Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

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The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

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A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

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Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses

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Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.

Which three statements about machine learning are true? (Choose three.) Select All Correct Responses

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Machine learning happens when computers analyze and recognize patterns in huge amounts of data, Machine learning means computers don’t need to be explicitly programmed or told what to do and Machine learning can become more efficient and accurate over time. These three statements about machine learning are true.

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

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Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. That’s why Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign.

Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

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A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses

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These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.

Match each statement about machine learning with the related benefit of Google App campaigns.

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Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time. – Relevance The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management. – Simplicity Greater inventory and more ad formats means machine learning can serve … Read more

Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

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Research specific market culture and productivity tool usage in Latin America, Customize the app’s UX and expand payment methods relevant to Latin America and Research device usage and connectivity within Latin America are the three steps Jason should consider before launching his a productivity app.

Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses

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A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.

Match the type of business with the most relevant reason “why apps matter.”

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• eCommerce – These apps generate higher conversion rates than mobile websites. • Gaming – These are the most downloaded app type on Android and iOS. • Omnichannel (online + store) – These apps are used by over half of consumers when shopping in a physical location. Headline: Grow Your Business with App Campaigns Optional … Read more

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses

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Assign specific values to different in-app events and Use longer lookback windows when analyzing data are the two actions Rose should take to discover her most valuable users.

Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses

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Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

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Lilly’s App campaign may Automatically make a video based on the App Store or Google Play assets and information if she added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload.

An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

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Include the maximum of 20 images for coverage, Include images with high pixel density for visibility and Include app store badges and brand logo for credibility. These are the three guidelines they should follow to optimize their image asset mix.

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

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The company should consider the two questions What impact would a successful app have on the business? and What unique purpose does the app provide customers?

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses

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App and Web properties in Google Analytics and Deep linking are the two solutions Google offers to bridge the measurement gap between app and web.

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?

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A dating app earns $50 in revenue every time an app user upgrades to Premium level and A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. these two scenarios make sense for the advertiser to run a campaign focused on in-app actions.

What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

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Focus marketing strategies on similar users who bring long-term value to a business. It’s the advantage to identifying app users with high lifetime value in a Google App campaign. Focus marketing efforts only on those users that are already engaging with an app regularly. Proactively target an audience with most-engaging video assets. Send push notifications … Read more

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.) Select All Correct Responses

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Description, Icon, and Hero image/video are the three components of the Google Play store listing that Claire and the developer team should review first. So that the users who land there will be more likely to download.

Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

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A high-quality listing will encourage downloads by users from the Google App campaign and Information on the Play listing page is used by Google App campaigns as creative assets. That’s why Luca should care about the quality of World News Online’s listing on Google Play.

Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct Responses

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To help improve overall mobile ROI, To close the loop on mobile conversions and To deliver a seamless mobile experience are the three reasons the company should consider implementing measurement solutions that connect web and app.

Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.) Select All Correct Responses

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Translating the app store listing titles and descriptions, Utilizing the App Translation service within the Google Play Console and Performing market research to understand the needs of French users are the three additional things he consider should before going live.

What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.) Select All Correct Responses

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Include view-through-conversion reporting to understand the full value of the ads shown and Use the asset report to identify and add more top-performing assets are the two ways a marketer can use data insights to better understand campaign performance.

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

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An ad must be more than 50% on screen for more than two seconds. This is required for an ad to be counted as a viewable impression. An ad must be more than 75% on screen for more than two seconds. An ad must be more than 75% on-screen for more than five seconds. An … Read more

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

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They are missing A square video asset in their video asset mix.

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses

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Bid and Budget are the two settings, Walt should observe on an ongoing basis if he wants the campaign to work within specific boundaries, toward a desired outcome.

As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?

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An advertiser can exclude the maximum number of 65000 placements per account.

Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

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Themed ad groups are used to create and deliver relevant ads to travelers with different interests that’s why she should create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours.

Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct Responses

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The two ways machine learning can helps reduce the time sally spend in her Google App campaign are Machine learning can analyze many signals to determine the right audience for her ad and Machine learning can create combinations of assets to deliver a relevant ad to the right user.

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses

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Set boundaries, Provide a lot of good data and Evolve the strategy are three ways in which Hiroko can help guide the machine learning powered campaign.

Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct Responses

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Register and Sign-in are common two in-app actions across a variety of industries. Application submission Video download Register Sign-in Correct answers are: Register and Sign-in There are certain in-app events that are universal across industries, such as “sign-in” and “register.” Headline: Set App Campaigns Up for Success Chapter: Define Your App Campaign Goal Learn more … Read more

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

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The content within the app’s Google Play and Apple App Store listings may be auto-generated by the campaign, in addition to what Linda can upload.

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

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For a Google App campaign, Aaron should wait to apply any bid changes until at least 100 conversions have accumulated.

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

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For her Google App campaign Jenny should replace low-performing assets with new and improved ones to prevent ad fatigue in Every two to three months.

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

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Jasmeet do Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality and Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses

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Machine learning lets William spend more time on marketing strategy than campaign details and Machine learning frees more time for William to build client relationships are two reasons why William can be excited about the growing impact of machine learning on marketing.

A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

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A large golf booking company should Set the campaign’s daily budget slightly higher than originally planned if they want to drive 50,000 installs before peak season hits for the just launched a new app.

Match the following building blocks of Google App campaigns with their descriptions.

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Correct matches are: Ad groups – A set of ads or ad assets that share common themes. Ad assets – Individual elements such as lines of text, individual images, or videos. Ad groups are groups of ads or ad assets that share common themes.Ad assets are individual elements such as lines of text, individual images, … Read more

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses

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Number of installs and Average cost per install are the two metrics that might be most important to review, If an objective is getting as many new users as possible at a certain cost.

Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

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To create interactive ads. an advertiser would choose to provide HTML5 assets in a Google App campaign. To divert traffic to a webpage. To serve lead forms. To create audio-only ads. To create interactive ads. Correct answer is: To create interactive ads. HTML5 assets are snippets of code used to create interactive ads. The HTML5 … Read more

Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.) Select All Correct Responses

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Increased profits, Additional sales and Wider customer base are the three benefits might be likely outcomes of the plan to expand to three additional international markets within the year.