Which of the following goals can you achieve for your marketing campaign by using automated bidding?

You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.

Why is using the performance targets feature after utilizing the Performance Planner recommended?

Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?

The two ways that Google Ads can drive your business goals are that is Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

Brian’s ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience if he use Google Display Ads to achieve his business objectives of increasing the scale of his business.

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

Automated targeting is the one automation model that Smart Display campaigns provides that might help Mike to create a more automated approach to managing his campaigns.

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

Charlotte should choose Dynamic remarketing option to help achieve the goal of reaching audiences who looked at products on her website, with new ads for those exact products.

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

In just €6, you get updated answers for next 400 days! Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2) Correct Answer is: Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2) Efficiency is an advantage of Responsive Display Ad and Uploading an image ad represent the control. Learn … Read more

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.

Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

AMPHTML ads and image ads are the two types of uploaded ads that lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

Colin choose “Build awareness” as his marketing objective because He wants to get his newest product in front of as many people as possible. Colin wants to get the word out about his newest product.

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

Demographic Audiences option can best help them reach the users, with or without an identified interest in sports, over the age of 65.

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.

Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?

Responsive display ads are the Display ad format Kevin could use to save time because he has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.

Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?

Remarketing option will best serve Gavin’s marketing goals to connect with users who previously viewed pages on his website without making a purchase.

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?

Google Display Ads connects with valuable audiences to deliver relevant advertising through App, YouTube, and millions of other websites partnering with Google.

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.

Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

Remarketing will help her meet the marketing objective of reconnecting with users and increase sales by allowing her to show ads to people who previously visited her website as they browse websites and use apps.

A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

A revenue-focused bidding strategy will meet A marketer’s needs to see a specified return-on-investment for his monthly ad spend.

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

Google Display Ads targeting help Bill reach his marketing objective of to influence customer consideration by allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses

If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

At least 50 conversions on Display or at least 100 conversions on Search are the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign.

What can automated bidding help an advertiser improve?

Automated bidding can help an advertiser improve performance of the Google Ads campaign. In just €6, you get updated answers for next 400 days! Competition Languages Calls-to-action Performance Correct Answer is: Performance Automated bidding can help an advertiser to improve Performance. Google Ads automated bidding is the best solution to efficiently account for all available … Read more

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?

Uploaded ads (Image & AMPH TML) and Responsive Display ads are the two main ad formats used in a Standard Display campaign that Josephine can leverage.

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

Dynamic remarketing can benefit Ken who wants to take performance to the next level with the help of Dynamic remarketing by showing exact products to potential customers that have previously seen them on his website..

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

In-Market audiences connects Nathan with audiences most interested in what he has to offer. This is the advantage it gives Nathan in reaching his marketing goals.

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.) Select All Correct Responses

Standard remarketing and Dynamic remarketing are two relevant options Adam might use to reach his goal of “Drive action” for his new Display campaign.

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

Joshua can use Dynamic remarketing campaign to feature the same skateboards viewed to potential customers who didn’t complete a purchase.

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. This story shows Quinn using remarketing to drive action.

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Frank should choose Influence consideration objective when creating his Display campaign if he wants to engage with users who are researching scuba-diving lessons.

Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Asmine should use Maximize clicks in her campaign to drive as many potential customers to her website as possible under given a set budget.

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Available campaign types which determine where your ad will appear and the format are Search, Display, Video, Shopping, and App.

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness about hosting a jazz event, especially within the community of jazz enthusiasts.

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Keywords and URLs are the two data inputs that Howard can submit to best represent his audience.

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Google Ads can fuel his housewares selling business goals and help him achieve his objectives by increasing overall installs and interactions with his app and help users find and discover his products.

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

In-Market audiences, Custom Intent audiences and Similar Audiences are a good fit for Amanda’s campaign who are already using “Influence consideration” as a marketing objective for her Google Display Ads campaign.

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set Paul’s bids.

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

If Amy wants to use a Google Display Ads campaign to build awareness for her new brand she should use Custom Affinity Audience to target the niche market.

