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Display & Video Certification Exam

What is the difference between Programmatic Guaranteed deals and preferred deals?

September 20, 2021

N/A

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

September 20, 2021

N/A

At what levels can pacing be set?

September 20, 2021

N/A

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

September 20, 2021

N/A

Where can an advertiser set their campaign goal?

September 20, 2021

N/A

What step should be taken to view performance data for targeted audience segments?

September 20, 2021

N/A

How can a creative be submitted for audit after it’s been rejected and fixed?

September 20, 2021

N/A

When users make changes to a line item or insertion order, where are those changes displayed?

September 20, 2021

N/A

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

September 20, 2021

N/A

To activate the creative approvals process for a new creative, what step must be taken?

September 20, 2021

N/A

When is a “view” counted for TrueView campaigns?

September 20, 2021

N/A

When creating a new TrueView campaign, how long should be allocated for creative review?

September 20, 2021

Up to 24 hours should be allocated for creative review if you are creating a new TrueView campaign.

N/A

What report can help verify if pixels load correctly on a webpage?

September 20, 2021

N/A

Which two views show the revenue and conversion metrics for line items? (select two)

September 20, 2021

N/A

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

September 20, 2021

N/A

What is required for creative approval?

September 20, 2021

N/A

Which ad formats cannot be assigned to a single line item? (select two)Select All Correct Responses

September 20, 2021

N/A

How can a profit margin be applied to the revenue metric?

September 20, 2021

N/A

Which exchanges have their own creative audit process?

September 20, 2021

N/A

What data cannot be evaluated with a Standard or General performance report?

September 20, 2021

N/A

What are two ways to make bulk changes within Display & Video 360 campaigns? Select All Correct Responses

October 2, 2021

N/A

What timezone is applied to inline charts and metrics data?

September 20, 2021

N/A

How can a campaign be activated after creating it?

September 20, 2021

N/A

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

September 20, 2021

N/A

How can a group of URLs be excluded across advertisers?

September 20, 2021

N/A

What are two ways to check why a private deal is not running? (select two)Select All Correct Responses

September 20, 2021

N/A

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)Select All Correct Responses

September 20, 2021

N/A

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

September 20, 2021

N/A

Which two insertion order and line item settings are required? (select two)Select All Correct Responses

September 20, 2021

N/A

What feature allows users to adjust fixed bids for different geographies or device types?

September 20, 2021

N/A

What does an audit status of “Pending, servable” mean?

September 20, 2021

N/A

How are line items affected when a user edits the default targeting for insertion orders?

September 20, 2021

N/A

How can a site be blacklisted from an advertiser’s media buys?

September 20, 2021

N/A

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

September 20, 2021

N/A

When creating new video line items, what are two execution methods that save time? (select two)Select All Correct Responses

September 20, 2021

N/A

What is the correct Display & Video 360 account hierarchy?

September 20, 2021

N/A

How are creatives assigned to a line item?

September 20, 2021

N/A

What report can identify when a campaign overspent the budget?

September 20, 2021

N/A

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

September 20, 2021

N/A

To duplicate a line item, what steps must be taken?

September 20, 2021

N/A

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct Responses

September 20, 2021

N/A

What are two Google Audiences? (select two)Select All Correct Responses

September 20, 2021

N/A

Which three settings could prevent deals from meeting their ad-serving goals? (select three)Select All Correct Responses

September 20, 2021

N/A

Which two objectives can be selected as a campaign goal? (select two)Select All Correct Responses

September 20, 2021

N/A

What step would be taken to verify that conversion pixels are implemented and load correctly?

September 20, 2021

N/A

What are two ways to troubleshoot a non-spending line item? (select two)Select All Correct

September 20, 2021

N/A

What ad format cannot run with Even pacing set on the insertion order?

September 20, 2021

N/A

What percentage of the daily budget is applied when using “Ahead” pacing?

September 20, 2021

N/A

What format cannot share a frequency cap with other media formats?

September 20, 2021

N/A

Where can a preferred deal be assigned?

September 20, 2021

N/A

What line items are impacted by insertion order default targeting?

September 20, 2021

N/A

What step would an advertiser take to target a list of email addresses?

September 20, 2021

N/A

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

September 20, 2021

N/A

What step should be taken to track and secure a programmatic deal with a publisher?

September 20, 2021

N/A

What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

September 20, 2021

N/A

What step should be taken to determine which creatives had the lowest eCPM over the last month?

September 20, 2021

N/A

What steps should be taken at the Advertiser level to run TrueView?

September 20, 2021

N/A

What is one way to control ad frequencies across multiple insertion orders?

September 20, 2021

N/A

Which campaign setting impacts how the associated insertion orders deliver?

September 20, 2021

N/A

Which environments and inventory sources cannot run within a single line item?

September 20, 2021

N/A

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

September 20, 2021

N/A

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

September 20, 2021

N/A

What report shows the number of unique users for a specific website?

September 20, 2021

N/A

What insertion order settings must be set before a campaign can go live?

September 20, 2021

N/A

Which two settings can be edited in Campaign Settings? (select two)Select All Correct Responses

September 20, 2021

N/A

Which ad format supports pre-bid verification with Integral Ad Science?

September 20, 2021

N/A

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

September 20, 2021

N/A

How can an advertiser be granted access to TrueView inventory?

September 20, 2021

N/A

How would you add third-party verification to a creative when Campaign Manager is your ad server?

September 20, 2021

N/A

What environment supports proximity targeting?

September 20, 2021

N/A

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

September 20, 2021

N/A

How is the daily budget calculated for an insertion order with Flight Even pacing?

September 20, 2021

N/A

Where are video ads hosted for a TrueView campaign?

September 20, 2021

N/A

What inventory sources allow for exclusive publisher partnerships?

September 20, 2021

N/A

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