Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location? April 19, 2019March 27, 2019
AdWords Smart Bidding uses machine learning and your account data to help you do what? March 28, 2019March 27, 2019
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships. March 28, 2019March 27, 2019
Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do? March 28, 2019March 27, 2019
What two things can you track with AdWords out of the box without making any code changes to your app? March 28, 2019March 27, 2019
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. March 28, 2019March 27, 2019
True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks. March 28, 2019March 27, 2019
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: March 28, 2019March 27, 2019
To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: March 28, 2019March 27, 2019
The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT March 28, 2019March 27, 2019
Showing your ads on top of the mobile page in search results is beneficial because: March 28, 2019March 27, 2019
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set? March 28, 2019March 27, 2019
An advertiser with stores throughout the country could use Location Extension Targeting to: March 28, 2019March 27, 2019
App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. March 28, 2019March 27, 2019
Which automated bid strategy might help improve the chances that your ad gets to the top of the page? March 28, 2019March 27, 2019
How do upgraded URLs help advertisers with 3rd party conversion tracking? March 28, 2019March 27, 2019
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen? March 26, 2019March 25, 2019
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called? March 26, 2019March 25, 2019
A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers? March 26, 2019March 25, 2019
Which is a benefit of using server-to-server app conversion tracking over an SDK? March 26, 2019March 25, 2019
Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. March 26, 2019March 25, 2019
Many successful mobile sites have large “touch targets” for clicking that take into account. March 26, 2019March 25, 2019
What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)? March 25, 2019March 24, 2019
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? March 24, 2019March 23, 2019
To more fully capture mobile’s contribution to a sale, advertisers need to consider what? March 24, 2019March 23, 2019
Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products March 24, 2019March 23, 2019
Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions? March 24, 2019March 23, 2019
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions? March 24, 2019March 23, 2019
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true? March 24, 2019March 23, 2019
When you use a flexible bid strategy, it will automatically optimize your bids based on: March 24, 2019March 23, 2019
Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source. March 24, 2019March 23, 2019
An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game. March 24, 2019March 23, 2019
Conversion tracking is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business. March 24, 2019March 23, 2019
Ad extensions are a type of ad format that show extra information about your business. March 24, 2019March 23, 2019
A Deep Link specifies a location in an app that corresponds to the content you’d like to show. March 24, 2019March 23, 2019
When conversion data shows that mobile drives more value, you would raise your mobile bid. March 24, 2019March 23, 2019
What is a simple way to target ads to mobile users when they’re near your physical store locations? March 23, 2019March 22, 2019
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: March 23, 2019March 22, 2019
Which of the following is a way for an advertiser to monetize their app? March 23, 2019March 22, 2019
How can you re-engage users who have abandoned your app after their first use? March 23, 2019March 22, 2019
In AdWords, you can create and manage video campaigns targeting mobile devices by using: November 6, 2018June 23, 2017
iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution? November 6, 2018June 23, 2017
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with: November 6, 2018June 23, 2017
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer. November 6, 2018June 23, 2017
gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use: November 6, 2018June 23, 2017
When should an advertiser use an app extension instead of an app promotion ad? November 6, 2018June 23, 2017
You can use the Mobile App Overview report to do which of the following: November 6, 2018June 23, 2017
The Mobile App Acquisition reports provide data for which of the following? November 6, 2018June 13, 2017
For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates? November 6, 2018October 20, 2016
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should: November 6, 2018October 20, 2016
According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them? November 6, 2018October 19, 2016
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser. November 6, 2018October 19, 2016
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties November 6, 2018October 14, 2016
With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from November 6, 2018October 14, 2016
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed March 28, 2019October 14, 2016
50% of purchase-related conversions happened within ______ of the mobile searches that initiated them. November 6, 2018October 13, 2016
