Display & Video Certification Exam

What is the difference between Programmatic Guaranteed deals and preferred deals? Programmatic Guaranteed deals are incompatible with conversion pixels Preferred deals have required minimum spend Preferred deals do not allow targeting edits in Display & Video 360 Programmatic Guaranteed deals have required minimum spend Correct answer is: Programmatic Guaranteed deals have required minimum spend Explanation: … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete? In My Inventory, find the deal and select configure Select the deal from the the insertion order's … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] At what levels can pacing be set? Line item and ad group Insertion order and line item Campaign and line item Campaign and insertion order Correct answer is Insertion order and line … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided? Keyword Time and Day Demographics Geography Correct answer is Keyword … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Where can an advertiser set their campaign goal? Partner Settings Campaign Settings Line Item Basic Details Insertion Order Default Targeting Correct answer is Campaign Settings Explanation: Advertisers can set their campaign goal … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step should be taken to view performance data for targeted audience segments? Generate an audience performance report and select “include only targeted audience lists” Go into the insertion orders default targeting … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How can a creative be submitted for audit after it's been rejected and fixed? Assign the creative to another line item Select the creative and select “Activate” On the Creative's page, click … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When users make changes to a line item or insertion order, where are those changes displayed? In the downloadable Structured Data File In the Partner's Basic Details In the left panel after … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request? Deals Troubleshooter YouTube Programmatic Guaranteed reporting Advertiser's History Creative status field Correct … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] To activate the creative approvals process for a new creative, what step must be taken? Assign the creative to an active line item Set the creative to active Upload the creative to … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When is a “view” counted for TrueView campaigns? Each time the user clicks or watches 30 seconds or the entire video Each time the user watches at least two seconds of the … Read more

Up to 24 hours should be allocated for creative review if you are creating a new TrueView campaign.

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What report can help verify if pixels load correctly on a webpage? Gross Rating Points Reach Inventory Availability Floodlight Correct answer is Floodlight Explanation: Floodlight is an optional feature in Campaign Manager. … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two views show the revenue and conversion metrics for line items? (select two) Quality view Optimization view Performance view Pacing view Correct answer is Optimization view Performance view Explanation: The Optimization … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] To send data from Campaign Manager to Display & Video 360, what initial step should be taken? Remove any reference to Campaign Manager Site(s) in Display & Video's Basic Details Associate Display … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is required for creative approval? A 3rd-party verification tracker A valid landing page HTML5 formatting Data sharing is enabled Correct answer is A valid landing page Explanation: Creatives cannot serve until … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which ad formats cannot be assigned to a single line item? (select two)Select All Correct Responses Image and HTML5 TrueView and Video VPAID and VAST Video and Display Correct answer are Video … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How can a profit margin be applied to the revenue metric? Assign the pixel to a line item's conversion tracking Add a percent markup in the billing profile Assign a media cost … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which exchanges have their own creative audit process? Every exchange has its own creative audit process Google Ads Manager only AdRoll, Pubmatic, Rubicon AppNexus, Google Ads Manager, BrightRoll Correct answer is AppNexus, … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What data cannot be evaluated with a Standard or General performance report? Viewability metrics across each IO and line item The match ratio of third- and first-party audience segments Clicks and conversions … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What are two ways to make bulk changes within Display & Video 360 campaigns? Select All Correct Responses Update within Campaign Manager Naviagate to Insertion Order < Line Item level < Select … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What timezone is applied to inline charts and metrics data? The user's timezone US Pacific Timezone The advertiser's timezone US Eastern timezone Correct answer is The advertiser's timezone Explanation: In Display & … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How can a campaign be activated after creating it? Upload a campaign Structured Data File with “Live” in the status column Set the campaign's start date to “Today” Submit an IO to … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager? Add a Display & Video 360 macro to the … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How can a group of URLs be excluded across advertisers? Create a channel of URLs and exclude it in advertiser or partner-level targeting Cross-match a group of URLs with their sensitive categories … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What are two ways to check why a private deal is not running? (select two)Select All Correct Responses Search the history logs for the deal Generate an Audience Composition report Check the … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two pacing scenarios represent spend-behavior that's working as intended? (select two)Select All Correct Responses Even pacing line item overspends in the first six hours, and then pauses insertion order spend ASAP … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What should be used to investigate why a line item isn't winning the majority of qualifying open auction impressions? A General or Standard report grouped by channel The “Line Item Settings” CSV … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two insertion order and line item settings are required? (select two)Select All Correct Responses Pacing Auto Budget Allocation Automated bid strategy Budget Correct answer is Budget Pacing Explanation: Budgets can be … Read more

