Google Display Advertising Exam
A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?
The main benefit of an uploaded image ad in Google Display campaigns is Control.
Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?
If someone is looking for increasing brand exposure and reach audiences with specific interests across the web, they should use the display campaign.
An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.
She prefers to have full control over all aspects of her Display campaigns, so she chooses to manually add targeting layers instead of using optimized targeting.
What are two ways in which Google Ads can fuel your business goals? (Choose two) Select 2 Correct Responses
The two ways in which Google Ads can fuel business goals are by increasing online, in-app, in-person, and over-the-phone sales and by getting more of the right people to visit a website.
Marta’s Display campaign has delivered results beyond her expectations. She knows she increases returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?
The performance planner will optimize Marta’s available ad budget for maximum growth, and she will get the incremental return.
An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct Responses
Advertiser must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
A Display campaign achieve a marketing director’s marketing goal by serving his ads on website content related to his business or her customers’ interests, based on her targeting decisions.
An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
Automated bidding is the one automation model that Smart Display campaigns provide to an agency, who is interested in using automation to more effectively manage his Google Display campaigns.
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.
An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
An advertiser should run A Smart Display campaign because he handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set Paul’s bids.
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
The advertiser is relying on the campaign’s help to set bids to generate conversions through Google Display ads. Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns, he can choose to automatically set the bids.
A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?
The benefit to a home improvement retail marketer from Google Smart Display Campaigns is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct Responses
Budget amount and Creative assets are the two of three inputs the retailer of antiques must supply in order to create a Display campaign.
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses
A small pastry business finds that there are two main ad formats Uploaded ads (Image & AMPH TML) and Responsive Display ads that they can use to create ads within their display campaign to get the greater effecience, scale and control.
Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?
Marco’s new client is worried that his business can’t afford to compete on the Google ads platform. To ease the client’s concern, Marco should explain to him that Google Ads gives you control over your budget.
Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
Siona should use Target impression share automated bidding strategy in the new Google Ads campaign if her goal is to capture a minimum number of impressions for her ads.
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
A marketing director can achieve her marketing goal of acquiring a lot of exposure for a new product line that her company’s launching, by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
Smart Display campaign reporting helps the marketing director to reach an audience at scale through Smart Display campaigns. She will receive all standard Google Ads reporting and then also get new, supplemental reports based on insights that allow broad, strategic management instead of daily micromanagement.
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses
Uploaded ads (Image & AMPHTML) and Responsive Display ads are the two main ad formats that A small pastry business can use in the process of creating ads within their Display campaign.
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding is a core benefit of Google Ads automated bidding.
What can the Performance Planner assist you with?
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
What is a valid recommendation that the Performance Planner can provide?
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Which of the following are the benefits of using Responsive Display Ads? Select All Correct Responses
Simplicity, Automation and Reach are the benefits of using Responsive Display Ads.
Which targeting option is best for achieving brand awareness?
Affinity targeting option is best for achieving brand awareness.
What are the three marketing objectives that can be met via targeting on Google Display ads? Select All Correct Responses
The three marketing objectives that can be met via targeting on Google Display ads are Build awareness, Drive action and Influence consideration.
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
What are the three main automation components of Smart Display campaigns? Select All Correct Responses
The three main automation components of Smart Display campaigns are Automated creatives, Automated bidding and Automated targeting.
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Automated bidding can help Amanda by setting her bids when auctions happen.
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Custom Intent audiences is the another suitable option Brian could choose to help him influence potential customer consideration.
What’s provided by Responsive Display Ads?
Reach, simplicity and automation are provided by Responsive Display Ads.
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
The two ways that Google Ads can drive your business goals are that is Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.
What’s an advantage of Responsive Display Ads?
Responsive Display Ads are built for performance, reach, and scale. This is the advantage of it.
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Brian’s ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience if he use Google Display Ads to achieve his business objectives of increasing the scale of his business.
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Steve should try In-Market Audience if he wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
By helping advertisers deliver relevant advertising as people browse the web, Google Display Ads help advertisers meet their marketing objectives and drive results.
What’s one reason to use a responsive display ad for your campaign?
The one reason to use a responsive display ad for your campaign is to increase ad performance.
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
Benefit to Simon from Google Smart Display Campaigns is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
Google Display Ads drive marketing results every day for thousands of advertisers around the world by allowing them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
What’s one benefit of using responsive display ads?
Responsive display ads can run in native inventory. This is the one benefit of using responsive display ads, which automatically adjust to the available ad space.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?
Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.
What’s a key benefit of Responsive Display Ads?
There are two correct benefits of Responsive Display Ads. First, They automatically create ads that serve all ad slot sizes and the second is that You can upload your own creative assets.
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
Time saving and Cross analysis are the two benefits of automated bidding.
