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PIE Framework Criteria

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Landing page best practices

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Test My Site – A Google tool that provides specific recommendations

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TestMySite is an essential Google tool that provides specific recommendations on how you can improve your mobile site to deliver fast, personalized, and seamless experiences.

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Deep Linking – A technology that can open the mobile app from a click on a web ad

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Deep linking is a means of surfacing app content for users who have already installed the app. When a user who have already downloaded the app, click on a Search, Display, or Shopping ad on their device, they’ll be taken directly to the relevant page in the mobile app.

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