Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?

Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.

Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.

Click-through conversion – User clicks on an element of the ad and converts within 30 days Video engagement – User watches 10 seconds of the ad and converts within three days View-through conversion – User sees an impression of the ad and converts within 24 hours Clicks: User clicks an element of the ad and … Read more

Match each ad format to its primary marketing objective. Drag and drop each item into the correct box.

TrueView for action – Action Bumpers – Awareness TrueView discovery – Consideration Masthead – Awareness Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification Third chapter: Know Video Ad Formats Sub-Chapter: YouTube and Google’s approach to ad formats

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?

Search Score e1601455197709

Ira should recommends Life Events audience solution to the client who is looking to attract brides-to-be, for a new bridal shop.

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

Search Score e1601455197709

They can spur meaningful actions you can measure. This is other marketing objective YouTube and Google video solutions can fulfill apart from increasing awareness by keeping your brand at the top of customers’ minds and boosting consideration by inviting customers to engage with your brand during high-intent moments.

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

Search Score e1601455197709

Custom Affinity audience would be the ideal audience solution for Zane’s YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area.

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

Search Score e1601455197709

By reaching a one-of-a-kind audience to deliver a niche message at scale, Google’s Custom Affinity audience signals help an advertiser connect with their target audience By reaching people who have recently experienced a major change in lifestyle. By reaching people based on their consumption habits, such as where they shop or eat. By reaching people … Read more

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

We leave out the recommendation to Connect with the viewer through emotion and storytelling. Connect: Make your audience think or feel something about your brand.

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

Search Score e1601455197709

YouTube on TV screens and Mobile live streaming are the two next generation innovations Landon can share with his client. Because she believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

Search Score e1601455197709

A “lowest funnel” audiences Remarketing or Customer Match is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert.

What are two events that store visits for TrueView for action come from? (Choose two.) Select All Correct Responses

Search Score e1601455197709

Users who purchased a product in the past and visited a store location within 30 days. Users who clicked on an element of the ad and entered a store location within 30 minutes. Users who watched 30 seconds of the ad and visited a store location within 10 days. Users who watched 10 seconds of … Read more

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

Search Score e1601455197709

Over 40% of global shoppers purchased products they discovered on YouTube. This makes YouTube ideal for driving action

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

Search Score e1601455197709

Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.

Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a customer match audience. What’s the three-step process for creating a customer match audience?

Search Score e1601455197709

The three-step process for creating a customer match audience is Upload data, match the data, and create audience lists. Using this audience Leigh can reach past customers with their new makeup product i.e new line of mascara.

Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?

Search Score e1601455197709

The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?

Search Score e1601455197709

Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

Search Score e1601455197709

Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.

Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

Search Score e1601455197709

Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Search Score e1601455197709

Similar Audiences would be the ideal first-party data audience solution for letting Jasmine’s client find new customers who share characteristics with their existing ones.

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

Search Score e1601455197709

60% of YouTube watch-time happens on mobile devices.

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct Responses

Search Score e1601455197709

Use humor to boost ad recall, brand awareness, and viewership and Break the fourth wall in your ad by speaking directly to viewers. Based on Google’s ABCDs of designing ads for YouTube, these are two ways Google recommends you connect with your viewers.

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

Search Score e1601455197709

Users can connect with a community. This is the other reason Lori can provide for why users choose YouTube.

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

Search Score e1601455197709

Correct Answer are: Be clear on what the audience should do. — Direct Open YouTube ads with impact. — Attract Tap into emotion, audio, and pacing. — Connect Brand naturally and with purpose. — Brand Learn more here: Skillshop Video Certification Second chapter: Explore Creative Essentials for YouTube Sub-Chapter: Design great ads

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Search Score e1601455197709

Emails to sign users up isn’t a step Google uses to build an Affinity Audience for YouTube.

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

Search Score e1601455197709

As a creator, another reason Aimee should choose YouTube is that YouTube creators can earn income by sharing ads alongside their content.

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?

Search Score e1601455197709

Brandon should recommend Customer Match audiences to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Search Score e1601455197709

Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days are the two events trigger a store visit for TrueView for action.

Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?

Search Score e1601455197709

When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.

Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

Search Score e1601455197709

While attracting the attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling, the final recommendation contained in the ABCDs of YouTube is to direct clearly what you want the viewer to do.

Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?

Search Score e1601455197709

Customer Match and Similar Audiences are the intent audience solution on YouTube that Myra should select for the a YouTube campaign promoting their newest product line using this CRM data to engage past customers.

Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)

Search Score e1601455197709

The two other reasons apart from allowing YouTube advertisers to reach these users much more effectively, that users choose YouTube are Users choose YouTub to engage with their favorite creators and for rich and diverse content.

Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?

Search Score e1601455197709

From the ABCDs of YouTube advertising Jana has yet to implement the recommendation to direct her viewers on the specific actions they should take after viewing. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers.

Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

Search Score e1601455197709

The two smart bidding options available for Marta in TrueView for action campaigns are Max Conversions and target cost-per-acquisition. Because she knows her history with YouTube conversions will determine which smart bidding option she’ll have to use.

Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?

Search Score e1601455197709

Jane tells her client that, with data and tools, google powers YouTube and delivers proven results. To convince her client to use YouTube, the other reason Jane could give that YouTube offers the most engaged audience on the web.

An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

Search Score e1601455197709

Google recommend you avoid using Text slides, subtitles, and voice-overs in your bumper ad. An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera.

Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the customer match process?

Search Score e1601455197709

If Dan wants to get the word out to his existing customers using google ads, he can upload customer information, such as e-mail addresses, to start the customer match process in Google Ads and Display & Video 360.

