If you have a specific amount of money to spend on a campaign in the Performance Center of Search Ads 360 and are aiming for a decent return on investment (ROI), you should set up a budget bid strategy.
- Data-driven attribution
- Google Ads auction-time bidding
- Conversion cart data
- Budget bid strategy
The correct answer is: Budget bid strategy
Detailed Answer: In the Performance Center of Search Ads 360, a budget bid strategy is crucial when you have a defined budget for a campaign and are focused on achieving optimal ROI. Ideally, this strategy should be enabled either at the creation of a plan or near the start of it. A budget bid strategy automates the optimization of your spend towards your selected key metrics within a performance plan. For instance, if clicks are your key metric, this strategy will optimize your spend to garner the most clicks at the lowest average cost per click, within your set budget and the designated timeframe of your performance plan. Similarly, if your focus is on Cost-per-action (CPA), the strategy will aim to maximize conversions. And, if your goal is centered around revenue generation, the strategy will be tailored towards achieving a Target Return on Ad Spend (ROAS). This approach ensures that your campaign spend is efficiently utilized, aligning with your business objectives and ROI targets.
Chapter 4: Maximize Performance with Bid Strategies