Why might a cosmetics company that traditionally sells products in stores promote their app?
The app can let customers try products virtually that’s why a cosmetics company that traditionally sells products in stores promote their app.
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What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses
To increase user engagement with the app and To help users discover the app are the two most common reasons a finance company might choose to promote its app.
How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
The system automatically tests different ads to determine what works best. This is how Google App campaigns help reduce the manual test-and-iterate efforts of advertisers.
Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.
Google App campaign objectives should depend on which of the following?
Google App campaign objectives should depend on The stage of app maturity.
George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
How do humans and machines work as an effective team when running Google App campaigns?
Humans and machines have complementary skill sets. Humans and machines work as an effective team when running Google App campaigns.
What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select All Correct Responses
Data and Time are two essential things for a Google App campaign to run smoothly and successfully.
Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?
Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.
Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?
Maria must consider that Each ad group may have 1-5 description lines, with up to 90 characters in each.
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses
Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.
Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
Personal information can be saved in an app to make checkout quick and easy. That’s why a shopper might prefer to make a purchase using a retail app rather than a retail website.
Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.
1. Increasing user volume
2. Driving specific in-app actions
3. Handling churn management
Which three statements about machine learning are true? (Choose three.) Select All Correct Responses
Machine learning happens when computers analyze and recognize patterns in huge amounts of data, Machine learning means computers don’t need to be explicitly programmed or told what to do and Machine learning can become more efficient and accurate over time. These three statements about machine learning are true.
Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
View-through conversions important to include They provide additional conversion data, so better business decisions can be made.
What should you keep in mind when selecting events to measure in a Google App campaign?
Pick an event that matters to your business and occurs frequently. You should keep it in mind when selecting events to measure in a Google App campaign.
Which statement summarizes a Google App campaign?
An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions. This statement summarizes a Google App campaign.
Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?
Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. That’s why Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign.
Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,
Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct Responses
Strategy, Creativity and Goal setting are the three skills marketers bring to the table when working with machine learning.
Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
A low budget can contribute to an App campaign remaining in the learning phase for an extended time.
For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
$100 would be the recommended minimum budget for a Google App campaign optimizing to a tCPI of $2.
Which of these companies would be ready to start a Google App campaign focused on in-app actions?
An education company with a large app user base that’s assigned values to the specific actions users take within the app. This company would be ready to start a Google App campaign focused on in-app actions.
Which statement is true regarding Conversions in a Google App campaign?
This is true regarding Conversions in a Google App campaign that they’re specific events that matter most to a business.
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
Define a goal he wants to achieve with an App campaign. this is the first thing Alex should do before jumping into Google Ads interface.
Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses
These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.
What kind of positive impact will machine learning have on the advertising industry?
Machine learning delivers relevant ads to each customer. This is the positive impact machine learning will have on the advertising industry.
What report might help identify countries in which an app is getting visitors, but isn’t yet localized?
The user acquisition report in the Google Play Console might help identify countries in which an app is getting visitors, but isn’t yet localized.
How does asset variety help with reach?
Asset variety help increase ad coverage and ads show up across more of Google inventory.
What impact has machine learning made on the marketing industry?
Advertisers can crunch more data at scale than ever, to drive better business outcomes. Machine learning has made this impact on the marketing industry.
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
Luca should tell her client that the Google App campaign focused on installs will be eligible to run on Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network.
Where do users spend the most time when on mobile devices?
Users spend the most time on Apps when on mobile devices.
What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?
Having software developer kits (SDKs) in place from both Firebase and other measurement partners helps make your measurement more comprehensive.
Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?
Emma is required to add Headline and description text manually if she is creating a new Google App campaign and working on her ad assets.
Which two options are benefits of using Google Analytics for Firebase? (Choose two.) Select All Correct Responses
These two options are benefits of using Google Analytics for Firebase. first It provides automatic setup and out-of-the-box reporting and second the Data collection is transparent and more secure.
What’s a benefit to gathering data about events that happen in an app?
A benefit to gathering data about events that happen in an app is that it can help guide marketing efforts.
Which brand safety measures are in place by default when setting up a Google App campaign?
App campaigns are opted out of certain inappropriate or graphic content. This brand safety measures are in place by default when setting up a Google App campaign.
