Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Google Ads and Display & Video 360 Janine should upload customer information, such as e-mail addresses via Google Ads and Display & Video 360. Upload a list of customer email addresses via Google Ads and Display & Video 360, or upload email addresses, phone numbers, and addresses via third-party partners into Google Ads and Display … Read more

What counts as a view-through conversion in a TrueView for action campaign?

User sees just an impression of the ad and converts within 24 hours. User sees just an impression of the ad and converts within 24 hours. That’s counted as a view-through conversion. Learn more here: Skillshop Video Certification Second chapter: Understand YouTube for Action Sub-Chapter: Measuring the full value of TrueView for action

How does an advertiser benefit from using Google Trends?

Google Trends can discover the top questions their target audience is asking. An advertiser benefit from using Google Trends:  Discovery: See what people are searching for right now and find related topics that matter to your audience. Learn more here: Skillshop Video Certification Second chapter: Explore Creative Essentials for YouTube Sub-Chapter: Collect creative intelligence

Which is a key benefit of TrueView discovery?

It reaches users scrolling down the YouTube home page. A key benefit of TrueView discovery is that it reaches users scrolling down the YouTube home page. TrueView discovery ads enable advertisers to capture their audiences at key moments of discovering new content on the YouTube home feed, watch page, and search results. Learn more here: … Read more

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Advertisers looking to expand their non-brand search campaigns. Advertisers using conversion tracking in their video campaigns. Ideal Clients and Requirements: Advertisers looking to expand their non-brand search campaigns Advertisers with conversion tracking enabled on video campaigns Learn more here: Skillshop Video Certification Second chapter: Understand YouTube for Action Sub-Chapter: Reaching the right audience with TrueView … Read more

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

Be clear on what the audience should do. — Direct Open YouTube ads with impact. — Attract Tap into emotion, audio, and pacing. — Connect Brand naturally and with purpose. — Brand Learn more here: Skillshop Video Certification Second chapter: Explore Creative Essentials for YouTube Sub-Chapter: Design great ads

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Life Events audience TrueView for action ads formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase. Drive online actions with YouTube. Find your highest-intent audiences in their moments of decision-making, and make it easier for them to take meaningful actions that you can measure. Learn more … Read more

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Viewers pay three times more attention to relevant ads than those aimed at generic audiences. A clear, custom, and consistent call-to-action drives customers to their website to take action. Learn more here: Skillshop Video Certification Second chapter: Understand YouTube for Action Sub-Chapter: Introducing TrueView for action

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

TrueView for action ads Video Masthead is one of Google and YouTube’s awareness products. It is non-skippable in-stream ads drive awareness and reach your target audience. Learn more here: Skillshop Video Certification Second chapter: Know Video Ad Formats Sub-Chapter: Drive awareness with mastheads and non-skippable in-stream ads