaign Manager API Bulksheets … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Decrease bidding portfolio by 1 low-performing keyword Decrease maximum bid in the bid strategy … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three changes can a user set up using scheduled edits? (select three) Lower bids on keywords during weekends Raise bids on keywords every Monday at 7am Activate a new bid strategy Activate ads … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What Floodlight tag measures purchases and revenue on a website? Action Revenue Transaction Counter Correct answer is: Transaction Explanation: Transaction: Track the number of sales made or the number of items purchased. You can … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What are two key differentiators in functionality between labels and business data? Ability to report at the campaign level Ability to pivot metrics within Search Ads 360 Ability to attach a business calendar Ability … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Data Exclusion events exclude data for a minimum of how many hours? 2 hours 24 hours 4 hours 8 hours Correct answer is: 24 hours Explanation: When you create a data exclusion event, you … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three frequencies can be scheduled for reports? (select three) Hourly Monthly Daily Weekly Correct answers are Monthly Daily Weekly Explanation: If you regularly download performance data for offline analysis or sharing, you can … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which attribute may be used to upload paid search offline conversions via the Campaign Manager API? Keyword Campaign ID GCLID Match Type Correct answer is: GCLID Explanation: Use Campaign Manager if you run Paid … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What action should be used to pass a conversion attribute (such as shipping cost)? Set up Custom Floodlight Variable using bulksheets Set up Custom Floodlight Variable using the relevant engine frontend Set up an … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two changes does an advertiser manager have permission to make to an advertiser account? (select two) Edit advertiser settings Remove user access to an agency’s advertisers Edit advertiser components Edit all advertisers within … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What could prevent Inventory Management from making changes to a campaign? Edits to ad rotation settings Manual edits to campaign name or status Edits to campaign bids or bid strategies Manual edits to keyword … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What type of bid strategy is supported by the forecasting tool? Position Max clicks Conversions or Revenue Rules Correct answer is: Conversions or Revenue Explanation: Supported bid strategies Search Ads 360 can forecast performance … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360? Remarketing lists Search Ads 360 API Attribution Google Ads API Correct answer … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What feature may be used to report on a specific Floodlight conversion? Custom Metric Custom Column Custom Dimension Business data Correct answer is: Custom Column Explanation: A custom Floodlight column is a column you … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What occurs when auto-tagging is enabled? A Google click ID is appended to all landing page URLs A label is added to all Google Ads campaigns A scheduled edit is created for all Google … Read more

What feature may be used to edit custom Floodlight variable data? Search Ads 360 API may be used to edit custom Floodlight variable data. Text Editor Google Ads API Bulksheets Search Ads 360 API Correct answer is: Search Ads 360 API Explanation: Before you can use a custom Floodlight variable as a metric in a … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses Floodlight Bing Conversion Trackers Google Ads Conversion Trackers Gemini Conversion Trackers Correct answers are: Floodlight Google Ads Conversion Trackers … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What attribution model assigns all credit to the last click on a paid search ad before a conversion? Data-Driven Position-based Last paid search interaction First interaction Correct answer is: Last paid search interaction Explanation: … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)Select All Correct Responses Impression share Max CPA Position Profit Correct answers are: Max CPA Position Explanation: If you want to … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)Select All Correct Responses Executive reports can’t be sent to a user … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two column categories appear in formula columns? (select two)Select All Correct Responses Engine metrics Creation time Search impr share Conversion metrics Correct answers are: Conversion metrics Engine metrics Explanation: Formula columns use data … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns? Landing page test Rules Placeholder keyword Business data Correct answer is: … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level? Ad group’s currency Billing currency Advertiser’s currency Engine’s currency … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What does it mean when the “Stop sync” button is greyed out? The engine account is paused. The sync is applying updates. The sync is complete. The engine type is “Other. Correct answer is: … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Bulksheets can be used to complete which two tasks? (select two)Select All Correct Responses Create labels Upload offline conversions Generate formula columns in bulk Upload custom Floodlight variable data Correct answers are: Create labels … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360? 8 hours 4 hours 6 hours 2 hours Correct answer is: 2 hours Explanation: Search Ads 360 updates reporting … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What level should be used to evaluate performance of a bid strategy? Bid strategy Individual ad Individual keyword Individual campaign Correct answer is: Bid strategy Explanation: Evaluating the success of a Search Ads 360 … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which level’s settings CANNOT be edited with bulksheets? (select two) Advertiser Network Ad Group Campaign Correct answers are: Advertiser Network [review]

