Google Display Advertising Exam

In order to use remarketing with Google Analytics, you need to: have a goal conversion rate of 20% have your Google Analytics and AdWords accounts linked have at least one active AdWords account have a goal conversion rate of 30% The correct Answer is: have your Google Analytics and AdWords accounts linked Google Display Advertising … Read more

Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Cost-per-click (CPC) Cost per acquisition (CPA) Viewable cost-per-thousand impressions (vCPM) The correct Answer is: Viewable cost-per-thousand impressions (vCPM) Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for … Read more

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites? Add “Java Beans” as a negative … Read more

Dynamic remarketing lets an advertiser: Show prior visitors to his site ads that are based on products or services they saw on the site. Engage visitors to the website by opening a chat session Re-run ad to increase the volume of people who will see it. Show an ad to someone on his mobile device … Read more

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network? Interest category Remarketing Topic Placement The correct Answer is: Remarketing Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * … Read more

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend? Demographic targeting A broad affinity audience In-market audiences Dynamic remarketing The correct Answer is: In-market audiences Google Display Advertising Exam – All Q&As * Updated on … Read more

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? Bid Optimizer Frequency Capping Ad Rotation Ad Scheduling The correct Answer is: Ad Scheduling Google Display … Read more

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start? Search Network only Search Network with Display Opt-in Display Network with Search Select Display Network … Read more

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use: Ad Scheduling cost-per-day (CPD) Target CPA Bidding cost-per-thousand impressions (CPM) bidding The correct Answer is: Target CPA Bidding Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% … Read more

When planning a campaign, the first thing an advertiser thinks about should be: the advertiser’s goals the tools available to optimize the campaign the tools available to build a display ad the advertiser’s daily budget The correct Answer is: the advertiser’s goals Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback … Read more