When advising your footwear apparel client on when to make optimizations to their newly launched bid strategy in their Search Ads 360 campaign, you would suggest they consider making changes during weeks two to three, assuming there’s no conversion delay.
- You’d tell them to make the optimizations during weeks six to eight.
- You’d tell them to make the optimizations during week one.
- You’d tell them to make the optimizations during week four.
- You’d tell them to make the optimizations during weeks two to three.
The correct answer is: You’d tell them to make the optimizations during weeks two to three
Explanation: It’s crucial to allow a bid strategy sufficient time to process and learn from the data, which is why the recommended period is at least two weeks from the launch date, even if there’s no conversion delay. This timeframe provides the algorithm with the opportunity to calibrate effectively.
Typically, a new bid strategy requires one to two weeks of calibration based on the incoming conversion data. The duration of this initial learning period is important as it dictates when meaningful optimizations can be made and performance can be accurately assessed.
During the second or third week, you should review whether the constraints set within the bid strategy are hindering its ability to optimize. If your business objectives permit, you may adjust these constraints to enhance performance and drive better results for your client’s Search Ads 360 campaign.
Chapter 10: Measure Bid Performance in Search Ads 360