One reason your client who manufactures toys might be encountering an error when trying to consider their specific bid strategy performance in Search Ads 360 could be because bid strategy performance isn’t reported in custom columns.
- It might be happening because bid strategy performance isn’t one of your business goals.
- It might be happening because the bids were too low to show any performance.
- It might be happening because the bids were too high to show any performance.
- It might be happening because the bid strategy performance isn’t reported in custom columns.
The correct answer is: It might be happening because the bid strategy performance isn’t reported in custom columns
Explanation: Custom columns in Search Ads 360 are indeed a robust tool for customizing reports to align with specific business objectives. Despite their utility, these columns are designed only for general reporting and do not cover the reporting of bid strategy performance. For a comprehensive review of bid strategy performance, the Bid strategies report within Search Ads 360 should be used. This report provides a suite of tailored metrics that detail the effectiveness of each bid strategy type, along with additional critical data such as bid strategy status, average target, conversion delay, and top signals. These metrics are essential for evaluating the impact of bid strategies on your client’s global toy sales and cannot be replaced by the functionality of custom columns.
Chapter 9: Use Custom Columns in Search Ads 360
Read more here: https://support.google.com/sa360/answer/9916583