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

Google Display Ads places Mandy’s ads against the most relevant content by using best-in-class intent signals. This is how it will help Mandy achieve her business objectives.

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

If Catherine wants to reengage existing visitor on her website who make purchase then she need to set the marketing objective to “Drive Action”.

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

It is the most accurately describes statement that reaching a Google Display Campaign can provide Loretta to reach over 90% of global internet users across millions of apps and websites.

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

Susan must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Dynamic remarketing will best suit Darren’s marketing goal to drive sales of those exact products that many people viewed on his website without purchasing them.

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

The another benefit a Google Display Ads campaign will provide Cara is that It makes it possible for her to engage with valuable audiences quickly and often.

What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses

Extended reach and Cost-effectiveness are two reasons a marketer might use Responsive Display Ads. In just €6, you get updated answers for next 400 days! Insight: Provides more robust industry data than other ad formats. Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Guidance: Gives instruction to … Read more

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

3,000,000 websites and apps are available for Smart Display campaigns to run across. Jake can reach a wide audience by using Smart Display campaigns.

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

The Similar Audiences targeting option help Phillip achieve his marketing goals by finding users who are similar to those on the Checkout Abandoners list.

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

Alan choose “Build awareness” as his marketing objective To reach a broad audience for his scooters. Because he has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

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Using the Performance Planner on a monthly basis allows you to optimize Bids and Budgets of an account.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

A recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

Francis tries to explain to his boss the benefits of using automated bidding.

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.

Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Automated bidding use Machine learning to set the right bid for every auction and does the heavy lifting for advertisers on Google Ads

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.

Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?

Google Ads’ Performance Planner help Rebecca accomplish the task of planning her company’s online advertising budget on a monthly basis. The two advantages of Performance Planner are that its forecasting is powered by billions of Google searches conducted each week and it leverages machine learning for forecasting. In just €6, you get updated answers for … Read more

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

Google Ads provide control by By giving advertisers control over the maximum they spend per month.

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

If you have a set budget that you can’t exceed then Google Ads is a viable option. It gives you control over your budget.

How does automating your bid contribute to a successful Google Ads campaign?

Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

To help you grow your business, Google Ads is built around three principles: relevance, control, and results.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads, you can choose a maximum amount to spend per month. This is how Google Ads can help you manage marketing for a small business on a tight budget.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Relevance, control and results are the three core principles, which the Google Ads was built on.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Validation and Simulation are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns.

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

Search Score e1601455197709

Question: Correct-Answer Reference A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach … Read more

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

Question Correct-Answer Reference Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective? It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, … Read more

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

Question Correct-Answer Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) To advertise a business’s online and local inventory and boost website or store traffic.  — Shopping campaign To increase engagement, app installs, and in-app actions (like signing up for a newsletter). … Read more

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

Question Correct-Answer Reference Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? He wants to engage with users who intend to purchase his products and are actively researching them. He wants to generate dynamic ads to … Read more

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

Question Correct-Answer Reference How does Google Display Ads drive marketing results for thousands of advertisers worldwide? It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. … Read more

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

Question Correct-Answer Explanation Reference Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? Mary choose … Read more

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Question Correct-Answer Reference Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal? In-Market audiences Custom Affinity audiences Affinity audiences Demographic targeting Correct Answer is: Demographic targeting Thelma is … Read more

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

Question Correct-Answer Reference Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals? In-Market audiences Affinity Audiences Similar Audiences Remarketing … Read more

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

Question Correct-Answer Reference A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs? An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Correct Answer is: … Read more

Which Display Ad format adjusts to available ad space?

Question Correct-Answer Which Display Ad format adjusts to available ad space? AMPHTML ads Image ads Uploaded ads Responsive Display Ads Correct Answer is: Responsive Display Ads Explanation: Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. With text and images you enter, Google Ads automatically generates your ad as ad … Read more

In order to use remarketing with Google Analytics, you need to:

Search Score e1601455197709

In order to use remarketing with Google Analytics, you need to: have a goal conversion rate of 20% have your Google Analytics and AdWords accounts linked have at least one active AdWords account have a goal conversion rate of 30% The correct Answer is: have your Google Analytics and AdWords accounts linked Google Display Advertising … Read more

Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Cost-per-click (CPC) Cost per acquisition (CPA) Viewable cost-per-thousand impressions (vCPM) The correct Answer is: Viewable cost-per-thousand impressions (vCPM) Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for … Read more

An advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming.

