Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding is a core benefit of Google Ads automated bidding.
Google Display Advertising Exam
What can the Performance Planner assist you with?
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
What is a valid recommendation that the Performance Planner can provide?
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Which of the following are the benefits of using Responsive Display Ads? Select All Correct Responses
Simplicity, Automation and Reach are the benefits of using Responsive Display Ads.
Which targeting option is best for achieving brand awareness?
Affinity targeting option is best for achieving brand awareness.
What are the three marketing objectives that can be met via targeting on Google Display ads? Select All Correct Responses
The three marketing objectives that can be met via targeting on Google Display ads are Build awareness, Drive action and Influence consideration.
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
What are the three main automation components of Smart Display campaigns? Select All Correct Responses
What are the three main automation components of Smart Display campaigns?
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Custom Intent audiences is the another suitable option Brian could choose to help him influence potential customer consideration.
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Automated bidding can help Amanda by setting her bids when auctions happen.
What’s provided by Responsive Display Ads?
Reach, simplicity and automation are provided by Responsive Display Ads.
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
The two ways that Google Ads can drive your business goals are that is Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.
What’s an advantage of Responsive Display Ads?
Responsive Display Ads are built for performance, reach, and scale. This is the advantage of it.
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience if he use Google Display Ads to achieve his business objectives of increasing the scale of his business.
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Steve should try In-Market Audience if he wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
By helping advertisers deliver relevant advertising as people browse the web, Google Display Ads help advertisers meet their marketing objectives and drive results.
What’s one reason to use a responsive display ad for your campaign?
The one reason to use a responsive display ad for your campaign is to increase ad performance.
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Benefit to Simon from Google Smart Display Campaigns is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
What’s one benefit of using responsive display ads?
Responsive display ads can run in native inventory. This is the one benefit of using responsive display ads, which automatically adjust to the available ad space.
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
Google Display Ads drive marketing results every day for thousands of advertisers around the world by allowing them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?
Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.
What’s a key benefit of Responsive Display Ads?
There are two correct benefits of Responsive Display Ads. First, They automatically create ads that serve all ad slot sizes and the second is that You can upload your own creative assets.
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
Time saving and Cross analysis are the two benefits of automated bidding.
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Automated targeting is the one automation model that Smart Display campaigns provides that might help Mike to create a more automated approach to managing his campaigns.
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
Charlotte should choose Dynamic remarketing option to help achieve the goal of reaching audiences who looked at products on her website, with new ads for those exact products.
What are two ways Google Ads can fuel your business goals? (Choose two.)
The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.
How does Google Display ads grow marketing results for advertisers?
Google Display ads grow marketing results for advertisers. It harnesses a multitude of signals to place ads against the most relevant content.
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
No, Uploaded ads don’t give advertisers access to more inventory than Responsive Display Ads.
Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.
These are the right matches of benefit of each ad type to the appropriate ad format option.
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.
Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
AMPHTML ads and image ads are the two types of uploaded ads that lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.
Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?
Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Of the ad formats available on the Google Display network, Responsive display ads will automatically adjust its presentation to best fit the available space on page.
Why should an advertiser consider using responsive display ads?
Why should an advertiser consider using responsive display ads?
What two main ad formats can be used in a Google Display ads campaign? Select All Correct Responses
Uploaded Ads and Responsive Display Ad are the two main ad formats that can be used in a Google Display ads campaign.
What’s a characteristic of Responsive Display Ads?
Letting you create ads that serve in all ad slot sizes is the characteristic of Responsive Display Ads.
Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
Which statement is true about Responsive Display Ads?
The ads adjust to available screen space when delivered. This statement is true about Responsive Display Ads.
Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?
Colin choose “Build awareness” as his marketing objective because He wants to get his newest product in front of as many people as possible. Colin wants to get the word out about his newest product.
Which Display Ad format runs in both native and non-native inventory?
Responsive Display Ads runs in both native and non-native inventory.
Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
Automated bidding is the one automation model that Smart Display campaigns provide to Mike, who is interested in using automation to more effectively manage his Google Display campaigns.
A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
Demographic Audiences option can best help them reach the users, with or without an identified interest in sports, over the age of 65.
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
Responsive Display Ad use Predictions built from your performance history in its machine-learning model to determine the optimal combination of assets for your ad slot.
Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns
Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.
Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?
Responsive display ads are the Display ad format Kevin could use to save time because he has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.
A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
Google Display Ads connects with valuable audiences to deliver relevant advertising through App, YouTube, and millions of other websites partnering with Google.
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
Remarketing option will best serve Gavin’s marketing goals to connect with users who previously viewed pages on his website without making a purchase.
