Google ads Video Certification

Think with Google can browse case studies showing how past ad campaigns have succeeded.

The best description of Affinity Audiences on YouTube is: Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.

Similar Audiences would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone.

Ira should recommends Life Events audience solution to the client who is looking to attract brides-to-be, for a new bridal shop.

The three business outcomes are Awareness, consideration, action that by design, YouTube advertising specifically delivers three distinct business outcomes to advertisers.

They can spur meaningful actions you can measure. This is other marketing objective YouTube and Google video solutions can fulfill apart from increasing awareness by keeping your brand at the top of customers’ minds and boosting consideration by inviting customers to engage with your brand during high-intent moments.

An advertiser can discover the top questions their target audience is asking from using Google Trends.

Leigh should use In-Market audiences to reach highly qualified consumers ready to make a purchase.

Google Surveys can validate the advertiser’s idea through the world’s largest focus group. This is how an advertiser benefit from using Google Surveys.

The two Google findings (based on internal research) regarding six-second ads are Ads that include the product on-screen had higher ad recall and Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

Custom Affinity audience would be the ideal audience solution for Zane’s YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area.

Conversion Tracking must be enabled in your Google Ads account to use Smart Bidding to optimize for specific website actions.

Keywords, places, website URLs, and app downloads are the elements, used to build a Custom Affinity audience.

She trying to reach her audience in highly engaged moments when her audience needs YouTube content that’s general and popular.

By reaching a one-of-a-kind audience to deliver a niche message at scale, Google’s Custom Affinity audience signals help an advertiser connect with their target audience By reaching people who have recently experienced a major change in lifestyle. By reaching people based on their consumption habits, such as where they shop or eat. By reaching people … Read more

It reaches users scrolling down the YouTube home page. It is a key benefit of TrueView discovery.

YouTube on TV screens and Mobile live streaming are the two next generation innovations Landon can share with his client. Because she believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.

It optimizes for impressions instead of views. It’s a key benefit of TrueView for reach.

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within 30 days.

TrueView for Reach OR Video Masthead OR Bumper Ads are Google and YouTube’s awareness products.

A “lowest funnel” audiences Remarketing or Customer Match is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert.

Users who purchased a product in the past and visited a store location within 30 days. Users who clicked on an element of the ad and entered a store location within 30 minutes. Users who watched 30 seconds of the ad and visited a store location within 10 days. Users who watched 10 seconds of … Read more

Over 40% of global shoppers purchased products they discovered on YouTube. This makes YouTube ideal for driving action

Based on Google’s analysis of bumper ads, When consumers viewed a bumper ad three or more times, it caused a significant increase in ad recall.

Education are Homeownership status are two characteristics of Detailed Demographics.

Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.

The three-step process for creating a customer match audience is Upload data, match the data, and create audience lists. Using this audience Leigh can reach past customers with their new makeup product i.e new line of mascara.

User watches 10 seconds of the ad and converts within three days. This constitutes a video engagement conversion in a TrueView for action campaign.

Google Trends is Google’s data-driven marketing tools that helps analyze what people are searching for on YouTube.

The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.

ABCD stand for Attract, Brand, Connect, Direct. It’s a set of recommendations you can use to drive performance in your YouTube ad campaigns.

Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.

Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.

Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.

TrueView in-stream optimizes for impressions instead of views and helps advertisers maximize views.

Similar Audiences would be the ideal first-party data audience solution for letting Jasmine’s client find new customers who share characteristics with their existing ones.

60% of YouTube watch-time happens on mobile devices.

Use humor to boost ad recall, brand awareness, and viewership and Break the fourth wall in your ad by speaking directly to viewers. Based on Google’s ABCDs of designing ads for YouTube, these are two ways Google recommends you connect with your viewers.

Users can connect with a community. This is the other reason Lori can provide for why users choose YouTube.

TrueView for reach ad format is billed on a CPM basis.

User sees just an impression of the ad and converts within 24 hours. It is counted as a view-through conversion in a TrueView for action campaign.

Advertisers looking to expand their non-brand search campaigns and Advertisers using conversion tracking in their video campaigns are the two ideal advertisers for Custom Intent audiences.