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Automated targeting is the one automation model that Smart Display campaigns provides that might help Mike to create a more automated approach to managing his campaigns.
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
Charlotte should choose Dynamic remarketing option to help achieve the goal of reaching audiences who looked at products on her website, with new ads for those exact products.
What are two ways Google Ads can fuel your business goals? (Choose two.)
The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.
How does Google Display ads grow marketing results for advertisers?
Google Display ads grow marketing results for advertisers. It harnesses a multitude of signals to place ads against the most relevant content.
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
No, Uploaded ads don’t give advertisers access to more inventory than Responsive Display Ads.
Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.
Responsive ads automate for efficiency, adapting to sizes. Uploaded ads offer design control for brand consistency. Responsive ads maximize reach, uploaded ads cater to specific creative needs. Choose based on campaign goals: efficiency or control.
Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
AMPHTML ads and image ads are the two types of uploaded ads that lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.
Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?
Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Of the ad formats available on the Google Display network, Responsive display ads will automatically adjust its presentation to best fit the available space on page.
Why should an advertiser consider using responsive display ads?
An advertiser should consider using responsive display ads because this type of ads are created automatically from your images, videos, headlines, logos, and descriptions.
What two main ad formats can be used in a Google Display ads campaign? Select All Correct Responses
Uploaded Ads and Responsive Display Ad are the two main ad formats that can be used in a Google Display ads campaign.
What’s a characteristic of Responsive Display Ads?
Letting you create ads that serve in all ad slot sizes is the characteristic of Responsive Display Ads.
Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
Which statement is true about Responsive Display Ads?
The ads adjust to available screen space when delivered. This statement is true about Responsive Display Ads.
Which Display Ad format runs in both native and non-native inventory?
Responsive Display Ads runs in both native and non-native inventory.
Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?
Colin choose “Build awareness” as his marketing objective because He wants to get his newest product in front of as many people as possible. Colin wants to get the word out about his newest product.
Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
Automated bidding is the one automation model that Smart Display campaigns provide to Mike, who is interested in using automation to more effectively manage his Google Display campaigns.
A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
Demographic Audiences option can best help them reach the users, with or without an identified interest in sports, over the age of 65.
Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
A user input the images they wish to use in a Smart Display campaign. Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns.
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
Responsive Display Ad use Predictions built from your performance history in its machine-learning model to determine the optimal combination of assets for your ad slot.
Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.
Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?
Responsive display ads are the Display ad format Kevin could use to save time because he has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
Remarketing option will best serve Gavin’s marketing goals to connect with users who previously viewed pages on his website without making a purchase.
A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
Google Display Ads connects with valuable audiences to deliver relevant advertising through App, YouTube, and millions of other websites partnering with Google.
Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
Similar Audiences are built from Remarketing Lists in Google Display Ad campaigns.
Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?
Remarketing will help her meet the marketing objective of reconnecting with users and increase sales by allowing her to show ads to people who previously visited her website as they browse websites and use apps.
What two types of remarketing can be used on Google Display ads? Select All Correct Responses
Dynamic remarketing and Standard remarketing are the two types of remarketing that can be used on Google Display ads.
A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
A revenue-focused bidding strategy will meet A marketer’s needs to see a specified return-on-investment for his monthly ad spend.
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities are the key factors to keep in mind when choosing a bidding strategy for your campaign.
Which targeting option is best for influencing consideration?
Custom Intent targeting option is best for influencing consideration.
Which of the following is not a component of Google Display ads’ value proposition?
Search is not a component of Google Display ads’ value proposition.
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
Google Display Ads targeting help Bill reach his marketing objective of to influence customer consideration by allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
Match each auto-bidding strategy to the right campaign goal.
These are the auto-bidding strategy to the right campaign goal.
Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses
If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.
Which Display Ad format adjusts to available ad space?
Responsive Display Ads are the Display Ad format that adjusts to available ad space.
What’s an advantage of the reach of Responsive Display Ads?
An advantage of the reach of Responsive Display Ads is that they automatically adjust your creative asset’s size, appearance, and format to fit just aboutany native or non-native ad slot.
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.
Which group would you be able to reach with a Google Display campaign using demographic targeting?
You would be able to reach the group of 27-year-old men with a Google Display campaign using demographic targeting.
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
At least 50 conversions on Display or at least 100 conversions on Search are the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Kim should choose Similar Audiences to accomplish her goal of expansion through Google Display remarketing campaign.
What can automated bidding help an advertiser improve?
Automated bidding can help an advertiser improve performance of the Google Ads campaign.
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?
Uploaded ads (Image & AMPH TML) and Responsive Display ads are the two main ad formats used in a Standard Display campaign that Josephine can leverage.
How does Google Display Ads drive results every day for thousands of advertisers?
Google Display Ads drives results every day for thousands of advertisers by Its real-time view of context and behavior across the web powers unique understandings of intent.
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.