Google Ads Apps Certification

Think with Google is one of the Google’s data-driven marketing tools. it is a collection of case studies from Google’s best advertising campaigns.

This is true regarding Conversions in a Google App campaign that they’re specific events that matter most to a business.

Define a goal he wants to achieve with an App campaign. this is the first thing Alex should do before jumping into Google Ads interface.

These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.

Machine learning delivers relevant ads to each customer. This is the positive impact machine learning will have on the advertising industry.

Asset variety help increase ad coverage and ads show up across more of Google inventory.

Luca should tell her client that the Google App campaign focused on installs will be eligible to run on Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network.

Having software developer kits (SDKs) in place from both Firebase and other measurement partners helps make your measurement more comprehensive.

These two options are benefits of using Google Analytics for Firebase. first It provides automatic setup and out-of-the-box reporting and second the Data collection is transparent and more secure.

The recommended minimum budget would be $100 for a Google App campaign optimizing to a tCPA of $10.

Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.

In the explanation of why a Google App campaign is a good strategy for app promotion, Roberto should highlight Reach, relevance, simplicity as the three main benefits of Google App campaigns.

Google App campaigns simplify the ad creation process if video or image assets aren’t manually uploaded, content may be pulled from the app store listings.

When setting up a new Google App campaign, Budget, language, location must be made at the campaign level.

Enter address, Add payment and Coupon redemption are most applicable in-app actions for Ben’s business because he just launched an app for his pizza-delivery business.

The two ways machine learning can helps reduce the time sally spend in her Google App campaign are Machine learning can analyze many signals to determine the right audience for her ad and Machine learning can create combinations of assets to deliver a relevant ad to the right user.

Decision making is a challenge for machine learning even if it is being incorporated into many marketing activities. Recent research finds that Decision making is harder to automate.

machine learning doesn’t happen immediately after starting a Google App campaign because There’s a lot of data needing to be processed.

Technical performance and user experience are the two key components of a high-quality app experience.

There are two ways to achieve creative excellence in Google App campaigns. First is to follow best practices for uploading a diverse and comprehensive asset mix and second is improve and optimize the asset mix based on insights from the asset report.

Google tool could help developing a list of suitable potential markets for expansion by Market Finder.

A marketer should set a location target that’s at country level or larger because the system works best when working from the largest dataset possible.

For accurate targeting, assets are organized into ad groups that have shared topics most often related to Message, Theme and Audience.

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence. Correct Orders are: Build user base and installs at scale. Add campaigns that focus on higher-value installs by focusing on in-app actions. Activate existing users with engagement … Read more

The two main objectives of an app marketer are Driving app downloads and Encouraging app usage.

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy. Correct matches are: A food delivery company running a campaign to get new users. – tCPI An outdoor retailer running a campaign to drive more in-app purchases. – tCPA Headline: Set App … Read more

App and Web properties in Google Analytics and Deep linking are the two solutions Google offers to bridge the measurement gap between app and web.

Sophie should create and upload at least two landscape images without any superimposed text or logo if she wants to guarantee placement across all channels.

Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next? Shayley will be taken to a Google search page with “hiking boots” pre-populated … Read more

What’s the maximum number of localized store listing experiments that can be run at once in Google Play? 2 3 4 5 Correct answer is: 5 For Google Play, you have the ability to create a store listing by country and you can run up to five localized store listing experiments to explore which text … Read more

Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance? Yes. The system needs a minimum of 30 unique conversion events across 30 days. No. The system needs a minimum of … Read more

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.) Select All Correct Responses A travel app looking to increase their user base by 50% in the next six months. An entertainment app provides unlimited video views to users. A dating app earns $50 … Read more

What’s the advantage to identifying app users with high lifetime value in a Google App campaign? Focus marketing efforts only on those users that are already engaging with an app regularly. Proactively target an audience with most-engaging video assets. Send push notifications to high-value users, reminding them to use an app. Focus marketing strategies on … Read more

What’s usually the last touchpoint at which you might influence a user’s decision to install your app? App campaign ad Website where the app is featured Offline marketing efforts App store listing Correct answer is: App store listing Create a compelling first time user experience that begins in the app store, before the download. Make … Read more

Which of the following roles does an app play in overall business strategy? Identifying the most important audiences for your business. Improving the average order value of your customer base. Driving as much traffic as possible to a .com website. Delivering a great user experience as part of the customer journey. Correct answer is: Delivering … Read more

What are the two main marketer objectives for app promotion? Discovery and global expansion Global expansion and in-store sales Engagement and website growth Discovery and engagement Correct answer is: Discovery and engagement Specifically, marketing teams focus on discovery — connecting new users to an app; and engagement — reconnecting existing users to an app. Headline: … Read more

What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses Apps are guaranteed to run faster than mobile sites. Apps automatically look better than mobile sites. Apps generate higher conversion rates. Apps have higher average order values. Apps have lower abandonment rates. Correct answers are: Apps … Read more

