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In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: be opted in to the Search Network be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days be opted in to the Search Network and YouTube have a certain number of conversions in the previous … Read more
Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable? Position Preference IP Exclusion Tool Conversion Tracking Keyword diagnosis The correct Answer is: Conversion Tracking Google Display Advertising Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam … Read more
If an advertiser chooses to run ads in image formats, Google will: display these ads on the Google Display Network charge an additional fee to serve these ads display these ads on the Google Search Network require that cost-per-thousand impressions (CPM) bidding be used The correct Answer is: display these ads on the Google Display … Read more
Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network? Video ads Display Ads Rich media ads Text ads The correct Answer is: Text ads Google Display Advertising Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: … Read more
Targeting by topic is a good strategy if your client wants to: drive sales on his website reach a specific audience control where his ads appear on the Display Network actively manage his budget because he has strict cost-per-acquisition goals The correct Answer is: control where his ads appear on the Display Network Google Display … Read more
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Cost-per-acquisition (CPA/CO) Viewable cost-per-thousand impressions (vCPM) Cost-per-view (CPV) Cost-per-click (CPC) The correct Answer is: Viewable cost-per-thousand impressions (vCPM) Google Display Advertising Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 100% Legitimate to … Read more
Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend? Cost-per-view (CPV) Target return on ad spend (ROAS) Viewable cost-per-thousand impressions (vCPM) Cost-per-day (CPD) The correct Answer is: Target return on ad spend (ROAS) Google Display Advertising Exam – … Read more
Why is it recommended to separate Display Network campaigns from Search Network campaigns? Separate campaigns allow for more accurate location targeting Different campaigns settings may be more effective on different networks Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score Higher bids required to be successful on the Google Display … Read more
Which bidding type is only available for ads on the Display Network? Target cost-per-acquisition (CPA) Viewable cost-per-thousand impressions (vCPM) Cost-per-view (CPV) Maximize clicks The correct Answer is: Viewable cost-per-thousand impressions (vCPM) Google Display Advertising Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: With vCPM … Read more
The dynamic remarketing tag collects data such as: affinity group characteristics types of pages viewed number of code snippets business ID numbers of visitors The correct Answer is: types of pages viewed Google Display Advertising Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: The … Read more