Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.
Custom Intent audiences is the another suitable option Brian could choose to help him influence potential customer consideration.
Automated bidding can help Amanda by setting her bids when auctions happen.
Reach, simplicity and automation are provided by Responsive Display Ads.
The two ways that Google Ads can drive your business goals are that is Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.
Responsive Display Ads are built for performance, reach, and scale. This is the advantage of it.
Brian’s ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience if he use Google Display Ads to achieve his business objectives of increasing the scale of his business.
Steve should try In-Market Audience if he wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.
By helping advertisers deliver relevant advertising as people browse the web, Google Display Ads help advertisers meet their marketing objectives and drive results.
Benefit to Simon from Google Smart Display Campaigns is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
The one reason to use a responsive display ad for your campaign is to increase ad performance.
Google Display Ads drive marketing results every day for thousands of advertisers around the world by allowing them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.
The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.
There are two correct benefits of Responsive Display Ads. First, They automatically create ads that serve all ad slot sizes and the second is that You can upload your own creative assets.
Time saving and Cross analysis are the two benefits of automated bidding.
Automated targeting is the one automation model that Smart Display campaigns provides that might help Mike to create a more automated approach to managing his campaigns.
The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.
Charlotte should choose Dynamic remarketing option to help achieve the goal of reaching audiences who looked at products on her website, with new ads for those exact products.
Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2) Correct Answer is: Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2) Efficiency is an advantage of Responsive Display Ad and Uploading an image ad represent the control. Learn more here: Skillshop Display Certification Fifth chapter: Deliver the Right Message … Read more
Google Display ads grow marketing results for advertisers. It harnesses a multitude of signals to place ads against the most relevant content.
No, Uploaded ads don’t give advertisers access to more inventory than Responsive Display Ads.
These are the right matches of benefit of each ad type to the appropriate ad format option.
Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.
AMPHTML ads and image ads are the two types of uploaded ads that lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.
Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.
Of the ad formats available on the Google Display network, Responsive display ads will automatically adjust its presentation to best fit the available space on page.
Why should an advertiser consider using responsive display ads?
Uploaded Ads and Responsive Display Ad are the two main ad formats that can be used in a Google Display ads campaign.
Letting you create ads that serve in all ad slot sizes is the characteristic of Responsive Display Ads.
Simplicity, Automation and Reach are the benefits of using Responsive Display Ads.
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
The ads adjust to available screen space when delivered. This statement is true about Responsive Display Ads.
Colin choose “Build awareness” as his marketing objective because He wants to get his newest product in front of as many people as possible. Colin wants to get the word out about his newest product.
Responsive Display Ads runs in both native and non-native inventory.
Demographic Audiences option can best help them reach the users, with or without an identified interest in sports, over the age of 65.
Automated bidding is the one automation model that Smart Display campaigns provide to Mike, who is interested in using automation to more effectively manage his Google Display campaigns.
Responsive Display Ad use Predictions built from your performance history in its machine-learning model to determine the optimal combination of assets for your ad slot.
Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns
Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.
Responsive display ads are the Display ad format Kevin could use to save time because he has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.
Google Display Ads connects with valuable audiences to deliver relevant advertising through App, YouTube, and millions of other websites partnering with Google.
Remarketing option will best serve Gavin’s marketing goals to connect with users who previously viewed pages on his website without making a purchase.
Similar Audiences are built from Remarketing Lists in Google Display Ad campaigns.
Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.
Remarketing will help her meet the marketing objective of reconnecting with users and increase sales by allowing her to show ads to people who previously visited her website as they browse websites and use apps.
Dynamic remarketing and Standard remarketing are the two types of remarketing that can be used on Google Display ads.
Affinity targeting option is best for achieving brand awareness.
A revenue-focused bidding strategy will meet A marketer’s needs to see a specified return-on-investment for his monthly ad spend.
Performance, auctions, and user journey complexities are the key factors to keep in mind when choosing a bidding strategy for your campaign.
Custom Intent targeting option is best for influencing consideration.
The three marketing objectives that can be met via targeting on Google Display ads are Build awareness, Drive action and Influence consideration.
Search is not a component of Google Display ads’ value proposition.
Google Display Ads targeting help Bill reach his marketing objective of to influence customer consideration by allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
These are the auto-bidding strategy to the right campaign goal.
If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.
Responsive Display Ads are the Display Ad format that adjusts to available ad space.
