Your client, a pet food manufacturer, benefits from using Google Analytics 4 (GA4) because it automates workflows when tracking conversions for their new cat food product and integrates this data into Search Ads 360.
- GA4 applies budget bid strategies.
- GA4 tracks performance.
- GA4 optimizes keyword creations.
- GA4 automates workflows.
The correct answer is: GA4 automates workflows
Explanation: By utilizing GA4, your client can streamline their digital marketing efforts. The integration of Google Analytics 4 with Search Ads 360 allows for the efficient automation of workflows, leveraging the tracked conversion data and custom conversion columns, along with automated rules. This connection simplifies the workflow by enabling the reporting of Google Analytics data directly within Search Ads 360, thereby enhancing the ease of campaign management and data analysis, which is critical for optimizing their advertising strategies for the new cat food product.
Chapter 16: Use Search Ads 360 and Google Analytics 4