Correct Answer are: Be clear on what the audience should do. — Direct Open YouTube ads with impact. — Attract Tap into emotion, audio, and pacing. — Connect Brand naturally and with purpose. — Brand Learn more here: Skillshop Video Certification Second chapter: Explore Creative Essentials for YouTube Sub-Chapter: Design great ads

Emails to sign users up isn’t a step Google uses to build an Affinity Audience for YouTube.

Context is video ad sequencing framework that focused on where a viewer is and what they’re doing when they interact with a YouTube ad.

Consumer Patterns is a Google Audience Signal that reaches consumers on YouTube based on their consumption habits.

Tease, amplify, echo storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action.

Masthead, an awareness ad format, can use the CPD bidding approach.

Leverage the power of audio in your ads to lift brand awareness. and Increase your ad’s pacing to capture attention and keep it longer. These are the two recommendations for connecting with viewers.

Correct Answers are: TrueView for action — CPA TrueView discovery — CPV TrueView in stream — CPV TrueView for reach – CPM

Based on the ABCDs of designing YouTube ads, Google recommend that you open Front-load the story arc, focus on framing, and use familiar faces.

In-Market audiences is a Google Audience Signal that can identify people who are actively researching with the intent to buy.

As a creator, another reason Aimee should choose YouTube is that YouTube creators can earn income by sharing ads alongside their content.

Outstream video is and awareness ad formats and designed to show video ads on websites outside of Youtube.

Aside from conversion tracking, The advertiser must have multiple physical locations in eligible countries for using store visits.

ad format is optimized for product awareness

Each ad’s impact on brand awareness, consideration, and ad recall I can uncover by running a creative experiment using Brand Lift.

The four video ad sequencing frameworks advertisers can use to tell great stories on YouTube are Signals, Context, Sequence, Immersion.

Custom Intent audiences offer advertisers: extended reach of search campaigns to YouTube and help influence customers during active purchase decisions.

Draft a hypothesis is the first step of a creative experiment using Brand Lift is an excellent way to get the information you need.

YouTube pays creators to share ads alongside their content. This is how YouTube help creators earn a living.

Custom Intent Audiences for YouTube is made up of people who’ve on Google before engaging with your business.

The TrueView ad format “TrueView in-stream” is optimized for lift in ad recall.

YouTube Go are YouTube Premieres are two of these innovations in the YouTube platform are helping users discover more relevant content.

TrueView for reach is awareness ad formats that uses a skippable in-stream format.

Yvette would recommend TrueView for Action YouTube format to her client to drive purchases of these handbags using YouTube.

YouTube Analytics Answers three basic questions about Age, gender, and geographic location, who’s watching your client’s content with a single click.

Google Audience Signal analyzes user behavior to identify people who have Life Events, for example, recently graduated from college and may need to move.

Brandon should recommend Customer Match audiences to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.

Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days are the two events trigger a store visit for TrueView for action.

When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.

While attracting the attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling, the final recommendation contained in the ABCDs of YouTube is to direct clearly what you want the viewer to do.

Customer Match and Similar Audiences are the intent audience solution on YouTube that Myra should select for the a YouTube campaign promoting their newest product line using this CRM data to engage past customers.

The two other reasons apart from allowing YouTube advertisers to reach these users much more effectively, that users choose YouTube are Users choose YouTub to engage with their favorite creators and for rich and diverse content.

From the ABCDs of YouTube advertising Jana has yet to implement the recommendation to direct her viewers on the specific actions they should take after viewing. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers.

The two smart bidding options available for Marta in TrueView for action campaigns are Max Conversions and target cost-per-acquisition. Because she knows her history with YouTube conversions will determine which smart bidding option she’ll have to use.

Jane tells her client that, with data and tools, google powers YouTube and delivers proven results. To convince her client to use YouTube, the other reason Jane could give that YouTube offers the most engaged audience on the web.

In a bumper ad, Two seconds is usually required to stick the landing.

TrueView in-stream ads are skippable ads, bought on a cost-per-view basis.

