From your client, a national airline provider using feed data in Search Ads 360, the available pricing options they can highlight in their campaign are the average price for each route.
- They’re the price options for each route.
- They’re the highest price for each route.
- They’re the lowest price for each route.
- They’re the average price for each route.
The correct answer is: They’re the average price for each route
Explanation: In the context of the flights industry, using feed data in Search Ads 360 allows an airline to structure campaigns around each specific route served. This can be done by creating templates with keywords like “flights from JFK to LAX.” Given the dynamic nature of the airline industry, where new routes are frequently introduced and others discontinued, and where seat availability constantly changes, having a scalable advertising strategy is essential.
Your client can effectively utilize geo-targeted campaigns for each departure location, focusing keywords on destinations only. For instance, they might set up a campaign targeting New York with keywords like “flights to LAX.” In their ads, they can then highlight the specific average price for the JFK to LAX route. This strategy not only makes the campaigns more relevant and targeted but also aligns with their business goal of emphasizing competitive flight prices.
Read more here: https://support.google.com/sa360/answer/12966436