The app can let customers try products virtually that’s why a cosmetics company that traditionally sells products in stores promote their app.
To increase user engagement with the app and To help users discover the app are the two most common reasons a finance company might choose to promote its app.
The system automatically tests different ads to determine what works best. This is how Google App campaigns help reduce the manual test-and-iterate efforts of advertisers.
The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.
Google App campaign objectives should depend on The stage of app maturity.
A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
Humans and machines have complementary skill sets. Humans and machines work as an effective team when running Google App campaigns.
Data and Time are two essential things for a Google App campaign to run smoothly and successfully.
Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.
Maria must consider that Each ad group may have 1-5 description lines, with up to 90 characters in each.
Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.
Personal information can be saved in an app to make checkout quick and easy. That’s why a shopper might prefer to make a purchase using a retail app rather than a retail website.
1. Increasing user volume
2. Driving specific in-app actions
3. Handling churn management
Machine learning happens when computers analyze and recognize patterns in huge amounts of data, Machine learning means computers don’t need to be explicitly programmed or told what to do and Machine learning can become more efficient and accurate over time. These three statements about machine learning are true.
View-through conversions important to include They provide additional conversion data, so better business decisions can be made.
Pick an event that matters to your business and occurs frequently. You should keep it in mind when selecting events to measure in a Google App campaign.
An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions. This statement summarizes a Google App campaign.
Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. That’s why Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign.
A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,
Strategy, Creativity and Goal setting are the three skills marketers bring to the table when working with machine learning.
A low budget can contribute to an App campaign remaining in the learning phase for an extended time.
$100 would be the recommended minimum budget for a Google App campaign optimizing to a tCPI of $2.
An education company with a large app user base that’s assigned values to the specific actions users take within the app. This company would be ready to start a Google App campaign focused on in-app actions.
This is true regarding Conversions in a Google App campaign that they’re specific events that matter most to a business.
Define a goal he wants to achieve with an App campaign. this is the first thing Alex should do before jumping into Google Ads interface.
These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.
Machine learning delivers relevant ads to each customer. This is the positive impact machine learning will have on the advertising industry.
The user acquisition report in the Google Play Console might help identify countries in which an app is getting visitors, but isn’t yet localized.
Asset variety help increase ad coverage and ads show up across more of Google inventory.
Advertisers can crunch more data at scale than ever, to drive better business outcomes. Machine learning has made this impact on the marketing industry.
Luca should tell her client that the Google App campaign focused on installs will be eligible to run on Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network.
Users spend the most time on Apps when on mobile devices.
Having software developer kits (SDKs) in place from both Firebase and other measurement partners helps make your measurement more comprehensive.
Emma is required to add Headline and description text manually if she is creating a new Google App campaign and working on her ad assets.
These two options are benefits of using Google Analytics for Firebase. first It provides automatic setup and out-of-the-box reporting and second the Data collection is transparent and more secure.
A benefit to gathering data about events that happen in an app is that it can help guide marketing efforts.
App campaigns are opted out of certain inappropriate or graphic content. This brand safety measures are in place by default when setting up a Google App campaign.
A positive user experience across the board can support campaign goals that’s why marketers should align with their app developer teams.
Research specific market culture and productivity tool usage in Latin America, Customize the app’s UX and expand payment methods relevant to Latin America and Research device usage and connectivity within Latin America are the three steps Jason should consider before launching his a productivity app.
A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.
Machine learning drives impact at scale for Google App campaigns.
Assign specific values to different in-app events and Use longer lookback windows when analyzing data are the two actions Rose should take to discover her most valuable users.
The recommended minimum budget would be $100 for a Google App campaign optimizing to a tCPA of $10.
When creating a Google App campaign, The target-user settings of the campaign determines a campaign bidding strategy.
Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.
Coupon redemption and Add to cart are the two in-app actions examples of those relevant to the retail industry.
Lilly’s App campaign may Automatically make a video based on the App Store or Google Play assets and information if she added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload.
Include the maximum of 20 images for coverage, Include images with high pixel density for visibility and Include app store badges and brand logo for credibility. These are the three guidelines they should follow to optimize their image asset mix.
The company should consider the two questions What impact would a successful app have on the business? and What unique purpose does the app provide customers?
App and Web properties in Google Analytics and Deep linking are the two solutions Google offers to bridge the measurement gap between app and web.
Sophie should create and upload at least two landscape images without any superimposed text or logo if she wants to guarantee placement across all channels.
Google Analytics for Firebase, app attribution partners and codeless tracking with Google Play are the three tracking solutions for Google App campaigns.
OneStop has enabled deep linking. Shayley will be taken directly to the hiking boots section of the OneStop app.
5 is the maximum number of localized store listing experiments that can be run at once in Google Play.
No. The system needs a minimum of 300 unique conversion events across 30 days.