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

Search Score e1601455197709

Ryan share The audience retention report, a YouTube analytics report with his client to let him know how engaged his viewers are with his content and when they’re dropping off.

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

Search Score e1601455197709

The three reasons Drew should tell to his client for choosing YouTube audience solutions are Real-time data, powerful signals, and cross-device reach.

Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select All Correct Responses

Search Score e1601455197709

The two reasons creators choose YouTube are that YouTube creators can earn income by sharing ads alongside their content and creators are given the freedom to express themselves.

What’s a key benefit of bumper ads?

Search Score e1601455197709

PLEASE CHECK THE ANSWER CAREFULLY High signal value Reach to outside sites Low skip rate High audience attention They deliver comparable brand impact to TrueView for advertisers. They can be purchased by CPD or CP.C They’re most successful with computer-based viewers. They provide highly accurate real-time data. They deliver maximum reach. They provide accurate signals. … Read more

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

Search Score e1601455197709

Creators are paid for sharing ads alongside their content. This is how YouTube help creators earn a living.

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

Search Score e1601455197709

Action: online conversions, store visits, sales lift are the other business benefit YouTube can help them achieve.

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

Search Score e1601455197709

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Search Score e1601455197709

Aaron tell the client that about ad relevance on YouTube to change his mind. Viewers pay three times more attention to relevant ads than those aimed at generic audiences.

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

Search Score e1601455197709

Correct Answer are: People who’ve already spent time searching for products or services like yours on Google Search — Custom Intent Audiences for YouTube People who’ve already engaged with your business, but didn’t convert when they had the chance — Remarketing or Customer Match People who are actively researching your business and its specific products … Read more

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?

Search Score e1601455197709

Cross-device reach is the other benefit of YouTube audience solutions Mira should mention while explaining to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

Search Score e1601455197709

Users can connect with creators directly. and It showcases rich and diverse content are the two other reasons users choose YouTube. Users can create videos from Google’s vast libraries of stock footage. It allows users to upload videos for a nominal fee. Its free-trial period can be extended upon request. Users can connect with creators … Read more

Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?

Search Score e1601455197709

A compelling reason YouTube would be a good solution for her client to consider is the living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

Search Score e1601455197709

TrueView for action – Action TrueView in-stream — Consideration TrueView discovery — Consideration TrueView for reach — Awareness Learn more here: Skillshop Video Certification Second chapter: Know Video Ad Formats Sub-Chapter: Achieve your marketing objectives with TrueView

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

Search Score e1601455197709

Life Events audiences and In-Market audiences are the two audience solutions that can help Annilee increase consideration of her client’s products when customers are ready to buy.

What are two examples of the Intent audience solution, Life Events? (Choose two.)

Search Score e1601455197709

A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A fly-fishing advertiser who wants to reach people currently in the market for waders. A baking-supply company that wants to reach people in the market for mixers. A home-decor advertiser who wants to reach people who recently bought a home. A real-estate advertiser … Read more

Match each YouTube Platform innovation with its description.

Search Score e1601455197709

Premiers — Builds anticipation of a video release by providing an upcoming watch page Stories — Engages audience more casually and frequently through short mobile videos YouTube Go — Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use VR180 — Provides audience with more immersive and engaging experiences … Read more

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

Search Score e1601455197709

Users choose YouTube for rich and diverse content. This is the another reason users choose YouTube.

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

Search Score e1601455197709

Customer Match audience, a first-party audience solution would be ideal for Vesta’s YouTube campaign.

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses

Search Score e1601455197709

Arturo knows detailed demographics help advertisers reach audiences based on the two quantifiable characteristics that are Homeownership status and Household income that matter to the client.

The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to google research, what should you focus on to attract viewers?

According to google research, you should focus on Framing and pacing to attract viewers. The ABCDs of YouTube assist advertisers in developing the most effective creatives.

Which two Google audience solutions use first-party data? (Choose two.)

Search Score e1601455197709

Which two Google audience solutions use first-party data? (Choose two.) Remarketing and Custom Affinity are the two Google audience solutions that use First party data. Detailed Demographics Custom Affinity Remarketing Similar Audience Correct Answers are: Remarketing and Custom Affinity Remarketing and Custom Affinity are the two Google audience solutions that use First party data.

Which TrueView ad format is billed by CPA?

Search Score e1601455197709

Which TrueView ad format is billed by CPA? TrueView for reach TrueView discovery TrueView in-stream TrueView for action Correct Answer is: TrueView for action TrueView for action are billed by CPA (Cost per acquisition). TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA. Learn more here: … Read more

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube…

Search Score e1601455197709

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign? Consumer Direct and New audiences General Purchase and Return audiences Ideal Candidate and CRM audiences Customer Match and Similar Audiences Correct Answer is: Customer Match and Similar Audiences Myra should … Read more

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at…

Search Score e1601455197709

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client? Program Candidate Detailed Demographic Determinant List Custom Affinity Correct Answer is: Custom Affinity Audra is recommended to use … Read more

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube…

Search Score e1601455197709

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. … Read more

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture…

Search Score e1601455197709

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description? Buy Signal audiences Life Events audiences Core Customer audiences Custom Intent audiences Correct Answer is: Custom Intent audiences With Custom … Read more

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which…

Search Score e1601455197709

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration? Console usage, channel subscriptions, and data volume Lower auction bidding, email lists, and social reports Competitive analysis, refundable budgets, and email lists Real-time data, … Read more

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Search Score e1601455197709

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad? Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Invest in high-end camera systems to shoot video ad segments. … Read more