The ABCDs of YouTube contains the third element of direct Make the call-to-action audible and visible.
Cross-device reach is the another benefit of using YouTube audience solutions.
Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.
Remarketing and Similar Audience are the two Google audience solutions that use first-party data.
Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.
An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good ﬁt for TrueView for action.
Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across Google Search properties.
Bumper ads format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices.
A YouTube masthead ad unit is run on the YouTube homepage.
True, TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
In-market audiences solution can help your client’s campaign reach people in the car buying process.
The direct shot describes when a video ad changes based on a person’s viewing context.
Watch time report shows how long a video was watched in aggregate.
Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.
55% TV advertising goes unseen, according to Ipsos eye-tracking research.
You produce video ads with Frame tightly and pace quickly to perform well on YouTube
You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.
Males 21-34 is not an example of Advanced Audiences.
To upload photos is not a top reason why users choose YouTube.
True, The four essential freedoms that deﬁne YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.
You should use Custom Aﬃnity audience solution if you want to reach people who are searching for content about the Manchester United Football Club.
You should use Customer Match if you want to re-engage with people from your CRM database that bought something from your website in the past six months.
Think with Google can browse case studies showing how past ad campaigns have succeeded.
The best description of Affinity Audiences on YouTube is: Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
Similar Audiences would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone.
Ira should recommends Life Events audience solution to the client who is looking to attract brides-to-be, for a new bridal shop.
The three business outcomes are Awareness, consideration, action that by design, YouTube advertising specifically delivers three distinct business outcomes to advertisers.
They can spur meaningful actions you can measure. This is other marketing objective YouTube and Google video solutions can fulfill apart from increasing awareness by keeping your brand at the top of customers’ minds and boosting consideration by inviting customers to engage with your brand during high-intent moments.
An advertiser can discover the top questions their target audience is asking from using Google Trends.
Leigh should use In-Market audiences to reach highly qualified consumers ready to make a purchase.
Google Surveys can validate the advertiser’s idea through the world’s largest focus group. This is how an advertiser benefit from using Google Surveys.
The two Google findings (based on internal research) regarding six-second ads are Ads that include the product on-screen had higher ad recall and Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
You should use Similar Audiences if you want to ﬁnd new, high-value customers using their data.
Car ownership status is not an example of Detailed Demographics. Because Demographic targeting allows you to reach audiences based on quantifiable characteristics.
True, Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
Custom Affinity audience would be the ideal audience solution for Zane’s YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area.
Conversion Tracking must be enabled in your Google Ads account to use Smart Bidding to optimize for specific website actions.
Keywords, places, website URLs, and app downloads are the elements, used to build a Custom Affinity audience.
She trying to reach her audience in highly engaged moments when her audience needs YouTube content that’s general and popular.
It reaches users scrolling down the YouTube home page. It is a key benefit of TrueView discovery.
We leave out the recommendation to Connect with the viewer through emotion and storytelling. Connect: Make your audience think or feel something about your brand.
YouTube on TV screens and Mobile live streaming are the two next generation innovations Landon can share with his client. Because she believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.
It optimizes for impressions instead of views. It’s a key benefit of TrueView for reach.
When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within 30 days.
Think with Google is one of the Google’s data-driven marketing tools. it is a collection of case studies from Google’s best advertising campaigns.
TrueView for Reach OR Video Masthead OR Bumper Ads are Google and YouTube’s awareness products.
A “lowest funnel” audiences Remarketing or Customer Match is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert.
Over 40% of global shoppers purchased products they discovered on YouTube. This makes YouTube ideal for driving action
Based on Google’s analysis of bumper ads, When consumers viewed a bumper ad three or more times, it caused a significant increase in ad recall.
Education are Homeownership status are two characteristics of Detailed Demographics.
Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.
The three-step process for creating a customer match audience is Upload data, match the data, and create audience lists. Using this audience Leigh can reach past customers with their new makeup product i.e new line of mascara.
