Google Display Advertising Exam

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

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Custom Affinity Audiences Demographic targeting Similar Audiences Custom Intent audiences Dynamic remarketing Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> Correct Answer is:Similar AudiencesCustom Intent audiences Lauren has chosen “Influence consideration” as the marketing objective. Similar Audiences and Custom Intent audiences, two targeting options are a good … Read more

What’s a characteristic of Responsive Display Ads?

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They let you create ads that serve in all ad slot sizes. They offer greater control over the way your ads look and feel. They enable publishers to deliver a faster experience using AMP. They help limit ads to banner-eligible slot Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See … Read more

Which statement is true about Responsive Display Ads?

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The ads can meet exact branding requirements. The ads adjust to available screen space when delivered. They offer the advertiser more creative control than uploaded ads. The ads can be manually uploaded. Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> Correct Answer is:The ads adjust to available … Read more

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

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Predictions built from ad portfolio data, aggregated across benchmarkbusinesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> Correct Answer is:Predictions built from your performance history. … Read more

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

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Google Display Ads connects with audiences through Gmail, YouTube, and millions of otherwebsites partnering with Google. Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views. Google Display Ads primarily connects with target audiences through Gmail, … Read more

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

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Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> Correct Answer is:Performance, auctions, and user journey complexities Setting the appropriate bid is a complex but … Read more

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

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By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective. By allowing Bill to improve the customer experience by finding only those who are interested in his products. … Read more

Which Display Ad format adjusts to available ad space?

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AMPHTML ads Image ads Responsive Display Ads Uploaded ads Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> Correct Answer is:Responsive Display Ads Responsive Display Ads adjust to available ad space. Advantage of Responsive Display Ads: This ad format automatically adjusts to the available ad space. They can … Read more

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

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In addition to standard Google Ads reporting, it provides reports that facilitate broad,strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies Buy Answersheets – Pass Your Exam Quickly … Read more

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

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At least 30 conversions on Display or at least 50 conversions on Search. At least 100 conversions on Display or at least 50 conversions on Search. At least 50 conversions on Display or at least 30 conversions on Search. At least 50 conversions on Display or at least 100 conversions on Search. Buy Answersheets – … Read more