A dating app earns $50 in revenue every time an app user upgrades to Premium level and A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. these two scenarios make sense for the advertiser to run a campaign focused on in-app actions.
App store listing is usually the last touchpoint at which you might influence a user’s decision to install your app.
Google Analytics for Firebase is Google’s best-in-class app analytics solution. Dennis should use it for his app.
Description, Icon, and Hero image/video are the three components of the Google Play store listing that Claire and the developer team should review first. So that the users who land there will be more likely to download.
A high-quality listing will encourage downloads by users from the Google App campaign and Information on the Play listing page is used by Google App campaigns as creative assets. That’s why Luca should care about the quality of World News Online’s listing on Google Play.
Machines Perform specific tasks efficiently in the marketing industry.
Over half of consumers use mobile apps when shopping in-store. That is why companies with physical locations should embrace app usage.
In the explanation of why a Google App campaign is a good strategy for app promotion, Roberto should highlight Reach, relevance, simplicity as the three main beneﬁts of Google App campaigns.
To help improve overall mobile ROI, To close the loop on mobile conversions and To deliver a seamless mobile experience are the three reasons the company should consider implementing measurement solutions that connect web and app.
Translating the app store listing titles and descriptions, Utilizing the App Translation service within the Google Play Console and Performing market research to understand the needs of French users are the three additional things he consider should before going live.
1.Pick an analytics tool to track conversions.
2. Link your analytics tool to your Google Ads account.
3. Import your data from your analytics tool to Google Ads.
Humans think more creatively and Humans make better strategic decisions are the two advantages, humans have over machines when it comes to marketing.
Include view-through-conversion reporting to understand the full value of the ads shown and Use the asset report to identify and add more top-performing assets are the two ways a marketer can use data insights to better understand campaign performance.
Automated campaigns rely on human guidance and intelligence for success and Expertise in machine learning and automated systems is more valuable than ever before are the two things, marketers realizing as machine learning becomes more widely used.
New users and installs matter most to a business when an app first launches. A gaming company should focus on it at the initial launch phase.
Delivering a great user experience as part of the customer journey. This roles does an app play in overall business strategy.
Google App campaigns simplify the ad creation process if video or image assets aren’t manually uploaded, content may be pulled from the app store listings.
Discovery and engagement are the two main marketer objectives for app promotion.
When setting up a new Google App campaign, Budget, language, location must be made at the campaign level.
Apps generate higher conversion rates and Apps have higher average order values and Apps have lower abandonment rates are are three reasons why a retail company would invest in app promotion.
The majority of app downloaders discover apps through digital sources.
Average device screen size and Availability of high-speed internet and Average device battery life are three technology-related considerations might impact how an app performs by market.
They are missing A square video asset in their video asset mix.
Bid and Budget are the two settings, Walt should observe on an ongoing basis if he wants the campaign to work within specific boundaries, toward a desired outcome.
An advertiser can exclude the maximum number of 65000 placements per account.
Enter address, Add payment and Coupon redemption are most applicable in-app actions for Ben’s business because he just launched an app for his pizza-delivery business.
Themed ad groups are used to create and deliver relevant ads to travelers with different interests that’s why she should create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours.
The two ways machine learning can helps reduce the time sally spend in her Google App campaign are Machine learning can analyze many signals to determine the right audience for her ad and Machine learning can create combinations of assets to deliver a relevant ad to the right user.
Actions that people perform in an app is described “Events” in relation to app measurement.
People are spending more time using apps and The number of users on mobile devices continues to grow are two reasons why businesses should consider building a mobile app.
Machine learning change his core responsibilities. It allows for more time to focus on strategy and creating customer experiences.
Set boundaries, Provide a lot of good data and Evolve the strategy are three ways in which Hiroko can help guide the machine learning powered campaign.
The maximum number of 20 image assets Desmond can add to one ad group within a Google App campaign.
Decision making is a challenge for machine learning even if it is being incorporated into many marketing activities. Recent research finds that Decision making is harder to automate.
Machine learning doesn’t happen immediately after starting a Google App campaign because There’s a lot of data needing to be processed.
Technical performance and user experience are the two key components of a high-quality app experience.
There are two ways to achieve creative excellence in Google App campaigns. First is to follow best practices for uploading a diverse and comprehensive asset mix and second is improve and optimize the asset mix based on insights from the asset report.
Google tool could help developing a list of suitable potential markets for expansion by Market Finder.
A marketer should set a location target that’s at country level or larger because the system works best when working from the largest dataset possible.
For accurate targeting, assets are organized into ad groups that have shared topics most often related to Message, Theme and Audience.
1. Build user base and installs at scale.
2. Add campaigns that focus on higher-value installs by focusing on in-app actions.
3. Activate existing users with engagement campaigns.