Search Advertising Exam

True or false: Shopping Ads use Merchant Center product data to decide how and where to show. True False The correct answer is: True Google Search Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: Shopping ads use your existing Merchant Center product data — not … Read more

The format of a Shopping Ad is different from that of a standard text ad in that it includes: a product image, background color, and price a product image, title, and price a product image, title, price, and extension a product image, title, price, and merchant name The correct answer is: a product image, title, … Read more

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: Maximum CPC bid of the ad showing one position lower on the page. location targeting of the ad showing one position lower on the page. cost-per-thousand impressions (CPM) of the ad showing one position lower on the page. Ad … Read more

Dynamic search ads would be most helpful for: (There are 3 variations of this question. Please see the highlighted answer carefully) a global, online clothing retailer that changes its inventory seasonally Websites / a global, online clothing retailer that changes its inventory seasonally with / hundreds or thousands of products, services, or listings that frequently … Read more

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur? Users globally are searching Google from mobile phones. Users in Switzerland are searching on Google’s French domain. French users are visiting Switzerland and searching Google. French users were looking at Swiss … Read more

Why would the data for a Search Network campaign show conversions but no view-through conversions? A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site A view-through conversion is counted when someone clicks on an image or rich … Read more

Chanara, a senior account manager at a large digital agency, likes having an Google Ads manager account. What can she do with a manager account that she can’t do with an individual account? Upgrade multiple manager accounts Upgrade each individual Google Ads account Use a single sign-in for all accounts Access the Google Ads Application … Read more

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? She prefers not to limit ad exposure, regardless of when the restaurant is open Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day She’s using a “Standard” … Read more

To optimize a client’s campaign to get the most out of her mobile advertising, you can: set shorter conversion windows to capture users who convert after researching on multiple devices set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data edit the campaign’s ad text … Read more

A successful Google Ads text ad: has a wrapping headline and at least 2 paragraphs of text ties the call-to-action to the landing page mentions at least 4 key selling points talks about the advertiser’s reputation The correct answer is: ties the call-to-action to the landing page Google Search Advertising Exam – All Q&As * Updated … Read more