If your coworker asks about optimized targeting, you could explain that it is an audience expansion solution that uses Google AI to extend reach beyond manually selected audiences.
- Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
- Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
- Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
- Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
The correct answer is: Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences
Explanation: Optimized targeting is a feature that leverages Google’s AI technology to enhance targeting capabilities beyond what’s achievable through manual audience selection. It’s designed to improve campaign performance by identifying and reaching potential users who are likely to drive better results across the key performance indicators (KPIs) relevant to the chosen bidding strategy of the line item. This allows for the discovery of new audiences that may have been overlooked with manual targeting alone. The tool uses conversion data to find relevant individuals who can contribute to the campaign’s objectives, whether that’s increasing awareness, consideration, or driving conversions.
Read more here: https://support.google.com/displayvideo/answer/12060859
Chapter 14: Use Optimized Targeting with Display & Video 360