Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?

Flex is using creative channel optimization to drive higher tool sales. That’s why he tool pictures to all of his other ads to try and replicate the success.

Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct Responses

Local inventory ads and Google ads location extensions are the two examples of an online-to-offline strategy. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store.

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

In the verification process, the third potential reason for disapproval is that The location information doesn’t include all required fields. Make sure that your feed has data for all of the required fields in it. The interface will identify required fields for which information is missing.