Google ads Video Certification

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year

Leigh is the marketing manager for a makeup brand releasing a new line of mascara

Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices.

Google created the ABCDs of YouTube to help advertisers get the most from their creatives.

Myra’s newest client uses a CRM to keep track of customer information.

Users choose YouTube because it allows them to join an online community.

Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising.

Lou’s client loves his suggestion of building an audience using specific keywords to capture attention

Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with

Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars

An effective bumper ad created, according to Google’s best practices, includes a combination of branding

Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow…

Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube?

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV).

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content.

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet.

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated

Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching

Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives.

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process? Google Play and Display Pack 360 Google Lens and Search & Display Google Drive and YouTube Premium Google Ads and Display & Video … Read more

What counts as a view-through conversion in a TrueView for action campaign? User clicks on an element of the ad and converts within 24 hours. User sees just an impression of the ad and converts within three days. User clicks on an element of the ad and converts within three days. User sees just an … Read more

How does an advertiser benefit from using Google Trends? Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can validate an idea by asking the audience directly. Google Trends can discover the top questions their target audience is … Read more

Which is a key benefit of TrueView discovery? It optimizes delivery to users who are most likely to buy. It drives users to click a link or take action on an ad. It helps advertisers maximize views. It reaches users scrolling down the YouTube home page. Correct Answer is: It reaches users scrolling down the … Read more

Which two Google audience solutions use first-party data? (Choose two.) Detailed Demographics Custom Affinity Remarketing Similar Audience Correct Answers are: Remarketing and Custom Affinity Remarketing and Custom Affinity are the two Google audience solutions that use First party data.

Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers who want improvement without installing conversion tags. Advertisers with only video campaigns and a budget of at least $500. Advertisers using conversion tracking in their video campaigns. Advertisers looking to expand their non-brand search campaigns. … Read more

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning. Correct Answer are: Be clear on what the audience should do. — Direct Open YouTube ads with impact. — Attract Tap into emotion, audio, and pacing. — Connect Brand naturally … Read more

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend? Customer Match audience Buy Habits audience New Changes audience Life Events audience Correct Answer is: Life Events audience TrueView for action ads formats target high-intent audiences at key moments of making a buying … Read more

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind? Viewers served relevant ads were … Read more

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase? TrueView discovery ads TrueView for reach ads TrueView outstream ads TrueView for action ads Correct Answer is: TrueView for action ads Video Masthead is one of Google and YouTube’s awareness products. It is … Read more

Which marketer would be an ideal client for TrueView for action? A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding. A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be … Read more

What are the three key reasons advertisers choose YouTube to help build their brands? YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs. YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation. YouTube has the largest technical support team, the … Read more

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube? Machine learning to scale Surveys to validate results Signals to … Read more

Which TrueView ad format is billed by CPA? TrueView for reach TrueView discovery TrueView in-stream TrueView for action Correct Answer is: TrueView for action TrueView for action are billed by CPA (Cost per acquisition). TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA. Learn more here: … Read more

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description. Correct Answer are: People who’ve already spent time searching for products or services like yours on Google Search — Custom Intent Audiences for YouTube People who’ve already engaged with your … Read more

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention? Free Google credits Lower budget cap Cross-device reach Correct Answer is: Cross-device … Read more

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.) Live-action auctions VR 360 … Read more

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Concept Consume Conduct Context Correct Answer is: Context Context, a video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad. … Read more

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign? Consumer Direct and New audiences General Purchase and Return audiences Ideal Candidate and CRM audiences Customer Match and Similar Audiences Correct Answer is: Customer Match and Similar Audiences Myra should … Read more

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it? The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method The follow-up storytelling method Correct Answer is: The follow-up storytelling method The follow-up storytelling method: Viewers … Read more

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits? Life Events Custom Affinity audiences In-Market audiences Consumer Patterns Correct Answer is: Consumer Patterns Consumer Patterns lets brands reach consumers on YouTube based on their consumption habits, such as where they shop or eat.. Learn more here: Skillshop Video Certification … Read more

Which one of Google’s data-driven tools is part of Google Analytics Solutions? Google Trends Google Video 360 Think with Google Google Surveys Correct Answer is: Google Surveys Google Surveys, a data-driven tools of Google is part of Google Analytics Solutions. Google has access to the world’s largest focus group via Google Surveys, a part of … Read more

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client? Program Candidate Detailed Demographic Determinant List Custom Affinity Correct Answer is: Custom Affinity Audra is recommended to use … Read more

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Capture, act, retarget Promise, sell, recall Introduce, inform, inspire Tease, amplify, echo Correct Answer is: Tease, amplify, echo “Tease, amplify, echo” are storytelling methods that entices users with short ads, reinforces their interest … Read more

