Google Display Advertising Exam

The three main automation components of Smart Display campaigns are…

How does Google Display ads grow marketing results for advertisers?

Uploaded ads give advertisers access to more inventory than Responsive Display Ads

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs…

Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded…

Google Display ads lets advertisers upload their own ads to the system, allowing…

Of the ad formats available on the Google Display network, which one will automatically adjust its presentation…

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to

Why should an advertiser consider using responsive display ads?

What two main ad formats can be used in a Google Display ads campaign. Correct Answers are: 1. Uploaded Ads and 2. Responsive Display Ad

Which of the following are the benefits of using Responsive Display Ads? Correct Answers are: 1. Simplicity, 2. Automation and 3. Reach

Colin wants to get the word out about his newest product. Correct Answer is:

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers.

Correct Answer – Mike is interested in using automation to more effectively manage his Google Display campaigns.

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click

See Correct Answer of Kevin has a large collection of images and videos available for use but not a lot of time

Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online.

See Correct Answer: Doreen uses Google Search to reach customers as they search for products similar to hers

Click to See The Correct Answer of What two types of remarketing can be used on Google Display ads.

Click to see the Answer Which targeting option is best for achieving brand awareness?

A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend.

Which of the following is not a component of Google Display ads’ value proposition? Correct Answer is – “Search”

These are the auto-bidding strategy to the right campaign goal.

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient.

DEMOGRAPHIC AUDIENCES CAN BEST HELP THEM REACH THE USERS WHO ARE SENIOR CITIZENS OVER THE AGE OF 65 AND HAVING INTEREST IN SPORTS.

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Custom Affinity Audiences Demographic targeting Dynamic remarketing Similar Audiences Custom Intent audiences Correct Answer is: Similar Audiences and Custom Intent audiences Lauren has chosen “Influence consideration” as … Read more

What’s a characteristic of Responsive Display Ads? They offer greater control over the way your ads look and feel. They enable publishers to deliver a faster experience using AMP. They help limit ads to banner-eligible slot They let you create ads that serve in all ad slot sizes. Correct Answer is: They let you create … Read more

Which statement is true about Responsive Display Ads? The ads can meet exact branding requirements. They offer the advertiser more creative control than uploaded ads. The ads can be manually uploaded. The ads adjust to available screen space when delivered. Correct Answer is: The ads adjust to available screen space when delivered. Responsive Display Ads … Read more

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot? Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Predictions built from your performance history. Correct … Read more

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences? Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Google Display Ads delivers advertising on YouTube videos that … Read more

What are key factors to keep in mind when choosing a bidding strategy for your campaign? Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Performance, auctions, and user journey complexities Correct Answer is: Performance, auctions, and user journey complexities Setting the appropriate bid is a complex … Read more

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective? By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to … Read more

Which Display Ad format adjusts to available ad space? AMPHTML ads Image ads Uploaded ads Responsive Display Ads Correct Answer is: Responsive Display Ads Responsive Display Ads adjust to available ad space. Advantage of Responsive Display Ads: This ad format automatically adjusts to the available ad space. They can run in native and non-native inventory. … Read more

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy? Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive … Read more

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign? At least 30 conversions on … Read more

Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads? Image ads and AVHTTPS ads Video ads and AMPHTML ads Video ads and AMPHTTP ads Image ads and AMPHTML ads Correct … Read more

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences? Input from specific landing pages and keywords Input … Read more

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should … Read more

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing? Influence consideration Increase clicks Build awareness Drive action Correct Answer is: Drive action Claire wants to drive action like getting sales or leads using Google Display Remarketing campaign. That is why she decided on remarketing. Learn more here: … Read more

Which type of automated bidding strategy is Target return on ad spend (ROAS)? Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Correct Answer is: Revenue-focused bidding Target ROAS comes under “Revenue-focused Bidding” automated bidding strategy. Choose this bid strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it. … Read more

