For your client, a jewelry designer who wants to view their Search Ads 360 campaign and understand the reporting setup for their business, they’d need to set up custom dimensions in their account.
- They’d need to set up inventory management.
- They’d need to set up audience segments.
- They’d need to set up labels.
- They’d need to set up custom dimensions.
The correct answer is: They’d need to set up custom dimensions
Explanation: Custom dimensions in Search Ads 360 are essential for businesses seeking tailored reporting insights and automation in campaign management. These dimensions allow for a more business-centric approach to analyzing search marketing campaigns. Instead of relying on the conventional campaign and ad group structures for reporting, custom dimensions enable the creation of reports that are aligned with the specific organizational setup of a business. For your jewelry designer client, setting up custom dimensions would facilitate reporting that accurately reflects their unique business structure and marketing objectives, providing deeper and more relevant insights into their Search Ads 360 campaign’s performance.
Chapter 13: Use Custom Dimensions in Search Ads 360