What information can YouTube Analytics provide about where people are watching your videos? Engagement and drop-off Bounce rate and sessions Date of visit and restarts Traffic source and device Correct Answer is: Traffic source and device YouTube Analytics provides you information about traffic source and device. It can help you understand where people are watching … Read more

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.) Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Leverage the power of audio in … Read more

Which of YouTube’s awareness ad formats can use the CPD bidding approach? TrueView for reach Bumper ads Outstream video Masthead Correct Answer is: Masthead The masthead runs on the YouTube homepage and home feed — a marquee placement. CPD (Cost-per-day) bidding approach: On the days that matter most to them, advertisers can reach the immense … Read more

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use? Custom Affinity audiences Consumer audiences Qualified audiences In-Market audiences Correct Answer is: In-Market audiences Leigh’s client asks her to reach highly qualified consumers ready to make a purchase, Leigh should … Read more

How can Google’s In-market audience signals help an advertiser connect with their target audience? By reaching people who have recently experienced a major change in lifestyle. By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people performing searches with the … Read more

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.) Users can create videos from Google’s vast … Read more

What’s a key benefit of TrueView for reach? It helps advertisers maximize views. Its billing method is based on cost-per-view (CPV). It’s billed if the viewer watches 30 seconds of the ad. It optimizes for impressions instead of views. Correct Answer is: It optimizes for impressions instead of views. TrueView for reach drives awareness and … Read more

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel? The frequency report The watch regularity report The view demographic report The audience retention report Correct Answer is: The audience retention report The audience retention report is the YouTube Analytics report that can give you … Read more

Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider? Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living … Read more

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for? Call-to-action and Disrupt Callout and Distract Callout and Divert Connect and Direct Correct Answer is: Connect and Direct In the ABCD recommendations Google created for YouTube advertising, C … Read more

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.) Target return on ad spend Enhanced cost-per-click Target on-page position Target cost-per-acquisition Maximize conversions Correct Answers are: Maximize conversions and Target cost-per-acquisition There are the two types of bidding approaches available for TrueView for action to help … Read more

What is one reason an advertiser would choose YouTube for action? Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 75% … Read more

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact? Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Front-load … Read more

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.) Correct Answers are: TrueView for action — CPA TrueView discovery — CPV TrueView in stream — CPV TrueView for reach – CPM

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. … Read more

Which is a key benefit of bumper ads? They provide highly accurate real-time data. They can be purchased by CPD or CP.C They’re most successful with computer-based viewers. They deliver comparable brand impact to TrueView for advertisers. Correct Answer is: They deliver comparable brand impact to TrueView for advertisers. Key Benefit of Bumper Ad: Bumpers … Read more

How does an advertiser benefit from using Google Surveys? Google Surveys can see what people are searching for and find related topics. Google Surveys can discover the top questions the advertiser’s target audience is asking. Google Surveys can plan an ad campaign by trend spotting and now casting. Google Surveys can validate the advertiser’s idea … Read more

What are the tested benefits of bumper ads? Bumper ads are half the cost, easier to create, and they last forever. Bumper ads are auto-generated, run in all languages, and guarantee results. Bumper ads have higher resolution, faster load times, and more impressions. Bumper ads are effective, efficient, and help businesses reach new people. Correct … Read more

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience? By reaching people who are subscribed to channels related to their products. By reaching people who are performing searches on the advertiser’s products. By reaching people who have recently experienced a major change in their lifestyle. By reaching people based … Read more

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy? Life Events Consumer Patterns Custom Affinity audiences In-Market audiences Correct Answer is: In-Market audiences In-market audiences can identify people who are actively researching with the intent to buy. It lets you Connect with people who are actively … Read more

Which two video formats are available on Google Video Partners? (Choose two.) YouTube masthead 30-second non-skippable Bumper ads TrueView for action Correct Answers are: Bumper ads and TrueView for action Bumper Ads and TrueView for action Video formats are available on Google Video Partners. Learn more here: Skillshop Video Certification Second chapter: Know Video Ad … Read more

Match the marketing objective with the TrueView ad format that’s optimized for that objective. TrueView for action – Action TrueView in-stream — Consideration TrueView discovery — Consideration TrueView for reach — Awareness Learn more here: Skillshop Video Certification Second chapter: Know Video Ad Formats Sub-Chapter: Achieve your marketing objectives with TrueView

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days? 7 days 14 days 45 days 30 days Correct Answer is: 30 days Store visits is a measurement solution that gives advertisers with physical … Read more

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.) Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose. Correct Answers are: … Read more

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube? YouTube creators are given … Read more

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.) Custom Affinity audiences Demographics audiences Custom Intent … Read more

