What campaigns require manual tags on destination URLs for tracking?
Email campaigns require manual tags on destination URLs for tracking.
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Google Analytics individual qualification exam
What is a “secondary dimension” in Google Analytics?
A “secondary dimension” is An additional report dimension for more specific analysis in Google Analytics. It is a key value that provides an additional level of sorting and/or aggregation in your report.
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When does the tracking code send an event hit to google analytics?
Every time a user performs an action with event tracking implemented, the tracking code sends an event hit to Google Analytics.
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What feature must be enabled to use Multi-Channel Funnels?
To use Multi-Channel Funnels you must need to enable Goals or Ecommerce.
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Sharing a Custom Report will share the report configuration and data included in the report.
False. When you share a Custom Report, only the configuration information is shared. Your data remains private.
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What report shows which web pages get the most traffic and highest engagement?
All Pages report shows which web pages get the most traffic and highest engagement.
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What is not a filter setting for data in views?
“Restore” is not a filter setting for the data in views.
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What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
The Measurement Protocol is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics.
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When the same default tracking code is installed on pages with different domains, what will result?
Analytics will associate users and sessions with their respective domains if the same default tracking code is installed on pages with different domains.
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Which default traffic source dimensions does Google Analytics report for each website visitor?
Google Analytics reports Source and Medium as a default traffic source dimensions for each website visitor or user who comes to your site.
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If a web page visitor clears the Analytics cookie from their browser, what will occur?
Analytics will not be able to associate user behavior data with past data collected. It will set a new unique ID the next time a browser loads a tracked page. It will set a new browser cookie the next time a browser loads a tracked page, If a web page visitor clears the Analytics cookie from their browser.
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What metric-dimension combination is not valid?
Sessions / Bounce rate is not a valid metric-dimension combination.
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Which Goals are available in Google Analytics?
Destination, Event, Duration and Pages/Screens per Session are the goals available in Google Analytics.
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View filters are applied in what order?
View filters are applied in Sequential order.
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Google Analytics cannot collect data from which systems by default?
By default Google Analytics cannot collect data from Offline inventory database. You need “Data import” for this job.
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For autotagging, what parameter does Google Ads include in the destination URL?
For autotagging, what parameter does Google Ads include in the destination URL?
Answer: For autotagging, Google Ads includes gclid= parameter in the destination URL.
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What feature is required to track customer search terms on a website?
Site Search is required to track customer search terms on a website.
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Which reports require the activation of Advertising Features?
Demographics and Interests reports require the activation of Advertising Features.
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Which user characteristic may NOT be used to change keyword bids in Google Ads?:
Ad preference may NOT be used to change keyword bids in Google Ads.
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What report shows the percentage of traffic that previously visited a website?
New vs returning report under the Behavior ,shows the percentage of traffic that has visited your site before.
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A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
TRUE, A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
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What data does Google Analytics prohibit collecting?
Google Analytics prohibit you from collecting Personally identifable information (PII) data.
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What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
USER scope would be set for a Custom Dimension that reports membership status for a customer rewards program.
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What feature can join offline business systems data with online data collected by Google Analytics?
Data import can join offline business systems data with online data collected by Google Analytics.
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To recognize users across different devices, what is required for User ID?
To recognize users across different devices, Sign-in is required for User ID. Because sign-in process generates and sets unique IDs.
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What is not considered a default “medium” in Google Analytics?
Google is not considered a default “medium” in Google Analytics.
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What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Custom Include filter with field “Campaign Name” and pattern “back to school” would only include data from a campaign titled “Back to School” in Campaign reports.
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What criteria cannot be used to create a Custom Segment?
Ad type criteria cannot be used to create a Custom Segment.
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What report shows which types of mobile devices visited a website?
Mobile > Devices report shows which types of mobile devices visited a website.
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What is not a benefit of using segments to analyze data?
You can not Permanently modify the data in a view. This is not a benefit of using segments to analyze data.
