Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Search Score e1601455197709

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching.

What does adding callout extensions to your Google Search ads enable you to do?

What does adding callout extensions to your Google Search ads enable you to do? Highlight information about value-adding attributes of your business, products, or services. Direct users to specific pages of your website. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to … Read more

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

Search Score e1601455197709

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Search Score e1601455197709

It is important that Lola consider business objectives before choosing her campaign type. Because the campaign type chosen will determine where her ads appear and the format of those ads.

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

Search Score e1601455197709

Following steps are in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. More followers on the store’s social media presence. More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. Getting more customers to … Read more

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses

Search Score e1601455197709

The two data sources that are used to calculate optimization recommendations, are Industry data and
Campaign settings.

Match the marketing goal to the correct ad extension.

Search Score e1601455197709

Match the marketing goal to the correct ad extension. You’re focused on driving phone calls to your business – Call extension You operate many retail stores and want potential customers to see the distance from their location to your stores – Location extension You’re interested in directing people to specific pages on your website – … Read more

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses

Search Score e1601455197709

The two solutions can Linda achieve the goal of bring significant value to her eCommerce business via a Google Search campaign are:
Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
Her business can show up on search results when businesses similar to hers are showing up.

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Search Score e1601455197709

Broad keyword match type would help Barbara reach the most search queries that potential clients are using.

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses

Search Score e1601455197709

The three factors that Jimmy should include in the description section of his text ads are:
1. A mention of prices, promotions, and exclusive offers
2. Encouraging potential customers to take action
3. Highlighting what makes his business unique

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select All Correct Responses

Search Score e1601455197709

The two other benefits that search ad extensions can contribute to performance are the Better ad quality and More qualified leads.

Organize these steps in the correct order to set up an effective Customer Match strategy…

Search Score e1601455197709

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.) Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with … Read more