What are the four reasons why creators choose YouTube?
Income, infrastructure, reach, freedom are the four reasons why creators choose YouTube.
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Google ads Video Certification
Creators choose YouTube for which of the following four reasons?
Creators choose YouTube for For infrastructure, reach, freedom, and income reasons.
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Which of the following captures the four reasons creators choose YouTube?
Freedom, reach, infrastructure, income captures the four reasons creators choose YouTube.
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A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
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What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?
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After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?
After using Google’s Video solutions to achieve your awareness, consideration, or action goals, you might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
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The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
The goal of your Google Video campaign is to grow consideration. Your bidding solution should optimize toward the “Views”.
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Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
Your goal is to grow consideration with a Google Video campaign. your bidding solution should optimize toward “Views”.
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When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?
When planning a Google Video campaign with a consideration goal, your bidding solution should optimize toward view.
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What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?
“Action” marketing objective you should choose if your goal was to increase scale and improve CPA performance and efficiency.
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You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
You have a goal to increase scale and improve CPA performance and efficiency. “Action” marketing objectives aligns to that goal.
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If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
If your goal is to increase scale and improve CPA performance and efficiency, you should choose “Action” as a marketing objective.
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As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?
As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Shopping, short-form content, and streaming on TV are the YouTube trends you should tell your client about,
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What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?
are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?
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What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
Extending the reach of video ads to a collection of leading publisher sites and apps is the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal.
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You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
You’ve decided to run a new Google Video campaign with an awareness goal. You should opt into Google Video partners because it can extend the reach of video ads to a collection of leading publisher site and apps.
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Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness because it’ll extend the reach of video ads to a collection of leading publisher sites and apps.
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When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, using target cost-per-thousand impressions (tCPM) is the optimal bidding strategy because it optimizes bids to put the campaign’s message in front of as many relevant people as possible.
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How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
A Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy by optimizing bids to put the campaign’s message in front of as many relevant people as possible.
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You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website, “Book Now” call-to-actions (CTAs) you should use in the ad.
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You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
You’re making a video ad with the goal of driving reservations for a tourism company on their website. “Book now ” is the call-to-actions (CTAs) you should use in ad.
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You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?
You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. You should use “Book now” call-to-actions (CTAs) in the ad.
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What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
Cross-platform and view-based are the two conversion types, you should capture in your reporting in order to measure the full value of your action campaigns.
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To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
To measure the full value of an action campaign, Cross-platform and view-based are the two conversion types that you should capture in your reporting.
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To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
You capture Cross-platform and view-based conversion types in your reporting to measure the full value of your action campaigns.
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This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
If this is your first time running a Video action campaign, you should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs
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If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?
If it’s your first time running a Video action campaign, you’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
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It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
If you are running a Video action campaign, start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
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You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
You’d use The Core Performance Metrics to measure how many people watched your video when You’re running a Google Video campaign with a consideration goal.
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If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
You should use core performance metrics if you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video.
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You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
If you’re planning to run a Google Video campaign with a consideration goal, you should use the Core performance metrics solution to measure how many people watched your video.
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You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
You should use Infinite Taxonomy Audiences when you want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually.
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To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
To reach people based on their interests without having to build or refresh those audiences, you should use Infinite Taxonomy Audiences for your Google Video campaign.
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If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, you should use bumper ads to achieve that goal.
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A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. You should use bumper ads to make this happen.
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You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
You should use Bumper ads to see the value in remarketing to audiences who saw it with memorable, shorter video ads.
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Reach Planner can help with which of the following when doing media planning?
Reach Planner can help with forecasting reach of your YouTube campaign alongside TV when doing media planning.
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What can Reach Planner help with when doing media planning?
When doing media planning, the Reach Planner help forecast reach of your YouTube campaign alongside TV.
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During media planning, what can Reach Planner help with?
During media planning, The Reach Planner help with forecasting reach of your YouTube campaign alongside TV.
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If you’re running a video action campaign, how should you approach your measurement strategy?
If you’re running a video action campaign, you should measure the full value with Google Ads conversion tracking and include lighter conversion events.
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You’re planning to run a video action campaign. How should you approach your measurement strategy?
You’re planning to run a video action campaign, measure the full value with Google Ads conversion tracking and include lighter conversion events.
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How should you approach your measurement strategy, if you were planning to run a video action campaign?
If you were planning to run a video action campaign, you’d measure the full value with Google Ads conversion tracking and include lighter conversion events.
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When making creative for a video action campaign, which best practice should you follow?
When making creative for a video action campaign repeat what you’re offering. This is considered as best practice.
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If you were making creative for a video action campaign, what best practice should you follow?
If you were making creative for a video action campaign, you’d repeat what you’re offering. This is considered a best practice.
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What best practice should you follow when making creative for a video action campaign?
You should repeat what you’re offering. This is the best practice you should follow when making creative for a video action campaign.
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How should you summarize the short-form content trend to a marketing expert?
You summarize the short-form content trend to a marketing expert, Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
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You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?
You work at a marketing agency and your client is looking to understand the short-form content trend. You should summarize it as the short-form content acts as a discovery tool for audiences who also enjoy long-form content.
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While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?
While working at a marketing agency, your client asks you to explain the short-form content trend. You should summarize it by explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
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You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
You’re building a Google Video campaign with the goal of growing consideration for your brand. You should use the Video ad sequencing. Because it allows you to reinforce a message by telling a story through a series of videos.
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If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
If you’re building a Google Video campaign and your goal is to grow brand consideration, you should use video ad sequencing to reinforce a message by telling a story through a series of videos.