Which two are available in Google Ads? (Choose two.) Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Heritage targeting, which allows advertisers to … Read more

Question: A company creates niche sporting equipment for active female senior citizens Answer Proof Reference A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness … Read more

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him? It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells. It will connect … Read more

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals? Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on … Read more

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action? Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he … Read more

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective? Her ads enable customers to purchase her clothing items directly from within the ad. It automatically defines her marketing objective and provides her the features … Read more

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective? It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests,and passions. It … Read more

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Target impression share Maximize conversions Target return on ad spend (Target ROAS) Maximize … Read more

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Topics Offline conversions … Read more

When should you use responsive display ads? When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your primary goal is meeting branding requirements. When your primary goal is performance. Correct Answer is: When your primary goal is performance. You … Read more

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Sell him business leads at a preset price. Provide clear forecasts that allow for smoother purchasing. Place ads for his business on all search engines. Increase overall … Read more

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal? It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen. It allows him to select for … Read more

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Enhanced CPC (cost-per-click) Cost per engagement Viewable CPM (cost-per-thousand impressions) … Read more

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) To advertise a business’s online and local inventory and boost website or store traffic.  — Shopping campaign To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App … Read more

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors? Influence consideration Build awareness Increase leads Drive action … Read more

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Parents of infants Men and women, ages 35 to 44 People looking to buy a car Golf enthusiasts TV comedy fans Correct Answers are: Golf enthusiasts and TV comedy fans two examples of … Read more

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.) Videos Ad dimensions Keywords Headlines Images Correct Answers are: Headlines and Images If … Read more

What’s provided by Responsive Display Ads? Reach, scale, control Complete creative control and reach Complete creative control and simplicity Reach, simplicity, automation Correct Answer is: Reach, simplicity, automation Responsive Display Ads provide reach simplicity and automation. Learn more here: Skillshop Display Certification Fifth chapter: Deliver the Right Message on Google Display Ads Sub-Chapter: Responsive Display … Read more

What’s an advantage of Responsive Display Ads? They enable advertisers to control all aspects of their branding. They’re limited to banner-eligible slots. They don’t require you to upload images, videos, headlines, logos, and descriptions. They’re built for performance, reach, and scale. Correct Answer is: They’re built for performance, reach, and scale. A key advantage of … Read more

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? His ads are automatically generated from Google’s content providers, matchinghis website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, descriptions, logos, and … Read more

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? Allows advertisers to bid only for clicks from a specific group. Guarantees reduced conversion costs for advertisers. Allows advertisers to serve ads only at specific times. Is auction-specific to increase the chance … Read more

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option. Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2) Correct Answer is: Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2) Efficiency … Read more

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with.

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? He wants to engage with users who intend to purchase his products and are actively researching them. He wants to generate dynamic ads to reach specific audiences. … Read more

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from? Topics Placements Keywords Remarketing lists Correct Answer is: Remarketing Lists In Google Display Ad campaigns Similar Audiences are built from Remarketing lists. Similar Audience … Read more

What’s an advantage of the reach of Responsive Display Ads? They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust your creative asset’s size, appearance, and … Read more

Which group would you be able to reach with a Google Display campaign using demographic targeting? Certified netware engineers College students Residents of a certain city 27-year-old men Correct Answer is: 27-year-old men Using demographic targeting with a Google Display campaign, you can reach 27-year-old men. You can target based on age, gender, and parental … Read more

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? In-Market audiences Demographic targeting Custom Intent audiences Similar Audiences Correct Answer is: Similar Audiences To extend Google Display Remarketing campaign Kim should choose Similar audience. Similar Audiences finds users … Read more

What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance Correct Answer is: Performance Automated bidding can help an advertiser to improve Performance. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. Learn more here: Skillshop Display Certification Fourth chapter: Increase Efficiency with … Read more

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using? Conversion-focused bidding Consideration-focused bidding Awareness-based bidding Revenue-focused bidding Correct … Read more

