Home » Google Display Advertising Exam

A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

A Display campaign achieve a marketing director’s marketing goal by serving his ads on website content related to his business or her customers’ interests, based on her targeting decisions.

An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

The advertiser is relying on the campaign’s help to set bids to generate conversions through Google Display ads. Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns, he can choose to automatically set the bids.

A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses

A small pastry business finds that there are two main ad formats Uploaded ads (Image & AMPH TML) and Responsive Display ads that they can use to create ads within their display campaign to get the greater effecience, scale and control.

A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

A marketing director can achieve her marketing goal of acquiring a lot of exposure for a new product line that her company’s launching, by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

Smart Display campaign reporting helps the marketing director to reach an audience at scale through Smart Display campaigns. She will receive all standard Google Ads reporting and then also get new, supplemental reports based on insights that allow broad, strategic management instead of daily micromanagement.

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

Brian’s ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience if he use Google Display Ads to achieve his business objectives of increasing the scale of his business.

What’s a key benefit of Responsive Display Ads?

There are two correct benefits of Responsive Display Ads. First, They automatically create ads that serve all ad slot sizes and the second is that You can upload your own creative assets.

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

Google Display Ads targeting help Bill reach his marketing objective of to influence customer consideration by allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses

If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

At least 50 conversions on Display or at least 100 conversions on Search are the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign.

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.