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While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
You would use video ad sequencing While building a Google Video campaign for consideration goals for your brand, because it lets you reinforce a message by telling a story through a series of videos.
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What do Insights Finder and Find My Audience help you do?
Insights Finder and Find My Audience help you understand who your most valuable customers are on YouTube and how to reach them.
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When would you use Insights Finder and Find My Audience?
You use Insights Finder and Find My Audience when you’re looking to understand who your most valuable customers are on YouTube and how to reach them.
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What’s the value of Insights Finder and Find My Audience?
The value of Insights Finder and Find My Audience is that they help you understand who your most valuable customers are on YouTube and how to reach them.
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What are the three primary benefits of Reach Planner?
The three primary benefits of Reach Planner are reliable unique reach forecasts, media mix options, and fresh data.
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Reach Planner has three primary benefits. What do they include?
Reach Planner has three primary benefits. Benefits include providing trustworthy unique reach forecasts, media mix options and fresh data.
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Reach Planner can provide which of the three primary benefits?
Reach can provide trustworthy unique reach forecasts, media mix options, and fresh data.
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What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences
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You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
To reach male users who are 35 to 44 years old with your Google Video campaign you should use the Demographics and Detailed Demographics audience solutions.
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To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?
each homeowners who are 25 to 34 years old with your Google Video campaign
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What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?
Demographics and Detailed Demographics audience solutions you should use to reach female users who are 18 to 24 years old with your Google Video campaign.
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You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
If you’re determining which audience solutions to use in your Google Video campaign with an awareness goal, the two recommended audience solutions are Affinity Audiences and Custom Audiences.
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Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
You should consider using the Affinity Audiences and Custom Audiences solutions if your marketing objective is to build awareness.
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If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?
If your marketing objective is to build awareness,
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With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
With your Google Video campaign, you should use the Custom Audiences to reach people who use apps that are similar to yours.
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You want to enter keywords based on interest or behaviors for your Google Video campaign. What audience solution should you use?
You should use the Custom Audiences solution for your Google Video campaign if you want to enter key words based on interest or behaviors.
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For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
You should use Custom Audiences for your Google Video campaign, you want to reach people who browsed similar websites to yours.
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What audience solution should you use to reach home docor enthusiasts with your Google Video campaign?
Affinity Audiences is the solution that you should use to reach home docor enthusiasts with your Google Video campaign
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You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?
If You want to reach cooking enthusiasts with your Google Video campaign, you should use Affinity Audiences solution.
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To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?
You should use Affinity Audiences to reach outdoor enthusiasts with your Google Video campaign.
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What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?
You should use the In-Market Audiences solution for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.
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You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
The In-Market Audiences you should use if you want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.
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To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?
“In-Market Audiences” is used to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.
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What streaming trend should YouTube advertisers be most aware of?
The streaming trend, YouTube advertisers should be most aware of is that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
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Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
People are watching YouTube on connected TV devices, which further extends YouTube’s reach. This sentence accurately summarizes the streaming trend that YouTube advertisers should understand
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YouTube advertisers should understand which of the following trends about streaming?
YouTube advertisers should understand that people watch YouTube on connected TV devices, which further extends YouTube’s reach.
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Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
If your goal is to drive more conversions, you’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
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To drive more conversions, how should you approach evaluating video action campaign performance?
To drive more conversions you should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
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How should you approach evaluating video action campaign performance to drive more conversions?
Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. This is how you should approach evaluating video action campaign performance to drive more conversions.
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How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. This is how you should approach your audience strategy when setting up a video action campaign to convert intent into action.
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When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
When setting up a video action campaign to convert intent into action, you should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
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You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
You’re setting up a video action campaign to convert intent to action. You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
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You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
You should start with Customer Match, then expand to Affinity Audiences to run a video action campaign starting with lower-funnel audiences, then expanding.
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You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand which of the following combinations aligns to that approach?
Start with Customer Match, then expand to Affinity Audiences to run a video action campaign and want to start with lower-funnel audiences and then expand.
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If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
If you’re running a video action campaign that starts with lower-funnel audiences before expanding, you’d start with Customer Match, then expand to Affinity Audiences.
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What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?
You should add a Product feed extension to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign.
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You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
You should use Product Feed Extension in the Video action campaign with the goal to drive more conversions in a simple and cost-effective way in a single automated campaign.
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If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
You should use “Product feed extension” to drive more conversions in a simple and cost-effective way in a single automated Video action campaign.
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For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
Skippable in-stream ads and in-feed video ads video ad formats are optimized to drive action and make it easier for potential customers in decision-making moments to take meaningful actions that can be measured.
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What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Skippable in-stream ads and in-feed video ads are the two video ad formats, optimized for engagement and designed to help customers think of you first when they’re looking to buy.
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Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Skippable in-stream ads and in-feed video ads video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy.
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If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?
If a potential customer is in a decision-making moment Skippable in-stream ads and in-feed video ads are optimized to drive action and make it easier for them to take meaningful actions that you can measure.
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What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
Skippable in-stream ads and in-feed video ads are optimized to drive action among potential customers in decision-making moments.
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If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
You’d choose skippable in-stream ads and in-feed video ads if looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy.
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To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
You should use product and brand consideration in your Google Video campaign to achieve your goal of increasing retention and loyalty for your brand.
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Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?
Product and brand consideration type of Google Video campaign you should use to increase purchase intent for your products.
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What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
You’d use product and brand consideration if your goal was to increase purchase intent for your products.
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Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?
Product and brand consideration is used in the Google Video campaign to increase retention and loyalty for your brand.
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