[box] Display & Video 360 Exam – All Q&As *Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What feature allows users to adjust fixed bids for different geographies or device types? Viewability targeting Partner revenue model Recency targeting Bid multipliers Correct answer is Bid multipliers Explanation: Use bid multipliers to … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What does an audit status of “Pending, servable” mean? The creative will not serve until resubmitted for approval The creative will serve, but is prohibited due to unsuitable content The creative will … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How are line items affected when a user edits the default targeting for insertion orders? New line items inherit the new default targeting and existing line items inherit edits to default geotargeting … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How can a site be blacklisted from an advertiser's media buys? Use the audience composition report and exclude audiences that visit that site Identify the website's key phrases and use them in … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? Contact support with a list of the categories that need to be excluded using a specific … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When creating new video line items, what are two execution methods that save time? (select two)Select All Correct Responses Duplicate video line items, then make bulk edits to targeting Use Structured Data … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is the correct Display & Video 360 account hierarchy? Insertion order > Partner > Line > Advertiser Partner > Advertiser > Campaign > Insertion order > Line item > Creative Account … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and click Save In the line item's settings, search and select … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What report can identify when a campaign overspent the budget? A Verification report, grouped by “Advertiser Currency” A SDF report based on the insertion order and line items Basic or Standard report, … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How can a line item's potential reach be increased from 1K to 1M targeted impressions? Increase the bid and budget Remove targeting such as keywords and exclusionary site lists Add targeting such … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] To duplicate a line item, what steps must be taken? Select the line item, click “Action,” and then “Bulk Edit” Use the default targeting to duplicate line items Select the line item, … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct Responses Add a pixel to the Default tag in Campaign Manager Set the bid strategy … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What are two Google Audiences? (select two)Select All Correct Responses Affinity First-party In Market Third-party Correct answer are In Market Affinity Explanation: You can show your ads to specific audiences based on … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three settings could prevent deals from meeting their ad-serving goals? (select three)Select All Correct Responses VAST and VPAID creatives that are approved Geotargeting and bid strategies Demographics and audience targeting Brand … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two objectives can be selected as a campaign goal? (select two)Select All Correct Responses Remarket to existing customers Drive offline or in-store sales Raise awareness of my brand or product Behavioral … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step would be taken to verify that conversion pixels are implemented and load correctly? Generate a Standard or General report and include conversion metrics Check the line item performance metrics for … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What are two ways to troubleshoot a non-spending line item? (select two)Select All Correct Responses Adjust the partner revenue model Check the line item's Impression lost chart Check the creative approval status … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What ad format cannot run with Even pacing set on the insertion order? Display Native TrueView Video Correct answer is TrueView Explanation: TrueView ad format cannot run with Even pacing set on … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What percentage of the daily budget is applied when using “Ahead” pacing? 120% of the daily budget, based on the flight dates 150% of the budget, based on budget segments and KPIs … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What format cannot share a frequency cap with other media formats? Native TrueView Video Display Correct answer is TrueView Explanation: TrueView ad format cannot share a frequency cap with other media formats. … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Where can a preferred deal be assigned? In the line item's audience targeting In the line item's creative assignment In the partner settings, under inventory source In the line item's inventory source … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What line items are impacted by insertion order default targeting? Only video line items All current line items TrueView line items New line items only, not current line items Correct answer is … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step would an advertiser take to target a list of email addresses? Create a Customer Match list for TrueView Create a Custom Affinity