Why should marketers align with their app developer teams?
A positive user experience across the board can support campaign goals that’s why marketers should align with their app developer teams.
Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses
Research specific market culture and productivity tool usage in Latin America, Customize the app’s UX and expand payment methods relevant to Latin America and Research device usage and connectivity within Latin America are the three steps Jason should consider before launching his a productivity app.
Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses
A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.
What drives impact at scale for Google App campaigns?
Machine learning drives impact at scale for Google App campaigns.
Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses
Assign specific values to different in-app events and Use longer lookback windows when analyzing data are the two actions Rose should take to discover her most valuable users.
For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
The recommended minimum budget would be $100 for a Google App campaign optimizing to a tCPA of $10.
When creating a Google App campaign, what determines a campaign bidding strategy?
When creating a Google App campaign, The target-user settings of the campaign determines a campaign bidding strategy.
Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses
Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.
Which two in-app actions are examples of those relevant to the retail industry? (Choose two.) Select All Correct Responses
Coupon redemption and Add to cart are the two in-app actions examples of those relevant to the retail industry.
Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
Lilly’s App campaign may Automatically make a video based on the App Store or Google Play assets and information if she added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload.
An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses
Include the maximum of 20 images for coverage, Include images with high pixel density for visibility and Include app store badges and brand logo for credibility. These are the three guidelines they should follow to optimize their image asset mix.
Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses
The company should consider the two questions What impact would a successful app have on the business? and What unique purpose does the app provide customers?
Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses
App and Web properties in Google Analytics and Deep linking are the two solutions Google offers to bridge the measurement gap between app and web.
Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
Sophie should create and upload at least two landscape images without any superimposed text or logo if she wants to guarantee placement across all channels.
What are the three tracking solutions for Google App campaigns?
Google Analytics for Firebase, app attribution partners and codeless tracking with Google Play are the three tracking solutions for Google App campaigns.
Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
OneStop has enabled deep linking. Shayley will be taken directly to the hiking boots section of the OneStop app.
What’s the maximum number of localized store listing experiments that can be run at once in Google Play?
5 is the maximum number of localized store listing experiments that can be run at once in Google Play.
Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
No. The system needs a minimum of 300 unique conversion events across 30 days.
In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?
A dating app earns $50 in revenue every time an app user upgrades to Premium level and A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. these two scenarios make sense for the advertiser to run a campaign focused on in-app actions.
What’s usually the last touchpoint at which you might influence a user’s decision to install your app?
App store listing is usually the last touchpoint at which you might influence a user’s decision to install your app.
Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
Google Analytics for Firebase is Google’s best-in-class app analytics solution. Dennis should use it for his app.
Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.) Select All Correct Responses
Description, Icon, and Hero image/video are the three components of the Google Play store listing that Claire and the developer team should review first. So that the users who land there will be more likely to download.
Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses
A high-quality listing will encourage downloads by users from the Google App campaign and Information on the Play listing page is used by Google App campaigns as creative assets. That’s why Luca should care about the quality of World News Online’s listing on Google Play.
Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
Machines Perform specific tasks efficiently in the marketing industry.
Why should companies with physical locations embrace app usage?
Over half of consumers use mobile apps when shopping in-store. That is why companies with physical locations should embrace app usage.
Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
In the explanation of why a Google App campaign is a good strategy for app promotion, Roberto should highlight Reach, relevance, simplicity as the three main benefits of Google App campaigns.
Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct Responses
To help improve overall mobile ROI, To close the loop on mobile conversions and To deliver a seamless mobile experience are the three reasons the company should consider implementing measurement solutions that connect web and app.
Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.) Select All Correct Responses
Translating the app store listing titles and descriptions, Utilizing the App Translation service within the Google Play Console and Performing market research to understand the needs of French users are the three additional things he consider should before going live.
Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.
1.Pick an analytics tool to track conversions.
2. Link your analytics tool to your Google Ads account.
3. Import your data from your analytics tool to Google Ads.
While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses
Humans think more creatively and Humans make better strategic decisions are the two advantages, humans have over machines when it comes to marketing.
