Search Advertising Exam

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching.

Following is a core benefit of Google Ads automated bidding – Auction-time bidding

How can Google Ads help you advance your business goals? Correct Answer is: All of the above

Advertising with Google Ads starts with creating campaigns based on your business objectives.

Francis tries to explain to his boss the benefits of using automated bidding.

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales.

Correct Answer: Which of the following goals can you achieve for your marketing campaign by using automated bidding.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.

Mario owns a store that sells skateboard equipment. Mario should include at least one of his keywords in the headline.

Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day.

It is important that Lola consider business objectives before choosing her campaign type. Because the campaign type chosen will determine where her ads appear and the format of those ads.

You can add two optional path fields to the display URL in a text ad. This feature gives users an idea of the content they’ll see upon clicking your ad.

Following steps are in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

If the keyword +Black +Shirt is set to campaign with modifier, it will be shown to the people who are searching for the term I want to buy a black shirt and black button shirt.

Description Line the the part of a Search ad that isn’t automatically generated by Dynamic Search Ads.

The key value proposition of Google Search campaigns is that you can show your ads when a customer is searching for your product or service.

Autobidding strategy with the right campaign goal.
Conversions – Target CPA
Revenue – Target ROAS
Visibility – Target impression share
Traffic – Maximize clicks

This is the correct arrangement of campaign structure. In the hierarchy Account comes first following with Campaign, Ad group and Ads.

Mary has been familiarizing herself with the different ad components of a text ad

Landing page should be easily navigable and transparent about the nature of the business, how the site interacts with the user’s computer, and how it intends to use their personal information.

The two data sources that are used to calculate optimization recommendations, are Industry data and
Campaign settings.

The three main factors that determine ad quality are, Expected clickthrough rate, landing page experience, and ad relevance.

Keywords can be customized with audience signals to make Search campaigns more efficient.

Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

If an advertiser doesn’t want to add remarketing tags to a website, then Customer Match would be a good fit for them because Customer Match relies on your own data instead of a remarketing tag.

search ad extensions matter because They increase engagement and influence ad quality.

Sitelink, callout, and structured snippets are the Google ads extensions that can serve automatically.

Match the marketing goal to the correct ad extension. You’re focused on driving phone calls to your business – Call extension You operate many retail stores and want potential customers to see the distance from their location to your stores – Location extension You’re interested in directing people to specific pages on your website – … Read more

Three to five ads should be implemented per ad group.

Renaming campaigns wouldn’t change an account’s optimization score.

it’s True that Optimization Score is made up of over 50 recommendations to optimize Search campaigns

The two solutions can Linda achieve the goal of bring significant value to her eCommerce business via a Google Search campaign are:
Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
Her business can show up on search results when businesses similar to hers are showing up.

Broad keyword match type would help Barbara reach the most search queries that potential clients are using.

The three factors that Jimmy should include in the description section of his text ads are:
1. A mention of prices, promotions, and exclusive offers
2. Encouraging potential customers to take action
3. Highlighting what makes his business unique

The two other benefits that search ad extensions can contribute to performance are the Better ad quality and More qualified leads.

Clara, an advertising director who’s tasked with optimizing her company’s Google Search campaign,
can use the optimization score to benefit her campaign

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.

All-inclusive Paris holiday search terms might match with Jennifer’s ad as Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris.

Google recommends to use at least three extensions in each campaign or ad group. Sandy should use extensions effectively in order to optimize her Google Ads campaign results.

a key benefit of a well-managed Google Search Ads campaign is that Displayed ads are relevant to a potential customer’s Google search

automated extensions, such as Seller Ratings are shown When Google predicts they’ll improve ad performance.

Jasmine needs to drive as many potential customers to her website as possible, she should use “Maximize clicks”, a automated bidding strategy in her campaign.

The two benefits of using automated bidding are 1. Machine learning and 2. Auction-time bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

When creating a text ad for the Search Network, advertisers will need to include three distinct components Headline, URL and Description.