audience list Assign a Floodlight tag to an … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is the result of using a VPAID tag instead of a VAST tag when running video ads? More available inventory across all devices Less functionality for engagement and interaction with ad … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step should be taken to track and secure a programmatic deal with a publisher? Go to Marketplace Negotiations to review and accept deals in Display & Video 360 Contact your customer … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source? Check that the advertiser has been automatically added to the line item's deal … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step should be taken to determine which creatives had the lowest eCPM over the last month? Go into the creative section for the advertiser and compare the inline metrics for eCPM … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What steps should be taken at the Advertiser level to run TrueView? Enable TrueView in Advertiser settings Enter the channel code in Advertiser settings Link the YouTube channel Link the YouTube video … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is one way to control ad frequencies across multiple insertion orders? Set campaign-level frequency caps Assign a frequency cap to each creative Create insertion order budget segments Set recency targeting Correct … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which campaign setting impacts how the associated insertion orders deliver? Campaign name Frequency capping Performance goal Planned spend Correct answer is Frequency capping Explanation: Insertion order caps: An insertion order's frequency cap … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which environments and inventory sources cannot run within a single line item? Desktop and mobile web Mobile web and mobile app YouTube and open exchange Mobile app and mobile app interstitial Correct … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is one benefit of applying “auto budget allocation” to an insertion order's budget settings? The system automatically moves budget to higher performing line items The system will apply new budgets based … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360? Access to earned metrics, like shares, and channel subscribers Access to YouTube masthead inventory Availability … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What report shows the number of unique users for a specific website? Audience Composition Standard Inventory Availability Page-Category Correct answer is Inventory Availability Explanation: Use the Inventory Availability report to find the … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What insertion order settings must be set before a campaign can go live? Auto-budget allocation and targeting Budgets and flight dates Bids and creatives Bid multipliers and goals Correct answer is Budgets … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two settings can be edited in Campaign Settings? (select two)Select All Correct Responses Frequency caps Campaign goal Creative Bidding Strategy Correct answer are Frequency caps Campaign goal Explanation: Frequency caps and … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which ad format supports pre-bid verification with Integral Ad Science? Bumpers Mobile app Display TrueView Correct answer is Display Explanation: Once third-party media quality verification has been enabled, you can start buying … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How does the setup for a Programmatic Guaranteed deal differ from a preferred deal? The publisher needs to agree on the targeting and categories for an open auction deal The publisher needs … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How can an advertiser be granted access to TrueView inventory? Add a 4 percent media fee to the partner revenue model Accept Terms & Conditions and Fees in the Partner's settings Add … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How would you add third-party verification to a creative when Campaign Manager is your ad server? Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What environment supports proximity targeting? Mobile App TrueView Mobile Web Desktop Web on Mobile Correct answer is Mobile App Explanation: Proximity targeting is limited to mobile app inventory. Use proximity targeting to … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What hierarchy levels are required to permission and link a YouTube channel to run TrueView? Advertiser and Insertion Order Partner and Advertiser Partner and Insertion Order Campaign and Advertiser Correct answer is … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] How is the daily budget calculated for an insertion order with Flight Even pacing? The campaign's budget, minus the flight budget spent, divided by the number of days remaining The remaining flight budget … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Where are video ads hosted for a TrueView campaign? Through a third-party video hosting tool On Display & Video 360 using a 1×1 pixel and a Native ad tag On Campaign Manager … Read more

[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What inventory sources allow for exclusive publisher partnerships? Preferred deals and private auctions Automatic Deals and private auctions Automatic Deals and preferred deals Exchanges and preferred deals Correct answer is Preferred deals … Read more