Google Display Advertising Exam

Google Display ads connects with the valuable audiences through apps, YouTube, and millions of other websites affiliated with Google

What are the three main automation components of Smart Display campaigns?

Google Display ads grow marketing results for advertisers. It harnesses a multitude of signals to place ads against the most relevant content.

No, Uploaded ads don’t give advertisers access to more inventory than Responsive Display Ads.

Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.

These are the right matches of benefit of each ad type to the appropriate ad format option.

AMPHTML ads and image ads are the two types of uploaded ads that lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.

Of the ad formats available on the Google Display network, Responsive display ads will automatically adjust its presentation to best fit the available space on page.

Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.

Why should an advertiser consider using responsive display ads?

Uploaded Ads and Responsive Display Ad are the two main ad formats that can be used in a Google Display ads campaign.

Simplicity, Automation and Reach are the benefits of using Responsive Display Ads.

Colin choose “Build awareness” as his marketing objective because He wants to get his newest product in front of as many people as possible. Colin wants to get the word out about his newest product.

Demographic Audiences option can best help them reach the users, with or without an identified interest in sports, over the age of 65.

Automated bidding is the one automation model that Smart Display campaigns provide to Mike, who is interested in using automation to more effectively manage his Google Display campaigns.

Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns

Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.

Responsive display ads are the Display ad format Kevin could use to save time because he has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.

Remarketing option will best serve Gavin’s marketing goals to connect with users who previously viewed pages on his website without making a purchase.

Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.

Remarketing will help her meet the marketing objective of reconnecting with users and increase sales by allowing her to show ads to people who previously visited her website as they browse websites and use apps.

Dynamic remarketing and Standard remarketing are the two types of remarketing that can be used on Google Display ads.

Affinity targeting option is best for achieving brand awareness.

A revenue-focused bidding strategy will meet A marketer’s needs to see a specified return-on-investment for his monthly ad spend.

Custom Intent targeting option is best for influencing consideration.

The three marketing objectives that can be met via targeting on Google Display ads are Build awareness, Drive action and Influence consideration.

Search is not a component of Google Display ads’ value proposition.

These are the auto-bidding strategy to the right campaign goal.

Responsive Display Ads Use Automation by using a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.

If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.

Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.

Letting you create ads that serve in all ad slot sizes is the characteristic of Responsive Display Ads.

Question Correct-Answer Explanation Which statement is true about Responsive Display Ads? The ads can meet exact branding requirements. They offer the advertiser more creative control than uploaded ads. The ads can be manually uploaded. The ads adjust to available screen space when delivered. Correct Answer is: The ads adjust to available screen space when delivered. … Read more

Question Correct-Answer Reference What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot? Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Predictions built from your … Read more

Google Display Ads connects with valuable audiences to deliver relevant advertising through App, YouTube, and millions of other websites partnering with Google.

Question Correct-Answer Reference What are key factors to keep in mind when choosing a bidding strategy for your campaign? Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Performance, auctions, and user journey complexities Correct Answer is: Performance, auctions, and user journey complexities Setting the appropriate bid … Read more

Question Correct-Answer Reference Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective? By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By … Read more

Question Correct-Answer Reference Which Display Ad format adjusts to available ad space? AMPHTML ads Image ads Uploaded ads Responsive Display Ads Correct Answer is: Responsive Display Ads Responsive Display Ads adjust to available ad space. Advantage of Responsive Display Ads: This ad format automatically adjusts to the available ad space. They can run in native … Read more

Question Correct-Answer Reference Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy? Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting … Read more

Question Correct-Answer Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign? At least 30 … Read more

Question Correct-Answer Reference Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads? Image ads and AVHTTPS ads Video ads and AMPHTML ads Video ads and AMPHTTP ads Image ads and … Read more

Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.

Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.

Drive action is the most likely reason Claire decided on remarketing using a Google Display Remarketing campaign.

Which type of automated bidding strategy is Target return on ad spend (ROAS)? Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Correct Answer is: Revenue-focused bidding Target ROAS comes under “Revenue-focused Bidding” automated bidding strategy. Choose this bid strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it. … Read more

Question Correct-Answer Reference Which two are available in Google Ads? (Choose two.) Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Heritage targeting, which … Read more

Dynamic remarketing can benefit Ken who wants to take performance to the next level with the help of Dynamic remarketing by showing exact products to potential customers that have previously seen them on his website..

Question Correct-Answer Reference Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals? Reaches users based on their lifestyles, interests, and passions. Shows ads to … Read more

Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. This story shows Quinn using remarketing to drive action.

Question Correct-Answer Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective? Her ads enable customers to purchase her clothing items directly from within the ad. It automatically defines her marketing objective and provides her … Read more

Question Correct-Answer Reference Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective? It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, … Read more

Question Correct-Answer Reference Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Target impression share Maximize conversions Target return on ad spend … Read more

Question Correct-Answer Reference Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) … Read more

You should use responsive display ads When your primary goal is performance.

Google Ads can fuel his housewares selling business goals and help him achieve his objectives by increasing overall installs and interactions with his app and help users find and discover his products.

Display Ads campaign allow Bill to reach over 90% of global internet users across more than three million apps and websites and engage with them quickly and often with his ads.

Question Correct-Answer Reference Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Enhanced CPC (cost-per-click) Cost per engagement Viewable … Read more

Question Correct-Answer Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) To advertise a business’s online and local inventory and boost website or store traffic.  — Shopping campaign To increase engagement, app installs, and in-app actions (like signing up for a newsletter). … Read more

If Catherine wants to reengage existing visitor on her website who make purchase then she need to set the marketing objective to “Drive Action”.

