What is the automated bidding and it’s benefits?

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. Types of Bidding Strategies There are total 6 types of automated bidding strategies. Maximize Click Target Impression Share Target CPA … Read more

How to score better in Google Ads and Analytics exams?

Google provides tons of material to study and score in the Google certifications. Google has a deal with SkillShop to manage the certification exams. All the lessons and training materials are well documented. You can learn from there. You can score better in the Google Ads and Google Analytics certification exams through the help of … Read more

How to share Google Ads account access with individual and Google Ads Manager (MCC) account

To share your Google Ads account’s access, you need to either add the email id in your account or send the request by adding account id. There are two types of Google Ads account and both have different method to share or to grant access. One is Google Ads individual account and second is Google … Read more

What is SKAG in Google Ads/Search Engine Marketing?

SKAG is acronym of “Single Keyword Adgroup”. When is SKAG used? SKAG is use in various conditions. You can use it if: you want to lower your CPC you want to improve ad performance you don’t know the right keyword with lowest cpc you don’t know potential keywords and have doubt on the result of … Read more