If your client developed new audio ads for their department store and launched a Programmatic Guaranteed deal to support them, but didn’t see any significant results in their Brand Lift Study in Display & Video 360, it is because Programmatic Guaranteed deals cannot measure Brand Lift.
- Audio ads can’t measure Brand Lift.
- The report won’t appear for several days in Display and Video 360.
- Brand Lift measurement isn’t supported by Display & Video 360.
- Programmatic Guaranteed deals can’t measure Brand Lift.
The correct answer is: Programmatic Guaranteed deals can’t measure Brand Lift
Explanation: Brand Lift Studies are intended to measure the impact of ads on user perception and attitudes towards a product or brand, utilizing metrics like ad recall, brand awareness, and brand consideration, instead of just clicks or impressions. However, this kind of measurement is not available for Programmatic Guaranteed deals, as they are exempt from Brand Lift measurement. This is a limitation within Display & Video 360’s Programmatic Guaranteed deals, which would explain why no significant results were observed in the Brand Lift Study post-campaign.
Read more here: https://support.google.com/displayvideo/answer/9570506