To earn user clicks, Ginger should focus on creating an ad that has a relevant headline and includes a current promotion. has a larger font size is listed after search results includes at least two different colors has a relevant headline includes a current promotion Correct Answers are: 1. has a relevant headline and 2. … Read more
Reggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.
Users who returned an item they purchased. This criteria could not be used to create a Dynamic Remarketing audience.
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. This is how Responsive Display Ads Use Automation.
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
Steven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.
By maximizing the number of conversions for a spend scenario is the one way that Performance Planner helps businesses increase sales.
Callout extensions beneficial to highlight key information and unique selling points of a business. That’s why a marketer might use callout extensions.
When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.
Google Search Ads provide value to Alex by showing his ad to people searching for related information about helmets.
Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.
If you don’t bid efficiently in manual bidding, you could miss valuable conversions. This is where automating your bid contribute to a successful Google Ads campaign.
Layering an Affinity audience with a broad keyword targeting campaign help you Ensure your ads are only seen by people who have demonstrated a qualified.
Samira can include Up to 15 headlines in a single responsive search ad as a way to increase relevance.
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
On the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It meansThe campaign could improve up to 25% by following the listed recommendations.
When you want to reach people who have already engaged with your website in the past, You should use Remarketing List for Search Ads.
The two main benefits of using Search Audience solutions are Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.
The keywords must be relevant to the search term for an ad to be served to a user.
Tara might obtain the direct benefit of using Search Audience to reach her most valuable customers in form of delivering a customized message to the right user at the correct bid.
To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven
If Bob use phrase match in his Search Ads campaign, Bob’s ad will show on searches for UltraView1000 and additional words before and after.
The two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.
If Gina uses responsive search ads, she could derive Greater flexibility and More relevance.
A recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.
Pete, who is the marketing director for an electric car company, can achieve Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.
If Jerry’s ad still isn’t showing at the top of Search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.
A Google Search campaign benefit Lisa’s business by getting her competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Her business will … Read more
When creating an ad, Greg knows what it will look like to his potential customers. Because as he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Adding more negative keywords will improve the ad relevance. This action will help you get more relevant exposure and improve the ad rank.
To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.
Ad extensions assist in providing users with Relevant information and Information based on their moment they want from their search experience. Attractive imagery Product and service comparisons News items related to their search Relevant information Information based on their moment Correct Answers are: 1. Relevant information and 2. Information based on their moment Ad extensions … Read more
Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.
Ideally you should aim 4 number of values for per header when using structured snippet extensions.
Selecting distinct geographic areas and Selecting only relevant languages in campaign setup might improve the relevance of your ad.
The key objective in delivering ad extensions is providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Providing the right … Read more
Broad match type keyword would help Barbara reach the most search queries that potential clients are using.
First step: Sign in to the Google Ads account where you wish to make the text ad. Second Step: In the page menu on the left of the screen, select Ads & Extensions. Third Step: Choose the + button, and then select Text Ad from the available options. Fourth Step: Enter the headlines, URL, and … Read more
The three factors that Jimmy should include in the description section of his text ads are A mention of prices, promotions, and exclusive offers, Encouraging potential customers to take action and Highlighting what makes his business unique.
The two other benefits apart from helping to increase user engagement that search ad extensions can contribute to performance are Better ad quality and More qualified leads.
Since Clara is an advertising director and have responsibility of optimizing her company’s Google Search campaign. She use the optimization score to identify opportunities to improve campaign performance.
Your Google Search text ad has three main components. The first is a headline, and the second is a description. The third component is The URL displaying your website address.
The User who has added items to a shopping basket on his company’s website but then abandoned it could be added to a valid Remarketing audience list to ensure optimal results. Someone who has heard of his company’s business but never visited the company’s website Someone who has seen his company’s ads but never clicked … Read more
The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Free returns is an example of an effective callout extension.
Michelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.
A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
Auction-time bidding is a core benefit of Google Ads automated bidding.
Her campaign’s optimization score tells Meredith about her Google Search Ads campaign that The campaign could be improved by 78% if the listed recommendations are followed.
Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.
Francis tries to explain to his boss the benefits of using automated bidding.
Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.
Broad match benefit Bob’s campaign. It will appear if search terms contain some variation of his keyword, such as “TV.” Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Bob’s ad will only appear if the search terms contain the exact keyword, “television.” Bob’s ad will only appear if … Read more
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Including keywords in his Google Search ad text will improve Charlie’s eCTR.
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.
Ad relevance and Ad landing page experience are the two other main factors that Jerry should focus on to improve the quality score of his ads.
Mario should include At least one of his keywords in his headline because he understands that people are most likely to notice his headline text in a text ad.
