Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses

If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.