Which three technology-related considerations might impact how an app performs by market? (Choose three.) Select All Correct Responses Browser preference of market. Population density of market Average device screen size. Availability of high-speed internet. Average device battery life. Correct answers are: Average device screen size. and Availability of high-speed internet. and Average device battery life. … Read more

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression? An ad must be more than 75% on screen for more than two seconds. An ad must be more than 75% on-screen for more than five seconds. An ad must be more than … Read more

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix? A 60-second landscape … Read more

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses Audience Location Bid Budget Correct answers are: Bid and Budget The most straightforward … Read more

As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude? 650 650000 6500 65000 Correct answer is: 65000 Advertisers can exclude … Read more

Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours? Themed ad groups are used to set budgets by traveler interest. Themed ad groups are used to create and deliver ads in different languages to different travelers. Themed ad … Read more

Which of the following definitions describes “Events” in relation to app measurement? A way to market to potential users. When an app is on sale in the app store. A limited-time promotion in an app. Actions that people perform in an app. Correct answer is: Actions that people perform in an app Events are actions … Read more

What are two reasons why businesses should consider building a mobile app? (Choose two.) Select All Correct Responses A mobile app will encourage users to visit their website. A well-performing app can directly improve website usage. People are spending more time using apps. The number of users on mobile devices continues to grow. Correct answers … Read more

Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities? It’s an efficient way to learn what account structures are being used by similar businesses. It’s an automated solution … Read more

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses Update campaign settings daily. Adjust bids regularly. Set boundaries. Provide a lot of good … Read more

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do? She should look at total conversions, which automatically include view-through conversions. View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report. View-through … Read more

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload? The existing Display Network and/or Video campaigns within the same Google Ads … Read more

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs? 0.5 20 500 2 Correct answer is: 2 Since the daily campaign budget should be set at least 50x your tCPI. According to this calculation they should use 2 to … Read more

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Launch Growth Engagement Maturity Correct answer is: Maturity Maturity is the state when an app is well-established, it has a large user base. An app in this … Read more

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses Review the asset report as a frame of reference, … Read more

Which statement is true regarding conversion rates between apps and mobile web? Mobile web generates conversion rates three times that of shopping apps. Mobile web generates conversion rates ten times that of shopping apps. Shopping apps generate conversion rates ten times those of mobile web. Shopping apps generate conversion rates three times those of mobile … Read more

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses Select events done by at least 95% of users. Select your most valuable events, regardless of how often they occur. Ensure events are being measured accurately. Select events done by … Read more

Match the following building blocks of Google App campaigns with their descriptions. Correct matches are: Ad groups – A set of ads or ad assets that share common themes. Ad assets – Individual elements such as lines of text, individual images, or videos. Ad groups are groups of ads or ad assets that share common … Read more

Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign? To divert traffic to a webpage. To serve lead forms. To create audio-only ads. To create interactive ads. Correct answer is: To create … Read more

What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses To drive phone calls to customer service through the app. To determine if app users have a preferred banking location. To increase user engagement with the app. To help users discover the app. Correct answers … Read more

Google App campaign objectives should depend on which of the following? Reviews left by people using the app Short-term events in relevant industries The objectives of similar businesses The stage of app maturity Correct answer is: The stage of app maturity Campaign objectives can depend on the maturity of the app. When an app is … Read more

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign? It’s the total number of times a user has seen an ad before … Read more

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses Make adjustments to the campaign in reaction to hourly fluctuations … Read more

Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur. 1. Increasing user volume 2. Driving specific in-app actions 3. Handling churn management Headline: Set App Campaigns Up … Read more

Which statement summarizes a Google App campaign? A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play. A Google tool that automatically creates an app based on an advertiser’s website and supplied content. A platform in Google Ads that lets advertisers promote their products and services exclusively on apps … Read more

Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time? The campaign name Language setting Only providing text assets A low budget Correct answer is: A low budget … Read more

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget? 500 20 10 100 Correct answer is: 100 A daily budget should be at least 50 times the target CPI. So if your target CPI is $2, set a budget that’s at least $100. Headline: Set App … Read more

What impact has machine learning made on the marketing industry? Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced. Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced. Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems. Advertisers … Read more

Match the type of business with the most relevant reason “why apps matter.” • eCommerce – These apps generate higher conversion rates than mobile websites. • Gaming – These are the most downloaded app type on Android and iOS. • Omnichannel (online + store) – These apps are used by over half of consumers when … Read more

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses Analyze a cross section of reviews left on her app store listing. Create … Read more

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions? Dismiss video ads completely, and focus on other submitted ad assets. Automatically record some footage of the app, and use it for a video … Read more

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses How do app users perceive the fitness brand? How many fitness videos were downloaded last year from paid app promotion? What … Read more

