Privacy Policy

SCHOOL4SEO

Get Certified Quickly

Home » Display & Video 360 Certification Exam
Hire for the Google Exams

Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

Advertisement-Space

For a sports retailer launching a new basketball sneaker and aiming to track site visits after viewing the sneaker ad, a Floodlight counter tag is the ideal tool to provide this information.

N/A
Hire for the Google Exams

You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?

Advertisement-Space

If you’re aiming to change the end date for multiple line items in a Display & Video 360 campaign through bulk edits using structured data files (SDFs), the initial step you should take is to download an SDF from Display & Video 360.

N/A
Hire for the Google Exams

What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?

Advertisement-Space

To initiate the process of changing the end date for multiple line items using structured data files (SDFs) for bulk edits in Display & Video 360, your first step should be to download a structured data file from Display & Video 360.

N/A
Hire for the Google Exams

You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?

Advertisement-Space

To modify the end date for multiple line items in a Display & Video 360 campaign through bulk editing with structured data files (SDFs), the initial step is to download a structured data file from Display & Video 360.

N/A
Hire for the Google Exams

You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?

Advertisement-Space

For a pet supply business looking to track customers who initially saw an ad on a tablet and then made purchases from their laptop computers, cross-environment conversions is the appropriate measurement type to use.

N/A
Hire for the Google Exams

You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

Advertisement-Space

For a car manufacturer interested in tracking users who initially saw their ad on mobile devices and later purchased cars from desktop computers, cross-environment conversions is the Display & Video 360 measurement that should be reviewed.

N/A
Hire for the Google Exams

A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?

Advertisement-Space

For a clothing company interested in tracking shoppers who first saw their ad on a mobile app and then made a purchase using their personal tablet, the appropriate Display & Video 360 measurement to use is cross-environment conversions.

N/A
Hire for the Google Exams

While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

Advertisement-Space

To ensure the ad for the new brand of organic dog food is shown only to customers interested in purchasing that type of product, “You should use custom intent audience” in Display & Video 360.

N/A
Hire for the Google Exams

Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

Advertisement-Space

To ensure the ad for the new line of step-through model bicycles is shown to interested buyers, “Custom intent audiences” should be utilized.

N/A
Hire for the Google Exams

Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?

Advertisement-Space

To target customers interested in a new line of high-end watches with interchangeable faux-leather straps, “Use custom intent audience” is the strategy you should employ in Display & Video 360.

N/A
Hire for the Google Exams

In what Display & Video 360 scenario does it make sense to use inventory packages?

Advertisement-Space

Using inventory packages in Display & Video 360 is sensible for a scenario where a shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.

N/A
Hire for the Google Exams

Within Display & Video 360, what’s a good use case for inventory packages?

Advertisement-Space

A good use case for inventory packages within Display & Video 360 is when a cosmetics brand is launching a new line of bronzers for summer and wants to execute non-guaranteed inventory with multiple beauty publishers.

N/A
Hire for the Google Exams

Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

Advertisement-Space

For identifying which 30-second promo video for your client’s documentary film is watched to the end most often, you should use the “Optimize for completions” video creative optimization in Display & Video 360.

N/A
Hire for the Google Exams

Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?

Advertisement-Space

For determining which 30-second video promoting your company’s new restaurant opening is watched to the end most often, you should utilize the “Optimize for completions” video creative optimization in Display & Video 360.

N/A
Hire for the Google Exams

A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

Advertisement-Space

To identify and prioritize the ad that viewers watch to the end most often for promoting a new novel with four unique 30-second videos, you would use the “Optimize for completions” type of video creative optimization in Display & Video 360.

N/A
Hire for the Google Exams

The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?

Advertisement-Space

The difference between Display & Video 360 blocklists and sensitive categories is that blocklists can be edited and customized, whereas sensitive categories are pre-set by the system and cannot be modified.

N/A
Hire for the Google Exams

You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?

Advertisement-Space

In a second-price auction for inventory within Display & Video 360, if you’re the highest bidder at $10 and the second-highest bid is $6, you will pay $6.01 for these impressions.

N/A
Hire for the Google Exams

You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

Advertisement-Space

In a second-price auction for sports inventory within Display & Video 360, if you’re the highest bidder at $5.00 and the second-highest bid is $4.00, you will pay $4.01 for these impressions.

N/A
Hire for the Google Exams

Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?

