Google Display Advertising Exam

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Custom Affinity Audiences Demographic targeting Dynamic remarketing Similar Audiences Custom Intent audiences Correct Answer is: Similar Audiences and Custom Intent audiences Lauren has chosen “Influence consideration” as … Read more

What’s a characteristic of Responsive Display Ads? They offer greater control over the way your ads look and feel. They enable publishers to deliver a faster experience using AMP. They help limit ads to banner-eligible slot They let you create ads that serve in all ad slot sizes. Correct Answer is: They let you create … Read more

Which statement is true about Responsive Display Ads? The ads can meet exact branding requirements. They offer the advertiser more creative control than uploaded ads. The ads can be manually uploaded. The ads adjust to available screen space when delivered. Correct Answer is: The ads adjust to available screen space when delivered. Responsive Display Ads … Read more

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot? Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Predictions built from your performance history. Correct … Read more

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences? Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Google Display Ads delivers advertising on YouTube videos that … Read more

What are key factors to keep in mind when choosing a bidding strategy for your campaign? Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Performance, auctions, and user journey complexities Correct Answer is: Performance, auctions, and user journey complexities Setting the appropriate bid is a complex … Read more

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective? By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to … Read more

Which Display Ad format adjusts to available ad space? AMPHTML ads Image ads Uploaded ads Responsive Display Ads Correct Answer is: Responsive Display Ads Responsive Display Ads adjust to available ad space. Advantage of Responsive Display Ads: This ad format automatically adjusts to the available ad space. They can run in native and non-native inventory. … Read more

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy? Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive … Read more

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign? At least 30 conversions on … Read more