For an athletic shoe company launching a holiday campaign featuring both existing products and a newly designed running shoe with an immersive 3D format, the Swirl ad format in Display & Video 360 is the recommended choice.
- Native
- Parallax
- Flipbook
- Swirl
The correct answer is: Swirl
Explanation: Swirl offers a 3D immersive display format tailored for the mobile web, providing a platform within Display & Video 360 that enables consumers to interactively explore products. Users can rotate 3D shoe models in all directions and zoom in for detailed views, offering a level of engagement and product examination far beyond what standard display ads can achieve. This enhanced interaction potential leads to greater brand recognition and consumer awareness. To create Swirl ads, the 3D models need to be built or integrated within Google Web Designer, ensuring that the final ad leverages the existing 3D assets effectively. Once prepared, these ads are uploaded to Display & Video 360 and can be distributed across a wide range of Google Ad Manager publishers, maximizing the campaign’s reach and impact.
Read more here: https://support.google.com/displayvideo/answer/9309834
Chapter 15: Create Responsive and Data Driven Ads