For your client, an agency setting up their Search Ads 360 account, the type of account they should set up first to manage all their customer accounts within their main account is a Manager account.
- Client account
- Submanager account
- Advertiser account
- Manager account
The correct answer is: Manager account
Explanation: A Manager account in Search Ads 360 is designed to represent an agency or a network of clients. It encompasses sub-manager accounts and allows for the streamlined viewing and management of multiple accounts from a single location.
Users who have access to the manager account are empowered to manage all client accounts nested within it. This access level also enables them to create and apply labels, custom columns, automated rules, and other management tools across all accounts within the manager account. This centralized management capability is particularly beneficial for agencies that need to oversee numerous client accounts efficiently and consistently.
Chapter 7: Harness Cross-Account Campaign Management