Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding is a core benefit of Google Ads automated bidding.
Search Advertising Exam
What can the Performance Planner assist you with?
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
What is a valid recommendation that the Performance Planner can provide?
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Keywords can be customized with audience signals to make Search campaigns more efficient.
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag that’s why if an advertiser doesn’t want to add remarketing tags to a website, then Customer Match be a good fit for them.
Which ad extensions can serve automatically?
Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
Optimization score is made up of over 50 recommendations, meant to help you make your advertising more efficient, reach new audiences, and spend smarter.
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
Reggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.
What criteria could not be used to create a Dynamic Remarketing audience?
Users who returned an item they purchased. This criteria could not be used to create a Dynamic Remarketing audience.
How Do Responsive Display Ads Use Automation?
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. This is how Responsive Display Ads Use Automation.
Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
Steven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.
What is one way that Performance Planner helps businesses increase sales?
By maximizing the number of conversions for a spend scenario is the one way that Performance Planner helps businesses increase sales.
Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
Callout extensions beneficial to highlight key information and unique selling points of a business. That’s why a marketer might use callout extensions.
When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.
Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
Google Search Ads provide value to Alex by showing his ad to people searching for related information about helmets.
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.
Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
If you don’t bid efficiently in manual bidding, you could miss valuable conversions. This is where automating your bid contribute to a successful Google Ads campaign.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Using the Performance Planner on a monthly basis allows you to optimize Bids and Budgets of an account.
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
Layering an Affinity audience with a broad keyword targeting campaign help you Ensure your ads are only seen by people who have demonstrated a qualified.
Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
Samira can include Up to 15 headlines in a single responsive search ad as a way to increase relevance.
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
On the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It meansThe campaign could improve up to 25% by following the listed recommendations.
When should you use Remarketing Lists for Search Ads?
When you want to reach people who have already engaged with your website in the past, You should use Remarketing List for Search Ads.
What are two main benefits of using Search Audience solutions? (Choose two.)
The two main benefits of using Search Audience solutions are Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.
Which is required for an ad to be served to a user?
The keywords must be relevant to the search term for an ad to be served to a user.
Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
Tara might obtain the direct benefit of using Search Audience to reach her most valuable customers in form of delivering a customized message to the right user at the correct bid.
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven
Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
If Bob use phrase match in his Search Ads campaign, Bob’s ad will show on searches for UltraView1000 and additional words before and after.
Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses
The two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.
Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct Responses
If Gina uses responsive search ads, she could derive Greater flexibility and More relevance.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
A recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.
Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Pete, who is the marketing director for an electric car company, can achieve Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.
Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
If Jerry’s ad still isn’t showing at the top of Search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.
When creating an ad, how does Greg know what it will look like to his potential customers?
When creating an ad, Greg knows what it will look like to his potential customers. Because as he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
Adding more negative keywords will improve the ad relevance. This action will help you get more relevant exposure and improve the ad rank.
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.
Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.
Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
Ideally you should aim 4 number of values for per header when using structured snippet extensions.
You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses
Selecting distinct geographic areas and Selecting only relevant languages in campaign setup might improve the relevance of your ad.
Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
Broad match type keyword would help Barbara reach the most search queries that potential clients are using.
Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses
The three factors that Jimmy should include in the description section of his text ads are A mention of prices, promotions, and exclusive offers, Encouraging potential customers to take action and Highlighting what makes his business unique.
Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select All Correct Responses
The two other benefits apart from helping to increase user engagement that search ad extensions can contribute to performance are Better ad quality and More qualified leads.
Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
Since Clara is an advertising director and have responsibility of optimizing her company’s Google Search campaign. She use the optimization score to identify opportunities to improve campaign performance.
Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
Your Google Search text ad has three main components. The first is a headline, and the second is a description. The third component is The URL displaying your website address.
Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
What’s an example of an effective callout extension?
Free returns is an example of an effective callout extension.
Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
Michelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
Her campaign’s optimization score tells Meredith about her Google Search Ads campaign that The campaign could be improved by 78% if the listed recommendations are followed.
