PIE Framework Criteria

There are many methods for deciding which projects are worth testing. You can start with the simple PIE framework. This framework uses three criteria (potential, importance, ease) to decide what to test and in what order. ​Potential​ How much improvement can be made on this page? Start with prioritising your worst performing areas, taking into account your … Read more

Landing page best practices

The design of landing page is solely responsible for user experience. Good design generate better conversion and you achieve your favorite business goals. While creating the landing pages you should always think from your users’ perspective. This is the good area to focus on first while optimizing your campaign. Page experience is a Google ranking … Read more

Firebase A/B Testing – Optimize your app experience with experiments

Firebase A/B testing is Google’s tool that is powered by Google Optimize. Firebase A/B Testing helps you optimize your app experience by making it easy to run, analyze, and scale product and marketing experiments. It helps you to test your app’s UI, features, or engagement campaigns to see if they actually work to improve your … Read more