Home » Search Ads 360 » One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?
The is an advertisement

One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?

Buy the Answersheets Hire for exams

As a rental car provider using feed data to structure your Search Ads 360 campaign and aiming to highlight competitive travel prices, the pricing option available through feeds is the average price for each route.

  • Highest price for each route
  • Price options for each route
  • Lowest price for each route
  • Average price for each route

The correct answer is: Average price for each route

Explanation:  Although your business is in the rental car industry, a similar approach used in the flights industry can be applied. Like airlines creating campaign templates for each route, such as “flights from JFK to LAX,” a rental car provider can structure their campaigns around key travel routes. The advertising needs to be scalable, accommodating new routes and varying demand.

Create geo-targeted campaigns that focus on each origin point, tailoring the keywords to specific destinations. For instance, you might set up a campaign targeting travelers in New York with keywords like “car rentals to LAX.” Incorporating the average price for each route in your ads will help highlight competitive pricing. This approach ensures that your campaigns are not only relevant and targeted but also aligned with your goal of showcasing competitive travel prices in the rental car market.

Read more here: https://support.google.com/sa360/answer/12966436

N/A

Leave a Comment