For a sports equipment brand wanting to understand post-basketball transaction activities on their site to identify cross-sell opportunities for their next campaigns, they should turn to conversion cart data within Search Ads 360.
- Data-driven attribution
- Budget bid strategies
- Custom Floodlight variables
- Conversion cart data
The correct answer is: Conversion cart data
Detailed Answer: Conversion with Cart Data in Search Ads 360 is an ideal tool for sports equipment brands. It integrates with your Merchant Center feed to provide detailed information about purchased products, such as color and material. This data can be pivotal in identifying cross-sell opportunities. For instance, if certain basketball-related products are selling well, the brand can modify its ad copy to promote compatible items for cross-selling. Alternatively, if there’s a need to boost sales of specific products, the brand can leverage data on popular items to suggest relevant cross-sells in their advertisements. This approach allows for a strategic and data-driven method to enhance advertising effectiveness and tailor future campaigns based on customer purchasing behavior.
Chapter 15: Gain Insights with Floodlight Variables