To determine which yoga pants are driving the most sales for your athleisure client, you’d set up custom metrics in the Floodlight column of Search Ads 360.
- You’d set up conversion cart data.
- You’d set up budget bid strategies.
- You’d set up custom variables.
- You’d set up custom metrics.
The correct answer is: You’d set up custom metrics
Explanation: Custom metrics in a Floodlight column are essential for acquiring detailed insights into product-specific conversions. These metrics provide quantitative measurements, such as sales and website visits, that can be aggregated to understand better how different products are performing. By setting up custom metrics to report on purchase details, you can effectively track and analyze which specific styles or types of yoga pants in your client’s inventory are most popular and driving the highest sales. This information is particularly valuable before the holiday shopping season, as it allows for strategic planning and targeted marketing efforts based on the products that resonate most with customers.
Chapter 15: Gain Insights with Floodlight Variables