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites? Add “Java Beans” as a negative … Read more

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network? Interest category Remarketing Topic Placement The correct Answer is: Remarketing Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * … Read more

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one.

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend? Demographic targeting A broad affinity audience In-market audiences Dynamic remarketing The correct Answer is: In-market audiences Google Display Advertising Exam – All Q&As * Updated on … Read more

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? Bid Optimizer Frequency Capping Ad Rotation Ad Scheduling The correct Answer is: Ad Scheduling Google Display … Read more

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start? Search Network only Search Network with Display Opt-in Display Network with Search Select Display Network … Read more

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use: Ad Scheduling cost-per-day (CPD) Target CPA Bidding cost-per-thousand impressions (CPM) bidding The correct Answer is: Target CPA Bidding Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% … Read more

When planning a campaign, the first thing an advertiser thinks about should be

When planning a campaign, the first thing an advertiser thinks about should be: the advertiser’s goals the tools available to optimize the campaign the tools available to build a display ad the advertiser’s daily budget The correct Answer is: the advertiser’s goals Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback … Read more

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend? Demographic targeting Contextual product targeting The “Green Living Enthusiasts” affinity audience Gender targeting The correct Answer is: The “Green Living Enthusiasts” affinity audience Google … Read more

Which feature applies to the Google Display Network, but not the Google Search Network?

Which feature applies to the Google Display Network but not the Search Network? Language targeting Frequency capping Location targeting Cost-per-click (CPC) bidding The correct Answer is: Frequency capping Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: Frequency capping feature applies to … Read more

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network? Image ads do not perform as well on the Google Display Network It ensures one of the ad formats will win the auction and show on a publisher site It … Read more

Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her? Add a location extension to her ad Advertise on the Search network as well as the Display Network Add a map showing her location to her ads … Read more

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics? Reach and Frequency Placement Performance Ad Performance Impression Share The correct Answer is: Placement Performance Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam … Read more

Which is a benefit of using a Lightbox ad?

Which is a benefit of using a Lightbox ad? You can run it on both the Search and Display Networks You can use any Display Network targeting method There’s no cost for engagement with the ad You can be charged only for click-throughs The correct Answer is: You can use any Display Network targeting method … Read more

On the Display Network, enhanced cost-per-click (ECPC) automatically:

On the Display Network, enhanced cost-per-click (ECPC) automatically: sets bids to help you get as many conversions as possible adjusts your manual bid up or down based on each click’s likelihood to result in a conversion sets bids to maximize your conversion value while trying to reach an average return on ad spend sets bids … Read more

Cost-per-thousand impressions (CPM) bidding is only available for:

Cost-per-thousand impressions (CPM) bidding is only available for: accounts that are using prepay billing campaigns that target the Google Display Network accounts using U.S. Dollars for billing currency campaigns that target search partner sites The correct Answer is: campaigns that target the Google Display Network Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 … Read more

Your client has a Mexican restaurant and wants to increase brand awareness in the local community

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal? A text ad with a call extension on the Search Network An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most … Read more

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use? Keyword targeting Location and language targeting Device targeting Audience targeting Correct answer is: Keyword targeting Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: … Read more

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?M Influence consideration Build awareness Drive action You don’t need to select marketing objective in this case Correct answer is: Drive action Google Display Advertising Exam – All Q&As * Updated … Read more

In addition to partner websites, where can you display your ads on the Google Display Network?

In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2) google.com youtube.com Mobile sites that are part of the Google Display Network Any mobile site or mobile app Correct answer is: youtube.com Mobile sites that are part of the Google Display Network Google Display Advertising Exam – All … Read more

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes? Send an email blast to all of your newsletter subscribers Launch a new marketing video … Read more