To define and view specific parts of Google Ads data in Search Ads 360, you’d use custom formula columns and custom conversion columns.
- You’d use custom formula and custom labels.
- You’d use custom dimension and custom formula.
- You’d use custom conversion and custom labels.
- You’d use custom formula and custom conversion.
The correct answer is: You’d use custom formula and custom conversion
Explanation: In Search Ads 360, custom columns can be highly effective for tailoring data views to specific needs. Custom formula columns allow the creation of formulas using spreadsheet-like functionalities, including various functions and filters. This type is ideal for analyzing and customizing performance data according to specific criteria or calculations. On the other hand, custom conversion columns are used to report on particular conversion actions, providing insights into specific user behaviors or conversion metrics. Together, these two types of custom columns offer a comprehensive and customizable approach to viewing and analyzing Google Ads data within Search Ads 360.
Chapter 9: Use Custom Columns in Search Ads 360