Within Search Ads 360, a custom column allows you to access conversion for any formula.
- It lets you access reporting.
- It lets you access label.
- It lets you access dimension.
- It lets you access conversion.
The correct answer is: It lets you access conversion
Explanation: In Search Ads 360, a custom conversion column is a powerful tool for reporting on specific conversion actions. It integrates data from various sources like Floodlight, Google Ads, and Google Analytics. One of its key features is the ability to apply optional filters and choose a specific attribution model for the conversions. Additionally, using a custom column, you can focus on conversion columns related to specific actions that are controlled by the account owning the custom column. This feature is particularly useful for creating tailored reporting columns that align closely with your conversion goals. Furthermore, it also offers the flexibility to include conversion actions from child accounts in the custom column filters, enhancing the granularity and relevance of your reporting.
Read more here: https://support.google.com/sa360/answer/12155888