Search Advertising Exam

Michelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.

Including keywords in his Google Search ad text will improve Charlie’s eCTR.

Phrase match will let Bob’s ad show on searches for UltraView1000 and additional words before and after. This is how phrase match will benefit Bob’s campaign.

A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.

Auction-time bidding is a core benefit of Google Ads automated bidding.

Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.

Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.

Francis tries to explain to his boss the benefits of using automated bidding.

Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.

You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.

Ad relevance and Ad landing page experience are the two other main factors that Jerry should focus on to improve the quality score of his ads.

Mario should include At least one of his keywords in his headline because he understands that people are most likely to notice his headline text in a text ad.

The three areas of his Search campaign does Yuto need to adjust to achieve this goal are Language targeting, Location targeting and Ad scheduling.

It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.

An advantage of using these two optional path fields to the display URL in a text ad is to give users an idea of the content they’ll see upon clicking the ad.

Following are the organized steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

The people who is searching for the term I want to buy a black shirt and the other one who is searching for the term black button shirt, might see an ad with the keyword +black +shirt (set as broad match modifier)

Description line is the part of a Search ad that isn’t automatically generated by Dynamic Search Ads.

The key value proposition of Google Search campaigns is to show your ads when a customer is searching for your product or service.

Following are the correct match with each autobidding strategy to the right campaign goal.

Following is the correct arrangement of items below in order of hierarchy, beginning with the top level.

Here is the correct matching of text ad component descriptions with the components they describe. Mary has been familiarizing herself with the different ad components of a text ad.

Question Correct Answer Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. More followers on the store’s social media presence. More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. Getting … Read more

Easy to navigate is an attributes that describe a good landing page experience.

The two data sources that are used to calculate optimization recommendations, are Industry data and
Campaign settings.

The three main factors that determine ad quality are Expected clickthrough rate, landing page experience, and ad relevance.

Keywords can be customized with audience signals to make Search campaigns more efficient.

It is false that Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

Customer Match relies on your own data instead of a remarketing tag that’s why if an advertiser doesn’t want to add remarketing tags to a website, then Customer Match be a good fit for them.

Search ad extensions matter because they increase engagement and influence ad quality.

Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.

Here is the correct match of marketing goals with their extensions.

Three to five should be implemented per ad group.

Google Ads generate responsive search ads by mixes and matches headlines and description lines that have been provided.

Renaming campaigns wouldn’t change an account’s optimization score.

Optimization score is made up of over 50 recommendations, meant to help you make your advertising more efficient, reach new audiences, and spend smarter.

Linda can achieve a presence at the exact moment someone is searching for the kinds of products she offers and show up on search results when businesses similar to hers are showing up via a Google Search campaign.

Broad match type keyword would help Barbara reach the most search queries that potential clients are using.

The three factors that Jimmy should include in the description section of his text ads are A mention of prices, promotions, and exclusive offers, Encouraging potential customers to take action and Highlighting what makes his business unique.

The two other benefits apart from helping to increase user engagement that search ad extensions can contribute to performance are Better ad quality and More qualified leads.

Since Clara is an advertising director and have responsibility of optimizing her company’s Google Search campaign. She use the optimization score to identify opportunities to improve campaign performance.

Your Google Search text ad has three main components. The first is a headline, and the second is a description. The third component is The URL displaying your website address.

Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.

Google recommends to use at least three extensions in each campaign or ad group. Sandy should use extensions effectively in order to optimize her Google Ads campaign results.

a key benefit of a well-managed Google Search Ads campaign is that Displayed ads are relevant to a potential customer’s Google search

automated extensions, such as Seller Ratings are shown When Google predicts they’ll improve ad performance.

Jasmine needs to drive as many potential customers to her website as possible, she should use “Maximize clicks”, a automated bidding strategy in her campaign.

Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

When creating a text ad for the Search Network, advertisers will need to include three distinct components Headline, URL and Description.

If you don’t bid efficiently in manual bidding, you could miss valuable conversions. This is where automating your bid contribute to a successful Google Ads campaign.

On the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It meansThe campaign could improve up to 25% by following the listed recommendations.

If Bob use phrase match in his Search Ads campaign, Bob’s ad will show on searches for UltraView1000 and additional words before and after.

If Gina uses responsive search ads, she could derive Greater flexibility and More relevance.

Pete, who is the marketing director for an electric car company, can achieve Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.

Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).

To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.

An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.

Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.

Ideally you should aim 4 number of values for per header when using structured snippet extensions.

The available campaign types in Google ads are Search, Display, Video, Shopping, and App.

Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.

Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.

If Peggy wants her ads to reach people actively looking for businesses similar to hers, Peggy should use Search Ads to make sure potential customers consider her services and take action by booking house cleanings

The recommendations are tailored to the specific account. This feature makes the optimization recommendations valuable for Leo.

With Dynamic Search Ads, the advertiser provide a list of web pages.

Jared can use up to 15 characters in each field of URL path .

You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.

By addressing a user’s intent, device, and location, ad extensions contribute to increasing user engagement.

Following is the correct order to set up an effective Customer Match strategy:

With Google Ads, you can choose a maximum amount to spend per month. This is how Google Ads can help you manage marketing for a small business on a tight budget.

“Similar Audiences for Search” Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments

Laverne can Extends her reach to additional sites by appearing on Google Search partners.

Rina can Improve the ad’s quality score. to potentially get a higher ad position.

Search, Display, Video, Shopping, and App campaign types are available to Mary in Google Ads

E-mail address and Mailing address data can be uploaded when creating a Customer Match strategy.

Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.

Each Similar Audience has its seed list members removed to ensure that no user overlaps between a similar list and its seed list.

The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.

Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

To reach people who have already engaged with your website in the past, you should use Remarketing Lists for Search Ads.

Tara might obtain the direct benefit of using Search Audience to reach her most valuable customers in form of delivering a customized message to the right user at the correct bid.

The two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.

Her campaign’s optimization score tells Meredith about her Google Search Ads campaign that The campaign could be improved by 78% if the listed recommendations are followed.

Google Ads provide control by By giving advertisers control over the maximum they spend per month.

Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.

Seller ratings extension is the only available as a full automated ad extension.

In-Market audiences would be suited to reach someone looking to purchase a new car.

Google make this recommendation to create 3-5 ads in each of her Search Ad groups because more ads in an ad group means more options for success in an auction.

Page feeds Search Ads option allows an advertiser to group web pages under custom labels.

Car and Automobile user searches may generate the advertising manager’s ad in order to reach a broader group of potential visitors.

Dynamic Search Ads help Trina to sells dolls and accessories. Keyword lists can be automatically created based on website offerings.

An accurate description of callout extensions is that it is Short, specific snippets of text that highlight value-adding attributes.

The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).

Google Search Ads provide value to Alex by showing his ad to people searching for related information about helmets.

Samira can include Up to 15 headlines in a single responsive search ad as a way to increase relevance.