Display & Video 360’s Intelligence Panel would be particularly useful for seeing which insertion order is under-pacing in a campaign.
- Uploading a single creative to multiple line items in a campaign.
- Choosing the most relevant inventory for your campaign while negotiating a deal.
- Forecasting impression levels for a new campaign next month.
- Seeing which insertion order is under-pacing in a campaign.
The correct answer is: Seeing which insertion order is under-pacing in a campaign
Explanation: The Intelligence Panel in Display & Video 360’s Campaign module is a sophisticated tool designed to offer actionable insights and recommendations for campaign optimization. It serves as an analytical assistant, scrutinizing account activities to highlight potential issues and areas for improvement, including the performance of specific entities like insertion orders and line items. For instance, it can identify under-pacing insertion orders, allowing advertisers to adjust their strategies proactively to meet campaign objectives. By selecting “DETAILS” for deeper insights or “TROUBLESHOOT” for specific pacing issues, users gain access to comprehensive data and suggestions for optimization, including the ability to apply recommended changes in bulk. This makes the Intelligence Panel an invaluable resource for efficiently managing and optimizing campaigns within Display & Video 360.
Chapter 5: Execute Campaigns in Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/9099533