Conversion rate optimization (CRO) is the practice of testing and implementing opportunities and improvements on an ongoing basis, with the goal of increasing conversions and return on investment.
You can use the Google Optimize tool to create personalized experiences and run various types of website tests. There is no fee to use this tool. It is absolutely free.
TestMySite is an essential Google tool that provides specific recommendations on how you can improve your mobile site to deliver fast, personalized, and seamless experiences.
Deep linking is a means of surfacing app content for users who have already installed the app. When a user who have already downloaded the app, click on a Search, Display, or Shopping ad on their device, they’ll be taken directly to the relevant page in the mobile app.