What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) Correct answer is: Cost-per-acquisition (CPA) Google Fundamental Exam – All Q&As *Updated on 25-Jan-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Target CPA is an automated bid strategy that … Read more

Target CPA bidding can help drive conversions by using your conversion history and:

Target CPA bidding can help drive conversions by using your conversion history and:ORTarget cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely cost-per-acquisition (CPA) … Read more

By monitoring ad campaign performance, an advertiser may obtain the information needed to

By monitoring ad campaign performance, an advertiser may obtain the information needed to: create additional AdWords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations compare campaign performance to that of individual competitors determine if campaigns are meeting overall marketing and conversion goals Correct answer is: determine if campaigns … Read more

One of your clients wants to know why a campaign went over the specified daily budget several days in a row

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? Google Ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results Due to … Read more

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit? “Search Network with Display opt-in” “Search Network” ”Shopping” “Display Network” Correct answer is: “Display Network” Google Fundamental Exam – All Q&As … Read more

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targeting Demographic targeting Contextual targeting Keyword targeting Correct answer is: Demographic targeting Google Fundamental Exam – All Q&As *Updated on 25-Jan-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: you can reach a specific set of potential … Read more

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone? Search terms report Impressions Reach and frequency Conversion tracking Correct answer is: Conversion tracking Google Fundamental Exam – All Q&As *Updated on 25-Jan-2019 *100% … Read more

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations? Create two separate ad groups, each targeting one of these locations. None of the above. AdWords can’t target users in specific locations. Create two separate campaigns, each targeting one of these locations. … Read more

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

What value is used to determine whether your ad will show on a page and, if so, the ad’s position? Quality Factor Ad Rank Quality Score Ad Score Correct answer is: Ad Rank Google Fundamental Exam – All Q&As *Updated on 25-Jan-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: A value that’s used … Read more

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal? Google’s Search Network will help her target people who are more likely to download her app She can use keywords like “mobile app” to target people who are more likely … Read more