What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.) Select All Correct Responses
Include view-through-conversion reporting to understand the full value of the ads shown and Use the asset report to identify and add more top-performing assets are the two ways a marketer can use data insights to better understand campaign performance.
What two things are marketers realizing as machine learning becomes more widely used? (Choose two.) Select All Correct Responses
Automated campaigns rely on human guidance and intelligence for success and Expertise in machine learning and automated systems is more valuable than ever before are the two things, marketers realizing as machine learning becomes more widely used.
A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
New users and installs matter most to a business when an app first launches. A gaming company should focus on it at the initial launch phase.
Which of the following roles does an app play in overall business strategy?
Delivering a great user experience as part of the customer journey. This roles does an app play in overall business strategy.
In what way do Google App campaigns simplify the ad creation process?
Google App campaigns simplify the ad creation process if video or image assets aren’t manually uploaded, content may be pulled from the app store listings.
What are the two main marketer objectives for app promotion?
Discovery and engagement are the two main marketer objectives for app promotion.
When setting up a new Google App campaign, which three settings must be made at the campaign level?
When setting up a new Google App campaign, Budget, language, location must be made at the campaign level.
What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses
Apps generate higher conversion rates and Apps have higher average order values and Apps have lower abandonment rates are are three reasons why a retail company would invest in app promotion.
How do the majority of app downloaders discover apps?
The majority of app downloaders discover apps through digital sources.
Which three technology-related considerations might impact how an app performs by market? (Choose three.) Select All Correct Responses
Average device screen size and Availability of high-speed internet and Average device battery life are three technology-related considerations might impact how an app performs by market.
Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?
They are missing A square video asset in their video asset mix.
Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses
Bid and Budget are the two settings, Walt should observe on an ongoing basis if he wants the campaign to work within specific boundaries, toward a desired outcome.
As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?
An advertiser can exclude the maximum number of 65000 placements per account.
Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business?
Enter address, Add payment and Coupon redemption are most applicable in-app actions for Ben’s business because he just launched an app for his pizza-delivery business.
Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?
Themed ad groups are used to create and deliver relevant ads to travelers with different interests that’s why she should create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours.
Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct Responses
The two ways machine learning can helps reduce the time sally spend in her Google App campaign are Machine learning can analyze many signals to determine the right audience for her ad and Machine learning can create combinations of assets to deliver a relevant ad to the right user.
Which of the following definitions describes “Events” in relation to app measurement?
Actions that people perform in an app is described “Events” in relation to app measurement.
What are two reasons why businesses should consider building a mobile app?
People are spending more time using apps and The number of users on mobile devices continues to grow are two reasons why businesses should consider building a mobile app.
Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
Machine learning change his core responsibilities. It allows for more time to focus on strategy and creating customer experiences.
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses
Set boundaries, Provide a lot of good data and Evolve the strategy are three ways in which Hiroko can help guide the machine learning powered campaign.
Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?
The maximum number of 20 image assets Desmond can add to one ad group within a Google App campaign.
Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
Decision making is a challenge for machine learning even if it is being incorporated into many marketing activities. Recent research finds that Decision making is harder to automate.
Why doesn’t machine learning happen immediately after starting a Google App campaign?
Machine learning doesn’t happen immediately after starting a Google App campaign because There’s a lot of data needing to be processed.
What are the two key components of a high-quality app experience?
Technical performance and user experience are the two key components of a high-quality app experience.
What are two ways to achieve creative excellence in Google App campaigns? (Choose two.) Select All Correct Responses
There are two ways to achieve creative excellence in Google App campaigns. First is to follow best practices for uploading a diverse and comprehensive asset mix and second is improve and optimize the asset mix based on insights from the asset report.
What task could the Market Finder by Google tool help with?
Google tool could help developing a list of suitable potential markets for expansion by Market Finder.
Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
A marketer should set a location target that’s at country level or larger because the system works best when working from the largest dataset possible.
For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct Responses
For accurate targeting, assets are organized into ad groups that have shared topics most often related to Message, Theme and Audience.
When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
1. Build user base and installs at scale.
2. Add campaigns that focus on higher-value installs by focusing on in-app actions.
3. Activate existing users with engagement campaigns.