Google recommend you avoid using Text slides, subtitles, and voice-overs in your bumper ad. An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera.

If Dan wants to get the word out to his existing customers using google ads, he can upload customer information, such as e-mail addresses, to start the customer match process in Google Ads and Display & Video 360.

Along with proven result delivery another two options of choosing YouTube ads are that it offers audience engagement, attention, audience insights and advanced tools to help create impactful campaigns.

TrueView in-stream ad format is billed by cost-per-acquisition (CPA).

Ryan share The audience retention report, a YouTube analytics report with his client to let him know how engaged his viewers are with his content and when they’re dropping off.

The three reasons Drew should tell to his client for choosing YouTube audience solutions are Real-time data, powerful signals, and cross-device reach.

The two reasons creators choose YouTube are that YouTube creators can earn income by sharing ads alongside their content and creators are given the freedom to express themselves.

Non-skippable in-stream ads are available in auction or as a reservation buy, most similar to ads shown on TV and complement TV campaigns and incremental reach.

There are three true statements about the bumper ads. Please choose the right one according to asked question and given options.

PLEASE CHECK THE ANSWER CAREFULLY High signal value Reach to outside sites Low skip rate High audience attention They deliver comparable brand impact to TrueView for advertisers. They can be purchased by CPD or CP.C They’re most successful with computer-based viewers. They provide highly accurate real-time data. They deliver maximum reach. They provide accurate signals. … Read more

Custom Intent audiences reach users who recently searched on Google

Creators are paid for sharing ads alongside their content. This is how YouTube help creators earn a living.

Google Video Partners are partnerships formed through Google AdSense, Google AdMob and Google Admanager.

User Intent is the one important data signal to keep in mind when creating your YouTube campaign.

The YouTube masthead is effective for advertisers with goals to Reach a massive audience around a tentpole event. OR to Drive awareness for a new product launch.

TrueView in-stream and TrueView for reach are the video format, available on Google Video Partners.

Action: online conversions, store visits, sales lift are the other business benefit YouTube can help them achieve.

Maximize conversions captures as many valuable actions as possible within a given budget.

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.

The traffic sources report you should produce in YouTube Analytics to see where viewers found your brand’s content.

Janine upload customer information, such as e-mail addresses, in Google Ads and Display & Video 360 to start the Customer Match process.

Aaron tell the client that about ad relevance on YouTube to change his mind. Viewers pay three times more attention to relevant ads than those aimed at generic audiences.

A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. This marketer would be an ideal client for TrueView for action.

TrueView for action ads target high-intent audiences at key moments of making a buying decision, and help them make the purchase.

YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. These are the three key reasons advertisers choose YouTube to help build their brands.

Correct Answer are: People who’ve already spent time searching for products or services like yours on Google Search — Custom Intent Audiences for YouTube People who’ve already engaged with your business, but didn’t convert when they had the chance — Remarketing or Customer Match People who are actively researching your business and its specific products … Read more

Cross-device reach is the other benefit of YouTube audience solutions Mira should mention while explaining to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.

The follow-up storytelling method uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it.

Google Surveys i.e a Google’s data-driven tools, is part of Google Analytics Solutions.

YouTube Analytics can provide Traffic source and device information, where people are watching your videos.

Google’s In-market audience signals help an advertiser connect with their target audience by reaching people performing searches with the intent to buy or searching for competitive products.

Users can connect with creators directly. and It showcases rich and diverse content are the two other reasons users choose YouTube. Users can create videos from Google’s vast libraries of stock footage. It allows users to upload videos for a nominal fee. Its free-trial period can be extended upon request. Users can connect with creators … Read more

The audience retention report can give you the average view duration for all of the videos on your brand’s channel.

In the ABCD recommendations Google created for YouTube advertising, The C and D stand for Connect and Direct.

A compelling reason YouTube would be a good solution for her client to consider is the living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform

Maximize conversions and Target cost-per-acquisition are the two types of bidding available for TrueView for action to help drive conversions.

Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. This is one reason an advertiser would choose YouTube for action.

