Search Advertising Exam

Optimization Score is made up of over 50 recommendations to optimize Search campaigns. False True Correct answer is: TRUE Yes, it is true that Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of … Read more

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad? … Read more

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions? Use ad extensions only when advertising the service industry. Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to … Read more

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign? Potential customers can search the ads for specific products. Ads appear intermixed with organic search results. Ads send follow-up information to the potential customer. … Read more

When are automated extensions, such as Seller Ratings, shown? When an advertiser manually opts in to receive them. When an automated extension campaign is created. When an account is white-listed for them. When Google predicts they’ll improve ad performance. Correct Answer is: When Google predicts they’ll improve ad performance. Google Ads will serve dynamic ad … Read more

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign? Target impression share Target return on ad spend (tROAS) Maximize conversions Maximize clicks Correct … Read more

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses Bidding suggestions Manual control Sitelink extensions Machine learning Auction-time bidding Correct Answer is: 1. Auction-time bidding 2. Machine learning Auction Time Bidding: Bidding algorithms … Read more

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include? The analytics The landing page The site tag The description Correct Answer is: The description The Advertiser must include The Description component when creating the … Read more

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid … Read more