For your customer who makes designer T-shirts and is using custom columns to assess their new line of celebrity-inspired shirts in Search Ads 360, a custom column lets them access conversion for any formula.
- It lets them access label.
- It lets them access dimension.
- It lets them access reporting.
- It lets them access conversion.
The correct answer is: It lets them access conversion
Explanation: In Search Ads 360, a custom conversion column is instrumental in reporting on specific conversion actions, which is crucial for your T-shirt designer customer. This column integrates data from Floodlight, Google Ads, and Google Analytics, and allows for the application of optional filters and selection of a suitable attribution model. Specifically, it enables filtering conversion columns to target conversion actions that are managed by the account owning the custom column. This feature is key to generating highly relevant reporting columns tailored to specific conversion goals. Moreover, it also provides the ability to include conversion actions from subsidiary accounts in the custom column filters, offering a more comprehensive and detailed view of the performance of their celebrity-inspired T-shirt line.
Read more here: https://support.google.com/sa360/answer/12155888