Search Advertising Exam

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select All Correct Responses

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To earn user clicks, Ginger should focus on creating an ad that has a relevant headline and includes a current promotion. has a larger font size is listed after search results includes at least two different colors has a relevant headline includes a current promotion Correct Answers are: 1. has a relevant headline and 2. … Read more

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

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Reggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses

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Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

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Steven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

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Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

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On the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It meansThe campaign could improve up to 25% by following the listed recommendations.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

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To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

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If Bob use phrase match in his Search Ads campaign, Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses

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The two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct Responses

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If Gina uses responsive search ads, she could derive Greater flexibility and More relevance.

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

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A recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

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If Jerry’s ad still isn’t showing at the top of Search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

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A Google Search campaign benefit Lisa’s business by getting her competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Her business will … Read more

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

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Ad extensions assist in providing users with Relevant information and Information based on their moment they want from their search experience. Attractive imagery Product and service comparisons News items related to their search Relevant information Information based on their moment Correct Answers are: 1. Relevant information and 2. Information based on their moment Ad extensions … Read more

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses

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Selecting distinct geographic areas and Selecting only relevant languages in campaign setup might improve the relevance of your ad.

What’s a key objective in delivering ad extensions?

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The key objective in delivering ad extensions is providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Providing the right … Read more

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top

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First step: Sign in to the Google Ads account where you wish to make the text ad. Second Step: In the page menu on the left of the screen, select Ads & Extensions. Third Step: Choose the + button, and then select Text Ad from the available options. Fourth Step: Enter the headlines, URL, and … Read more

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses

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The three factors that Jimmy should include in the description section of his text ads are A mention of prices, promotions, and exclusive offers, Encouraging potential customers to take action and Highlighting what makes his business unique.

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select All Correct Responses

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The two other benefits apart from helping to increase user engagement that search ad extensions can contribute to performance are Better ad quality and More qualified leads.

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

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The User who has added items to a shopping basket on his company’s website but then abandoned it could be added to a valid Remarketing audience list to ensure optimal results. Someone who has heard of his company’s business but never visited the company’s website Someone who has seen his company’s ads but never clicked … Read more

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

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The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

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Michelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

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A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

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Her campaign’s optimization score tells Meredith about her Google Search Ads campaign that The campaign could be improved by 78% if the listed recommendations are followed.

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

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Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

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Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

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Broad match benefit Bob’s campaign. It will appear if search terms contain some variation of his keyword, such as “TV.” Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Bob’s ad will only appear if the search terms contain the exact keyword, “television.” Bob’s ad will only appear if … Read more

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

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You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

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Ad relevance and Ad landing page experience are the two other main factors that Jerry should focus on to improve the quality score of his ads.

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

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It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

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Following are the organized steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

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John’s Plumbing should configure Ad scheduling criteria to meet the goal of connecting with people who need emergency plumbing services in the middle of the night. Networks Devices Ad extensions Ad scheduling Correct Answer is: Ad scheduling You can use the ad schedule to Specify certain hours or days of the week when you want … Read more

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?

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Energy-efficient fridge and Smart refrigerator reviews are the two searches that may prompt the ad.

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

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Adding more specifics to the ad might increase the number of clicks your ad receives. Tweaking the speed of your website. Decreasing the bid for the ad. Cloning the ad multiple times. Adding more specifics to the ad.OR Including keywords in his ad text Correct Answer is: Adding more specifics to the ad OR Including … Read more

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

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Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

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Automated bidding use Machine learning to set the right bid for every auction and does the heavy lifting for advertisers on Google Ads

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

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You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.

Why is using the performance targets feature after utilizing the Performance Planner recommended?

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Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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Trina is using automated bidding as part of her Google Ads Search bidding strategy, because Automated bidding uses machine learning and machine learning can help her set the appropriate bid for each and every auction.

What’s the primary benefit of using structured snippet extensions in your ads?

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The primary benefit of using structured snippet extensions in your ads is to give users specific information about what you’re offering, before they visit your website. Lets you show your business address, phone number, and a map marker alongside your ad text. Allows potential customers to navigate to specific pages of your website directly from … Read more

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

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Google Search campaign will help her ads appear when a user is likely to be interested in her product. If her company wants to increase online sales of a featured product, she must choose Google Search Ads Campaign.

What two ad extension types can also be served as automated ad extensions? (Choose two.)

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Sitelink extension and Callout extension are the two ad extension types that can also be served as automated ad extensions. Location extension Promotion extension Call extension Sitelink extension Callout extension Correct Answers are: Sitelink extension and Callout extension Sitelink extension and Callout extension can also be served as automated ad extensions. Dynamic callouts help people … Read more

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

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Google Search campaign benefit Marco’s business of smart-home accessories installation. By using Google Search ads, his ad may appear when people research similar installation options.

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses

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These are the two Dynamic Search Ads features that will be of help to Sam to run a successful ad campaign without having the skills or time to manage 1. Destination URLs are automatically kept up-to-date and 2. Machine learning helps automatically find new keywords.2

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

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For vendors like Yan who wants to attract customers specifically searching on Google, landing pages from standard ad group is the simplest method for using Dynamic Search Ads.

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

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Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

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Affinity Audience would best reach the a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses

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The two data sources that are used to calculate optimization recommendations, are Industry data and
Campaign settings.

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

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Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

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Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

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Search Score e1601455197709

All-inclusive Paris holiday search terms might match with Jennifer’s ad as Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris.

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

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Headline, URL, Description are the three components of a text ad on the Google Search Network that Mary will need to know to run a text ad on the Google Search Network.

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

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Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?

