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Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

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An advantage of using Google Analytics 4 (GA4) for your sneaker customer is that it helps automate workflows in tracking the conversions of their new basketball sneaker release and integrating this data with Search Ads 360.

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What’s Search Ads 360?

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While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

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To determine which yoga pants are driving the most sales for your athleisure client, you’d set up custom metrics in the Floodlight column of Search Ads 360.

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Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

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To find out which yoga pants drive the most sales for your athleisure brand customer in Search Ads 360, they should set up custom metrics in a Floodlight column.

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Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

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Search Ads 360 might be defaulting to the previously generated basic linear attribution model for tracking conversions, as opposed to the data-driven attribution model set up last week, because the number of clicks and conversions falls below the data requirements.

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Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

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Search Ads 360 might start defaulting to a previously generated basic linear attribution model instead of using the data-driven model set up last week because the number of clicks and conversions falls below the data requirements.

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If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

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If Search Ads 360 is defaulting to a basic linear attribution model instead of the data-driven model you set up last week, it could be explained by saying that the number of clicks and conversions falls below the data requirements.

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If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

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If your customer wants to delve deeper into their Search Ads 360 campaign and view reporting based on their business organization’s setup, they need to have custom dimensions set up within their account.

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One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?

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For your client, a jewelry designer who wants to view their Search Ads 360 campaign and understand the reporting setup for their business, they’d need to set up custom dimensions in their account.

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You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?

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To assist your customer in allocating their quarterly budget across each product and their Search Ads 360 campaigns, you should go to the Performance Center within Search Ads 360.

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If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

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If you have a set budget for a campaign and aim to achieve a good return on investment (ROI), in Search Ads 360’s Performance Center, you should set up a budget bid strategy.

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Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

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To achieve a decent return on investment (ROI) with a limited budget for their campaign, your client should set up a budget bid strategy within the Performance Center of Search Ads 360.

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Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?

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If you have a specific amount of money to spend on a campaign in the Performance Center of Search Ads 360 and are aiming for a decent return on investment (ROI), you should set up a budget bid strategy.

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You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

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For a sports equipment brand wanting to understand post-basketball transaction activities on their site to identify cross-sell opportunities for their next campaigns, they should turn to conversion cart data within Search Ads 360.

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Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?

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Within Search Ads 360, conversion cart data is the tool that can show what happens after transactions occur on a site, helping to find cross-sell opportunities and determine types of additional products for upcoming campaigns.

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You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

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To learn what happens after transactions on your site and identify cross-sell opportunities for your next campaign in Search Ads 360, you should look at conversion cart data.

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What Google products can Search Ads 360 integrate with?

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Search Ads 360 can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query.

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You want to create automated rules in Search Ads 360 for all the campaigns that are linked to your agency, but you’re unable to see all those c ampaigns. What’s one reason why that could be happening?

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If you’re trying to create automated rules in Search Ads 360 for all the campaigns linked to your agency but can’t see all of them, one reason could be that some accounts are managed within manager accounts and you only have submanager account access.

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If your client is trying to create automated rules in Search Ads 360 for all the campaigns associated with their agency but they can’t see all their campaigns, why might that be?

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If your client is unable to see all their campaigns while trying to create automated rules in Search Ads 360 for their agency, it might be because some accounts are managed within manager accounts, and they only have submanager account access.

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Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?

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One reason your advertising agency customer might not be able to see all their campaigns in Search Ads 360 when trying to create automated rules is that some accounts are managed within manager accounts, and they have submanager account access.

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One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?

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As a rental car provider using feed data to structure your Search Ads 360 campaign and aiming to highlight competitive travel prices, the pricing option available through feeds is the average price for each route.

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Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?

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For your airline customer who is using feed data to structure their Search Ads 360 campaign templates and wants to highlight competitive flight prices, the available pricing options through feeds are the average price for each route.

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You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

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From your client, a national airline provider using feed data in Search Ads 360, the available pricing options they can highlight in their campaign are the average price for each route.

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One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

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For your customer who makes designer T-shirts and is using custom columns to assess their new line of celebrity-inspired shirts in Search Ads 360, a custom column lets them access conversion for any formula.