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? … Read more

Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry? Plan strategies on a wide scale. Strengthen relationships with clients. Set the right campaign budgets. Perform specific tasks efficiently. Correct answer is: Perform specific tasks efficiently. Machines excel at performing specific tasks efficiently. … Read more

Why should companies with physical locations embrace app usage? Mobile apps help build brand and website awareness. Apps encourage potential customers to subscribe to their newsletter. Apps inform potential customers of opening and closing hours. Over half of consumers use mobile apps when shopping in-store. Correct answer is: Over half of consumers use mobile apps … Read more

Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.) Select All Correct Responses Creating ad groups for each language spoken in France. Utilizing the Localize Now guidance tool within Google Ads. … Read more

Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order. Correct order is: 1.Pick an analytics tool to track conversions. 2. Link your analytics tool to your Google Ads account. 3. Import your data from your analytics tool to Google Ads. Step 1: Pick an … Read more

What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.) Select All Correct Responses Track users across individual sites and apps visited. Evaluate all paid channels, and distribute investment equally. Include view-through-conversion reporting to understand the full value of the ads shown. Use the asset report to identify … Read more

What two things are marketers realizing as machine learning becomes more widely used? (Choose two.) Select All Correct Responses Machine learning is a key component in building relationships with clients. Automated campaigns outperform humans when it comes to creative work. Automated campaigns rely on human guidance and intelligence for success. Expertise in machine learning and … Read more

How do the majority of app downloaders discover apps? Through magazine placements Through television commercials Through billboard advertising Through digital sources Correct answer is: Through digital sources 61% of app downloaders discover apps through digital sources. 83% percentage of these digital sources are ads. Headline: Grow Your Business with App Campaigns Optional Chapter: Understand the … Read more

Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign? 30 40 10 20 Correct answer is: 20 Total 20 image assets Desmond can add to one ad group within a Google App campaign. … Read more

A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order. Correct order is: Select relevant markets for expansion. Localize app. Test, launch, and measure to scale. When considering market expansion for your app, start by asking a few questions: Is … Read more

Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct Responses Application submission Video download Register Sign-in Correct answers are:Register and Sign-in There are certain in-app events that are universal across industries, such as “sign-in” and “register.” Headline: Set App Campaigns Up for Success Chapter: Define Your App Campaign … Read more

Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next? Create a new campaign and ad group for each different theme. Maintain the same ad group, and introduce additional assets based on various different themes. Replace her … Read more

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign? Focus on one goal at a time. Include all goals within one campaign. Create multiple ad groups for each goal. Create a separate campaign for … Read more

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on? Comparing the app against other industry apps. Portraying people using the app. A behind-the-scenes look at how the app was made. Showing the app and its functionality. Correct answer … Read more

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many … Read more

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first? Conduct competitor surveys. Initiate a full app rebuild. Initiate a code freeze on app development. Conduct market research. Correct answer is: Conduct market research. After finalizing … Read more

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue? Every two to three days. Every month. Every week. Every two to three months Correct … Read more

Shopping apps Sports apps Business apps Gaming apps Correct answer is: Gaming apps According to TechCrunch, more than 1.6 million games were launched on Google Play and 1.1 million on iOS in the last year, which make mobile games the most downloaded app type on Android and iOS. Headline: Grow Your Business with App Campaigns … Read more

Which components of a Google App campaign allow marketers to reach valuable users? Industry insights purchased from third-party companies. Reviews left on an app listing. Segmented data taken from surveys. Conversion tracking and machine learning. Correct answer is: Conversion tracking and machine learning. The machine learning that powers your App campaign will deliver better results … Read more

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses Machine learning … Read more

A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster? Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis. Set the … Read more

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses Apps can be accidentally uninstalled. Users who haven’t yet downloaded an app might need extra incentive. A significant percentage of app users churn after three months. Some users download apps and then forget about them. Correct answers are: A significant … Read more

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)? So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working. So advertisers know if users are double-clicking on their ads. So advertisers know if their ads have truly been seen by users. Correct … Read more

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses? Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from most other … Read more

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets? The title of the app Contact details The brand name Key features of the app Correct answer is: Key features of the app Headlines are … Read more

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad? During the entirety of the ad. At the beginning of the ad. Midway through the ad. At … Read more

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses Apps require minimal maintenance. Apps deliver better brand awareness than websites. App downloads are growing year over year. While on mobile devices, users spend the majority of time in apps. Correct answers are: App … Read more

Why do Google App campaigns perform better when provided with a diverse portfolio of assets? The system can automatically create individual ad groups to accommodate each asset type. The budget of the campaign is automatically increased with each asset type added. The system can identify the best-performing assets from the portfolio, then create more based … Read more

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses Average cost per in-app action. Number of best assets. Number of … Read more

How does machine learning in Google App campaigns benefit both marketers and users? By delivering a different ad to every user. By delivering relevant ads to users only on YouTube. By delivering ads to as many users as possible in one location. By delivering a relevant ad to the right user at the right time. … Read more