The three key functionalities provided by Search Ads 360 are granular insights across an account; the ability to create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and offering deep integrations across other Google products to streamline workflows.
- Granular insights across an account; offer a wide range of audience-targeting capabilities; and create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts
- Granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and provide a single platform for managing advertising campaigns across multiple exchanges
- Granular insights across an account; use AI to provide insights into user behavior and identify trends; and have deep integrations across other Google products to help streamline workflows
- Granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and offer deep integrations across other Google products to let users streamline workflows
The correct answer is: Granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and offer deep integrations across other Google products to let users streamline workflows
Explanation: Enterprise Insights: Search Ads 360 offers detailed and flexible insights across your account. Its Overview page, for example, displays a selection of cards that highlight key performance metrics and other valuable insights, accessible across all account levels.
Scaled Workflows: This platform enables the creation, management, and reporting of campaigns, ad groups, and keywords across various advertiser accounts. It also offers features like labels, custom columns, and automated rules that can be utilized across both agency and advertiser accounts for more efficient campaign management.
Improved Search Engine Support: Search Ads 360 integrates deeply with a variety of search engines, allowing users to focus on their tasks within a unified platform. This integration enhances the efficiency of managing search engine marketing activities and streamlines overall workflow processes.
Chapter 6: Navigate Search Ads 360