Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers…

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process? Google Play and Display Pack 360 Google Lens and Search & Display Google Drive and YouTube Premium Google Ads and Display & Video … Read more

What counts as a view-through conversion in a TrueView for action campaign?

What counts as a view-through conversion in a TrueView for action campaign? User clicks on an element of the ad and converts within 24 hours. User sees just an impression of the ad and converts within three days. User clicks on an element of the ad and converts within three days. User sees just an … Read more

How does an advertiser benefit from using Google Trends?

How does an advertiser benefit from using Google Trends? Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can validate an idea by asking the audience directly. Google Trends can discover the top questions their target audience is … Read more

Which is a key benefit of TrueView discovery?

Which is a key benefit of TrueView discovery? It optimizes delivery to users who are most likely to buy. It drives users to click a link or take action on an ad. It helps advertisers maximize views. It reaches users scrolling down the YouTube home page. Correct Answer is: It reaches users scrolling down the … Read more

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers who want improvement without installing conversion tags. Advertisers with only video campaigns and a budget of at least $500. Advertisers using conversion tracking in their video campaigns. Advertisers looking to expand their non-brand search campaigns. … Read more

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns…

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning. Correct Answer are: Be clear on what the audience should do. — Direct Open YouTube ads with impact. — Attract Tap into emotion, audio, and pacing. — Connect Brand naturally … Read more

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent…

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend? Customer Match audience Buy Habits audience New Changes audience Life Events audience Correct Answer is: Life Events audience TrueView for action ads formats target high-intent audiences at key moments of making a buying … Read more

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind? Viewers served relevant ads were … Read more

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase? TrueView discovery ads TrueView for reach ads TrueView outstream ads TrueView for action ads Correct Answer is: TrueView for action ads Video Masthead is one of Google and YouTube’s awareness products. It is … Read more