For your retail client who wants to define and view specific parts of their Google Ads data in Search Ads 360, they should use custom formula and custom conversion columns.
- They should use custom dimension and custom formula.
- They should use custom formula and custom labels.
- They should use custom conversion and custom labels.
- They should use custom formula and custom conversion.
The correct answer is: They should use custom formula and custom conversion
Explanation: In Search Ads 360, to tailor and analyze Google Ads data effectively, two specific types of custom columns are highly recommended. Firstly, custom formula columns allow your client to create formulas using spreadsheet-like functionalities, incorporating various functions and filters. This enables them to dissect and interpret their data in a more granular and customized manner. Secondly, custom conversion columns are designed to report on distinct conversion actions, providing valuable insights into specific aspects of consumer behavior or conversion trends. Employing these two types of custom columns will empower your retail client with a more detailed and targeted approach in analyzing their Google Ads data, leading to more informed and strategic decision-making.
Chapter 9: Use Custom Columns in Search Ads 360