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Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

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A custom column in Search Ads 360 allows your gourmet pet food company customer to access specific conversion actions for any formula they create.

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You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

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For your retail client who wants to define and view specific parts of their Google Ads data in Search Ads 360, they should use custom formula and custom conversion columns.

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If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?

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If your agency client inquires about the products currently compatible with Google Ads auction-time bidding in Search Ads 360, you should inform them that the compatible products are Shopping, Performance Max, and Search.

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You’re working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?

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For a beverage customer who wants to share insights across multiple teams within the company, the Report Editor in Search Ads 360 should be used to share information across users.

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Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?

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For an accessories designer needing to report on search campaigns not directly supported by Search Ads 360, the recommended account to create is an engine track account.

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After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

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If you’re encountering an error when reviewing specific bid strategy performance in custom columns within Search Ads 360, it is because bid strategy performance metrics are not reported in custom columns.

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If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

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If after setting a target return on ad spend (tROAS) bid strategy in Search Ads 360 you observe limited consistency and minimal automation in the strategy’s progress, it’s likely because the evaluation began too early, between one to two weeks after launch.

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Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?

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When advising your footwear apparel client on when to make optimizations to their newly launched bid strategy in their Search Ads 360 campaign, you would suggest they consider making changes during weeks two to three, assuming there’s no conversion delay.

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Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

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When setting up a bid strategy in Search Ads 360 and your customer’s main business goal is to determine the time it takes for a user to purchase a pair of socks after clicking on an ad, the important metric for them to follow is conversion delay.

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When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

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When setting up a bid strategy in Search Ads 360 and your customer’s main business goal is to determine the time it takes for a user to purchase a pair of socks after clicking on an ad, the important metric for them to follow is conversion delay.

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Search Ads 360 provides which of the following three key functionalities?

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The three key functionalities provided by Search Ads 360 are granular insights across an account; the ability to create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and offering deep integrations across other Google products to streamline workflows.

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While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?

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When discussing Search Ads 360’s three key functionalities with your retail client, you can explain that they include providing granular insights across an account, creating, managing, and reporting on campaigns, ad groups, and keywords across multiple advertiser accounts, and offering deep integrations across other Google products to streamline workflows.

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What are three key functionalities of Search Ads 360?

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Three key functionalities of Search Ads 360 are providing insights across accounts, creating, managing, and reporting on campaigns, ad groups, and keywords across multiple advertiser accounts, and offering deep integrations across other Google products.

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Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?

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For your pet food client seeking a Google product that can connect with Search Ads 360 for enhanced data visualization of their campaign, you should suggest they use Looker Studio.

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Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

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For your client, an agency setting up their Search Ads 360 account, the type of account they should set up first to manage all their customer accounts within their main account is a Manager account.

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Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?

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In addition to setting up a data-driven attribution model in Search Ads 360 for your customer who aims to drive conversions and track enrollment in their weekly newsletter distribution list, you should also set up custom channel groupings.

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To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

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To both drive conversions and track how those conversions influence user responses, you should set up custom channel groupings in Search Ads 360, along with a data-driven attribution model.

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While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

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In addition to your client’s data-driven attribution model in Search Ads 360, you should set up custom channel groupings to both drive conversions and track how these conversions are leading users to enroll in their weekly newsletter distribution list.

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If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

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For a client who frequently changes keywords in their campaign based on the previous week’s sales, you would recommend using automated channel groupings in Search Ads 360, along with their data-driven attribution model, to ensure the campaigns update correctly.

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Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?

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To ensure their campaigns are updated properly in line with frequent keyword changes based on sales, your client, a busy florist, should use automated channel groupings along with their data-driven attribution model in Search Ads 360.

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Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

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Your customer, a local car dealership, should use automated channel groupings with their data-driven attribution model in Search Ads 360 to ensure their campaigns are updated correctly in response to frequent changes in keywords based on the previous week’s sales.

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Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?

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To your home goods client, you would explain that the data to be shared from Search Ads 360 (SA360) to Google Ads for initiating Google Ads auction-time bidding is conversions.

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