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Google Ads’ Performance Planner help Rebecca accomplish the task of planning her company’s online advertising budget on a monthly basis. The two advantages of Performance Planner are that its forecasting is powered by billions of Google searches conducted each week and it leverages machine learning for forecasting. Performance Planner is free to use with any … Read more

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

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Karen’s campaign’s optimization score will improve upon acceptance of recommendation that surfaces in the Recommendations page. It will improve upon acceptance. It will gradually improve by the end of the week. It will improve the end of the day. It will improve by the end of the month. The score isn’t affected by application of … Read more

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

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Google Ads provide control by By giving advertisers control over the maximum they spend per month.

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

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In the Description Component, Mario is asked to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters. The headline component The URL component The banner component The description component Correct Answer is: The Description Component The description component is asked Mario to highlight … Read more

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

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If you have a set budget that you can’t exceed then Google Ads is a viable option. It gives you control over your budget.

How does automating your bid contribute to a successful Google Ads campaign?

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Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.

A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad?

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The two searches may prompt the marketing manager’s ad are A green boat paddle and Travel on a paddle ship. Because he decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

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By launching a Google Search campaign, the value will be recognized that her business will have a competitive presence with similar businesses during searches. It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content. Users will receive ads when physically near any of Bernadette’s storefronts. … Read more

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

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Responsive search ads let you create ads that adapt to show more relevant messages to your customers. All you need to do is supply the headlines, descriptions and URLs for your ads. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With machine learning making the decisions, responsive … Read more

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

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To help you grow your business, Google Ads is built around three principles: relevance, control, and results.

What Search Network text ad component provides up to three fields of 30 characters each?

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The headline component provides up to three fields of 30 characters each. The website URL component The conversion component The description component The headline component Correct Answer is: The headline component The headline component of Search Network text ad provides up to three fields of 30 characters each. Generally people ask me what Search Network … Read more

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

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Ad extensions assist companies in generating more qualified leads by providing users with relevant information up-front.

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

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Researching South American holiday destinations online will lead potential customers to Carlton’s company through Google Search ads. Watching an online video about South America. Looking up passport rules for South America. Browsing an adventure activities website. Researching South American holiday destinations online. Correct Answer is: Researching South American holiday destinations online Because, this is how … Read more

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

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Brian’s optimization score is based upon the key aspects of his accounts, including statistics, settings, and industry trends. Testing and reporting on the speed of Brian’s websites Judging ad popularity on social media Comparing Brian’s sales with ad serving data Correct Answer is: Key aspects of his accounts, including statistics, settings, and industry trends Optimization … Read more

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

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With Google Ads, you can choose a maximum amount to spend per month. This is how Google Ads can help you manage marketing for a small business on a tight budget.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

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Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

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To create ad groups based on the cooking categories that appear on their website, you need to create Keyword list and Default bid amount in their first Google Search Ad group for your client Vince’s Veggies.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

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Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

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Time — It is 10 a.m. Interest — I love historical sites and San Francisco. Intent — I need to book a boat ride. Device — I am using my tablet. Location — I am sitting in a train station in London.

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad?

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Car and Automobile user searches may generate the advertising manager’s ad in order to reach a broader group of potential visitors.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

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Relevance, control and results are the three core principles, which the Google Ads was built on.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

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Validation and Simulation are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns.

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

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Jimmy’s ads won’t be shown to users searching for the uncarried brand if negative keywords are used. This is how negative keyword help his advertising campaign. Common misspellings and synonyms of his keywords will still allow his ads to be shown. Jimmy’s ads will appear at a lower rate when users search for the television … Read more

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)

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Google Search campaigns can be tailored to promote Swee Yin’s company’s sales event By setting campaign start/end dates and creating a new ad group for the sale.

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

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Jasmine needs to drive as many potential customers to her website as possible, she should use “Maximize clicks”, a automated bidding strategy in her campaign.

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

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Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

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Search, Display, Video, Shopping, and App campaign types are available to Mary in Google Ads

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses

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The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses

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Linda can achieve a presence at the exact moment someone is searching for the kinds of products she offers and show up on search results when businesses similar to hers are showing up via a Google Search campaign.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

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Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

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Changing the call-to-action message of the ad might improve the click-through rate on your ad. Increasing the trustworthiness of the website. Reducing the bid rate on the ad. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Correct Answer is: Changing the call-to-action message of the ad Changing the … Read more

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

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Peggy should use Google Search Ads Campaign to make sure potential customers consider her services and take action by booking house cleanings.

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

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Jared can use up to 15 characters in each field of URL path .

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses

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Industry data and Account settings are used to calculate optimization recommendations. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

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Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Increase the number of keywords in each ad group Increase her maximum cost-per-click (max. CPC) bid Use the Shopping ad format Add the location extension to her ad The correct answer is: Use the Shopping … Read more

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

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Google Search Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Top of page rate metric from the Auction insights report … Read more

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

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You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions? Increase the mobile bid adjustment for the campaign Decrease the mobile bid adjustment for the campaign Increase the number of mobile-optimized … Read more

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

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Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler? Using 1 conversion code snippet with cross-account conversion tracking Setting up automated conversion rules for both accounts Combining the accounts for streamlined reporting Using multiple conversion code snippets with single-account … Read more

True or false: shopping Ads use Merchant Center product data to decide how and where to show ads.

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True or false: Shopping Ads use Merchant Center product data to decide how and where to show. True False The correct answer is: False Google Search Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: This statement about using the merchant center data for … Read more

The format of a Shopping Ad is different from that of a standard text ad in that it includes:

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The format of a Shopping Ad is different from that of a standard text ad in that it includes: a product image, background color, and price a product image, title, and price a product image, title, price, and extension a product image, title, price, and merchant name The correct answer is: a product image, title, … Read more

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

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What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? A) Manual bid changes B) Forecast data C) Historical conversion data D) Test conversions The correct answer is: C) Historical conversion data Google Search Advertising Exam – All … Read more