The ABCDs of YouTube contains the third element of direct Make the call-to-action audible and visible.
Cross-device reach is the another benefit of using YouTube audience solutions.
Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.
Remarketing and Similar Audience are the two Google audience solutions that use first-party data.
Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.
An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good ﬁt for TrueView for action.
Click-through conversion – User clicks on an element of the ad and converts within 30 days Video engagement – User watches 10 seconds of the ad and converts within three days View-through conversion – User sees an impression of the ad and converts within 24 hours Clicks: User clicks an element of the ad and … Read more
Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across Google Search properties.
Bumper ads format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices.
A YouTube masthead ad unit is run on the YouTube homepage.
True, TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
TrueView for reach – CPM TrueView discovery – CPA TrueView for action – CPA TrueView in-stream – CPV Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification Third chapter: Know Video Ad Formats Sub-Chapter: YouTube and Google’s approach to ad formats
TrueView for action – Action Bumpers – Awareness TrueView discovery – Consideration Masthead – Awareness Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification Third chapter: Know Video Ad Formats Sub-Chapter: YouTube and Google’s approach to ad formats
In-market audiences solution can help your client’s campaign reach people in the car buying process.
The direct shot describes when a video ad changes based on a person’s viewing context.
Watch time report shows how long a video was watched in aggregate.
Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.
55% TV advertising goes unseen, according to Ipsos eye-tracking research.
You produce video ads with Frame tightly and pace quickly to perform well on YouTube
You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.
Males 21-34 is not an example of Advanced Audiences.
To upload photos is not a top reason why users choose YouTube.
True, The four essential freedoms that deﬁne YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.
You should use Custom Aﬃnity audience solution if you want to reach people who are searching for content about the Manchester United Football Club.
You should use Customer Match if you want to re-engage with people from your CRM database that bought something from your website in the past six months.
They can spur meaningful actions you can measure. This is other marketing objective YouTube and Google video solutions can fulfill apart from increasing awareness by keeping your brand at the top of customers’ minds and boosting consideration by inviting customers to engage with your brand during high-intent moments.
You should use Similar Audiences if you want to ﬁnd new, high-value customers using their data.
Car ownership status is not an example of Detailed Demographics. Because Demographic targeting allows you to reach audiences based on quantifiable characteristics.
True, Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
By reaching a one-of-a-kind audience to deliver a niche message at scale, Google’s Custom Affinity audience signals help an advertiser connect with their target audience By reaching people who have recently experienced a major change in lifestyle. By reaching people based on their consumption habits, such as where they shop or eat. By reaching people … Read more
We leave out the recommendation to Connect with the viewer through emotion and storytelling. Connect: Make your audience think or feel something about your brand.
YouTube on TV screens and Mobile live streaming are the two next generation innovations Landon can share with his client. Because she believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.
Users who purchased a product in the past and visited a store location within 30 days. Users who clicked on an element of the ad and entered a store location within 30 minutes. Users who watched 30 seconds of the ad and visited a store location within 10 days. Users who watched 10 seconds of … Read more
Correct Answer are: Be clear on what the audience should do. — Direct Open YouTube ads with impact. — Attract Tap into emotion, audio, and pacing. — Connect Brand naturally and with purpose. — Brand Learn more here: Skillshop Video Certification Second chapter: Explore Creative Essentials for YouTube Sub-Chapter: Design great ads
Following are the right matches of YouTube customers with Google Audience signals. It helps advertisers connect with that customer.
From the ABCDs of YouTube advertising Jana has yet to implement the recommendation to direct her viewers on the specific actions they should take after viewing. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers.
PLEASE CHECK THE ANSWER CAREFULLY High signal value Reach to outside sites Low skip rate High audience attention They deliver comparable brand impact to TrueView for advertisers. They can be purchased by CPD or CP.C They’re most successful with computer-based viewers. They provide highly accurate real-time data. They deliver maximum reach. They provide accurate signals. … Read more
Correct Answer are: People who’ve already spent time searching for products or services like yours on Google Search — Custom Intent Audiences for YouTube People who’ve already engaged with your business, but didn’t convert when they had the chance — Remarketing or Customer Match People who are actively researching your business and its specific products … Read more
Users can connect with creators directly. and It showcases rich and diverse content are the two other reasons users choose YouTube. Users can create videos from Google’s vast libraries of stock footage. It allows users to upload videos for a nominal fee. Its free-trial period can be extended upon request. Users can connect with creators … Read more
A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A fly-fishing advertiser who wants to reach people currently in the market for waders. A baking-supply company that wants to reach people in the market for mixers. A home-decor advertiser who wants to reach people who recently bought a home. A real-estate advertiser … Read more
Premiers — Builds anticipation of a video release by providing an upcoming watch page Stories — Engages audience more casually and frequently through short mobile videos YouTube Go — Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use VR180 — Provides audience with more immersive and engaging experiences … Read more
According to google research, you should focus on Framing and pacing to attract viewers. The ABCDs of YouTube assist advertisers in developing the most effective creatives.
Which two Google audience solutions use first-party data? (Choose two.) Remarketing and Custom Affinity are the two Google audience solutions that use First party data. Detailed Demographics Custom Affinity Remarketing Similar Audience Correct Answers are: Remarketing and Custom Affinity Remarketing and Custom Affinity are the two Google audience solutions that use First party data.
Which TrueView ad format is billed by CPA? TrueView for reach TrueView discovery TrueView in-stream TrueView for action Correct Answer is: TrueView for action TrueView for action are billed by CPA (Cost per acquisition). TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA. Learn more here: … Read more
Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign? Consumer Direct and New audiences General Purchase and Return audiences Ideal Candidate and CRM audiences Customer Match and Similar Audiences Correct Answer is: Customer Match and Similar Audiences Myra should … Read more
Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client? Program Candidate Detailed Demographic Determinant List Custom Affinity Correct Answer is: Custom Affinity Audra is recommended to use … Read more
Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. … Read more
Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description? Buy Signal audiences Life Events audiences Core Customer audiences Custom Intent audiences Correct Answer is: Custom Intent audiences With Custom … Read more
Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration? Console usage, channel subscriptions, and data volume Lower auction bidding, email lists, and social reports Competitive analysis, refundable budgets, and email lists Real-time data, … Read more
Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad? Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Invest in high-end camera systems to shoot video ad segments. … Read more