Search Advertising Exam

What are two main benefits of using Search Audience solutions?

Making the right bids when certain groups of people are searching for your product or services: Google’s Audience solutions allow you to create audience lists based on a multitude of signals, then layer those audience lists onto your ad groups. This allows you to then condition your bids, creatives, and keywords based on different audience … Read more

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Create a helpful, relevant landing page for the ad. Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad. The experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less … Read more

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Her business will have a competitive presence with similar businesses during searches Right now, potential customers are searching for the products or services you offer. Creating a Google Search campaign can help them find you when they need you the most!

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that

has a relevant headline includes a current promotion Highlight what makes you unique to effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. Include prices, promotions, and exclusives because people often use Google search to make a decision about something. Give them what they need to decide. If you have … Read more

Ad extensions assist in providing users with which two things they want from their search experience?

Relevant information Information based on their moment Ad extensions assist in providing users with Relevant information and Information based on their moment they want from their search experience: Relevant information: Users search on Google because they’re looking for an answer to a specific query. This is the core of Google’s mission. Information based on their … Read more

What’s a key objective in delivering ad extensions?

Providing the right users with the right information at the right moment Marketing is all about getting the right message to the right person at the right time. With search ad extensions, you can drive direct action when users interact with your ads. Learn more here: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification Fifth chapter: Make ads relevant with Search Ad … Read more

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top

First step: Sign in to the Google Ads account where you wish to make the text ad. Second Step: In the page menu on the left of the screen, select Ads & Extensions. Third Step: Choose the + button, and then select Text Ad from the available options. Fourth Step: Enter the headlines, URL, and … Read more

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has added items to a shopping basket on his company’s website but then abandoned it Remarketing helps you reach people who have previously visited your website or used your mobile app. You can show your ads to people who’ve previously interacted with your business right when they’re more likely to make a purchase … Read more

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.” Because Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, close variations of the keyword terms, related searches, and other relevant variations. Here Bob is using Television keyword in his … Read more

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business.

User’s Question: Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web? The … Read more