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Which two advantages do humans have over machines when it comes to marketing? (Choose two)

While machines and AI can process vast amounts of data and identify patterns, they lack the human capacity for creativity and strategic insight. Therefore, the integration of human intelligence in marketing ensures the development of effective strategies and the creation of engaging content that machines alone cannot achieve.

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Which three tracking solutions do Google App campaigns offer?

If you’re wondering which three tracking solutions Google App campaigns offer, the correct answer is that Google App campaigns offer Google Analytics for Firebase, codeless tracking with Google Play, and App Attribution Partners.

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A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?

In Google App campaigns, selecting the appropriate bidding strategy is crucial to achieving your marketing objectives. For a food delivery company aiming to acquire new users, the optimal bidding strategy is Target Cost-Per-Install (tCPI).

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Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?

Before launching your productivity app in Latin America, it’s crucial to conduct thorough market research to evaluate your app’s current design and ensure it aligns with the preferences and expectations of the target audience.

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Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct Responses

If you’re running a Google App campaign designed to deliver relevant ads to users based on a variety of inputs, three examples of signals that may be used by the campaign are app settings, search queries, and location.

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Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?

If Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign and sees the terms ‘low’, ‘good’, and ‘best’ to understand how specific assets are performing, she should know that asset ratings are distributed based on the number of impressions that they receive in each ad group.

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Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct Responses

Three important tasks to guide a Google App campaign are providing the system with ample, meaningful data and time to process it, monitoring strategy and objectives, evolving them as needed, and setting a thoughtful bid and budget to create helpful boundaries for the system.

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You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct Responses

To improve an App campaign that hasn’t had asset updates for two months, use the asset report to identify low-performing assets and replace them gradually. Also, review the campaign’s existing assets to ensure they include enough types and sizes for optimal ad coverage and meet quality standards.

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You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers. Select All Correct Responses

When running an App campaign for OneStop, focus on answering these three questions: Are view-through conversions being measured and valued appropriately?, How are users moving between OneStop’s app and web properties?, and Which of OneStop’s app users have the highest long-term value?

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You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers. Select All Correct Responses

The quality of World News Online’s listing on Google Play matters because information on the Play listing page is used as creative assets in App campaigns and a high-quality listing encourages downloads from users in the App campaign.

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You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers. Select All Correct Responses

Before launching the productivity app in LATAM, take these three steps: research specific market culture and productivity tool usage, customize the app’s UX and expand payment methods relevant to LATAM, and research device usage and connectivity in the region.

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A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two.) Select 2 Correct Responses

If a creative agency is creating image assets for an upcoming app campaign, two responses that are considered best practices are: use an action shot from the app for more engaging creative, and use images with a high pixel density to ensure they are clearly visible on a variety of screen sizes.

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You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct Responses

As an experienced Google Ads account manager struggling with relying on machine learning for Google App campaigns, two reasons to trust machine learning instead of manual management are that machine learning saves a significant amount of time and effort for other tasks, and it instructs you on how to build the most effective creative so you can do it yourself.

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Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

If machine learning automates much of a Google App campaign once it’s live, one reason why marketers should still be involved in the campaign after it’s launched is because the strategy behind an App campaign is likely to shift over time, meaning that boundaries need to be set accordingly.

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George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

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Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.

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Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses

Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.

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Which statement summarizes a Google App campaign?

An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions. This statement summarizes a Google App campaign.

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Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,

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Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses

These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.

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Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

Research specific market culture and productivity tool usage in Latin America, Customize the app’s UX and expand payment methods relevant to Latin America and Research device usage and connectivity within Latin America are the three steps Jason should consider before launching his a productivity app.

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Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses

A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.

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Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses

Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.

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An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

Include the maximum of 20 images for coverage, Include images with high pixel density for visibility and Include app store badges and brand logo for credibility. These are the three guidelines they should follow to optimize their image asset mix.

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