User watches 10 seconds of the ad and converts within three days. This constitutes a video engagement conversion in a TrueView for action campaign.
Google Trends is Google’s data-driven marketing tools that helps analyze what people are searching for on YouTube.
The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.
ABCD stand for Attract, Brand, Connect, Direct. It’s a set of recommendations you can use to drive performance in your YouTube ad campaigns.
Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.
Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.
Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.
TrueView in-stream optimizes for impressions instead of views and helps advertisers maximize views.
Similar Audiences would be the ideal first-party data audience solution for letting Jasmine’s client find new customers who share characteristics with their existing ones.
60% of YouTube watch-time happens on mobile devices.
Use humor to boost ad recall, brand awareness, and viewership and Break the fourth wall in your ad by speaking directly to viewers. Based on Google’s ABCDs of designing ads for YouTube, these are two ways Google recommends you connect with your viewers.
Users can connect with a community. This is the other reason Lori can provide for why users choose YouTube.
TrueView for reach ad format is billed on a CPM basis.
User sees just an impression of the ad and converts within 24 hours. It is counted as a view-through conversion in a TrueView for action campaign.
Advertisers looking to expand their non-brand search campaigns and Advertisers using conversion tracking in their video campaigns are the two ideal advertisers for Custom Intent audiences.
Emails to sign users up isn’t a step Google uses to build an Affinity Audience for YouTube.
Context is video ad sequencing framework that focused on where a viewer is and what they’re doing when they interact with a YouTube ad.
Consumer Patterns is a Google Audience Signal that reaches consumers on YouTube based on their consumption habits.
Tease, amplify, echo storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action.
Masthead, an awareness ad format, can use the CPD bidding approach.
Leverage the power of audio in your ads to lift brand awareness. and Increase your ad’s pacing to capture attention and keep it longer. These are the two recommendations for connecting with viewers.
Based on the ABCDs of designing YouTube ads, Google recommend that you open Front-load the story arc, focus on framing, and use familiar faces.
In-Market audiences is a Google Audience Signal that can identify people who are actively researching with the intent to buy.
As a creator, another reason Aimee should choose YouTube is that YouTube creators can earn income by sharing ads alongside their content.
Outstream video is and awareness ad formats and designed to show video ads on websites outside of Youtube.
Aside from conversion tracking, The advertiser must have multiple physical locations in eligible countries for using store visits.
When the audience see interesting new content on the YouTube home feed, TrueView discovery ads enable advertisers to reach those audiences for consideration and interest.
ad format is optimized for product awareness
Each ad’s impact on brand awareness, consideration, and ad recall I can uncover by running a creative experiment using Brand Lift.
Following are the right matches of YouTube customers with Google Audience signals. It helps advertisers connect with that customer.
The four video ad sequencing frameworks advertisers can use to tell great stories on YouTube are Signals, Context, Sequence, Immersion.
Custom Intent audiences offer advertisers: extended reach of search campaigns to YouTube and help influence customers during active purchase decisions.
Draft a hypothesis is the first step of a creative experiment using Brand Lift is an excellent way to get the information you need.
YouTube pays creators to share ads alongside their content. This is how YouTube help creators earn a living.
Custom Intent Audiences for YouTube is made up of people who’ve on Google before engaging with your business.
The TrueView ad format “TrueView in-stream” is optimized for lift in ad recall.
YouTube Go are YouTube Premieres are two of these innovations in the YouTube platform are helping users discover more relevant content.
TrueView for reach is awareness ad formats that uses a skippable in-stream format.
Yvette would recommend TrueView for Action YouTube format to her client to drive purchases of these handbags using YouTube.
YouTube Analytics Answers three basic questions about Age, gender, and geographic location, who’s watching your client’s content with a single click.
Google Audience Signal analyzes user behavior to identify people who have Life Events, for example, recently graduated from college and may need to move.