How can Google Ads help you advance your business goals? Select All Correct Responses
Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
Francis tries to explain to his boss the benefits of using automated bidding.
Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his Google Search ad text will improve Charlie’s eCTR.
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.
Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses
Ad relevance and Ad landing page experience are the two other main factors that Jerry should focus on to improve the quality score of his ads.
Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?
Mario should include At least one of his keywords in his headline because he understands that people are most likely to notice his headline text in a text ad.
Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)
The three areas of his Search campaign does Yuto need to adjust to achieve this goal are Language targeting, Location targeting and Ad scheduling.
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.
Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
An advantage of using these two optional path fields to the display URL in a text ad is to give users an idea of the content they’ll see upon clicking the ad.
Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
Google Ads reviews saved text ads Content and formatting to ensure they meet advertising policies before being shown to users.
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
Following are the organized steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses
The people who is searching for the term I want to buy a black shirt and the other one who is searching for the term black button shirt, might see an ad with the keyword +black +shirt (set as broad match modifier)
Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
Description line is the part of a Search ad that isn’t automatically generated by Dynamic Search Ads.
What is the key value proposition of Google Search campaigns?
The key value proposition of Google Search campaigns is to show your ads when a customer is searching for your product or service.
Match each autobidding strategy to the right campaign goal.
Following are the correct match with each autobidding strategy to the right campaign goal.
Arrange the items below in order of hierarchy, beginning with the top level.
Following is the correct arrangement of items below in order of hierarchy, beginning with the top level.
Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.
Here is the correct matching of text ad component descriptions with the components they describe. Mary has been familiarizing herself with the different ad components of a text ad.
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?
Energy-efficient fridge and Smart refrigerator reviews are the two searches that may prompt the ad.
What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses
Dynamic Search Ads brings value to an advertising campaign by creating new ads automatically and It finds traffic an advertiser might miss.
Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.
What does adding callout extensions to your Google Search ads enable you to do?
Adding callout extensions to your Google Search ads enable you to highlight information about value-adding attributes of your business, products, or services.
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Automated bidding use Machine learning to set the right bid for every auction and does the heavy lifting for advertisers on Google Ads
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Trina is using automated bidding as part of her Google Ads Search bidding strategy, because Automated bidding uses machine learning and machine learning can help her set the appropriate bid for each and every auction.
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
Jim would pay only $2.51 for the first spot in the auction. In a standard second-price auction based only on bids, the advertiser doesn’t have to pay their full bid.
An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
If an advertising executive’s campaign’s optimization score is 40%, it indicate that the campaign could be improved by 60% if the listed recommendations are followed.
Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
Google Search campaign will help her ads appear when a user is likely to be interested in her product. If her company wants to increase online sales of a featured product, she must choose Google Search Ads Campaign.
With Similar Audiences, which Google product is included when finding new people with similar profiles?
YouTube, a Google product is included when finding new people with similar profiles.
Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
Google Search campaign benefit Marco’s business of smart-home accessories installation. By using Google Search ads, his ad may appear when people research similar installation options.
You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
“Raising the bid amount” have the least-positive impact. To improve an ad’s perceived quality so it performs better during an ad auction.
Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses
These are the two Dynamic Search Ads features that will be of help to Sam to run a successful ad campaign without having the skills or time to manage 1. Destination URLs are automatically kept up-to-date and 2. Machine learning helps automatically find new keywords.2
Which user type would the Google Ads system closely match as an Affinity audience?
Someone who has demonstrated a qualified interest in movies Google Ads system closely match as an Affinity audience.
Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
Wendy must provide Customer relationship management data while setting up a Customer Match strategy to reach a list of prospective customers.
Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
For vendors like Yan who wants to attract customers specifically searching on Google, landing pages from standard ad group is the simplest method for using Dynamic Search Ads.
How can Performance Planner serve your business?
Performance Planner can serve your business By optimizing your ad budget for maximum growth.