Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?
What two things can you track with AdWords out of the box without making any code changes to your app?
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.
True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?
Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products
Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions?
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
Conversion tracking is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:
For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties
With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed
50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.