As a rental car provider using feed data to structure your Search Ads 360 campaign and aiming to highlight competitive travel prices, the pricing option available through feeds is the average price for each route.
- Highest price for each route
- Price options for each route
- Lowest price for each route
- Average price for each route
The correct answer is: Average price for each route
Explanation: Although your business is in the rental car industry, a similar approach used in the flights industry can be applied. Like airlines creating campaign templates for each route, such as “flights from JFK to LAX,” a rental car provider can structure their campaigns around key travel routes. The advertising needs to be scalable, accommodating new routes and varying demand.
Create geo-targeted campaigns that focus on each origin point, tailoring the keywords to specific destinations. For instance, you might set up a campaign targeting travelers in New York with keywords like “car rentals to LAX.” Incorporating the average price for each route in your ads will help highlight competitive pricing. This approach ensures that your campaigns are not only relevant and targeted but also aligned with your goal of showcasing competitive travel prices in the rental car market.
Read more here: https://support.google.com/sa360/answer/12966436