If your customer is planning to use optimized targeting for their specialty tea launch campaign next quarter, you can describe it as an audience expansion solution that utilizes Google AI to go beyond manually selected audiences.
- Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
- Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
- Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
- Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
The correct answer is: Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences
Explanation: Optimized targeting represents an advancement in audience expansion tactics. It employs Google’s AI to surpass the limitations of manually chosen targeting signals, aiming to enhance campaign performance in line with the KPIs determined by the line item’s bidding strategy. This approach enables the identification and acquisition of potential customers that might not have been reached through manual targeting methods. By implementing optimized targeting, your customer can discover new audience segments, refining the campaign’s reach based on conversion data and significantly improving the chances of increasing awareness, consideration, or conversions for their specialty tea products.
Read more here: https://support.google.com/displayvideo/answer/12060859
Chapter 14: Use Optimized Targeting with Display & Video 360