Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location? … Read more
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships. … Read more
Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do? … Read more
What two things can you track with AdWords out of the box without making any code changes to your app? … Read more
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. … Read more
True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks. … Read more
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: … Read more
To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: … Read more
The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT … Read more
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set? … Read more
An advertiser with stores throughout the country could use Location Extension Targeting to: … Read more
App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. … Read more
Which automated bid strategy might help improve the chances that your ad gets to the top of the page? … Read more
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen? … Read more
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called? … Read more
A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers? … Read more
Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. … Read more
Many successful mobile sites have large “touch targets” for clicking that take into account. … Read more
What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)? … Read more
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? … Read more
To more fully capture mobile’s contribution to a sale, advertisers need to consider what? … Read more
Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products … Read more
Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions? … Read more
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions? … Read more
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true? … Read more
Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source. … Read more
An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game. … Read more
Conversion tracking is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business. … Read more
A Deep Link specifies a location in an app that corresponds to the content you’d like to show. … Read more
When conversion data shows that mobile drives more value, you would raise your mobile bid. … Read more
What is a simple way to target ads to mobile users when they’re near your physical store locations? … Read more
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: … Read more
iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution? … Read more
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with: … Read more
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer. … Read more
gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use: … Read more
For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates? … Read more
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should: … Read more
According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them? … Read more
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser. … Read more
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties … Read more
With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from … Read more
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed … Read more
50% of purchase-related conversions happened within ______ of the mobile searches that initiated them. … Read more