Advertisement-Space

If your colleague is the highest bidder in a fixed first-price auction within Display & Video 360, with a bid of $15 for inventory impressions, they will be charged exactly $15.00 for those impressions.

N/A
Hire for the Google Exams

You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?

Advertisement-Space

In a fixed first-price auction within Display & Video 360, if you have the highest bid at $25 for inventory impressions, you will pay the exact amount of your bid, which is $25.00.

N/A
Hire for the Google Exams

You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?

Advertisement-Space

The issue here is that once a line item has been created in Display & Video 360 with specific targeting parameters, such as mobile in-app targeting, it cannot be altered at the insertion order level.

N/A
Hire for the Google Exams

While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?

Advertisement-Space

If your jewelry designer client’s Display & Video 360 campaign continues to target mobile in-app users despite removing this targeting at the insertion order level, it is because existing line item targeting cannot be altered at the insertion order level.

N/A
Hire for the Google Exams

Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?

Advertisement-Space

If a line item in Display & Video 360 was inadvertently set to target mobile in-app and is still doing so despite corrections at the insertion order level, it may be because line item targeting cannot be overridden or modified at the insertion order level.

N/A
Hire for the Google Exams

As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?

Advertisement-Space

To align all advertising materials with company brand guidelines in Display & Video 360, the highest account hierarchy level to configure would be “Partner & Advertiser.”

N/A
Hire for the Google Exams

Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what’s the highest level you should use?

Advertisement-Space

When setting up universal brand controls across all products in Display & Video 360, the highest level in the account settings hierarchy to use is “Partner & Advertiser.”

N/A
Hire for the Google Exams

Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?

Advertisement-Space

To ensure universal brand controls consistent with brand guidelines across all products, the “Partner & Advertiser” level is the highest level within the Display & Video 360 account settings hierarchy that should be selected.

N/A
Hire for the Google Exams

How can you perform a bulk creatives upload in Display & Video 360?

Advertisement-Space

To perform a bulk creatives upload in Display & Video 360, you can use a spreadsheet template, the Display & Video 360 API, or upload the creatives directly into Display & Video 360.

N/A
Hire for the Google Exams

To perform a bulk creatives upload in Display & Video 360, what should you do?

Advertisement-Space

To conduct a bulk upload of creatives in Display & Video 360, you should either utilize the Display & Video 360 API, employ a spreadsheet template, or directly upload the creatives into Display & Video 360.

N/A
Hire for the Google Exams

Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?

Advertisement-Space

For a company running a sporting goods campaign with several Programmatic Guaranteed deals frequency managed at the campaign level, discovering that two deals passed on 10,000 bid requests can have a significant impact on the campaign strategy.

N/A
Hire for the Google Exams

Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

Advertisement-Space

In an activewear marketing strategy utilizing several Programmatic Guaranteed deals with frequency management at the campaign level in Display & Video 360, observing that one of the deals passed on 10,000 bid requests signifies the opportunity to reinvest your budget to target new users.

N/A
Hire for the Google Exams

You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?

Advertisement-Space

When running a shape-wear product campaign with Programmatic Guaranteed deals frequency managed at the campaign level in Display & Video 360, noticing that one of the deals passed on 10,000 bid requests indicates that you can now reinvest your budget to reach new users.

N/A
Hire for the Google Exams

If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your Display & Video 360 account settings?

Advertisement-Space

To effectively manage frequency across Programmatic Guaranteed deals with various publishers, this setting should be configured at the campaign level within your Display & Video 360 account settings.

N/A
Hire for the Google Exams

Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?

Advertisement-Space

To ensure the advertisement leading to the most purchases for new video game modules is shown more frequently than less performing ads, the recommended Display & Video 360 creative optimization technique is to optimize for conversions.

N/A
Hire for the Google Exams

A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

Advertisement-Space

For a soft drink company launching new flavors with separate display ads for each, I recommend using “Optimize for conversions” in Display & Video 360 for their creative optimization.

N/A
Hire for the Google Exams

Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

Advertisement-Space

For a client launching a new generation of mobile phones with separate display ads for each model, utilizing “Optimize for conversions” in Display & Video 360 would best achieve the goal of showing the highest-performing ad more often.

N/A
Hire for the Google Exams

Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?

Advertisement-Space

Your colleague should utilize the reach planning tool in Display & Video 360 to understand campaign exposure for the adult demographic of 18 to 64 years old.

