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Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

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Discover how Bid Guidance in Google Ads provides insights into potential installs or in-app actions based on your bidding strategy. Enhance your campaign’s effectiveness with informed decisions.

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Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct Responses

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Uncover how Google App campaigns leverage diverse signals, from app settings and search queries to location, to serve tailored ads. Delve into the precision and efficiency of these campaigns in reaching the right users.

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Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?

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Asset ratings are distributed based on the number of impressions they receive in each ad group.

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Why is conversion tracking critical for Google App campaigns?

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Data captured by conversion tracking powers machine learning. Tha’s why conversion tracking critical for Google App campaigns.

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An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.) Select All Correct Responses

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The education company should consider App specific goals, Business goals, and Stage of app maturity when determining the objectives for their upcoming campaign.

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Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours? Select the best answer.

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Explore the significance of themed ad groups for travel apps. Understand how tailored advertising enhances user experience and engagement by targeting travelers’ specific interests, optimizing campaign success.

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Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers. Select All Correct Responses

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Discover the indispensable skills marketers offer in the realm of machine learning. Dive into the synergy of human creativity, strategy, and goal-setting complementing automation for impactful App campaigns.

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Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct Responses

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Delve into guiding principles for enhancing Google App campaigns using machine learning. Understand the strategic interplay of setting boundaries, data provisioning, and strategy refinement for optimal outcomes.

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You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct Responses

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Explore best practices for enhancing App campaigns by evaluating and updating assets. Understand the significance of asset diversity and quality in driving optimal campaign results.

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You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers. Select All Correct Responses

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Dive into the significance of an app’s Google Play listing quality and its impact on App campaigns. Learn how a quality listing enhances user conversion and leverages campaign creative assets.

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You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers. Select All Correct Responses

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Discover best practices for app expansion into new markets, focusing on UX adaptation, technological understanding, and language nuances. Navigate the complexities of launching in LATAM and ensure a successful rollout.

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You’re creating an app campaign, and it’s time to consider creative assets. What’s the cap for the number of HTML, image, and video assets per ad group for an app campaign?

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Dive into Google App campaigns’ creative limits: understand the significance of the 20-image cap per ad group and how it shapes impactful advertising across a vast network. Drive app promotion with strategic visual content.

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Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

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The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.

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George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

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A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

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Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

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Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.

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Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses

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Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.

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Which three statements about machine learning are true? (Choose three.) Select All Correct Responses

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Machine learning happens when computers analyze and recognize patterns in huge amounts of data, Machine learning means computers don’t need to be explicitly programmed or told what to do and Machine learning can become more efficient and accurate over time. These three statements about machine learning are true.

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Which statement summarizes a Google App campaign?

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An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions. This statement summarizes a Google App campaign.

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Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

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Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. That’s why Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign.

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Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

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A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,

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Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses

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These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.

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How does asset variety help with reach?

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Asset variety help increase ad coverage and ads show up across more of Google inventory.

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What impact has machine learning made on the marketing industry?

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Advertisers can crunch more data at scale than ever, to drive better business outcomes. Machine learning has made this impact on the marketing industry.

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Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

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Luca should tell her client that the Google App campaign focused on installs will be eligible to run on Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network.

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Why should marketers align with their app developer teams?

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A positive user experience across the board can support campaign goals that’s why marketers should align with their app developer teams.

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Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

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Research specific market culture and productivity tool usage in Latin America, Customize the app’s UX and expand payment methods relevant to Latin America and Research device usage and connectivity within Latin America are the three steps Jason should consider before launching his a productivity app.

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Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses

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A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.

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What drives impact at scale for Google App campaigns?

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Machine learning drives impact at scale for Google App campaigns.

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Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses

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Assign specific values to different in-app events and Use longer lookback windows when analyzing data are the two actions Rose should take to discover her most valuable users.

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Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses

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Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.

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Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

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Lilly’s App campaign may Automatically make a video based on the App Store or Google Play assets and information if she added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload.

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An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

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Include the maximum of 20 images for coverage, Include images with high pixel density for visibility and Include app store badges and brand logo for credibility. These are the three guidelines they should follow to optimize their image asset mix.

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Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

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The company should consider the two questions What impact would a successful app have on the business? and What unique purpose does the app provide customers?

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Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses

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App and Web properties in Google Analytics and Deep linking are the two solutions Google offers to bridge the measurement gap between app and web.

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Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

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Sophie should create and upload at least two landscape images without any superimposed text or logo if she wants to guarantee placement across all channels.

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What are the three tracking solutions for Google App campaigns?

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Google Analytics for Firebase, app attribution partners and codeless tracking with Google Play are the three tracking solutions for Google App campaigns.

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Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?

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OneStop has enabled deep linking. Shayley will be taken directly to the hiking boots section of the OneStop app.

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In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?

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A dating app earns $50 in revenue every time an app user upgrades to Premium level and A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. these two scenarios make sense for the advertiser to run a campaign focused on in-app actions.

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Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.) Select All Correct Responses

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Description, Icon, and Hero image/video are the three components of the Google Play store listing that Claire and the developer team should review first. So that the users who land there will be more likely to download.

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Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

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A high-quality listing will encourage downloads by users from the Google App campaign and Information on the Play listing page is used by Google App campaigns as creative assets. That’s why Luca should care about the quality of World News Online’s listing on Google Play.

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Why should companies with physical locations embrace app usage?

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Over half of consumers use mobile apps when shopping in-store. That is why companies with physical locations should embrace app usage.

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Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

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In the explanation of why a Google App campaign is a good strategy for app promotion, Roberto should highlight Reach, relevance, simplicity as the three main benefits of Google App campaigns.

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Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct Responses

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To help improve overall mobile ROI, To close the loop on mobile conversions and To deliver a seamless mobile experience are the three reasons the company should consider implementing measurement solutions that connect web and app.

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