An advantage of the reach of Responsive Display Ads is that they automatically adjust your creative asset’s size, appearance, and format to fit just aboutany native or non-native ad slot.
In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.
You would be able to reach the group of 27-year-old men with a Google Display campaign using demographic targeting.
At least 50 conversions on Display or at least 100 conversions on Search are the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign.
Kim should choose Similar Audiences to accomplish her goal of expansion through Google Display remarketing campaign.
Automated bidding can help an advertiser improve performance of the Google Ads campaign. Competition Languages Calls-to-action Performance Correct Answer is: Performance Automated bidding can help an advertiser to improve Performance. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. Learn more here: Skillshop Display Certification … Read more
Uploaded ads (Image & AMPH TML) and Responsive Display ads are the two main ad formats used in a Standard Display campaign that Josephine can leverage.
Google Display Ads drive results every day for thousands of advertisers by Its real-time view of context and behavior across the web powers unique understandings of intent.
Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.
Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.
Size, appearance, and format adjusted to fit the ad slot, when a Responsive Display Ad is automatically assembled.
Drive action is the most likely reason Claire decided on remarketing using a Google Display Remarketing campaign.
Age and Gender data are included in demographic targeting.
Revenue-focused bidding strategy is Target return on ad spend (ROAS).
Device and Language Targeting are available in Google Ads.
Julie needs A pre-uploaded feed in place to create dynamically generated display ads within a Dynamic Remarketing campaign.
Google Display Ads targeting help Karen to build awareness of her new product by getting her ad in front of the right people, in the right place, at the right time.
Dynamic remarketing can benefit Ken who wants to take performance to the next level with the help of Dynamic remarketing by showing exact products to potential customers that have previously seen them on his website..
In-Market audiences connects Nathan with audiences most interested in what he has to offer. This is the advantage it gives Nathan in reaching his marketing goals.
Standard remarketing and Dynamic remarketing are two relevant options Adam might use to reach his goal of “Drive action” for his new Display campaign.
Joshua can use Dynamic remarketing campaign to feature the same skateboards viewed to potential customers who didn’t complete a purchase.
Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. This story shows Quinn using remarketing to drive action.
You opt for control rather than for efficiency when your ads must meet exact branding requirements.
Google Display Ads harnesses best-in-class intent signals to place her ads against the most relevant content. this is how it can help Gloria achieve her business objective.
Frank should choose Influence consideration objective when creating his Display campaign if he wants to engage with users who are researching scuba-diving lessons.
Asmine should use Maximize clicks in her campaign to drive as many potential customers to her website as possible under given a set budget.
Marie should use Conversion-focused bidding strategy to maximize specific user actions after the click.
Affinity Audiences’ targeting reaches TV-like audiences, based on their lifestyles, interests, and passions. This statement accurately describes the reach of it.
Available campaign types which determine where your ad will appear and the format are Search, Display, Video, Shopping, and App.
Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness about hosting a jazz event, especially within the community of jazz enthusiasts.
Keywords and URLs are the two data inputs that Howard can submit to best represent his audience.
Responsive Display Ads automatically creates ads from uploaded headlines, logos, images, and videos.
You should use responsive display ads When your primary goal is performance.
Google Ads can fuel his housewares selling business goals and help him achieve his objectives by increasing overall installs and interactions with his app and help users find and discover his products.
What are the three main automation components of Smart Display campaigns?
Budget amount and Creative assets are the two of three inputs Karen must supply in order to create a Smart Display campaign.
In a new Display campaign Affinity audiences and Demographic targeting are the two targeting options might be suitable for Lucy to use if she is creating with the goal of building awareness.
The statement is true about the value of Google Display Ads that It uses best-in-class automation and bidding to reach millions of users at just the right moment.
Display Ads campaign allow Bill to reach over 90% of global internet users across more than three million apps and websites and engage with them quickly and often with his ads.
In-Market audiences, Custom Intent audiences and Similar Audiences are a good fit for Amanda’s campaign who are already using “Influence consideration” as a marketing objective for her Google Display Ads campaign.
Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set Paul’s bids.
If Amy wants to use a Google Display Ads campaign to build awareness for her new brand she should use Custom Affinity Audience to target the niche market.
Google Display Ads places Mandy’s ads against the most relevant content by using best-in-class intent signals. This is how it will help Mandy achieve her business objectives.