N/A
Hire for the Google Exams

A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?

Advertisement-Space

For a campaign aimed at teens and young adults between 13 to 26 years old for a new gaming computer, the reach planning tool in Display & Video 360 should be used to understand campaign exposure for that demographic.

N/A
Hire for the Google Exams

You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?

Advertisement-Space

To understand campaign exposure for the demographic of adults aged 18-34 for a new TV show, you can utilize the reach planning tool in Display & Video 360.

N/A
Hire for the Google Exams

Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?

Advertisement-Space

The error your colleague is encountering while uploading structured data files (SDFs) into Display & Video 360 for the outerwear campaign is likely due to the incorporation of both line item and insertion order data within a single SDF.

N/A
Hire for the Google Exams

Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causing that error?

Advertisement-Space

Upon reviewing the structured data files (SDFs) for the campaign update, the error is likely due to the presence of both line item and insertion order rows within a single SDF.

N/A
Hire for the Google Exams

You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?

Advertisement-Space

If you’re encountering an error while uploading structured data files (SDFs) to update a large campaign in Display & Video 360, it’s likely because the SDF contains both line item and insertion order rows within a single file.

N/A
Hire for the Google Exams

You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need a tool with templates that allow direct upload of creatives to Display & Video 360. What Google tools meet this requirement?

Advertisement-Space

For preparing a new campaign for a global textile manufacturer with engaging creative formats, the Google tools Ad Canvas and Google Web Designer are recommended.

N/A
Hire for the Google Exams

You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

Advertisement-Space

For a national coffee shop chain looking to utilize engaging creative formats in their new campaign, the Google tools suitable for this purpose, which offer templates for direct upload of creatives to Display & Video 360, are Ad Canvas and Google Web Designer.

N/A
Hire for the Google Exams

What does Display & Video 360 allow its users to do?

Advertisement-Space

Display & Video 360 enables advertisers to purchase digital inventory and manage their campaigns effectively.

N/A
Hire for the Google Exams

What’s the definition of Display & Video 360 as a product?

Advertisement-Space

Display & Video 360 is defined as a product that enables advertisers to purchase digital inventory and manage their advertising campaigns.

N/A
Hire for the Google Exams

A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?

Advertisement-Space

For a marketing executive conducting a routine analysis of campaign performance who wants immediate data access, they should run an instant report within Display & Video 360.

N/A
Hire for the Google Exams

Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?

Advertisement-Space

For a real estate client looking to quickly check impression levels on their newly launched ad campaign, an instant report in Display & Video 360 is the most suitable option.

N/A
Hire for the Google Exams

You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?

Advertisement-Space

To ensure the proper setup of a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s essential to modify the campaign to include ad durations of 15, 30, and 60 seconds. This setting aligns with the standard video ad lengths preferred by most publishers.

N/A
Hire for the Google Exams

Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?

Advertisement-Space

For a colleague embarking on their first non-YouTube connected TV (CTV) campaign, it’s imperative to modify the Display & Video 360 campaign setting to include ad durations of 15-, 30-, and 60-seconds. This ensures compatibility with premium publishers’ inventory.

N/A
Hire for the Google Exams

You’re setting up a non-YouTube connected TV (CTV) campaign and want to make sure you’re doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?

Advertisement-Space

When setting up a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s crucial to adjust your campaign settings to include ads of various lengths, specifically 15-, 30-, and 60-seconds long.

N/A
Hire for the Google Exams

You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?

Advertisement-Space

When setting up a CTV campaign and focusing on security, Display & Video 360 provides tools like digital content labels, sensitive category filters, and invalid traffic detection to help protect your brand.

N/A
Hire for the Google Exams

Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

Advertisement-Space

For an organic wellness brand launching an allergen-free detergent and aiming to advertise within specific parameters on CTV, Display & Video 360 offers tools like digital content labels, sensitive category filters, and invalid traffic solutions to safeguard their brand.

N/A
Hire for the Google Exams

Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?

Advertisement-Space

To link their consumers’ behavior to a target of a 20% revenue increase, an accessories retailer should implement attribution modeling within Display & Video 360.

N/A
Hire for the Google Exams

Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?

Advertisement-Space

To align consumers’ behavior with their annual business goal of a 20% revenue increase, your national pet-care retail customer should set up attribution modeling within Display & Video 360.

N/A