The three areas of his Search campaign does Yuto need to adjust to achieve this goal are Language targeting, Location targeting and Ad scheduling.
It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.
An advantage of using these two optional path fields to the display URL in a text ad is to give users an idea of the content they’ll see upon clicking the ad.
Google Ads reviews saved text ads Content and formatting to ensure they meet advertising policies before being shown to users.
Following are the organized steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
The people who is searching for the term I want to buy a black shirt and the other one who is searching for the term black button shirt, might see an ad with the keyword +black +shirt (set as broad match modifier)
Description line is the part of a Search ad that isn’t automatically generated by Dynamic Search Ads.
The key value proposition of Google Search campaigns is to show your ads when a customer is searching for your product or service.
Following are the correct match with each autobidding strategy to the right campaign goal.
Following is the correct arrangement of items below in order of hierarchy, beginning with the top level.
Here is the correct matching of text ad component descriptions with the components they describe. Mary has been familiarizing herself with the different ad components of a text ad.
John’s Plumbing should configure Ad scheduling criteria to meet the goal of connecting with people who need emergency plumbing services in the middle of the night. Networks Devices Ad extensions Ad scheduling Correct Answer is: Ad scheduling You can use the ad schedule to Specify certain hours or days of the week when you want … Read more
Energy-efficient fridge and Smart refrigerator reviews are the two searches that may prompt the ad.
Adding more specifics to the ad might increase the number of clicks your ad receives. Tweaking the speed of your website. Decreasing the bid for the ad. Cloning the ad multiple times. Adding more specifics to the ad.OR Including keywords in his ad text Correct Answer is: Adding more specifics to the ad OR Including … Read more
Dynamic Search Ads brings value to an advertising campaign by creating new ads automatically and It finds traffic an advertiser might miss.
Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.
Adding callout extensions to your Google Search ads enable you to highlight information about value-adding attributes of your business, products, or services.
Automated bidding use Machine learning to set the right bid for every auction and does the heavy lifting for advertisers on Google Ads
You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Trina is using automated bidding as part of her Google Ads Search bidding strategy, because Automated bidding uses machine learning and machine learning can help her set the appropriate bid for each and every auction.
Jim would pay only $2.51 for the first spot in the auction. In a standard second-price auction based only on bids, the advertiser doesn’t have to pay their full bid.
The primary benefit of using structured snippet extensions in your ads is to give users specific information about what you’re offering, before they visit your website. Lets you show your business address, phone number, and a map marker alongside your ad text. Allows potential customers to navigate to specific pages of your website directly from … Read more
If an advertising executive’s campaign’s optimization score is 40%, it indicate that the campaign could be improved by 60% if the listed recommendations are followed.
Google Search campaign will help her ads appear when a user is likely to be interested in her product. If her company wants to increase online sales of a featured product, she must choose Google Search Ads Campaign.
Sitelink extension and Callout extension are the two ad extension types that can also be served as automated ad extensions. Location extension Promotion extension Call extension Sitelink extension Callout extension Correct Answers are: Sitelink extension and Callout extension Sitelink extension and Callout extension can also be served as automated ad extensions. Dynamic callouts help people … Read more
YouTube, a Google product is included when finding new people with similar profiles.
Google Search campaign benefit Marco’s business of smart-home accessories installation. By using Google Search ads, his ad may appear when people research similar installation options.
“Raising the bid amount” have the least-positive impact. To improve an ad’s perceived quality so it performs better during an ad auction.
These are the two Dynamic Search Ads features that will be of help to Sam to run a successful ad campaign without having the skills or time to manage 1. Destination URLs are automatically kept up-to-date and 2. Machine learning helps automatically find new keywords.2
Someone who has demonstrated a qualified interest in movies Google Ads system closely match as an Affinity audience.
Wendy must provide Customer relationship management data while setting up a Customer Match strategy to reach a list of prospective customers.
For vendors like Yan who wants to attract customers specifically searching on Google, landing pages from standard ad group is the simplest method for using Dynamic Search Ads.
Performance Planner can serve your business By optimizing your ad budget for maximum growth.
If the campaign goal is visibility, the advertiser should choose Target Impression Share.
Easy to navigate is an attributes that describe a good landing page experience.
Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
Affinity Audience would best reach the a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.
Maria should use the Performance Planner on a monthly basis to react to ever-changing external factors.
The two data sources that are used to calculate optimization recommendations, are Industry data and
The three main factors that determine ad quality are Expected clickthrough rate, landing page experience, and ad relevance.
Keywords can be customized with audience signals to make Search campaigns more efficient.
It is false that Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
Customer Match relies on your own data instead of a remarketing tag that’s why if an advertiser doesn’t want to add remarketing tags to a website, then Customer Match be a good fit for them.