Remarketing option best suits Cassandra if she wants to customize her Google Display Ads based on how potential customers previously engaged with her website
If Catherine wants to reengage existing visitor on her website who make purchase then she need to set the marketing objective to “Drive Action”.
User journey complexities, performance, and auctions are the factors that an advertiser consider when deciding on a bidding strategy.
It is the most accurately describes statement that reaching a Google Display Campaign can provide Loretta to reach over 90% of global internet users across millions of apps and websites.
Golf enthusiasts and TV comedy fans are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option.
Susan must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.
AMPHTML ads is the Display Ad format that you should use if you’re concerned about malware and want a secure ad experience across platforms.
Dynamic remarketing will best suit Darren’s marketing goal to drive sales of those exact products that many people viewed on his website without purchasing them.
The another benefit a Google Display Ads campaign will provide Cara is that It makes it possible for her to engage with valuable audiences quickly and often.
Google Display Ads targeting help Trevor reach his marketing objective by placing Trevor’s ad before customers who already showed interest in his brand.
Automating your bid contribute to a successful Google Ads campaign. Because in the manual bidding, if you do not bid efficiently, you could miss valuable conversions.
You use amphtml ads when your goal is to provide Safer and Faster ad experiences
Following are the correct match of marketers with the Display Ad format that fits them best.
Extended reach and Cost-effectiveness are two reasons a marketer might use Responsive Display Ads. Insight: Provides more robust industry data than other ad formats. Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to … Read more
3,000,000 websites and apps are available for Smart Display campaigns to run across. Jake can reach a wide audience by using Smart Display campaigns.
The Similar Audiences targeting option help Phillip achieve his marketing goals by finding users who are similar to those on the Checkout Abandoners list.
A key benefit of Smart Display campaigns is that a Smart Display campaign can be created with minimal input from advertisers.
Alan choose “Build awareness” as his marketing objective To reach a broad audience for his scooters. Because he has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them.
By maximizing the number of conversions for a spend scenario is the one way that Performance Planner helps businesses increase sales.
Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven
A recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.
A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
Auction-time bidding is a core benefit of Google Ads automated bidding.
Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.
Francis tries to explain to his boss the benefits of using automated bidding.
Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.
Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.
Automated bidding use Machine learning to set the right bid for every auction and does the heavy lifting for advertisers on Google Ads
You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Performance Planner can serve your business By optimizing your ad budget for maximum growth.
If the campaign goal is visibility, the advertiser should choose Target Impression Share.
Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
Maria should use the Performance Planner on a monthly basis to react to ever-changing external factors.
Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.
Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.
Google Ads’ Performance Planner help Rebecca accomplish the task of planning her company’s online advertising budget on a monthly basis. The two advantages of Performance Planner are that its forecasting is powered by billions of Google searches conducted each week and it leverages machine learning for forecasting. Performance Planner is free to use with any … Read more
Google Ads provide control by By giving advertisers control over the maximum they spend per month.
If you have a set budget that you can’t exceed then Google Ads is a viable option. It gives you control over your budget.
Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.
Performance Planner automatically does Forecasting about your current campaigns that how it will perform in the future.
To help you grow your business, Google Ads is built around three principles: relevance, control, and results.
With Google Ads, you can choose a maximum amount to spend per month. This is how Google Ads can help you manage marketing for a small business on a tight budget.
Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.
Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.
Relevance, control and results are the three core principles, which the Google Ads was built on.
Validation and Simulation are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns.
Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.
The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).
Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.
Google Display ads connects with the valuable audiences through apps, YouTube, and millions of other websites aﬃliated with Google
Question Correct-Answer Reference Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads? Image ads and AVHTTPS ads Video ads and AMPHTML ads Video ads and AMPHTTP ads Image ads and … Read more
Question: Correct-Answer Reference A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach … Read more
Question Correct-Answer Reference Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective? It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, … Read more
Question Correct-Answer Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) To advertise a business’s online and local inventory and boost website or store traffic. — Shopping campaign To increase engagement, app installs, and in-app actions (like signing up for a newsletter). … Read more
Question Correct-Answer Reference Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? He wants to engage with users who intend to purchase his products and are actively researching them. He wants to generate dynamic ads to … Read more
Question Correct-Answer Reference How does Google Display Ads drive marketing results for thousands of advertisers worldwide? It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. … Read more
Question Correct-Answer Explanation Reference Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? Mary choose … Read more
Question Correct-Answer Reference Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal? In-Market audiences Custom Affinity audiences Affinity audiences Demographic targeting Correct Answer is: Demographic targeting Thelma is … Read more
Responsive Display Ads will automatically create ads from your images, videos, headlines, logos, and descriptions. It’s an advantage of using Responsive Display Ads.