Which percentage of YouTube ads are audible? 90% 80% 100% 95% Correct Answer is: 95% 95% of YouTube ads are audible. To drive impact and connect with viewers you are recommended to Leverage the power of audio in your ads to lift brand awareness. Learn more here: Skillshop Video Certification Second chapter: Explore Creative Essentials … Read more

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action? Unique reach Ad recall Purchase intent Online conversions Correct Answer is: Online conversions “Online Conversions” is a result driven approach by a YouTube advertising campaign to achieve action Learn … Read more

For TrueView for action, which three events can make up an online conversion? Visits, video downloads, user referrals Likes, subscriptions, user comments Repeat views, engagement time, loads Clicks, video engagement, impressions Correct Answer is: Clicks, video engagement, impressions For TrueView for action, online conversions come from three different events.1. Click2. Video Engagement3. Impression Learn more … Read more

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube? Users choose YouTube for its lengthy free-trial period. Users choose YouTube … Read more

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend? Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes In-Market, Life Events, and Custom Infinity Demographics, Affinity, and Custom Affinity Correct Answer is: Demographics, Affinity, and Custom Affinity Julian should recommend Demographics, Affinity, and Custom … Read more

What can YouTube Analytics tell you about what people are watching on your client’s channel? Return visits and search history Ads chosen and replays Referrer and preferred category Real-time views and watch-time Correct Answer is: Real-time views and watch-time YouTube Analytics can  tell you Real-time views and watch-time. Real-time views shows instant feedback on your … Read more

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information? The view retention report The version view report The demographic report The watch time report Correct Answer is: The watch time report What are people watching? The watch time report shows the … Read more

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization? Target cost-per-lead (tCPL) Target cost-per-view (eCPV) Target cost-per-click (CPC) Target-cost-per-acquisition (tCPA) Correct Answer is: Target-cost-per-acquisition (tCPA) Target-cost-per-acquisition (tCPA) bidding strategy works to hit your desired CPA and allows you to achieve more … Read more

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube? YouTube campaigns require no management. YouTube refunds advertising spend if no conversion goals are met. YouTube has the smallest number of advertisers in each vertical. YouTube is powered by … Read more

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.) Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher … Read more

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers? Offer a prize for watching to the end and require sign-up to receive it. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad. Use familiar faces like … Read more

Which is a tip Google recommends to create an effective bumper ad? Leave the audio out of your ad. Shorten an existing YouTube ad. Include all your ideas in one ad. Focus on a single, simple purpose. Correct Answer is: Focus on a single, simple purpose. Google recommends a tip of Focusing on a single, … Read more

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client? Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Correct … Read more

What are two examples of the Intent audience solution, Life Events? (Choose two.) A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A fly-fishing advertiser who wants to reach people currently in the market for waders. A baking-supply company that wants to reach people in the market for mixers. A home-decor advertiser … Read more

Match each YouTube Platform innovation with its description. Premiers — Builds anticipation of a video release by providing an upcoming watch page Stories — Engages audience more casually and frequently through short mobile videos YouTube Go — Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use VR180 — … Read more

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube? TrueView for reach Bumper ads Video masthead Outstream video Correct Answer is: Outstream video Outstream video ads run outside of a video stream, such as within a news article or before a mobile game, to extend the reach … Read more

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign? Similar Audience Custom … Read more

Aside from conversion tracking, what’s a requirement for using store visits? The advertiser must have at least 10 video ads currently in their account. The advertiser must have at least 25 employees at each listed location. The advertiser must spend $50,000 on Google Ads and YouTube monthly. The advertiser must have multiple physical locations in … Read more

TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account? Machine learning Ad recommendations Automatic payments Conversion tracking Correct Answer is: Conversion tracking To achieve the best performance, it’s important to implement conversion tracking and count conversions properly. TrueView … Read more

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube? Teaser, Premise, Promotion, Attraction Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion Correct Answer is: Signals, Context, Sequence, Immersion

Which value proposition do Custom Intent audiences offer advertisers? among potential customers. They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions. They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing. They extend the reach of search campaigns to YouTube and … Read more

What’s the best description of Affinity Audiences on YouTube? Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys. Affinity Audiences on YouTube reach people based on their age, connections, and product count. Affinity Audiences on YouTube reach people based on operating system, device type, and mobile … Read more

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living? YouTube pays creators per 1,000 views of their uploaded videos. YouTube pays creators a set fee for every video they … Read more

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step? Connect to API Write an ad script Create a persona Draft a hypothesis Correct Answer is: Draft a hypothesis The first step of running a creative experiment using Brand Lift is “Draft a hypothesis”. … Read more

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business? Custom Remarketing for YouTube Customer Match Audiences for YouTube Similar Customer Audiences for YouTube Custom Intent Audiences for YouTube Correct Answer is: Custom … Read more