To decide how to allocate your quarterly budget across each product and across each of your campaigns in Search Ads 360, you should look in the Performance Center.
- You should look in Experience Hub.
- You should look in Reports.
- You should look in Overview page.
- You should look in Performance Center.
The correct answer is: You should look in Performance Center
Detailed Answer: The Performance Center in Search Ads 360 is an invaluable tool for advertisers working within specific budget constraints, whether these are set by clients or by their own management. Many advertisers receive annual budgets that are broken down into quarterly or monthly targets. The Performance Center serves as an end-to-end management, reporting, and optimization platform that assists in effective planning and activation of these budgets. It provides comprehensive insights and analytics, enabling advertisers to make informed decisions on how to distribute their budget efficiently across different products and campaigns, ensuring that spending aligns with their marketing objectives and targets for each quarter.
Chapter 5: Explore Search Ads 360 Performance Center
Read more here: https://support.google.com/sa360/answer/10058344