Home » Google digital sales exam

You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores.

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Starting a client meeting with an agenda

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You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client

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When covering the agenda at the beginning of a meeting, stating the purpose should be

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I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client

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During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website.

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Before the start of a meeting, thinking about the meeting’s desired outcome will:

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When introducing yourself to a new client, it is important to share:

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You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

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Why is it important to understand the expectations a client has of you?

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A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings

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