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot? Format, appearance, and external links Format, image sizes, and external links Size, external links, and font Size, appearance, and format Correct Answer is: Size, appearance, and format Because of its reach Responsive Display ads are that Google assembles automatically adjust … Read more

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.) Postal code Location Occupation Age Gender Correct Answers are: Age and Gender Age and Gender are the two types of included in demographic targeting. … Read more

Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign? A Google My Business account A list of relevant placements A gallery of product images A pre-uploaded feed Correct Answer is: A pre-uploaded feed Julie … Read more

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective? By getting her ad to the people she selects, based on automated marketing objective tracking. By building a social following, improving customer engagement, and … Read more

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign? Build awareness Drive action Increase sales Influence consideration Correct Answer is: Influence consideration Frank, Who offers lessons and sells scuba diving … Read more

Which statement accurately describes the reach of Affinity Audiences’ targeting? It reaches people who have the intent to purchase, updated in real time. It reaches past visitors as they browse network websites and use network apps. It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion. It reaches … Read more

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? Search, Display, Video, Print, and App Social, Video, App, Audio, and Shopping Ads Search, Print, TV, Shopping, and App Search, Display, Video, Shopping, and App … Read more

Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos? Uploaded ads Image ads AMPHTML ads Responsive Display Ads Correct Answer is: Responsive Display Ads Responsive Display Ads format automatically creates ads from uploaded headlines, logos, images, and videos. Responsive Display Ads give you the ability to upload your own assets … Read more

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.) Keyword examples Example placements Interest categories Budget amount Creative assets Correct Answers are: Budget amount and Creative assets Karen … Read more

How does Google Display Ads drive marketing results for thousands of advertisers worldwide? It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. It focuses a … Read more

Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences Demographic targeting Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Correct Answers are: Affinity audiences and Demographic targeting For building awareness, the two targeting options for Lucy will … Read more

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option … Read more

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs? In-Market audiences Custom Affinity audiences Similar Audiences Remarketing Correct Answer is: Remarketing Cassandra should use Remarketing to customize her Google Display Ads based on how potential customers previously engaged with her … Read more

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta? It allows her to reach over 90% of local internet … Read more

Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms? Image ads Responsive Display Ads Search ads AMPHTML ads Correct Answer is: AMPHTML Ads You should use AMPHTML Display ad format if you’re concerned about malware and want a secure ad experience across platforms. AMPHTML … Read more

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal? Affinity Audiences Demographic targeting Custom Intent audiences Dynamic remarketing Correct Answer is: Dynamic Remarketing Darren’s marketing goal is targeting those … Read more

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? She prefers minimal input and relies … Read more

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign? User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. The customer journey has become … Read more

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? By keeping her ads updated with new copy. By guaranteeing improved results. By automatically setting the maximum CPC bid limit. By setting her bids … Read more

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal? Demographic targeting Similar Audiences Custom Affinity audiences In-Market audiences Correct Answer is: In-Market audiences If Steve wants to use Google Display Ads … Read more

What’s one benefit of using responsive display ads? They can be uploaded. They can meet exact branding requirements. They can respond to manual A/B testing. They can run on native inventory. Correct Answer is: They can run on native inventory. one benefit of using responsive display ads is Responsive Display Ads, which automatically adjust to … Read more

What are two ways Google Ads can fuel your business goals? (Choose two.) Enable premium membership subscriptions. Reach more users by placing ads on all search engines. Cap the number of ads you pay for, based on your business. Get more of the right people to visit your website. Increase online, in-app, in-person, and over-the-phone … Read more

How does Google Display Ads drive results every day for thousands of advertisers? It combines search, shopping, and image ads to create the most relevant adsacross the web. Its ability to automatically set marketing objectives influences how campaignsperform and how visible ads are. Its technology bundles together all the pillars of a campaign to help … Read more