If you’re encountering an error when reviewing specific bid strategy performance in custom columns within Search Ads 360, it is because bid strategy performance metrics are not reported in custom columns.
- Because the bids were too high to show any performance.
- Because the bids were too low to show any performance.
- Because bid strategy performance isn’t one of your business goals.
- Because bid strategy performance isn’t reported in custom columns.
The correct answer is: Because bid strategy performance isn’t reported in custom columns
Explanation: Custom columns in Search Ads 360 are a versatile feature designed to tailor your reporting to match your business goals, offering an intuitive experience in creating columns for metrics that matter most to you. However, it’s important to note that custom columns are meant for reporting purposes only and do not extend to bid strategy performance data.
To analyze how your bid strategies are performing, you should utilize the dedicated Bid strategies page. This specialized report is equipped with metrics specifically designed to give insights into each type of bid strategy, inclusive of additional vital data like bid strategy status, average target, conversion delay, and top signals. These tailored metrics are crucial for a comprehensive understanding of bid strategy effectiveness and are not available within the scope of custom columns.
Chapter 9: Use Custom Columns in Search Ads 360
Read more here: https://support.google.com/sa360/answer/9916583