The error experienced by the jewelry designer in Search Ads 360 when trying to review their specific bid strategy performance is due to the fact that bid strategy performance is not reported in custom columns.
- Their bids were too low to show any performance.
- Their bids were too high to show any performance.
- Bid strategy performance isn’t a business goal of theirs.
- Bid strategy performance isn’t reported in custom columns.
The correct answer is: Bid strategy performance isn’t reported in custom columns
Explanation: Custom columns in Search Ads 360 are a valuable feature for aligning reporting with business goals, offering an easy way to include key business objectives in reports. However, these columns are limited to general reporting functions and do not include bid strategy performance data. For detailed insights into bid strategy performance, one should refer to the Bid strategy report in Search Ads 360. This report is crucial for understanding how different bid strategies are performing, as it contains tailored metrics specific to each strategy type, alongside other vital information like bid strategy status, average target, conversion delay, and top signals. Therefore, the error arises because custom columns are not designed to report on bid strategy performance.
Chapter 9: Use Custom Columns in Search Ads 360
Read more here: https://support.google.com/sa360/answer/9916583