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In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
In Multi-Channel Funnel Reports Television commercials would not be credited with a conversion.
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What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Attribution modeling is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path.
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What Remarketing audiences cannot be defined by default?
Users who visited a physical store cannot be defined as a Remarketing audiences by default.
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How would a view filter be configured to include only users from Brazil and Argentina?
To include only users from Brazil and Argentina, Filter 1: include Brazil or Argentina View filter will be configured.
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To recognize users across different devices, what feature must be enabled?
User ID must be enabled to recognize users across different devices.
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What asset is used to build a remarketing list?
Custom Segment the asset that is used to build a remarketing list.
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When does a default Analytics session expire?
A default Analytics session expires when a user is inactive on your website for more than 30 minutes.
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What scope levels available for dimensions and metrics?
Hit-level, session-level, product-level, or user-level scope are available for dimensions and metrics.
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What is not considered a “source” in Google Analytics by default?
“Email” is not considered as a source in Google Analytics by default.
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The default session timeout duration in Google Analytics is how many minutes?
“30 minutes” is the default session timeout duration in Google Analytics.
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Filters cannot perform what action on collected data?
Filters cannot perform on collected data that include shopping preferences.
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If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
Google Analytics report the session As a bounce, if a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out.
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What would prevent data from appearing in a Custom Report?
A filter that removes all the data would prevent data from appearing in a Custom Report.
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If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/order/complete.php will NOT count as a goal because the match type of “Begins with” is “/ordercomplete”.
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What data is google analytics goals unable to track?
Customer’s lifetime value is google analytics goals unable to track.
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What data table display compares report metrics to the website average?
Comparison data table display compares report metrics to the website average.
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If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
Analytics will count it a One (‘1’ )Unique Event, even if a user watches a video with event tracking three times but in a single session.
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Which kinds of hits does Google Analytics track?
Google Analytics tracks all kind of hits like page tracking hits, event tracking hits and ecommerce tracking hits.
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Custom Dimensions can be used as what?
Custom Dimensions can be used as Primary dimensions in Custom Reports and Secondary dimensions in Standard and Custom Reports. All of the above statements are true for the usages of custom dimension.
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What scope applies to Custom Metrics?
Hit level scope and product-level scope are the two scopes applied to custom metrics. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent.
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View filters may be applied retroactively to any data that has been processed.
FALSE, It is wrong to say that View filters may be applied retroactively to any data that has been processed.
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To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose “Faster response” in the sampling pulldown menu to increase the speed at which Google Analytics compiles reports.
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To recognize users across different devices, what feature must you enable?
To recognize users across different devices, you must enable User ID feature.
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What feature is required to collect the number of comments users posted to a web page?
Custom Metric is required to collect the number of comments users posted to a web page.
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What type of Custom Report shows a static sortable table with rows of data?
Flat Table types of Custom Report shows a static sortable table with rows of data.
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What report indicates where users start or exit the conversion funnel?
Goal Flow report indicates where users start or exit the conversion funnel.
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Sampling is applied to reports before segmentation.
False. Sampling can not be applied to the report before segmentation.
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To track users and sessions across multiple domains, what first must be set up?
Cross-domain tracking must be set up first to track users and sessions across multiple domains.
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What feature would be used to collect how many times users downloaded a product catalog?
Event Tracking would be used to collect how many times users downloaded a product catalog.
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Auto-tagging is used to collect data from what kind of traffic?
Auto-tagging is used to collect data from Google Ads Campaign traffic.
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When does the Analytics tracking code send a pageview hit to Google Analytics?
Analytics tracking code send a pageview hit to Google Analytics whenever a user loads a webpage with embedded tracking code.
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Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Assisted conversion metric reports on how often a channel contributes to a conversion prior to last-click attribution.
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What report identifies browsers that may have had problems with a website?
The Browser & OS report identifies browsers that may have had problems with a website.
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Once filters have been applied, what is the option to recover filtered data?