Search ad extensions matter because they increase engagement and influence ad quality.
Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.
Here is the correct match of marketing goals with their extensions.
Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.
Headline, URL, Description are the three components of a text ad on the Google Search Network that Mary will need to know to run a text ad on the Google Search Network.
Three to five should be implemented per ad group.
Optimize the campaign’s ad rotation for clicks or conversion actions and Include three to five ads, and at least three extensions in each ad group are the two best practices should Francis adopt.
Google Ads generate responsive search ads by mixes and matches headlines and description lines that have been provided.
Renaming campaigns wouldn’t change an account’s optimization score.
Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.
Google recommends to use at least three extensions in each campaign or ad group. Sandy should use extensions effectively in order to optimize her Google Ads campaign results.
Google Ads’ Performance Planner help Rebecca accomplish the task of planning her company’s online advertising budget on a monthly basis. The two advantages of Performance Planner are that its forecasting is powered by billions of Google searches conducted each week and it leverages machine learning for forecasting. Performance Planner is free to use with any … Read more
a key benefit of a well-managed Google Search Ads campaign is that Displayed ads are relevant to a potential customer’s Google search
Karen’s campaign’s optimization score will improve upon acceptance of recommendation that surfaces in the Recommendations page. It will improve upon acceptance. It will gradually improve by the end of the week. It will improve the end of the day. It will improve by the end of the month. The score isn’t affected by application of … Read more
Google Ads provide control by By giving advertisers control over the maximum they spend per month.
In the Description Component, Mario is asked to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters. The headline component The URL component The banner component The description component Correct Answer is: The Description Component The description component is asked Mario to highlight … Read more
If you have a set budget that you can’t exceed then Google Ads is a viable option. It gives you control over your budget.
Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.
Performance Planner automatically does Forecasting about your current campaigns that how it will perform in the future.
The two searches may prompt the marketing manager’s ad are A green boat paddle and Travel on a paddle ship. Because he decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.
Singh’s marketing company has created an enticing ad that receives many clicks. The higher expected click-through rate will lead to a higher Ad Rank.
By launching a Google Search campaign, the value will be recognized that her business will have a competitive presence with similar businesses during searches. It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content. Users will receive ads when physically near any of Bernadette’s storefronts. … Read more
Responsive search ads let you create ads that adapt to show more relevant messages to your customers. All you need to do is supply the headlines, descriptions and URLs for your ads. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With machine learning making the decisions, responsive … Read more
The main benefit of using Search Audience solutions is that they can help send the right message to the right customer with the right bid.
The user might be Searching for related gardening information that’s why they saw a Google Search ad for one of Carrie’s products.
4 is the maximum number of ad extensions that can show for a particular query or device at any given time. Maximum 4 ad extensions can show for a particular query or device at any given time.
Use Similar Audiences to find new visitors for your site to amplify results from your Google Search campaigns when using Remarketing Lists for Search Ads.
To help you grow your business, Google Ads is built around three principles: relevance, control, and results.
The headline component provides up to three fields of 30 characters each. The website URL component The conversion component The description component The headline component Correct Answer is: The headline component The headline component of Search Network text ad provides up to three fields of 30 characters each. Generally people ask me what Search Network … Read more
Ad extensions assist companies in generating more qualified leads by providing users with relevant information up-front.
In-market audiences allow the opportunity to specifically identify Someone who is in the mindset to buy.
Seller ratings extension is the only available as a full automated ad extension.
In-Market audiences would be suited to reach someone looking to purchase a new car.
Researching South American holiday destinations online will lead potential customers to Carlton’s company through Google Search ads. Watching an online video about South America. Looking up passport rules for South America. Browsing an adventure activities website. Researching South American holiday destinations online. Correct Answer is: Researching South American holiday destinations online Because, this is how … Read more
Brian’s optimization score is based upon the key aspects of his accounts, including statistics, settings, and industry trends. Testing and reporting on the speed of Brian’s websites Judging ad popularity on social media Comparing Brian’s sales with ad serving data Correct Answer is: Key aspects of his accounts, including statistics, settings, and industry trends Optimization … Read more
Following is the correct order to set up an effective Customer Match strategy:
With Google Ads, you can choose a maximum amount to spend per month. This is how Google Ads can help you manage marketing for a small business on a tight budget.
Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.
If you like to improve an ad’s perceived quality during an ad auction, improving the navigability of the landing page. This aspect of the ad will be most beneficial for you to work on.
To create ad groups based on the cooking categories that appear on their website, you need to create Keyword list and Default bid amount in their first Google Search Ad group for your client Vince’s Veggies.
“Similar Audiences for Search” Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments
Google make this recommendation to create 3-5 ads in each of her Search Ad groups because more ads in an ad group means more options for success in an auction.
Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.
Laverne can Extends her reach to additional sites by appearing on Google Search partners.
Time — It is 10 a.m. Interest — I love historical sites and San Francisco. Intent — I need to book a boat ride. Device — I am using my tablet. Location — I am sitting in a train station in London.
Page feeds Search Ads option allows an advertiser to group web pages under custom labels.
Following are the right matches of extensions and their benefits
If Michael’s bid for the ad is too low. His high-quality ad too will not be shown. This might be the reason of his ad not being displayed frequently.
1000 users is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign.
Car and Automobile user searches may generate the advertising manager’s ad in order to reach a broader group of potential visitors.
Relevance, control and results are the three core principles, which the Google Ads was built on.
Validation and Simulation are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns.
Jimmy’s ads won’t be shown to users searching for the uncarried brand if negative keywords are used. This is how negative keyword help his advertising campaign. Common misspellings and synonyms of his keywords will still allow his ads to be shown. Jimmy’s ads will appear at a lower rate when users search for the television … Read more
Dynamic Search Ads help Trina to sells dolls and accessories. Keyword lists can be automatically created based on website offerings.
Google Search campaigns can be tailored to promote Swee Yin’s company’s sales event By setting campaign start/end dates and creating a new ad group for the sale.
The available campaign types in Google ads are Search, Display, Video, Shopping, and App.
Rina can Improve the ad’s quality score. to potentially get a higher ad position.
automated extensions, such as Seller Ratings are shown When Google predicts they’ll improve ad performance.
Jasmine needs to drive as many potential customers to her website as possible, she should use “Maximize clicks”, a automated bidding strategy in her campaign.
Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
Search, Display, Video, Shopping, and App campaign types are available to Mary in Google Ads
E-mail address and Mailing address data can be uploaded when creating a Customer Match strategy.
This statement is true that, Serving relevant ad extensions encourage users to make more informed decisions and take action.
The advertiser must include the description component when creating a text ad for the Search Network.
Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.
Each Similar Audience has its seed list members removed to ensure that no user overlaps between a similar list and its seed list.
An accurate description of callout extensions is that it should be Short, specific snippets of text that highlight value-adding attributes.
The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).
The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.
Optimization score is made up of over 50 recommendations, meant to help you make your advertising more efficient, reach new audiences, and spend smarter.
Linda can achieve a presence at the exact moment someone is searching for the kinds of products she offers and show up on search results when businesses similar to hers are showing up via a Google Search campaign.
The third component of Your Google Search text ad is The URL displaying your website address. The first is a headline, and the second is a description.
These are the correct match of Search Audience solutions with their respective benefits, they can bring to your campaign.
Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.
Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.
Changing the call-to-action message of the ad might improve the click-through rate on your ad. Increasing the trustworthiness of the website. Reducing the bid rate on the ad. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Correct Answer is: Changing the call-to-action message of the ad Changing the … Read more
Peggy should use Google Search Ads Campaign to make sure potential customers consider her services and take action by booking house cleanings.
With Dynamic Search Ads, the advertiser provide a list of web pages.
Jared can use up to 15 characters in each field of URL path .
You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.
By addressing a user’s intent, device, and location, ad extensions contribute to increasing user engagement.
The recommendations are tailored to the specific account. This feature makes the optimization recommendations valuable for Leo.
Berlin, London, Paris, Singapore could be used for a structured snippet extension.
Industry data and Account settings are used to calculate optimization recommendations. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts
Clara can use the optimization score to find how close her campaign is from potential ideal results.
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Increase the number of keywords in each ad group Increase her maximum cost-per-click (max. CPC) bid Use the Shopping ad format Add the location extension to her ad The correct answer is: Use the Shopping … Read more
Google Search Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Top of page rate metric from the Auction insights report … Read more
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions? Increase the mobile bid adjustment for the campaign Decrease the mobile bid adjustment for the campaign Increase the number of mobile-optimized … Read more
Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler? Using 1 conversion code snippet with cross-account conversion tracking Setting up automated conversion rules for both accounts Combining the accounts for streamlined reporting Using multiple conversion code snippets with single-account … Read more
True or false: Shopping Ads use Merchant Center product data to decide how and where to show. True False The correct answer is: False Google Search Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: This statement about using the merchant center data for … Read more
The format of a Shopping Ad is different from that of a standard text ad in that it includes: a product image, background color, and price a product image, title, and price a product image, title, price, and extension a product image, title, price, and merchant name The correct answer is: a product image, title, … Read more
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? A) Manual bid changes B) Forecast data C) Historical conversion data D) Test conversions The correct answer is: C) Historical conversion data Google Search Advertising Exam – All … Read more