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When a reporting view is saved, who has access to the view? All users within that advertiser Select users within that advertiser No users within that advertiser Only users with edit access within that … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)Select All Correct Responses Keywords / Product Groups Ad groups Agency Campaigns Correct answers … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses Each ad must contain only one landing page URL Minimum number of required impressions for each … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)Select All Correct Responses Set up a Custom Dimension in … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses Location target bid adjustments Mobile bid adjustments Search impression share bid adjustments Remarketing target bid adjustments Correct answers are: … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] At which two levels can URL Templates be set up? (select two)Select All Correct Responses Campaigns Advertiser Engine Agency Correct answers are: Campaigns Engine Explanation: You can create separate URL templates for each engine … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two types of uploads can be made through an sFTP endpoint? (select two)Select All Correct Responses Bulksheets Conversions Google Search history Inventory management feeds Correct answers are: Bulksheets Conversions Explanation: To create or … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone? Campaign Manager Display & Video 360 Search Ads 360 Each product uses separate time zones Correct answer is: … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step would be taken to check if an inventory management template has created any entities? Check the template’s progress bar Filter for errors in the reporting dashboard Create an Executive Report with no … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords? 1 hour 6 hours 24 hours 12 hours … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three URLs are involved in a landing page test? (select three)Select All Correct Responses Rule Experiment Control Original Correct answers are: Experiment Control Original Explanation: Before you get started with landing page tests, … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] In what order should new entities be created (assuming no campaigns already exist)? Campaign > Ad Group > Ad > Keyword Keyword > Ad Group > Campaign Keyword > Campaign > Ad Group Ad … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What permissions are needed to create an advertiser? Read-only Advertiser viewer Agency Manager Advertiser user (edit access) Correct answer is: Agency Manager Explanation: To create an advertiser in Search Ads 360, your Google account … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser? Each product uses separate currencies … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What setting should be applied to a Floodlight tag passing offline conversion data? Dynamic tag Image tag only Primary source is offline Primary source is retail Correct answer is: Primary source is offline Explanation: … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is the Search Ads 360 account hierarchy? Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword Agency > Advertiser > Engine > Campaign > Keyword Advertiser > Engine … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What conversion data can be uploaded using bulksheets? Google Analytics goal data Google Ads conversions data Offline conversion data Custom Floodlight variable data Correct answer is: Offline conversion data Explanation: Edit the downloaded bulksheet … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] At which three levels can automated rules be set up? (select three)Select All Correct Responses Agency Engines Campaigns Keywords Correct answers are: Engines Campaigns Keywords Explanation: Automated rules change settings in campaigns, ad groups, … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three engines are supported by the Search Ads 360 API? (select three)Select All Correct Responses Bing Gemini com Google Ads Correct answers are: Bing Gemini Google Ads Explanation: following engines are supported by … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Where can a saved web query be found? In the left-hand menu, click Budget Management, then Web Query In the right-hand menu, Click Advertiser Settings, then Web Query In the right-hand menu, click Attribution, … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two types of campaigns do bid strategy opportunities analyze? (select two)Select All Correct Responses Gemini manual campaigns Bing Ads manual campaigns Google Ads manual campaigns Google Ads App campaigns Correct answers are: Bing … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three landing page tests are available in Search Ads 360? (select three)Select All Correct Responses Desktop landing page test Mobile landing page test All devices landing page test Segment landing page test Correct … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? Position Advanced Targeting Conversion Clicks Correct answer is: Advanced Targeting Explanation: An advanced targeting bid … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two filters are available in the change history report? (select two)Select All Correct Responses Creation date Geo Campaign Change Type Correct answers are: Campaign Change Type Explanation: If you’re scoped to an advertiser, … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses Floodlight Google Analytics Bing Universal Event Tracking Google Tag Manager goals Correct answers are: Floodlight Google Analytics Explanation: The … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Campaigns can only be copied within the same engine account for which two engines? (select two)Select All Correct Responses Social Bing Ads adMarketplace Yahoo Gemini Correct answers are: Bing Ads Yahoo Gemini Explanation: You … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is the default attribution model for Floodlight? Last Impression First interaction Last Click First Click Correct answer is: Last Click Explanation: By default, Search Ads 360 gives all credit for a conversion to … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two segments CANNOT be applied to reporting data? (select two)Select All Correct Responses User ID Business data Device type Attribution model Correct Answers are: User ID Attribution model Explanation: You can segment reporting … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)Select All Correct Responses Google Ads API Campaign Manager API Bulksheets Search Ads 360 API … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two user types can activate the conversion API? (select two)Select All Correct Responses Agency manager Advertiser user Agency user Advertiser manager Correct answers are: Agency manager Advertiser manager Explanation: Before you can use … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two types of goals can be targeted in Bid Strategies? (select two)Select All Correct Responses Conversion Profit Margin Business data Revenue Correct answers are: Conversion Revenue Explanation: Instead of manually setting bids and … Read more

[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What happens when an engine is paused? Ad groups and keywords are paused All campaigns are paused Active campaigns are paused Syncs are paused from the engine Correct answer is: Syncs are paused from … Read more