Filtered data is not recoverable. Once filters have been applied, the data can not be recovered.
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What campaign parameter is not available by default in Google Analytics ?
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In Custom Reports, what must metrics and dimensions share in order to report accurately?
In Custom Reports, metrics and dimensions share Same scope in order to report accurately.
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Which reports indicate how traffic arrived at a website?
All traffic reports indicate how traffic arrived at a website.
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What model represents the hierarchical structure of a Google Analytics account?
Account > Property > View model represents the hierarchical structure of a Google Analytics account.
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What cannot be collected by the default Analytics tracking code?
User’s favorite website cannot be collected by the default Analytics tracking code.
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Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Multi-Channel Funnel reports indicate how website referrals, organic search, and ad campaigns assisted in conversions.
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What feature collects company-specific data such as Member Status?
Custom Dimension collects company-specific data such as Member Status.
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What report indicates the pages of a website where users first arrived?
Landing Pages report indicates the pages of a website where users first arrived.
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Within how many days can a deleted view be restored?
A deleted view can be restored within 35 days.
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What is not a benefit of Google Analytics Remarketing?
Allow customers to quickly reorder an item they have previously purchased is not a benefit of Google Analytics Remarketing.
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What report compares metrics based on user acquisition date over a series of weeks?
Cohort Analysis report compares metrics based on user acquisition date over a series of weeks.
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What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Active Users report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods.
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What report shows a visual representation of user interactions on a website?
Behavior Flow report shows a visual representation of user interactions on a website.
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Which assets cannot be shared in the Solutions Gallery?
Custom Dimensions are the assets that cannot be shared in solution gallery.
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To view accurate data in a Custom Report, what action should be avoided?
Pair metrics and dimensions of different scopes should be avoided to view accurate data in a Custom Report,.
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Segments will not allow you to do what?
Segments will not allow you to alter data permanently.
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Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who are female and have children characteristics cannot be used to create a custom segment using a standard Google Analytics configuration.
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When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in different browsers on the same device, Google Analytics will be unable to identify sessions from the same user by default.
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In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
True, In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
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In Multi-Channel Funnel Reports, how are default conversions credited?
In Multi-Channel Funnel Reports, how are default conversions credited?
Correct Answer is : In Multi-Channel Funnel Reports default conversions are credited to Last campaign, search, or ad.
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What does assigning a value to a Google Analytics Goal enable?
Assigning a value to a Google Analytics Goal enables to Analyze a website conversion funnel.
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What is used to create Smart Goals?
Machine-learning algorithms is used to create Smart Goals.
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When linking a Google Ads account to Google Analytics, what is not possible?
Adjust keyword bids in Google Ads from Google Analytics is not possible, when linking a Google Ads account to Google Analytics.
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What is a “metric” in Google Analytics?
A metric is a quantitative measurements in Google Analytics. Metrics are the numbers in a data set often paired with dimensions.
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If a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will google analytics count?
Google analytics count 3 goal conversions if a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions.
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What is the “Bounce Rate” in Google Analytics?
In the Google Analytics, the bounce rate is the percentage of visits when a user landed on your website and exited without any interactions.
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What is a “dimension” in Google Analytics?
A “dimension” is an attribute of a data set that can be organized for better analysis.
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What report shows the percent of site traffic that visited previously?
New vs Returning report shows the percent of site traffic that visited previously.
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What channel is not included in the default Channels report?
Device channel is not included in the default Channels report.
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Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
The Analytics tracking code should be placed Just before the closing tag of your website in the HTML of a webpage for data collection.
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What report provides data on how specific sections of a website performed?
Content Drilldown report provides data on how specific sections of a website performed.
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Which parameters can be included with an event hit for reporting?
Category, Action, Label and Value parameters can be included with an event hit for reporting.
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Views can include website data collected before the view was created.
It is False that Views can include website data collected before the view was created.
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Which of these does Google Analytics use to distinguish new and returning users?
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