Question Correct-Answer Reference What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Parents of infants Men and women, ages 35 to 44 People looking to buy a car Golf enthusiasts TV comedy fans Correct Answers are: Golf enthusiasts and TV comedy fans … Read more

Question Correct-Answer Reference Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.) Videos Ad dimensions Keywords Headlines Images Correct Answers are: Headlines … Read more

Reach, simplicity and automation are provided by Responsive Display Ads.

Responsive Display Ads are built for performance, reach, and scale. This is the advantage of it.

Question Answer Reference Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? His ads are automatically generated from Google’s content providers, matchinghis website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, … Read more

Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.

Question Correct-Answer Reference Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option. Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2) Correct Answer is: Responsive Display Ads — Efficiency (1) Uploaded image ads — … Read more

Question Correct-Answer Reference Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? He wants to engage with users who intend to purchase his products and are actively researching them. He wants to generate dynamic ads to … Read more

Question Correct-Answer Reference You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from? Topics Placements Keywords Remarketing lists Correct Answer is: Remarketing Lists In Google Display Ad campaigns Similar Audiences are built from Remarketing … Read more

An advantage of the reach of Responsive Display Ads is that they automatically adjust your creative asset’s size, appearance, and format to fit just aboutany native or non-native ad slot.

Question Correct-Answer Reference Which group would you be able to reach with a Google Display campaign using demographic targeting? Certified netware engineers College students Residents of a certain city 27-year-old men Correct Answer is: 27-year-old men Using demographic targeting with a Google Display campaign, you can reach 27-year-old men. You can target based on age, … Read more

Kim should choose Similar Audiences to accomplish her goal of expansion through Google Display remarketing campaign.

Question Correct-Answer Reference What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance Correct Answer is: Performance Automated bidding can help an advertiser to improve Performance. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. Learn more here: Skillshop Display Certification Fourth chapter: … Read more

Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

Question Correct-Answer Reference When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot? Format, appearance, and external links Format, image sizes, and external links Size, external links, and font Size, appearance, and format Correct Answer is: Size, appearance, and format Because of its reach Responsive Display ads are that Google … Read more

Question Correct-Answer Reference Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.) Postal code Location Occupation Age Gender Correct Answers are: Age and Gender Age and Gender are the two types of included … Read more

Question Correct-Answer Reference Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign? A Google My Business account A list of relevant placements A gallery of product images A pre-uploaded feed Correct Answer is: A … Read more

Question Correct-Answer Reference Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective? By getting her ad to the people she selects, based on automated marketing objective tracking. By building a social following, improving … Read more

Question Correct-Answer Reference Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign? Build awareness Drive action Increase sales Influence consideration Correct Answer is: Influence consideration Frank, Who offers lessons and … Read more

Question Correct-Answer Reference Which statement accurately describes the reach of Affinity Audiences’ targeting? It reaches people who have the intent to purchase, updated in real time. It reaches past visitors as they browse network websites and use network apps. It reaches people while they’re actively browsing, researching, or comparing products and are close to a … Read more

Available campaign types which determine where your ad will appear and the format are Search, Display, Video, Shopping, and App.

Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos? Uploaded ads Image ads AMPHTML ads Responsive Display Ads Correct Answer is: Responsive Display Ads Responsive Display Ads format automatically creates ads from uploaded headlines, logos, images, and videos. Responsive Display Ads give you the ability to upload your own assets … Read more

Question Correct-Answer Reference Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.) Keyword examples Example placements Interest categories Budget amount Creative assets Correct Answers are: Budget amount and … Read more

Question Correct-Answer Reference How does Google Display Ads drive marketing results for thousands of advertisers worldwide? It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. … Read more

In a new Display campaign Affinity audiences and Demographic targeting are the two targeting options might be suitable for Lucy to use if she is creating with the goal of building awareness.

If Amy wants to use a Google Display Ads campaign to build awareness for her new brand she should use Custom Affinity Audience to target the niche market.

Remarketing option best suits Cassandra if she wants to customize her Google Display Ads based on how potential customers previously engaged with her website

Question Correct-Answer Reference Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta? It allows her to reach over 90% … Read more

AMPHTML ads is the Display Ad format that you should use if you’re concerned about malware and want a secure ad experience across platforms.

Dynamic remarketing will best suit Darren’s marketing goal to drive sales of those exact products that many people viewed on his website without purchasing them.

Question Correct-Answer Explanation Reference Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? Mary choose … Read more

Automating your bid contribute to a successful Google Ads campaign. Because in the manual bidding, if you do not bid efficiently, you could miss valuable conversions.

Question Correct-Answer Reference Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? By keeping her ads updated with new copy. By guaranteeing improved results. By automatically setting the maximum CPC bid limit. By … Read more

Question Correct-Answer Reference Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal? Demographic targeting Similar Audiences Custom Affinity audiences In-Market audiences Correct Answer is: In-Market audiences If Steve wants to use … Read more

The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.

Google Display Ads drive results every day for thousands of advertisers by Its real-time view of context and behavior across the web powers unique understandings of intent.

Question Correct-Answer Reference Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives? It makes it possible for her customers to purchase art supplies directly from … Read more

Question Correct-Answer Reference Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal? In-Market audiences Custom Affinity audiences Affinity audiences Demographic targeting Correct Answer is: Demographic targeting Thelma is … Read more