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What are the four reasons why creators choose YouTube?

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Income, infrastructure, reach, freedom are the four reasons why creators choose YouTube.

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A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?

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A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

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After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

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After using Google’s Video solutions to achieve your awareness, consideration, or action goals, you might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

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As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

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As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Shopping, short-form content, and streaming on TV are the YouTube trends you should tell your client about,

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When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

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When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, using target cost-per-thousand impressions (tCPM) is the optimal bidding strategy because it optimizes bids to put the campaign’s message in front of as many relevant people as possible.

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How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

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A Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy by optimizing bids to put the campaign’s message in front of as many relevant people as possible.

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You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

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You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. You should use “Book now” call-to-actions (CTAs) in the ad.

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If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

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You should use core performance metrics if you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video.

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You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

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If you’re planning to run a Google Video campaign with a consideration goal, you should use the Core performance metrics solution to measure how many people watched your video.

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You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

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You should use Infinite Taxonomy Audiences when you want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually.

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If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

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If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, you should use bumper ads to achieve that goal.

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A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

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A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. You should use bumper ads to make this happen.

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You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

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You should use Bumper ads to see the value in remarketing to audiences who saw it with memorable, shorter video ads.

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What can Reach Planner help with when doing media planning?

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When doing media planning, the Reach Planner help forecast reach of your YouTube campaign alongside TV.

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During media planning, what can Reach Planner help with?

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During media planning, The Reach Planner help with forecasting reach of your YouTube campaign alongside TV.

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How should you summarize the short-form content trend to a marketing expert?

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You summarize the short-form content trend to a marketing expert, Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

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You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

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You work at a marketing agency and your client is looking to understand the short-form content trend. You should summarize it as the short-form content acts as a discovery tool for audiences who also enjoy long-form content.

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While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

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While working at a marketing agency, your client asks you to explain the short-form content trend. You should summarize it by explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.

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You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

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You’re building a Google Video campaign with the goal of growing consideration for your brand. You should use the Video ad sequencing. Because it allows you to reinforce a message by telling a story through a series of videos.

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While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?

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You would use video ad sequencing While building a Google Video campaign for consideration goals for your brand, because it lets you reinforce a message by telling a story through a series of videos.

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What do Insights Finder and Find My Audience help you do?

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Insights Finder and Find My Audience help you understand who your most valuable customers are on YouTube and how to reach them.

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When would you use Insights Finder and Find My Audience?

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You use Insights Finder and Find My Audience when you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

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What’s the value of Insights Finder and Find My Audience?

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The value of Insights Finder and Find My Audience is that they help you understand who your most valuable customers are on YouTube and how to reach them.

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What are the three primary benefits of Reach Planner?

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The three primary benefits of Reach Planner are reliable unique reach forecasts, media mix options, and fresh data.

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Reach Planner has three primary benefits. What do they include?

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Reach Planner has three primary benefits. Benefits include providing trustworthy unique reach forecasts, media mix options and fresh data.

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What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?

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You should use the In-Market Audiences solution for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

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You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?

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The In-Market Audiences you should use if you want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

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To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?

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“In-Market Audiences” is used to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

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What streaming trend should YouTube advertisers be most aware of?

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The streaming trend, YouTube advertisers should be most aware of is that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

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How should you approach evaluating video action campaign performance to drive more conversions?

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Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. This is how you should approach evaluating video action campaign performance to drive more conversions.

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How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

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Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. This is how you should approach your audience strategy when setting up a video action campaign to convert intent into action.

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When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

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When setting up a video action campaign to convert intent into action, you should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

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You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

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You’re setting up a video action campaign to convert intent to action. You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

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If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

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If you’re running a video action campaign that starts with lower-funnel audiences before expanding, you’d start with Customer Match, then expand to Affinity Audiences.

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What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

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You should add a Product feed extension to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign.

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You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

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You should use Product Feed Extension in the Video action campaign with the goal to drive more conversions in a simple and cost-effective way in a single automated campaign.

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If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?

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You should use “Product feed extension” to drive more conversions in a simple and cost-effective way in a single automated Video action campaign.

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For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?

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Skippable in-stream ads and in-feed video ads video ad formats are optimized to drive action and make it easier for potential customers in decision-making moments to take meaningful actions that can be measured.

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If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

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If a potential customer is in a decision-making moment Skippable in-stream ads and in-feed video ads are optimized to drive action and make it easier for them to take meaningful actions that you can measure.

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If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

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You’d choose skippable in-stream ads and in-feed video ads if looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy.

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