For an accessories designer needing to report on search campaigns not directly supported by Search Ads 360, the recommended account to create is an engine track account.
- You’d suggest the manager account.
- You’d suggest the campaign account.
- You’d suggest the submanager account.
- You’d suggest the engine track account.
The correct answer is: You’d suggest the engine track account
Explanation: When using Search Ads 360, some search engines might offer support for reporting Floodlight conversions and uploading performance metrics, but they don’t allow for creating or managing campaigns directly. In these scenarios, setting up an engine track account is the most effective approach. This account type enables the designer to report on these specific engines within Search Ads 360, ensuring they can monitor and evaluate their search campaign performance comprehensively, even when direct campaign management is not possible through the platform.
Chapter 14: Expand Measurement in Search Ads 360
Read more here: https://support.google.com/sa360/answer/14310592