Google Mobile Advertising Exam
AdWords Smart Bidding uses machine learning and your account data to help you do what?
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To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:
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Showing your ads on top of the mobile page in search results is beneficial because:
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An advertiser with stores throughout the country could use Location Extension Targeting to:
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Which is a benefit of using server-to-server app conversion tracking over an SDK?
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Many successful mobile sites have large “touch targets” for clicking that take into account.
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To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
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What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
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When you use a flexible bid strategy, it will automatically optimize your bids based on:
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Ad extensions are a type of ad format that show extra information about your business.
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When conversion data shows that mobile drives more value, you would raise your mobile bid.
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How can you re-engage users who have abandoned your app after their first use?
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In AdWords, you can create and manage video campaigns targeting mobile devices by using:
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When should an advertiser use an app extension instead of an app promotion ad?
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