Question Correct-Answer Reference Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals? In-Market audiences Affinity Audiences Similar Audiences Remarketing … Read more
Question Correct-Answer Reference A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs? An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Correct Answer is: … Read more
Question Correct-Answer Reference Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? Employment targeting allows you to serve your ads only to those people who work in a specified field. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Device … Read more
Question Correct-Answer Which Display Ad format adjusts to available ad space? AMPHTML ads Image ads Uploaded ads Responsive Display Ads Correct Answer is: Responsive Display Ads Explanation: Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. With text and images you enter, Google Ads automatically generates your ad as ad … Read more
In order to use remarketing with Google Analytics, you need to: have a goal conversion rate of 20% have your Google Analytics and AdWords accounts linked have at least one active AdWords account have a goal conversion rate of 30% The correct Answer is: have your Google Analytics and AdWords accounts linked Google Display Advertising … Read more
Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Cost-per-click (CPC) Cost per acquisition (CPA) Viewable cost-per-thousand impressions (vCPM) The correct Answer is: Viewable cost-per-thousand impressions (vCPM) Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for … Read more
Dynamic remarketing lets an advertiser: Show prior visitors to his site ads that are based on products or services they saw on the site. Engage visitors to the website by opening a chat session Re-run ad to increase the volume of people who will see it. Show an ad to someone on his mobile device … Read more
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network? Interest category Remarketing Topic Placement The correct Answer is: Remarketing Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * … Read more
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend? Demographic targeting A broad affinity audience In-market audiences Dynamic remarketing The correct Answer is: In-market audiences Google Display Advertising Exam – All Q&As * Updated on … Read more
An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? Bid Optimizer Frequency Capping Ad Rotation Ad Scheduling The correct Answer is: Ad Scheduling Google Display … Read more
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start? Search Network only Search Network with Display Opt-in Display Network with Search Select Display Network … Read more
A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use: Ad Scheduling cost-per-day (CPD) Target CPA Bidding cost-per-thousand impressions (CPM) bidding The correct Answer is: Target CPA Bidding Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% … Read more
When planning a campaign, the first thing an advertiser thinks about should be: the advertiser’s goals the tools available to optimize the campaign the tools available to build a display ad the advertiser’s daily budget The correct Answer is: the advertiser’s goals Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback … Read more
Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend? Demographic targeting Contextual product targeting The “Green Living Enthusiasts” affinity audience Gender targeting The correct Answer is: The “Green Living Enthusiasts” affinity audience Google … Read more
Which feature applies to the Google Display Network but not the Search Network? Language targeting Frequency capping Location targeting Cost-per-click (CPC) bidding The correct Answer is: Frequency capping Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: Frequency capping feature applies to … Read more
Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network? Image ads do not perform as well on the Google Display Network It ensures one of the ad formats will win the auction and show on a publisher site It … Read more
Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her? Add a location extension to her ad Advertise on the Search network as well as the Display Network Add a map showing her location to her ads … Read more
Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics? Reach and Frequency Placement Performance Ad Performance Impression Share The correct Answer is: Placement Performance Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam … Read more
Which is a benefit of using a Lightbox ad? You can run it on both the Search and Display Networks You can use any Display Network targeting method There’s no cost for engagement with the ad You can be charged only for click-throughs The correct Answer is: You can use any Display Network targeting method … Read more
On the Display Network, enhanced cost-per-click (ECPC) automatically: sets bids to help you get as many conversions as possible adjusts your manual bid up or down based on each click’s likelihood to result in a conversion sets bids to maximize your conversion value while trying to reach an average return on ad spend sets bids … Read more
Cost-per-thousand impressions (CPM) bidding is only available for: accounts that are using prepay billing campaigns that target the Google Display Network accounts using U.S. Dollars for billing currency campaigns that target search partner sites The correct Answer is: campaigns that target the Google Display Network Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 … Read more
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal? A text ad with a call extension on the Search Network An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most … Read more
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use? Keyword targeting Location and language targeting Device targeting Audience targeting Correct answer is: Keyword targeting Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: … Read more
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?M Influence consideration Build awareness Drive action You don’t need to select marketing objective in this case Correct answer is: Drive action Google Display Advertising Exam – All Q&As * Updated … Read more