The system automatically tests different ads to determine what works best. This is how Google App campaigns help reduce the manual test-and-iterate efforts of advertisers.

To increase user engagement with the app and To help users discover the app are the two most common reasons a finance company might choose to promote its app.

The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.

Google App campaign objectives should depend on The stage of app maturity.

Humans and machines have complementary skill sets. Humans and machines work as an effective team when running Google App campaigns.

A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Data and Time are two essential things for a Google App campaign to run smoothly and successfully.

Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.

Maria must consider that Each ad group may have 1-5 description lines, with up to 90 characters in each.

Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.

Personal information can be saved in an app to make checkout quick and easy. That’s why a shopper might prefer to make a purchase using a retail app rather than a retail website.

1. Increasing user volume
2. Driving specific in-app actions
3. Handling churn management

Machine learning happens when computers analyze and recognize patterns in huge amounts of data, Machine learning means computers don’t need to be explicitly programmed or told what to do and Machine learning can become more efficient and accurate over time. These three statements about machine learning are true.

View-through conversions important to include They provide additional conversion data, so better business decisions can be made.

Pick an event that matters to your business and occurs frequently. You should keep it in mind when selecting events to measure in a Google App campaign.

An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions. This statement summarizes a Google App campaign.

Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. That’s why Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign.

A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,

Strategy, Creativity and Goal setting are the three skills marketers bring to the table when working with machine learning.

A low budget can contribute to an App campaign remaining in the learning phase for an extended time.

$100 would be the recommended minimum budget for a Google App campaign optimizing to a tCPI of $2.

An education company with a large app user base that’s assigned values to the specific actions users take within the app. This company would be ready to start a Google App campaign focused on in-app actions.

This is true regarding Conversions in a Google App campaign that they’re specific events that matter most to a business.

Define a goal he wants to achieve with an App campaign. this is the first thing Alex should do before jumping into Google Ads interface.

These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.

Machine learning delivers relevant ads to each customer. This is the positive impact machine learning will have on the advertising industry.

The user acquisition report in the Google Play Console might help identify countries in which an app is getting visitors, but isn’t yet localized.

Asset variety help increase ad coverage and ads show up across more of Google inventory.

Advertisers can crunch more data at scale than ever, to drive better business outcomes. Machine learning has made this impact on the marketing industry.

Luca should tell her client that the Google App campaign focused on installs will be eligible to run on Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network.

Users spend the most time on Apps when on mobile devices.

Having software developer kits (SDKs) in place from both Firebase and other measurement partners helps make your measurement more comprehensive.

Emma is required to add Headline and description text manually if she is creating a new Google App campaign and working on her ad assets.

These two options are benefits of using Google Analytics for Firebase. first It provides automatic setup and out-of-the-box reporting and second the Data collection is transparent and more secure.

A benefit to gathering data about events that happen in an app is that it can help guide marketing efforts.

A positive user experience across the board can support campaign goals that’s why marketers should align with their app developer teams.

Research specific market culture and productivity tool usage in Latin America, Customize the app’s UX and expand payment methods relevant to Latin America and Research device usage and connectivity within Latin America are the three steps Jason should consider before launching his a productivity app.

A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.

Machine learning drives impact at scale for Google App campaigns.

Assign specific values to different in-app events and Use longer lookback windows when analyzing data are the two actions Rose should take to discover her most valuable users.

The recommended minimum budget would be $100 for a Google App campaign optimizing to a tCPA of $10.

When creating a Google App campaign, The target-user settings of the campaign determines a campaign bidding strategy.

Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.

Coupon redemption and Add to cart are the two in-app actions examples of those relevant to the retail industry.

Lilly’s App campaign may Automatically make a video based on the App Store or Google Play assets and information if she added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload.

Include the maximum of 20 images for coverage, Include images with high pixel density for visibility and Include app store badges and brand logo for credibility. These are the three guidelines they should follow to optimize their image asset mix.

The company should consider the two questions What impact would a successful app have on the business? and What unique purpose does the app provide customers?

App and Web properties in Google Analytics and Deep linking are the two solutions Google offers to bridge the measurement gap between app and web.

Sophie should create and upload at least two landscape images without any superimposed text or logo if she wants to guarantee placement across all channels.

Google Analytics for Firebase, app attribution partners and codeless tracking with Google Play are the three tracking solutions for Google App campaigns.

OneStop has enabled deep linking. Shayley will be taken directly to the hiking boots section of the OneStop app.

5 is the maximum number of localized store listing experiments that can be run at once in Google Play.

No. The system needs a minimum of 300 unique conversion events across 30 days.

A dating app earns $50 in revenue every time an app user upgrades to Premium level and A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. these two scenarios make sense for the advertiser to run a campaign focused on in-app actions.

App store listing is usually the last touchpoint at which you might influence a user’s decision to install your app.

Google Analytics for Firebase is Google’s best-in-class app analytics solution. Dennis should use it for his app.

Description, Icon, and Hero image/video are the three components of the Google Play store listing that Claire and the developer team should review first. So that the users who land there will be more likely to download.

A high-quality listing will encourage downloads by users from the Google App campaign and Information on the Play listing page is used by Google App campaigns as creative assets. That’s why Luca should care about the quality of World News Online’s listing on Google Play.

Machines Perform specific tasks efficiently in the marketing industry.

Over half of consumers use mobile apps when shopping in-store. That is why companies with physical locations should embrace app usage.

In the explanation of why a Google App campaign is a good strategy for app promotion, Roberto should highlight Reach, relevance, simplicity as the three main benefits of Google App campaigns.

To help improve overall mobile ROI, To close the loop on mobile conversions and To deliver a seamless mobile experience are the three reasons the company should consider implementing measurement solutions that connect web and app.