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When should you use a robots.txt file?

When you have pages on your website that you do not want search engines to crawl and index, you should use a robots.txt file.

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Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

The Zoe who is a digital marketer of a graphic design agency, should set a SMART goal and establish KPIs to track if her SEO efforts are successful.

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Which of these is an example of a long-tail keyword?

“What does my glasses prescription mean” is an example of a long-tail keyword. Long-tail keywords are typically more specific phrases that may not have high search volumes but are less competitive and more targeted.

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Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

To optimize the Papier website for better ranking and clickthrough rate, Jo should add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.

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Choose all that apply. Why are meta descriptions important?

Meta descriptions are important because they increase click-through rate and visits from organic search, they increase visits from social media, and they provide people with the right information at the right time.

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What is the primary goal of a search engine?

True, the primary goal of a search engine is to serve users the most relevant content that matches their search query.

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Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

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What are rich results?

Rich results are visually enhanced search results that offer additional details beyond the standard title, URL, and meta description of a web page.

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What is a pillar page?

A pillar page is a comprehensive website page that delves deeply into a specific topic and is connected to a group of related content, forming a topic cluster.

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What was the purpose of the Google Hummingbird algorithm update?

The purpose of the Google Hummingbird algorithm update was to prioritize the parsing of phrases to understand the context and intention behind search queries rather than just focusing on specific keywords.

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Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

Initially, Sam should focus on optimizing the website for on-page SEO best practices, ensuring the website is mobile-responsive, and setting up a Google My Business profile.

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The different types of keywords are:

The different types of keywords include head terms, body keywords, and long-tail keywords.

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How do search engines use sitemaps?

Web crawlers utilize a sitemap to comprehend the structure of a website, aiding in its easier evaluation and ranking.

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What is the purpose of heading tags?

Heading tags are HTML elements that provide a hierarchical structure to a web page.

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What is a backlink profile?

A backlink profile is a list of all the sites your website is currently linking to, sites you are reaching out to for backlinks, and all the pages on your website that need backlinks.

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What do you need to balance when doing SEO?

When doing SEO, you need to balance focusing on the user and making it easy for search engines to crawl your website.

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You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

To give your website the best chance of ranking for the topic, especially when the majority of page one results are videos, you should create a video about that topic and add it to your existing written page.

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Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, the search engine function at play is Ranking.

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