A key benefit of bumper ads is that They deliver maximum reach. They deliver comparable brand impact to TrueView for advertisers.

The tested benefits of bumper ads are that these are effective, efficient, and help businesses reach new people.

By reaching people based on where they shop or eat Google’s Consumer Patterns audience signals help an advertiser connect with their target audience.

Google recommend Tease/amplify/echo, direct shot, the follow-up storytelling methods for use within your YouTube campaigns.

Bumper ads and TrueView for action are the two video formats, available on Google Video Partners.

TrueView for action – Action TrueView in-stream — Consideration TrueView discovery — Consideration TrueView for reach — Awareness Learn more here: Skillshop Video Certification Second chapter: Know Video Ad Formats Sub-Chapter: Achieve your marketing objectives with TrueView

Budget time to establish the ad and stick the landing. and Focus on a single, simple purpose are two tips you can share with them about these ads.

YouTube is powered by Google data and tools. This is the another reason advertisers choose YouTube.

Life Events audiences and In-Market audiences are the two audience solutions that can help Annilee increase consideration of her client’s products when customers are ready to buy.

95% of YouTube ads are audible.

Based on the ABCDs of designing YouTube ads, Use familiar faces like celebrities, YouTube creators, or influencers is the one way to attract viewers.

A tip Google recommends to create an effective bumper ad is to Focus on a single, simple purpose.

A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A fly-fishing advertiser who wants to reach people currently in the market for waders. A baking-supply company that wants to reach people in the market for mixers. A home-decor advertiser who wants to reach people who recently bought a home. A real-estate advertiser … Read more

YouTube deliver Awareness, consideration, action for her client.

Premiers — Builds anticipation of a video release by providing an upcoming watch page Stories — Engages audience more casually and frequently through short mobile videos YouTube Go — Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use VR180 — Provides audience with more immersive and engaging experiences … Read more

Online conversions is a result driven by a YouTube advertising campaign to achieve action.

Users choose YouTube for rich and diverse content. This is the another reason users choose YouTube.

For TrueView for action, Clicks, video engagement, impressions are three events can make up an online conversion.

YouTube Analytics tell you about Real-time views and watch-time, what people are watching on your client’s channel.

Demographics, Affinity, and Custom Affinity are the three YouTube audience solutions Julian should recommend.

Target-cost-per-acquisition (tCPA) bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization.

The watch time report provides you the aggregated totals of the minutes people spent viewing a video over time.

Customer Match audience, a first-party audience solution would be ideal for Vesta’s YouTube campaign.

Arturo knows detailed demographics help advertisers reach audiences based on the two quantifiable characteristics that are Homeownership status and Household income that matter to the client.

Which two Google audience solutions use first-party data? (Choose two.) Remarketing and Custom Affinity are the two Google audience solutions that use First party data. Detailed Demographics Custom Affinity Remarketing Similar Audience Correct Answers are: Remarketing and Custom Affinity Remarketing and Custom Affinity are the two Google audience solutions that use First party data.

Hiro should recommend Life Events audience to reach people who’ve shown an interest in purchasing a home.

Which TrueView ad format is billed by CPA? TrueView for reach TrueView discovery TrueView in-stream TrueView for action Correct Answer is: TrueView for action TrueView for action are billed by CPA (Cost per acquisition). TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA. Learn more here: … Read more

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign? Consumer Direct and New audiences General Purchase and Return audiences Ideal Candidate and CRM audiences Customer Match and Similar Audiences Correct Answer is: Customer Match and Similar Audiences Myra should … Read more

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client? Program Candidate Detailed Demographic Determinant List Custom Affinity Correct Answer is: Custom Affinity Audra is recommended to use … Read more

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. … Read more

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description? Buy Signal audiences Life Events audiences Core Customer audiences Custom Intent audiences Correct Answer is: Custom Intent audiences With Custom … Read more

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration? Console usage, channel subscriptions, and data volume Lower auction bidding, email lists, and social reports Competitive analysis, refundable budgets, and email lists Real-time data, … Read more

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad? Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Invest in high-end camera systems to shoot video ad segments. … Read more