For your pet food client seeking a Google product that can connect with Search Ads 360 for enhanced data visualization of their campaign, you should suggest they use Looker Studio.
- You should suggest Performance Center.
- You should suggest Display & Video 360.
- You should suggest Google Analytics 4.
- You should suggest Looker Studio.
The correct answer is: You should suggest Looker Studio
Explanation: Looker Studio can be integrated with Search Ads 360 to bolster the analysis of campaign insights. It compiles data from various sources within the Google ecosystem and beyond, offering customized reporting visualizations. Looker Studio also benefits from the robust collaboration and sharing features provided by Google Drive. By generating reports in Looker Studio, your client will be able to visualize a comprehensive dataset across different agencies and products, thus obtaining a more robust view of their campaign. It’s beneficial to remember that Looker Studio operates as an independent tool but is equipped to connect with the data from the new Search Ads 360, allowing for a more thorough and insightful campaign analysis.
Chapter 2: Measure Search Campaign Performance
Read more here: https://support.google.com/sa360/answer/12988565