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
Similar Audiences are built from Remarketing Lists in Google Display Ad campaigns.
Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.
Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?
Remarketing will help her meet the marketing objective of reconnecting with users and increase sales by allowing her to show ads to people who previously visited her website as they browse websites and use apps.
What two types of remarketing can be used on Google Display ads? Select All Correct Responses
Dynamic remarketing and Standard remarketing are the two types of remarketing that can be used on Google Display ads.
A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
A revenue-focused bidding strategy will meet A marketer’s needs to see a specified return-on-investment for his monthly ad spend.
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities are the key factors to keep in mind when choosing a bidding strategy for your campaign.
Which targeting option is best for influencing consideration?
Custom Intent targeting option is best for influencing consideration.
Which of the following is not a component of Google Display ads’ value proposition?
Search is not a component of Google Display ads’ value proposition.
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Google Display Ads targeting help Bill reach his marketing objective of to influence customer consideration by allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
Match each auto-bidding strategy to the right campaign goal.
These are the auto-bidding strategy to the right campaign goal.
Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses
If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.
Which Display Ad format adjusts to available ad space?
Responsive Display Ads are the Display Ad format that adjusts to available ad space.
What’s an advantage of the reach of Responsive Display Ads?
An advantage of the reach of Responsive Display Ads is that they automatically adjust your creative asset’s size, appearance, and format to fit just aboutany native or non-native ad slot.
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.
Which group would you be able to reach with a Google Display campaign using demographic targeting?
You would be able to reach the group of 27-year-old men with a Google Display campaign using demographic targeting.
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
At least 50 conversions on Display or at least 100 conversions on Search are the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Kim should choose Similar Audiences to accomplish her goal of expansion through Google Display remarketing campaign.
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?
Uploaded ads (Image & AMPH TML) and Responsive Display ads are the two main ad formats used in a Standard Display campaign that Josephine can leverage.
How does Google Display Ads drive results every day for thousands of advertisers?
Google Display Ads drive results every day for thousands of advertisers by Its real-time view of context and behavior across the web powers unique understandings of intent.
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
Size, appearance, and format adjusted to fit the ad slot, when a Responsive Display Ad is automatically assembled.
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Drive action is the most likely reason Claire decided on remarketing using a Google Display Remarketing campaign.
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
Age and Gender data are included in demographic targeting.
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Revenue-focused bidding strategy is Target return on ad spend (ROAS).
Which two are available in Google Ads? (Choose two.)
Device and Language Targeting are available in Google Ads.
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
Julie needs A pre-uploaded feed in place to create dynamically generated display ads within a Dynamic Remarketing campaign.
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Google Display Ads targeting help Karen to build awareness of her new product by getting her ad in front of the right people, in the right place, at the right time.
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Dynamic remarketing can benefit Ken who wants to take performance to the next level with the help of Dynamic remarketing by showing exact products to potential customers that have previously seen them on his website..
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
In-Market audiences connects Nathan with audiences most interested in what he has to offer. This is the advantage it gives Nathan in reaching his marketing goals.
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.) Select All Correct Responses
Standard remarketing and Dynamic remarketing are two relevant options Adam might use to reach his goal of “Drive action” for his new Display campaign.
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Joshua can use Dynamic remarketing campaign to feature the same skateboards viewed to potential customers who didn’t complete a purchase.
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. This story shows Quinn using remarketing to drive action.
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
You opt for control rather than for efficiency when your ads must meet exact branding requirements.
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
Google Display Ads harnesses best-in-class intent signals to place her ads against the most relevant content. this is how it can help Gloria achieve her business objective.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frank should choose Influence consideration objective when creating his Display campaign if he wants to engage with users who are researching scuba-diving lessons.
Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Asmine should use Maximize clicks in her campaign to drive as many potential customers to her website as possible under given a set budget.
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marie should use Conversion-focused bidding strategy to maximize specific user actions after the click.
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Affinity Audiences’ targeting reaches TV-like audiences, based on their lifestyles, interests, and passions. This statement accurately describes the reach of it.
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Available campaign types which determine where your ad will appear and the format are Search, Display, Video, Shopping, and App.
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness about hosting a jazz event, especially within the community of jazz enthusiasts.
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
Keywords and URLs are the two data inputs that Howard can submit to best represent his audience.
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
Responsive Display Ads automatically creates ads from uploaded headlines, logos, images, and videos.
When should you use responsive display ads?
You should use responsive display ads When your primary goal is performance.
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Google Ads can fuel his housewares selling business goals and help him achieve his objectives by increasing overall installs and interactions with his app and help users find and discover his products.