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A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

If a performance marketing manager see that the campaign’s optimization score is 22%, it means the campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

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A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

If the performance marketing manager finds that their campaign’s optimization score is 22% on the Google Ads recommendations page, it means The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

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An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.) Select All Correct Responses

An account planner utilizes Google Ads Performance Planner for monthly advertising budget management, benefiting from billions of weekly Google searches and machine learning-based forecasting for improved efficiency.

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What can the Performance Planner assist you with?

the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).

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Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Reggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.

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How Do Responsive Display Ads Use Automation?

Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. This is how Responsive Display Ads Use Automation.

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Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.

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Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Steven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.

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Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

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When should you use Remarketing Lists for Search Ads?

When you want to reach people who have already engaged with your website in the past, You should use Remarketing List for Search Ads.

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What are two main benefits of using Search Audience solutions? (Choose two.)

The two main benefits of using Search Audience solutions are Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.

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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven

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Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses

The two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.

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Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

If Jerry’s ad still isn’t showing at the top of Search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.

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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.

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Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses

The three factors that Jimmy should include in the description section of his text ads are A mention of prices, promotions, and exclusive offers, Encouraging potential customers to take action and Highlighting what makes his business unique.

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Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select All Correct Responses

The two other benefits apart from helping to increase user engagement that search ad extensions can contribute to performance are Better ad quality and More qualified leads.

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Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

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Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

Michelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.

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