If you don’t bid efficiently in manual bidding, you could miss valuable conversions. This is where automating your bid contribute to a successful Google Ads campaign.

On the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It meansThe campaign could improve up to 25% by following the listed recommendations.

If Bob use phrase match in his Search Ads campaign, Bob’s ad will show on searches for UltraView1000 and additional words before and after.

If Gina uses responsive search ads, she could derive Greater flexibility and More relevance.

Pete, who is the marketing director for an electric car company, can achieve Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.

the Performance Planner can provide a specific target CPA (cost-per-acquisition). Once you use Performance Planner to create a plan with the target date, campaigns, budget, target conversion volume, and target cost-per-acquisition (CPA) for upcoming periods.

The plan of An investment of $9,600 to generate 1,600 conversions with a CPA of $6 in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory.

Auctions fluctuate all the time. This is the one of the reasons why an advertiser should consider using Performance Planner on a monthly basis.

Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.

Ideally, 4 values should be added to each header, but be sure you have enough content on your website for at least two values.

The available campaign types in Google ads are Search, Display, Video, Shopping, and App.

campaigns with different marketing objectives should be separated into different Performance Planner plans. So that spend is not reallocated between two different marketing objectives.

Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.

If Peggy wants her ads to reach people actively looking for businesses similar to hers, Peggy should use Search Ads to make sure potential customers consider her services and take action by booking house cleanings

Leo uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. The recommendations are tailored to the specific account.

With Dynamic Search Ads, the advertiser provide a list of web pages.

Jared can use up to 15 characters in each field of URL path .

your business should use Performance Planner because it makes recommendations that are validated using machine learning.

By addressing a user’s intent, device, and location, ad extensions contribute to increasing user engagement.

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.) Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with … Read more

You need to reach as many people as possible. Google Ads can help you choose a maximum amount to spend per month.

“Similar Audiences for Search” Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments

Laverne can Extends her reach to additional sites by appearing on Google Search partners.

Rina can Improve the ad’s quality score. to potentially get a higher ad position.

Search, Display, Video, Shopping, and App campaign types are available to Mary in Google Ads

E-mail address and Mailing address data can be uploaded when creating a Customer Match strategy.

Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.

Each Similar Audience has its seed list members removed to ensure that no user overlaps between a similar list and its seed list.

The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.

Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

To reach people who have already engaged with your website in the past, you should use Remarketing Lists for Search Ads.

Using Search Audience, Tara might deliver a customized message to the right user at the correct bid.

The two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.

Meredith checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. This score tell Meredith that The campaign could be improved by 78% if the listed recommendations are followed.

Google Ads provide control by giving advertisers control over the maximum they spend per month.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This is how automating your bid contribute to a successful Google Ads campaign

Seller ratings ad extension is only available as a full automated ad extension.

In-Market audiences would be suited to reach someone looking to purchase a new car.

Google make recommendation of adding More ads in an ad group means more options for success in an auction. That’s why Francine knows that best practice is to create 3-5 ads in each of her Search Ad groups.

Page feeds of Dynamic Search Ads, allows an advertiser to group web pages under custom labels.

Car and Automobile user searches may generate the advertising manager’s ad in order to reach a broader group of potential visitors.

Dynamic Search Ads help Trina to sells dolls and accessories. Keyword lists can be automatically created based on website offerings.

An accurate description of callout extensions is that it is Short, specific snippets of text that highlight value-adding attributes.

The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition). Performance Planner helps improve return on investment so you can drive more conversions within your target CPA.

Google Search Ads provide value to Alex by showing his ad to people searching for related information about helmets.

Using the Performance Planner on a monthly basis allows you to optimize Bids and Budgets of an account.

Samira can include Up to 15 headlines in a single responsive search ad as a way to increase relevance.

The keywords must be relevant to the search term for an ad to be served to a user.