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Which two advantages do humans have over machines when it comes to marketing? (Choose two)

While machines and AI can process vast amounts of data and identify patterns, they lack the human capacity for creativity and strategic insight. Therefore, the integration of human intelligence in marketing ensures the development of effective strategies and the creation of engaging content that machines alone cannot achieve.

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A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?

In Google App campaigns, selecting the appropriate bidding strategy is crucial to achieving your marketing objectives. For a food delivery company aiming to acquire new users, the optimal bidding strategy is Target Cost-Per-Install (tCPI).

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Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?

Before launching your productivity app in Latin America, it’s crucial to conduct thorough market research to evaluate your app’s current design and ensure it aligns with the preferences and expectations of the target audience.

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Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct Responses

Uncover how Google App campaigns leverage diverse signals, from app settings and search queries to location, to serve tailored ads. Delve into the precision and efficiency of these campaigns in reaching the right users.

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Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct Responses

Delve into guiding principles for enhancing Google App campaigns using machine learning. Understand the strategic interplay of setting boundaries, data provisioning, and strategy refinement for optimal outcomes.

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You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers. Select All Correct Responses

Discover best practices for app expansion into new markets, focusing on UX adaptation, technological understanding, and language nuances. Navigate the complexities of launching in LATAM and ensure a successful rollout.

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George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

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Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.

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Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses

Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.

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Which statement summarizes a Google App campaign?

An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions. This statement summarizes a Google App campaign.

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Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,

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Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses

These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.

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How does asset variety help with reach?

Asset variety help increase ad coverage and ads show up across more of Google inventory.

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Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

Research specific market culture and productivity tool usage in Latin America, Customize the app’s UX and expand payment methods relevant to Latin America and Research device usage and connectivity within Latin America are the three steps Jason should consider before launching his a productivity app.

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Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses

A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.

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Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses

Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.

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An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

Include the maximum of 20 images for coverage, Include images with high pixel density for visibility and Include app store badges and brand logo for credibility. These are the three guidelines they should follow to optimize their image asset mix.

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